DENTON, Texas, Jan. 7, 2020 /PRNewswire/ -- Sally Beauty
Holdings, Inc. (NYSE: SBH) announced today the launch of its new
brand campaign as the expert leader in hair color, hair care and
nail care. The relaunch is underscored by the brand's new motto,
"Unleash Your PROtential:" a call to action communicating to
customers that Sally Beauty is committed to empowering beauty
enthusiasts to achieve salon-quality results from the comforts of
home. For the first time, Sally Beauty is promoting its brand
relaunch with national media and market activations throughout the
fiscal year.
Experience the interactive Multimedia News Release here:
https://www.multivu.com/players/English/8496851-sally-beauty-unleash-your-protential-campaign/
"For the last five decades, Sally Beauty has provided customers
with top-quality products so they can be their own 'pro' at home,"
said Chris Brickman, Chief Executive
of Sally Beauty Holdings. "We've evolved from a single-store in
New Orleans to a global operation
comprising more than 5,000 locations. We are proud to launch a new
era here at Sally that reaffirms our authority in the hair and
beauty industry."
In select cities, Sally shoppers will discover a new in-store
experience featuring new brand messaging, improved wayfinding,
additional training for associates, as well as updated POS systems
and integration of AI technology. The improvements are designed to
help consumers make more confident purchase decisions.
Sally Beauty's brand relaunch extends to the digital space with
the start of the #SallyCrew Influencer Program. Sally Beauty is now
accepting applications from beauty influencers to serve as Sally
Beauty brand ambassadors. The program establishes formal
partnerships with dynamic industry tastemakers to help Sally's
growing digital audience further "Unleash their PROtential." Five
#SallyCrew members will be chosen, each earning a one-year, paid
contract of up to $150,000,
professional business coaching and spokesperson opportunities,
among other benefits.
"Sally Beauty is committed to empowering consumers to take
beauty into their own hands, and we're looking for influencers who
can help achieve this mission and engage our audiences in
compelling ways," said Carolyne
Guss, group vice president of marketing. "We look
forward to working with inspiring artists in our industry to
showcase Sally Beauty's forward-thinking approach to hair care and
beauty."
Sally Beauty's brand relaunch also includes its mobile app,
which incorporates innovative features of its mobile-first website,
as well as in-app-only offers. The app also supports Sally
Beauty's revamped rewards program, enabling users to easily track
their points and access reward certificates for quick
redemption.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH) is an international specialty retailer
and distributor of professional beauty supplies with revenues of
approximately $3.9 billion annually.
Through the Sally Beauty Supply and Beauty Systems Group
businesses, the Company sells and distributes through 5,089 stores,
including 179 franchised units, and has operations throughout
the United States, Puerto Rico, Canada, Mexico, Chile, Peru,
the United Kingdom, Ireland, Belgium, France, the
Netherlands, Spain and
Germany. Sally Beauty Supply
stores offer up to 8,000 products for hair color, hair care, skin
care, and nails through proprietary brands such as Ion®, Generic
Value Products®, Beyond the Zone® and Silk Elements® as
well as professional lines such as Wella®, Clairol®, OPI®,
Conair® and Hot Shot Tools®. Beauty Systems Group stores,
branded as Cosmo Prof® or Armstrong McCall® stores, along with its
outside sales consultants, sell up to 10,500 professionally branded
products including Paul Mitchell®, Wella®, Matrix®,
Schwarzkopf®, Kenra®, Goldwell®, Joico® and CHI®, intended for
use in salons and for resale by salons to retail consumers. For
more information about Sally Beauty Holdings, Inc., please
visit
sallybeautyholdings.com.
Media Contact: Dana Rueda
dana@truepointagency.com
972-388-5517
View original
content:http://www.prnewswire.com/news-releases/sally-beauty-announces-brand-relaunch-with-bold-new-look-300982808.html
SOURCE Sally Beauty Holdings, Inc.