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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the

Securities Exchange Act of 1934

(Amendment No.    )

 

 

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  Preliminary Proxy Statement
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  Definitive Proxy Statement
  Definitive Additional Materials
  Soliciting Material Pursuant to §240.14a-12

salesforce.com, inc.

(Name of Registrant as Specified In Its Charter)

 

(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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April 29, 2021

Dear Fellow Stockholders:

As the world continues to deal with the unprecedented effects of COVID-19, we hope you and your families are staying healthy and safe. This pandemic reminds us that we are all connected like never before and that we have enduring obligations to each other. At Salesforce, we’re working hard to help our investors, customers, partners, employees, and communities achieve success from anywhere and emerge stronger from this crisis.

Throughout the pandemic, we’ve become even more relevant and strategic to our stakeholders, and we’re incredibly proud and grateful for what we’ve been able to accomplish. Accordingly, I would like to invite you to attend the 2021 Annual Meeting of Stockholders of salesforce.com, inc., on Thursday, June 10, 2021, at 11:00 a.m. Pacific Time. This year, building on the success of last year’s meeting, we are continuing to use a virtual meeting format for our annual meeting to provide a consistent experience to all stockholders regardless of location and to reduce the environmental impact of our meeting. We will provide a live audio webcast of the annual meeting at www.virtualshareholdermeeting.com/CRM2021.

At this year’s meeting, we will vote on the election of directors, amendments and restatements of our 2013 Equity Incentive Plan and the ratification of the selection of Ernst & Young LLP as Salesforce’s independent registered public accounting firm. We will also conduct a nonbinding advisory vote to approve the compensation of Salesforce’s named executive officers. If properly presented at the meeting, we will also consider a stockholder proposal as described in the Notice of 2021 Annual Meeting of Stockholders and Proxy Statement. Finally, we will transact such other business as may properly come before the meeting, and stockholders will have an opportunity to ask questions.

Your vote is important. Whether or not you plan to participate at the annual meeting, please vote as soon as possible. You may vote over the internet or, if you requested printed copies of the proxy materials be mailed to you, by telephone or by mailing a completed proxy card or voting instruction form. Your vote by proxy will ensure your representation at the annual meeting regardless of whether you participate in the meeting. Details regarding the annual meeting and the business to be conducted are described in the accompanying Notice of 2021 Annual Meeting of Stockholders and Proxy Statement.

Thank you for your ongoing support of Salesforce.

Thank you,

 

   

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Marc Benioff

Chair, Board of Directors

Chief Executive Officer


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salesforce.com, inc.

415 Mission Street

Third Floor

San Francisco, California 94105

 

 NOTICE OF 2021

 ANNUAL MEETING OF STOCKHOLDERS

To be held Thursday, June 10, 2021

TO THE STOCKHOLDERS OF SALESFORCE.COM, INC.:

NOTICE IS HEREBY GIVEN that the 2021 Annual Meeting of Stockholders (the “Annual Meeting”) of salesforce.com, inc., a Delaware corporation (“Salesforce”), will be held on Thursday, June 10, 2021 at 11:00 a.m. Pacific Time.

This year’s meeting is a virtual stockholder meeting conducted exclusively via a live audio webcast at www.virtualshareholdermeeting.com/CRM2021.

The items of business are:

 

  1.

To elect Marc Benioff, Craig Conway, Parker Harris, Alan Hassenfeld, Neelie Kroes, General Colin Powell, Sanford Robertson, John V. Roos, Robin Washington, Maynard Webb and Susan Wojcicki to serve as directors until the next Annual Meeting of Stockholders and until their successors are duly elected and qualified, subject to earlier resignation or removal;

 

 

  2.

To amend and restate our 2013 Equity Incentive Plan to increase the number of shares authorized for issuance by ten million shares;

 

 

  3.

To ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending January 31, 2022;

 

 

  4.

To approve, on an advisory basis, the fiscal 2021 compensation of our named executive officers; and

 

 

  5.

To consider a stockholder proposal requesting that the Board of Directors take steps necessary to transition Salesforce to a Public Benefit Corporation, if properly presented at the meeting.

 

The foregoing items of business are more fully described in the Proxy Statement accompanying this Notice. We also will transact any other business that may properly come before the Annual Meeting. At this time we are not aware of any such additional matters.

Stockholders at the close of business on April 15, 2021 and their proxies are entitled to receive notice of, and to vote at, the Annual Meeting and any and all adjournments, continuations or postponements thereof.

In the event of a technical malfunction or other situation that the meeting chair determines may affect the ability of the Annual Meeting to satisfy the requirements for a meeting of stockholders to be held by means of remote communication under the Delaware General Corporation Law, or that otherwise makes it advisable to adjourn the Annual Meeting, the chair or secretary of the Annual Meeting will convene the meeting at 12:00 p.m. Pacific Time on the date specified above and at the Company’s address specified above solely for the purpose of adjourning the meeting to reconvene at a date, time and physical or virtual location announced by the meeting chair. Under either of the foregoing circumstances, we will post information regarding the announcement on the Investors page of the Company’s website at https://investor.salesforce.com.

This Notice, the Notice of Internet Availability of Proxy Materials, the Proxy Statement and the 2021 Annual Report are first being made available to stockholders on April 29, 2021.

By Order of the Board of Directors,

 

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Sarah Dods

Secretary

San Francisco, California

April 29, 2021

WHETHER OR NOT YOU EXPECT TO PARTICIPATE IN THE VIRTUAL ANNUAL MEETING, PLEASE VOTE AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR REPRESENTATION AT THE ANNUAL MEETING. YOU MAY VOTE ONLINE OR, IF YOU REQUESTED PRINTED COPIES OF THE PROXY MATERIALS, BY TELEPHONE OR BY USING THE PROXY CARD OR VOTING INSTRUCTION FORM PROVIDED WITH THE PRINTED PROXY MATERIALS.


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PROXY STATEMENT FOR 2021 ANNUAL

MEETING OF STOCKHOLDERS

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About the Annual Meeting

     1  

Who is soliciting my vote?

     1  

When and where will the Annual Meeting take place?

     1  

Why are you holding a virtual Annual Meeting?

     1  

Where can I access the proxy materials?

     1  

How many votes do I have?

     1  

What will I be voting on?

     2  

How do I vote in advance of the virtual Annual Meeting?

     2  

How do I participate in the virtual Annual Meeting?

     3  

Fiscal Year 2021 in Review

     4  

Business Overview

     4  

Financial Highlights

     4  

Corporate Responsibility

     5  

Stockholder Engagement

     6  

Board and Governance Overview

     7  

Directors and Corporate Governance

     9  

Board and Governance Highlights

     9  

Board Members

     10  

Board Independence

     17  

Board Leadership Structure

     17  

Corporate Governance Practices

     18  

Board Meeting Attendance and Director Communications

     19  

Board Committees and Responsibilities

     19  

Board’s Role in Risk Oversight

     22  

Compensation of Directors

     22  

Director Stock Ownership Requirement

     23  

ESG at Salesforce

     24  

Protecting Our Planet

     24  

Empowering the Community

     25  

Operating with Integrity and Trust

     27  

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters

     29  

Equity Compensation Plan Information

     31  

Material Features of the 2014 Inducement Equity Incentive Plan

     31  

Material Features of the Salesforce Tableau Equity Plan

     32  

A Letter from Our Compensation Committee

     33  

Compensation Discussion and Analysis

     34  

Named Executive Officers

     34  

Executive Summary

     34  

Leadership Transitions

     36  

Stockholder Outreach, Board Responsiveness, Program Evolution

     37  

Compensation Philosophy and Practices

     37  

 

2021 Proxy Statement  

 

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Compensation Elements and Compensation for Named Executive Officers

     39  

Compensation-Setting Process

     45  

Summary Information Regarding Fiscal 2022 Compensation Decisions

     47  

Other Compensation Policies

     47  

Post-Employment Compensation

     48  

Tax and Accounting Considerations

     49  

Compensation Risk Assessment

     50  

CEO Pay Ratio

     50  

Summary Compensation Table

     51  

Grants of Plan-Based Awards Table

     53  

Option Exercises and Stock Vested Table

     54  

Outstanding Equity Awards at Fiscal 2021 Year-End Table

     55  

Employment Contracts and Certain Transactions

     58  

Compensation Committee Interlocks and Insider Participation

     62  

Delinquent Section 16(a) Reports

     62  

Committee Reports

     63  

Report of the Compensation Committee of the Board of Directors

     63  

Report of the Audit Committee of the Board of Directors

     64  

Proposal 1 — Election of Directors

     66  

Vote Required and Board of Directors’ Recommendation

     66  

Proposal 2 — Approval of an Amendment and Restatement of the Equity Incentive Plan to Increase Plan Shares Reserved for Issuance

     67  

Increasing the Number of Shares Reserved for Issuance under the 2013 Plan

     67  

Summary of the 2013 Plan

     69  

Summary of U.S. Federal Income Tax Consequences

     75  

Number of Awards Granted to Employees, Consultants, and Directors

     77  

Detailed Three-Year Average Burn Rate Calculation

     78  

Vote Required and Board of Directors’ Recommendation

     78  

Proposal 3 — Ratification of Appointment of  Independent Auditors

     79  

Engagement Letter and Fee Disclosure

     79  

Pre-Approval of Audit and Non-Audit Services

     79  

Vote Required and Board of Directors’ Recommendation

     80  

Proposal 4 — Advisory Vote to Approve Named Executive Officer Compensation

     81  

Advisory Vote and Board of Directors’ Recommendation

     81  

Proposal 5 — Stockholder Proposal Regarding Transitioning to a Public Benefit Corporation

     82  

Supporting Statement by Stockholder Proponent

     82  

The Company’s Statement of Opposition

     83  

Vote Required and Board of Directors’ Recommendation

     84  

Procedural Matters

     85  

General

     85  

Stockholders Entitled to Vote; Record Date

     85  

Quorum; Abstentions; Broker Non-Votes

     85  

Voting; Revocability of Proxies

     86  

Expenses of Solicitation

     86  

Procedure for Introducing Business or Director Nominations at Our 2022 Annual Meeting of Stockholders

     87  

Delivery of Proxy Materials

     87  

 

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Transaction of Other Business

     88  

Appendix A: Amended and Restated 2013 Equity Incentive Plan

     A-1  

This document includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical or current facts, including statements regarding our environmental and other sustainability plans and goals, made in this document are forward-looking. We use words such as anticipates, believes, expects, future, intends, and similar expressions to identify forward-looking statements. Forward-looking statements reflect management’s current expectations and are inherently uncertain. Actual results could differ materially for a variety of reasons. Risks and uncertainties that could cause our actual results to differ significantly from management’s expectations are described in our 2021 Annual Report on Form 10-K.

 

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  ABOUT THE ANNUAL MEETING  

 

 

 

 

ABOUT THE ANNUAL MEETING

Who is soliciting my vote?

 

The Board of Directors of salesforce.com, inc. (the “Board”) is soliciting your vote at Salesforce’s 2021 Annual Meeting of Stockholders (the “Annual Meeting”). Unless otherwise indicated, references in this Proxy Statement to “Salesforce,” “we,” “us,” “our” and the “Company” refer to salesforce.com, inc.

When and where will the Annual Meeting take place?

 

The Annual Meeting will take place on Thursday, June 10, 2021 at 11:00 a.m. Pacific Time. The Annual Meeting will occur as a virtual meeting conducted exclusively via a live audio webcast at www.virtualshareholdermeeting.com/CRM2021.

Why are you holding a virtual Annual Meeting?

 

Building on the success of last year’s meeting, we are utilizing a virtual meeting format for our Annual Meeting to provide a consistent experience to all stockholders regardless of geographic location. We believe this is an important step both to enhance stockholder access and engagement and to reduce the environmental impact of our Annual Meeting. In structuring our virtual Annual Meeting, our goal is to enhance rather than constrain stockholder participation in the meeting, and we have designed the meeting to provide stockholders with the same rights and opportunities to participate as they would have at an in-person meeting.

Where can I access the proxy materials?

 

Pursuant to the rules of the Securities and Exchange Commission, or SEC, we have provided access to our proxy materials primarily over the Internet. Accordingly, a Notice of Internet Availability of Proxy Materials (the “Internet Notice”) has been mailed (or, if requested, emailed) to our stockholders owning our stock as of the record date, April 15, 2021. Our proxy materials were mailed to those stockholders who have asked to receive paper copies. Instructions on how to access the proxy materials over the Internet, how to receive our proxy materials via email, or how to request a printed copy by mail may be found in the Internet Notice.

By accessing the proxy materials on the Internet or choosing to receive your future proxy materials by email, you will save the Company the cost of printing and mailing documents to you and will reduce the impact of the Annual Meeting on the environment. If you choose to receive future proxy materials by email, and you are a Salesforce stockholder as of the record date for next year’s annual meeting, you will receive an email next year with instructions containing a link to those materials. If you choose to receive future proxy materials by mail, you will receive a paper copy of those materials, including a form of proxy or voting instruction form. Your election to receive proxy materials by mail or email will remain in effect until you notify us that you are terminating such election.

How many votes do I have?

 

All of our stockholders have one vote for every share of Salesforce common stock owned as of our record date of April 15, 2021.

 

  2021 Proxy Statement  

 

   

 

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  ABOUT THE ANNUAL MEETING (CONTINUED)  

 

       

 

What will I be voting on?

 

Stockholders will be asked to vote on the following matters at the Annual Meeting:

 

    Board’s Recommendation   Page References

Management Proposals

1. To elect Marc Benioff, Craig Conway, Parker Harris, Alan Hassenfeld, Neelie Kroes, General Colin Powell, Sanford Robertson, John V. Roos, Robin Washington, Maynard Webb and Susan Wojcicki to serve as directors until the next Annual Meeting of Stockholders and until their successors are duly elected and qualified, subject to earlier resignation or removal.

  FOR   66

2. To amend and restate our 2013 Equity Incentive Plan to increase the number of shares authorized for issuance by ten million shares.

  FOR   67

3. To ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending January 31, 2022.

  FOR   79

4. To approve, on an advisory basis, the fiscal 2021 compensation of our named executive officers.

  FOR   81

Stockholder Proposal

       

5. To consider a stockholder proposal requesting that the Board of Directors take steps necessary to transition Salesforce to a Public Benefit Corporation, if properly presented at the meeting.

  AGAINST   82

We will also transact any other business that may properly come before the Annual Meeting, which could require a vote, although we are not aware of any such business as of the date of this Proxy Statement.

How do I vote in advance of the virtual Annual Meeting?

 

If you are a stockholder of record you may cast your vote in advance of the meeting in any of the following ways:

 

Internet

 

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Visit www.proxyvote.com and follow the instructions on your proxy card or Internet Notice.

Phone

 

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Call 1-800-690-6903 and follow the instructions provided in the recorded message (if you received paper copies of the proxy materials).

Mail

 

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Return your completed and signed proxy card in the enclosed postage-prepaid envelope.

 

 

If you are a stockholder who holds shares through a brokerage firm, bank, trust or other similar organization (that is, in “street name”), please refer to the instructions from the broker or organization holding your shares.

 

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  ABOUT THE ANNUAL MEETING (CONTINUED)  

 

 

 

 

How do I participate in the virtual Annual Meeting?

 

You are entitled to participate in the Annual Meeting if you were a stockholder as of the close of business on April 15, 2021, the record date, or hold a valid proxy for the meeting. To participate in the virtual meeting, including to vote, ask questions and to view the list of registered stockholders as of the record date during the meeting, stockholders of record you must access the meeting website at www.virtualshareholdermeeting.com/CRM2021, enter the 16-digit control number found on your Internet Notice, or proxy card or voting instruction form, and follow the instructions on the website. If your shares are held in street name and your voting instruction form or Internet Notice indicates that you may vote those shares through www.proxyvote.com, then you may access, participate in and vote at the Annual Meeting with the 16-digit access code indicated on that voting instruction form or Internet Notice. Otherwise, stockholders who hold their shares in street name should contact their bank, broker or other nominee (preferably at least five days before the Annual Meeting) and obtain a “legal proxy” in order to be able to attend, participate in or vote at the Annual Meeting. The meeting webcast will begin promptly at 11:00 a.m. Pacific Time. Online check-in will begin approximately 15 minutes before then and we encourage you to allow ample time for check-in procedures. If you experience technical difficulties during the check-in process or during the meeting please call 1-800-586-1548 (toll free) or 303-562-9288 (international) for assistance.

We will endeavor to answer as many stockholder-submitted questions as time permits that comply with the meeting rules of conduct. We reserve the right to edit profanity or other inappropriate language and to exclude questions regarding topics that are not pertinent to meeting matters or Company business. If we receive substantially similar questions, we may group such questions together and provide a single response to avoid repetition. We will also post a recording of the meeting on our investor relations website, which will be available for replay following the meeting for 60 days.

Regardless of whether you plan to participate in the Annual Meeting, it is important that your shares be represented and voted at the Annual Meeting. Accordingly, we encourage you to log on to www.proxyvote.com and vote in advance of the Annual Meeting.

Additional information regarding the rules and procedures for participating in the Annual Meeting will be set forth in our meeting rules of conduct, which stockholders can view during the meeting at the meeting website.

 

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FISCAL YEAR 2021 IN REVIEW  

 

       

 

FISCAL YEAR 2021 IN REVIEW

Business Overview

 

Salesforce is a global leader in customer relationship management (“CRM”) technology that brings companies and their customers together. With our Customer 360 platform, we deliver a single source of truth, connecting customer data across systems, apps and devices to help companies sell, service, market and conduct commerce from anywhere. Since its founding in 1999, Salesforce has pioneered innovations in cloud, mobile, social, analytics and artificial intelligence (“AI”), enabling companies of every size and industry to transform their businesses in the all-digital, work-from-anywhere era.

 

Salesforce is committed to a core set of values: trust, customer success, innovation and equality. Foremost among these is trust, which is the foundation for everything we do. Our customers trust our technology to deliver the highest levels of security, privacy, performance, compliance and availability at scale. Customer success is at the core of our business and we align the entire company around our customers’ needs to ensure their success and prove our value. We believe in continuous innovation, enabling our customers to access the latest technology advances so they can innovate, build and stay ahead in their industries. Finally, equality is a core tenet of how we run our business. We value the equality of every individual at our company and in our community. We believe that creating a diverse workplace that reflects the communities we serve and fostering an inclusive culture where everyone feels seen, heard and valued makes us a better company.

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Financial Highlights

 

At Salesforce, we believe in doing good and doing well. Together with our employees, partners and customers, we’ve been able to do well while staying true to the core values we’ve had since day one.

In fiscal 2021, we achieved significant financial results, including:

 

 

Revenue.    Fiscal 2021 revenue of $21.3 billion, an increase of 24% year-over-year.

 

 

Earnings per Share.    Fiscal 2021 diluted earnings per share was $4.38 as compared to earnings per share of $0.15 from a year ago, and was benefited by approximately $2.0 billion from the one-time discrete tax benefit resulting from the recognition of deferred tax assets related to an intra-entity transfer of intangible property and an unrealized gain of $1.7 billion associated with the initial public offerings of two of our strategic investments.

 

 

Cash.    Cash provided by operations for fiscal 2021 was $4.8 billion, an increase of 11% year-over-year. Total cash, cash equivalents and marketable securities ended fiscal 2021 at $12.0 billion.

 

 

Remaining Performance Obligation.    Remaining performance obligation ended fiscal 2021 at approximately $36.1 billion, an increase of 17% year-over-year. Current remaining performance obligation ended fiscal 2021 at approximately $18.0 billion, an increase of 20% year-over-year.

 

 

Acquisitions.    During fiscal 2021, we completed the acquisition of Vlocity, Inc. (“Vlocity”) for $1.4 billion, consisting primarily of $1.2 billion in cash. Additionally, during fiscal 2021, we announced our pending acquisition of Slack Technologies, Inc. (“Slack”), a leading channel-based messaging platform, which is expected to close in the second quarter of fiscal 2022, subject to satisfaction of customary closing conditions, including regulatory approvals, for an estimated $15.6 billion in cash and 45 million shares of Salesforce common stock, based on Slack Class A and Class B shares outstanding as of January 31, 2021.

 

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  FISCAL YEAR 2021 IN REVIEW (CONTINUED)  

 

 

 

 

Corporate Responsibility

 

Environmental, Social and Governance (ESG)

We believe the business of business is to make the world a better place for all of our stakeholders, including stockholders, customers, employees, partners, the planet and the communities in which we work and live. All of these goals align with our long-term growth strategy and financial and operational priorities. To that end, Salesforce is committed to transparent environmental, social and governance (“ESG”) disclosures and maintaining programs that support the success of these initiatives.    LOGO

 

Human Capital Management

 

Our culture is driven by our four core values: Trust, Customer Success, Innovation and Equality. These core values are the foundation of our company culture, which we believe is fundamental to, and a competitive advantage in, our approach to managing our workforce. We believe our company culture fosters open dialogue, collaboration, recognition and a sense of family, all of which allow us to attract and retain the best talent, which is critical for our continued success. Our focus on our workplace environment and a strong company culture has led to recognition across the globe, as evidenced by the following awards: Fortune World’s Most Admired Companies (2021 and for the seventh year in a row), Fortune 100 Best Companies to Work (2020 and for the 12th year in a row), Human Rights Campaign Best Places to Work For LGBTQ Equality (2021), and Glassdoor Employees’ Choice Best Place to Work in Canada, France, Germany, the United Kingdom, and the United States (2020). As of January 31, 2021, we had more than 56,000 employees.    LOGO

 

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  FISCAL YEAR 2021 IN REVIEW (CONTINUED)  

 

       

 

Stockholder Engagement

 

Salesforce has a history of actively engaging with our stockholders. In addition to our Annual Meeting each year, we regularly provide stockholders with opportunities to deliver feedback on our corporate governance, executive and director compensation and sustainability practices through an extensive, year-round stockholder engagement program. Our Investor Relations team regularly meets with investors, prospective investors, and investment analysts. Meetings can include participation by our Chair and Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, or other business leaders, and are often focused on company performance, technology initiatives, and company strategy. Members of our Employee Success (human resources) and Governance teams also participate regularly in meetings with our stockholders and, on occasion, members of the Board participate as appropriate. Our head of Investor Relations regularly communicates topics discussed and stockholder feedback to senior management and the Board for consideration in their decision-making.

Below are some of the fiscal 2021 stockholder engagement program elements:

 

 

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In fiscal 2021, through this program, we engaged in dialogue with holders of more than 50% of our shares outstanding and we engaged with 80% of our top 20 investors (other than our Founder, Chair and CEO), which represent approximately 34% of our total shares outstanding. We solicited feedback from and engaged with investors on various topics, including:

 

 company performance;

 

 our response to the COVID-19 pandemic, including from business, customer, employee and community perspectives;

 

 succession planning and governance;

 

 executive and director compensation;

 

 human capital management, including diversity and inclusion and gender pay equity;

 

 sustainability and our work in response to the Sustainability Accounting Standards Board and Task Force on Climate-related Financial Disclosures recommendations; and

 

 stockholder proposals.

  

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In recent years, we have made a number of enhancements to our governance practices and disclosures in response to stockholder feedback. For example, this includes eliminating supermajority voting provisions from our governance documents, implementing a special meeting right for stockholders, implementing a proxy access right for stockholders and enhancing our ESG disclosures.

 

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  FISCAL YEAR 2021 IN REVIEW (CONTINUED)  

 

 

 

 

Board and Governance Overview

 

Salesforce is governed by a Board consisting of a highly experienced, qualified and diverse group of directors. All of our directors, other than Mr. Benioff, our Chair and Chief Executive Officer, and Mr. Harris, our Co-Founder and Chief Technology Officer, are independent within the meaning of the listing standards of the New York Stock Exchange (the “NYSE”).

The following table sets forth the names, ages, the membership of our standing committees as required by NYSE listing standards and certain other information for each of the members of our Board.

 

             

Directors & Occupation/Other Public Company Boards

 

 

Age

 

 

Director

Since

 

 

Independent

 

 

Audit

Committee

 

 

Compensation

Committee

 

 

Governance   

Committee   

 

             

Marc Benioff

Chair of Board & Chief Executive Officer

  56   1999   No    

 

   

 

   

 

Craig Conway

Former Chief Executive Officer, PeopleSoft, Inc.;

Director, Nutanix, Inc.

  66   2005   Yes  

 

  M  

 

             

Parker Harris

Co-Founder & Chief Technology Officer

  54   2018   No    

 

   

 

   

 

Alan Hassenfeld

Former Chair & Chief Executive Officer, Hasbro, Inc.;

Director, Hasbro, Inc.

  72   2003   Yes   M  

 

  M
             

Neelie Kroes

Former Vice President of the European Commission

  79   2016   Yes    

 

  M    

 

General Colin Powell

General, Former U.S. Secretary of State;
Former Chairman, Joint Chiefs of Staff;
Director, Bloom Energy Corporation

  84   2014   Yes  

 

 

 

  M
             

Sanford Robertson (L)

Principal, Francisco Partners; Director, Cassava Sciences, Inc.

  89   2003   Yes   M    

 

  C

John V. Roos

Former U.S. Ambassador to Japan; Co-Founder, Geodesic Capital; Director, Rakuten Group, Inc.

  66   2013   Yes  

 

  C  

 

             

Robin Washington (FE)

Former EVP & Chief Financial Officer, Gilead Sciences, Inc.; Director, Alphabet, Inc., Honeywell International Inc., Vertiv Holdings Co.

  58   2013   Yes   C    

 

   

 

Maynard Webb

Founder, Webb Investment Network; Co-Founder, Everwise; Director, Visa Inc.

  65   2006   Yes   M   M    

 

Susan Wojcicki

Chief Executive Officer, Youtube, Inc.

  52   2014   Yes    

 

   

 

   

 

Legend: L = Lead Independent Director; C = Chair; M = Member; FE = Financial Expert

 

  2021 Proxy Statement  

 

   

 

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  FISCAL YEAR 2021 IN REVIEW (CONTINUED)  

 

       

 

 

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(1)   Director tenure is measured by completed years of service from the initial month of service through the filing of the Company’s annual Proxy Statement.

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Table of Contents
         

 

  DIRECTORS AND CORPORATE GOVERNANCE  

 

 

 

 

DIRECTORS AND CORPORATE GOVERNANCE

Board and Governance Highlights

 

Salesforce has a Board of highly experienced directors who have led, advised and established many of the premier companies in Silicon Valley and other leading global organizations. Our Board has taken a thoughtful approach to board composition to ensure that our directors have backgrounds that collectively add significant value to the strategic decisions made by the Company and that enable them to provide oversight of management to ensure accountability to our stockholders. Our directors have extensive backgrounds as entrepreneurs, technologists, operational and financial experts, investors, advisors and government leaders. In addition, we have worked hard to strike

a good balance between long-term understanding of our business and fresh external perspectives, as well as to ensure diversity of backgrounds and perspectives within the boardroom.

In addition to a strong, independent Board, we are committed to a corporate governance structure that promotes long-term stockholder value creation through a sound leadership structure and by providing our stockholders with both the opportunity to provide direct feedback and key substantive rights to ensure accountability.

 

 

Corporate Governance Best Practices

   

 Board Composed of 82% Independent Directors

 

 Commitment to Board Refreshment

 

 Lead Independent Director with Expansive Duties

 

 Annual Election of Directors

 

 Majority Voting for Directors

 

 Proxy Access Right on Market Terms

 

 Rigorous Director Selection and Evaluation Process

 

 Limit on Outside Directorships

 

 Stockholder Ability to Request Special Meetings at 15% Threshold

 

 Annual Board and Committee Self-Evaluations

      

 No Supermajority Voting Provisions in Certificate/Bylaws

 

 Fully Independent Standing Committees

 

 Comprehensive Risk Oversight by Full Board and Committees

 

 Stockholder Engagement with Holders of a Majority of Our Outstanding Shares in Fiscal 2021

 

 Stock Ownership Policy for Directors and Executive Officers

 

 Diverse Board in Terms of Gender, Race, Experience, Skills and Tenure

 

 Regular Executive Sessions of Independent Directors

 

  2021 Proxy Statement  

 

   

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

       

 

Board Members

 

Summary of Director Experience and Qualifications

The matrix below summarizes what our Board believes are desirable types of experience, qualifications, attributes and skills possessed by one or more of Salesforce’s directors, because of their particular relevance to the Company’s business and strategy. While all of these were considered by the Board in connection with this year’s director nomination process, the following matrix does not encompass all experience, qualifications, attributes or skills of our directors.

 

 

 

  Significant
technical
or
business
experience
in software
industry.
  Experience
with cloud
computing
technology
infrastructure.
  Experience
as CEO or
senior
executive
at a public
company or
other large
organization.
  Experience
as a
director of
another
public
company.
  Leadership
experience
in sales
and
distribution.
  Leadership
experience
in
marketing
and brand
building.
  Expertise in
financial
statements
and
accounting.
  Experience
founding or
growing
new
businesses
directly or
through
venture
capital
work.
  Diversity,
including
diversity
of
gender
or
ethnicity.
  Leadership
experience
in
government,
law
or military.
 

Leadership
experience

involving

international

operations or
relations.

Marc Benioff

             

 

   

 

 

 

 

Craig Conway

                 

 

 

 

 

Parker Harris

       

 

 

 

 

 

 

 

   

 

 

 

 

 

Alan Hassenfeld

 

 

 

 

         

 

   

 

 

 

 

Neelie Kroes

 

 

 

 

 

 

   

 

 

 

 

 

 

 

     

General Colin Powell

 

 

 

 

 

 

   

 

 

 

 

 

       

Sanford Robertson

 

 

 

 

 

 

     

 

     

 

 

 

 

 

John V. Roos

 

 

 

 

 

 

   

 

 

 

 

 

   

 

   

Robin Washington

   

 

     

 

 

 

   

 

   

 

 

 

Maynard Webb

         

 

 

 

 

 

   

 

 

 

 

Susan Wojcicki

           

 

     

 

   

 

     

 

   

 

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

 

 

 

Biographies of Our Board Members

Set forth below are the names and certain information about our director nominees, all of whom are currently members of our Board and were elected by stockholders at the 2020 Annual Meeting. There are no family relationships among any of our directors or executive officers. Our directors serve until the next Annual Meeting of Stockholders and until their successors are elected and qualified, subject to earlier resignation or removal. Please see Proposal 1 in this Proxy Statement for more information about the election of our directors.

 

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Marc Benioff

Chair of the Board and CEO

Age: 56

 

Director Since: 1999

 

Marc Benioff is Chair, CEO and co-Founder of Salesforce and a pioneer of cloud computing. Under Mr. Benioff’s leadership, Salesforce is the #1 provider of CRM software globally. Mr. Benioff was named Innovator of the Decade by Forbes and recognized as one of the World’s 50 Greatest Leaders by Fortune and one of the 10 Best-Performing CEOs by Harvard Business Review and as the CNN Business CEO of 2020. A member of the World Economic Forum Board of Trustees, Mr. Benioff serves as the inaugural chair of WEF’s Forum Center for the Fourth Industrial Revolution in San Francisco. Mr. Benioff also serves as chair of the Salesforce Foundation. Mr. Benioff received a B.S. in Business Administration from the University of Southern California, where he serves on its Board of Trustees.

Qualifications

Mr. Benioff’s vision and status as one of our founders, as well as his tenure as our CEO and Chair of the Board, bring unique and invaluable experience to the Board. Further, his experience in sales, marketing and product development in the technology industry supports our conclusion that Mr. Benioff has the necessary and desired skills, experience and perspective to serve on our Board.

 

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Craig Conway

Age: 66

 

Director Since: 2005

 

Committees: Compensation

                     Cybersecurity

                     Mergers & Acquisitions

                     Real Estate (Chair)

Craig Conway has served as a Director since October 2005. Mr. Conway served as President and Chief Executive Officer of PeopleSoft, Inc., an enterprise application software company, from 1999 to 2004. Mr. Conway also served as President and Chief Executive Officer of One Touch Systems from 1996 to 1999 and TGV Software from 1993 to 1996. Prior to that, Mr. Conway held executive management positions at a variety of leading technology companies, including Executive Vice President at Oracle Corporation. Mr. Conway currently serves as a director of Nutanix, Inc. During the past five years, Mr. Conway also served as a director of Guidewire Software, Inc. Mr. Conway received a B.S. in Computer Science and Mathematics from the State University of New York at Brockport.

Qualifications

Mr. Conway’s extensive and broad background in business management, including his experience as president and chief executive officer of three technology companies, as well as his service on the boards of other publicly held companies, supports our conclusion that Mr. Conway has the necessary and desired skills, experience and perspective to serve on our Board.

 

 

  2021 Proxy Statement  

 

   

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

       

 

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Parker Harris

Age: 54

 

Director Since: 2018

 

Committee: Cybersecurity

 

Parker Harris has served as a Director since August 2018 and as our co-Founder and Chief Technology Officer since September 2016. Mr. Harris co-founded Salesforce in February 1999 and has served in senior technical positions since inception. Prior to that, from December 2004 to February 2013, Mr. Harris served as our Executive Vice President, Technology. Prior to Salesforce, Mr. Harris was a Vice President at Left Coast Software, a Java consulting firm he co-founded, from October 1996 to February 1999. Mr. Harris received a B.A. from Middlebury College.

Qualifications

Mr. Harris’s status as one of our founders, as well as his tenure as our Chief Technology Officer, bring unique and invaluable experience to the Board. Further, his deep experience in the technology industry and intimate knowledge of Salesforce support our conclusion that Mr. Harris has the necessary and desired skills, experience and perspective to serve on our Board.

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Alan Hassenfeld

Age: 72

 

Director Since: 2003

 

Committees: Audit & Finance

                     Nominating & Corporate

                     Governance

Alan Hassenfeld has served as a Director since December 2003. Mr. Hassenfeld has been a Director of Hasbro, Inc., a provider of children’s and family entertainment products, since 1978. He served as its Chairman from 1989 to 2008, and also served as its Chairman and Chief Executive Officer from 1989 to 2003. Mr. Hassenfeld is a trustee of the Hasbro Charitable Trust and Hasbro Children’s Foundation. During the past five years, Mr. Hassenfeld also served as a director of Global Cornerstone Holdings Limited. Mr. Hassenfeld received a B.A. from the University of Pennsylvania.

Qualifications

Mr. Hassenfeld has an extensive and broad background in business management, including his experience as a chief executive officer of a publicly traded company. This deep business knowledge, combined with the leadership roles he plays within many philanthropic organizations, supports our conclusion that Mr. Hassenfeld has the necessary and desired skills, experience and perspective to serve on our Board.

 

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

 

 

 

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Neelie Kroes

Age: 79

 

Director Since: 2016

 

Committees: Compensation

                     Privacy (Chair)

                     Real Estate

Neelie Kroes has served as a Director since May 2016. Ms. Kroes is the former Vice President of the European Commission, European Commissioner for Competition and European Commission for Digital Agenda. Ms. Kroes served as Commissioner for Competition from 2004 to 2010 and as Vice President and Commissioner for Digital Economy and Society from 2010 to 2014. Prior to joining the European Commission, Ms. Kroes served in the Dutch House of Representatives and as State Secretary and Cabinet Minister. She is also a member of the Finance Committee of Rijksmuseum Fonds (Amsterdam). Ms. Kroes previously served on the boards of Lucent Netherlands, AB Volvo and McDonald’s Netherlands and was chairperson of Nyenrode University. Ms. Kroes received her M.S. in Economics from Erasmus University.

Qualifications

Ms. Kroes brings valuable international and leadership expertise to our Board and possesses an extensive background in cross-border technology, competition and data security. This extensive experience, combined with her leadership positions in governmental organizations, supports our conclusion that Ms. Kroes has the necessary and desired skills, experience and perspective to serve on our Board.

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General Colin Powell

Age: 84

 

Director Since: 2014

 

Committee: Nominating &

                   Corporate Governance

 

General Colin Powell has served as a Director since March 2014. General Powell is a retired four-star general and served for 35 years in the United States Army. He has served as U.S. National Security Advisor, Commander of the U.S. Army Forces Command, Chairman of the Joint Chiefs of Staff and was the 65th Secretary of State of the United States. General Powell currently serves as a director of Bloom Energy Corporation. General Powell also is a member of the Council on Foreign Relations, the Chair of the Board of Visitors of the Colin Powell School for Civic and Global Leadership at the City College of New York and the Founder and Chairman Emeritus of the America’s Promise Alliance. In addition, General Powell has served as an Advisor at Kleiner Perkins Caufield & Byers, a venture capital firm, since 2005. General Powell received a B.S. from the City College of New York and an M.B.A. from The George Washington University.

Qualifications

General Powell has an extensive background in management and leadership, including at the highest levels of the U.S. government. This extensive experience, in addition to his leadership positions in various philanthropic organizations, supports our conclusion that General Powell has the necessary and desired skills, experience and perspective to serve on our Board.

 

 

  2021 Proxy Statement  

 

   

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

       

 

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Sanford Robertson

Lead Independent Director

Age: 89

 

Director Since: 2003

 

Committees: Audit & Finance

                     Nominating & Corporate

                     Governance (Chair)

                     Real Estate

                     Mergers &  Acquisitions

Sanford Robertson has served as a Director since October 2003. Mr. Robertson has been an active technology investor and advisor to several technology companies. He is a principal of Francisco Partners, a technology buyout fund. Prior to founding Francisco Partners in 1999, Mr. Robertson was the founder and chairman of Robertson, Stephens & Company, a technology investment bank. Mr. Robertson was also the founder of Robertson, Colman, Siebel & Weisel, later renamed Montgomery Securities, another prominent technology investment bank. Mr. Robertson currently serves as a director of Cassava Sciences, Inc. and, in the past five years, served as a director of RPX Corporation. Mr. Robertson received a B.B.A., an M.B.A. and an HLLD from the University of Michigan.

Qualifications

Mr. Robertson brings valuable financial expertise to our Board of Directors. His extensive experience in investment banking, private equity and capital markets transactions, as well as his service on the boards of other publicly held companies, supports our conclusion that Mr. Robertson has the necessary and desired skills, experience and perspective to serve on our Board.

LOGO  

John V. Roos

Age: 66

 

Director Since: 2013

 

Committees: Compensation (Chair)

                      Privacy

 

 

 

John V. Roos has served as a Director since September 2013. He served as the U.S. Ambassador to Japan from 2009 to 2013. Ambassador Roos currently serves as Co-Founder and General Partner of Geodesic Capital, a mid-late stage venture capital firm. Since April 2014, Ambassador Roos has also served as Senior Advisor to Centerview Partners, an international investment banking advisory firm, and since October 2013, he has served on the global advisory board of Mitsubishi UFJ Financial Group, a Japanese banking and financial network. Since January 2016, Ambassador Roos has served as Advisor for the Toyota Research Institute. From 1985 to 2009, Ambassador Roos practiced corporate and securities law at Wilson Sonsini Goodrich & Rosati, P.C., where he most recently served as Chief Executive Officer. Ambassador Roos also serves as a director of Rakuten Group Inc. and the Maureen and Mike Mansfield Foundation. During the past five years, Ambassador Roos also served as a director of Sony Corporation. Ambassador Roos received an A.B. in Political Science and a J.D. from Stanford University.

 

Qualifications

 

Ambassador Roos brings valuable international and strategic expertise to our Board of Directors, and possesses an extensive and broad background in management, leadership and law. This extensive experience supports our conclusion that Ambassador Roos has the necessary and desired skills, experience and perspective to serve on our Board.

 

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

 

 

 

LOGO  

Robin Washington

Age: 58

 

Director Since: 2013

 

Committees: Audit & Finance (Chair)

                     Cybersecurity

 

 

 

Robin Washington has served as a Director since September 2013. Ms. Washington served as an advisor to Gilead Sciences, Inc., a biopharmaceutical company, from November 2019 to March 2020 and served as Executive Vice President and Chief Financial Officer of Gilead from February 2014 to November 2019. She joined Gilead as Senior Vice President and Chief Financial Officer in 2008. From 2006 to 2007, Ms. Washington served as Chief Financial Officer of Hyperion Solutions, an enterprise software company. Prior to Hyperion, Ms. Washington served in a number of executive positions with PeopleSoft, Inc., a provider of enterprise application software. Ms. Washington currently serves as a director of Alphabet Inc., Honeywell International, Inc. and Vertiv Holdings Co. Ms. Washington is a certified public accountant and received a B.A. in Business Administration from the University of Michigan and an M.B.A. from Pepperdine University.

 

Qualifications

 

Ms. Washington brings extensive experience in management, operations and accounting in the technology sector to our Board of Directors. Her financial expertise in tax, financial reporting, accounting and controls, corporate finance, mergers and acquisitions and capital markets, along with her service on the boards of other public companies, supports our conclusion that Ms. Washington has the necessary and desired skills, experience and perspective to serve on our Board.

LOGO  

Maynard Webb

Age: 65

 

Director Since: 2006

 

Committees: Audit & Finance

                     Compensation

                     Cybersecurity (Chair)

                     Merger & Acquisitions

                     (Chair)

Maynard Webb has served as a Director since September 2006. Mr. Webb is the founder of Webb Investment Network, an early stage venture capital firm he started in 2010. From 2006 to 2011, Mr. Webb served as Chief Executive Officer of LiveOps, Inc., a provider of on-demand call center solutions. From 2002 to 2006, Mr. Webb served as Chief Operating Officer of eBay Inc., an online global marketplace. From 1999 to 2002, Mr. Webb served as President of eBay Technologies. Prior to that, Mr. Webb served as Senior Vice President and Chief Information Officer at Gateway, Inc., a computer manufacturer, and Vice President and Chief Information Officer at Bay Networks, Inc., a manufacturer of computer networking products. Mr. Webb currently serves as a director of Visa Inc. During the past five years, Mr. Webb also served as a director of Yahoo! Inc., where he previously served as Chairman of the board. Mr. Webb received a B.A.A. from Florida Atlantic University.

Qualifications

Mr. Webb brings extensive experience in management, engineering and technical operations to our Board of Directors. Additionally, his tenure in management positions at various technology companies, along with his service on the boards of other public companies, supports our conclusion that Mr. Webb has the necessary and desired skills, experience and perspective to serve on our Board.

 

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

       

 

LOGO  

Susan Wojcicki

Age: 52

 

Director Since: 2014

 

Committees: Mergers & Acquisitions

                     Privacy

Susan Wojcicki has served as a Director since December 2014. Ms. Wojcicki has served as Chief Executive Officer of YouTube, a digital video platform and subsidiary of Alphabet Inc. (previously Google Inc.), since February 2014. She joined Google as its marketing manager in 1999, and after serving in various positions in marketing and product development, from April 2011 to January 2014, Ms. Wojcicki served as Google’s Senior Vice President of Advertising & Commerce. Prior to joining Google, she worked at Intel and served as a management consultant at both Bain & Company and R.B. Webber & Company. Ms. Wojcicki received an A.B. in History and Literature from Harvard University, an M.S. in Economics from the University of California, Santa Cruz and an M.B.A. from the University of California, Los Angeles.

Qualifications

Ms. Wojcicki brings extensive experience in management, operations and marketing in the technology sector to our Board of Directors. Additionally, her expertise in technology, brand building and product development supports our conclusion that Ms. Wojcicki has the necessary and desired skills, experience and perspective to serve on our Board

 

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

 

 

 

Board Independence

 

The Board believes that it should consist of a substantial majority of independent directors. The Board has determined that, except for Mr. Benioff and Mr. Harris, each of our current directors has no material relationship with Salesforce and is independent within the meaning of the standards established by the New York Stock Exchange, or NYSE, as currently in effect. In making that determination, the Board considered all relevant facts and circumstances, including the director’s commercial, industrial, banking, consulting, legal, accounting, charitable and familial relationships. Former director Keith Block was not independent during the period he served on the Board, due to his employment with Salesforce.

The Board also has adopted and applied the following standards under NYSE rules, which provide that a director will not be considered independent if he or she:

 

  is currently an employee of Salesforce or has an immediate family member who is an executive officer of Salesforce;

 

  has been an employee of Salesforce within the past three years or has an immediate family member who has been an executive officer of Salesforce within the past three years;

 

  has, or has an immediate family member who has, received within the past three years more than $120,000 during any twelve-month period in direct compensation from Salesforce, other than director and committee fees and pension or other forms of deferred compensation for prior service (provided
   

such compensation is not contingent in any way on continued service), and other than a family member’s compensation for service as a non-executive employee;

 

  is a current partner or employee of a firm that is Salesforce’s internal or external auditor; has an immediate family member who is a current partner of such a firm; has an immediate family member who is a current employee of such firm and personally works on Salesforce’s audit; or was, or has an immediate family member who was within the last three years, a partner or employee of such a firm and personally worked on Salesforce’s audit within that time;

 

  has, or has an immediate family member who has, been employed as an executive officer of another company where any of Salesforce’s present executives have served on the other company’s compensation committee during the past three years; or

 

  is currently employed as an executive officer or employee, or has an immediate family member who is currently employed as an executive officer, of another company that makes payments to, or receives payments from, Salesforce for property or services in an amount which, in any single fiscal year, exceeds the greater of (a) $1 million or (b) 2% of such other company’s consolidated gross revenues.
 

 

Board Leadership Structure

 

Chair of the Board

The Company’s CEO, Marc Benioff, also serves as Chair of the Board. The Board believes that this leadership structure, coupled with a strong emphasis on Board independence, provides effective independent oversight of management while allowing both the Board and management to benefit from Mr. Benioff’s leadership and years of experience in the Company’s business and the technology industry. As Chair of the Board and CEO, Mr. Benioff has been the director most capable of effectively identifying strategic priorities, coordinating the board agenda to focus on discussions critical to the success of the Company and executing the Company’s strategy and business plans. Mr. Benioff possesses detailed and in-depth knowledge of the issues, opportunities and challenges facing the Company and its business. We believe this extensive Company-specific experience and expertise of Mr. Benioff, together with the outside experience, oversight and expertise of our independent directors, allows for differing perspectives and roles regarding strategy development that benefit our stockholders. Further, the Board believes that Mr. Benioff’s combined role enables decisive leadership, ensures

clear accountability and enhances the Company’s ability to communicate its message and strategy clearly and consistently to its stockholders, employees and customers. Given our strong business, operational and financial performance, the Board believes that stockholders are best served by continuing this leadership structure.

Lead Independent Director

Importantly, the Board also has a strong and empowered Lead Independent Director who provides an effective independent voice in our leadership structure. The Lead Independent Director presides over the meetings of the independent directors, serves as a liaison between the independent directors and the Chair of the Board and CEO, and has the authority generally held by a lead independent director and as the independent directors may determine from time to time. Sanford Robertson has served as the Lead Independent Director since June 2007 and his current two-year term will expire in June 2021. The Board continues to review the leadership of the Board on a regular basis.

 

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

       

 

Corporate Governance Practices

 

The Company and the Board regularly review and evaluate the Company’s corporate governance practices. The Board has adopted corporate governance principles that address the composition of, and policies applicable to, the Board, as well as a Code of Conduct applicable to all directors, officers and employees of the Company, including our Chief Executive Officer and Chief Financial Officer.

The Company’s corporate governance principles, set forth as Corporate Governance Guidelines, and its Code of Conduct are available in the Corporate Governance section of the Company’s website at https://investor.salesforce.com/corporate-governance or in print by contacting Investor Relations at our principal executive offices. Any substantive amendments to or waivers of the Code of Conduct relating to the executive officers or directors of the Company will be disclosed promptly on our website. The Company’s philosophy related to executive compensation is described in the “Compensation Discussion and Analysis” section of this Proxy Statement.

The Board has also adopted a written charter for the Audit and Finance Committee, the Compensation Committee and the Nominating and Corporate Governance Committee. Each committee charter is available in the Corporate Governance section of the Company’s website at https://investor.salesforce.com/corporate-governance or in print by contacting Investor Relations at our principal executive offices.

We have also evaluated our governance practices and principles against the Corporate Governance Principles for U.S. Listed Companies published by the Investor Stewardship Group (“ISG”), a collective of some of the largest U.S.-based institutional investors and global asset managers, and we believe that our governance policies and practices are consistent with the ISG principles. The following table shows how our key governance practices align with the ISG principles:

 

 

   

ISG Principle

  

Salesforce Governance Policy or Practice

Principle 1: Boards are accountable to stockholders.   

   Annual election of each director for a one-year term (no classified board)

   Majority voting in uncontested director elections

   Proxy access on market terms

   No poison pill

   Extensive disclosure of our corporate governance practices

Principle 2: Stockholders should be entitled to voting rights in proportion to their economic interest.   

   Each stockholder is entitled to one vote per share (no dual class structure)

Principle 3: Boards should be responsive to stockholders and be proactive in order to understand their perspectives.   

   Extensive year-round stockholder engagement program, with feedback reported directly to the Board

   The Board has been responsive to stockholder feedback, including on ESG disclosures, executive compensation and governance matters pertaining to stockholder rights

   All directors participated in our 2020 Annual Meeting, at which they were available to respond to stockholder questions

Principle 4: Boards should have a strong, independent leadership structure.   

   Strong Lead Independent Director

   Our Board committees (other than our Cybersecurity Committee) consist solely of independent directors

Principle 5: Boards should adopt structures and practices that enhance their effectiveness.   

   Over 80% of our director nominees are independent, with diverse backgrounds, skills and experiences

   No overboarded directors

   Annual Board and committee self-evaluation program

   Consistent track record of open dialogue between Board and management

Principle 6: Boards should develop management incentive structures that are aligned with the long-term strategy of the company.   

   Compensation Committee annually reviews and approves incentive program design, goals and objectives for alignment with compensation and business strategies

   Annual and long-term incentive programs are designed to reward financial and operational performance that furthers short- and long-term strategic objectives

   Executive compensation program received over 93% support in 2020

 

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  DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)  

 

 

 

 

Board Meeting Attendance and Director Communications

 

During the fiscal year ended January 31, 2021, or fiscal 2021, the Board held eight meetings. During fiscal 2021, all directors attended at least 75% of the aggregate of the total number of meetings of the Board and the total number of meetings held by any of the committees of the Board on which such director served during the period the director was on the Board or committee. On average, our directors attended 98% of meetings in fiscal 2021.

Directors are also expected to participate in our annual meeting of stockholders absent an unavoidable and irreconcilable conflict. In fiscal 2021, all directors participated in the annual meeting of stockholders.

The non-management members of the Board also meet in executive sessions without management present. At these

sessions, the Lead Independent Director acts as Presiding Director. In the absence of the Lead Independent Director at any such executive session, the chair of the Audit and Finance Committee serves as Presiding Director.

Stockholders and other interested parties may communicate with the Lead Independent Director, or with any and all other members of the Board, by mail addressed to the intended recipient in care of our Corporate Secretary at salesforce.com, inc., 415 Mission Street, Third Floor, San Francisco, California 94105 (our “principal executive offices”) or by email to corporatesecretary@salesforce.com. The Corporate Secretary will periodically forward such communications or a summary thereof to the Board or the applicable director or directors.

 

 

Board Committees and Responsibilities

 

The Board has determined that all members of the Audit and Finance Committee, the Compensation Committee and the Nominating and Corporate Governance Committee are independent under the applicable rules and regulations of the

NYSE and the SEC. The Board has further determined that Ms. Washington qualifies as an “audit committee financial expert” as defined by the SEC.

 

 

Committees of the Board of Directors

 

Director

 

Independent

 

Audit

   

Compensation

 

Governance

 

M&A

 

Privacy

 

Real Estate 

 

Cybersecurity

Marc Benioff (Chair & CEO)

               

Craig Conway

 

   

M

   

M

   

C

 

M

Parker Harris

               

M

Alan Hassenfeld

 

 

 

M

 

   

M

       

Neelie Kroes

 

   

M

     

C

 

M

 

General Colin Powell

 

     

M

       

Sanford Robertson (Lead Independent Director)

 

 

 

M

 

   

C

 

M

   

M

 

John V. Roos

 

   

C

     

M

   

Robin Washington (Financial Expert)

 

 

 

C

 

           

M

Maynard Webb

 

 

 

M

 

 

M

   

C

     

C

Susan Wojcicki

 

                 

M

 

M

       

Total Meetings in Fiscal 2021

     

 

17

 

 

22

 

4

 

8

 

4

 

4

 

N/A

Legend: C = Chair; M = Member

 

Audit and Finance Committee

Committee Members:

 

Robin Washington (Chair)

Alan Hassenfeld

Sanford Robertson

Maynard Webb

 

All Committee members are independent and meet the requirements of financial literacy under NYSE listing standards.

 

Number of meetings in fiscal 2021: 17

 

Committee Report: page 64

 

The Audit and Finance Committee (the “Audit Committee”) oversees our corporate accounting and financial reporting process, as well as management’s assessment and mitigation of

enterprise risks. Among other matters, the Audit Committee: evaluates the independent registered public accounting firm’s qualifications, independence and performance; determines the

 

 

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engagement of the independent registered public accounting firm (“independent auditors”); approves the retention of the independent auditors to perform any proposed permissible non-audit services; considers the rotation of partners of the independent auditors on the Salesforce engagement team; reviews our consolidated financial statements; reviews our critical accounting policies and estimates; oversees our internal audit function; reviews with management and the Company’s

independent auditors and internal auditors the adequacy of internal financial controls; oversees the Company’s financial and treasury policies, strategies and capital structure; annually reviews its charter and its performance; reviews and approves the scope of the annual audit and the audit fee; and discusses with management and the independent auditors the results of the annual audit and the review of our quarterly financial statements.

 

 

  Compensation Committee

Committee Members:

 

John V. Roos (Chair)

Craig Conway

Neelie Kroes

Maynard Webb

 

All Committee members are independent.

 

Number of meetings in fiscal 2021: 22

 

Committee Report: page 63

 

The Compensation Committee reviews and approves the compensation and benefits of our executive officers, including: reviewing and approving corporate goals and objectives relevant to compensation of the CEO and other executive officers; evaluating the performance of these officers in light of those goals and objectives; and setting compensation of these officers taking into account such evaluations. The Compensation Committee may delegate its authority to one or more subcommittees or to one member of the Compensation Committee. The Compensation Committee also oversees our equity and incentive-based plans and administers the issuance of stock options, restricted stock units and other awards under these plans. Although the Compensation Committee does not currently do so, it may delegate its authority to members of management to

determine awards under the Company’s equity-based compensation plans for non-executive officer employees of the Company. The Compensation Committee has delegated authority to management to determine cash awards under our cash incentive plans for non-executive officers. The Compensation Committee also reviews and evaluates its performance, including compliance with its charter, and prepares any report required under SEC rules.

The Compensation Committee has the authority to engage independent advisors, such as compensation consultants, to assist it in carrying out its responsibilities. The Compensation Committee periodically engages an outside consultant to advise on compensation-related matters.

 

 

  Nominating and Corporate Governance Committee

Committee Members:

 

Sanford Robertson (Chair)

Alan Hassenfeld

General Colin Powell

 

All Committee members are independent.

 

Number of meetings in fiscal 2021: 4

 

The Nominating and Corporate Governance Committee (the “Governance Committee”) is responsible for: overseeing corporate governance matters generally, including the development and recommendation of corporate governance principles applicable to the Company; identifying individuals qualified to become members of the Board; recommending to the Board director nominees for each election of directors; developing and recommending to the Board criteria for selecting qualified director

candidates; considering committee member qualifications, appointment and removal; reviewing and making recommendations to the Board concerning Board and committee compensation; and providing oversight in the evaluation of the Board and each committee. The Governance Committee also periodically reviews the Company’s policies and practices concerning environmental, social and governance, or “ESG,” initiatives, political contributions and lobbying activities.

 

 

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Additional Committees

 

Pursuant to the Company’s Bylaws, the Board may designate other standing or ad hoc committees to serve at the pleasure of the Board from time to time. Currently, the Board maintains a Mergers and Acquisitions Committee (the “M&A Committee”),

a Privacy & Ethical Use Committee (the “Privacy Committee”), a Real Estate Committee and a Cybersecurity Committee, which was formed in fiscal 2022.

 

 

       

Mergers and Acquisitions
Committee

 

Privacy & Ethical Use
Committee

 

Real Estate Committee

 

Cybersecurity Committee  

       

Committee Members:

 

Maynard Webb (Chair)

Craig Conway

Sanford Robertson

Susan Wojcicki

 

 

Committee Members:

 

Neelie Kroes (Chair)

John V. Roos

Susan Wojcicki

 

Committee Members:

 

Craig Conway (Chair)

Neelie Kroes

Sanford Robertson

 

Committee Members:

 

Maynard Webb (Chair)

Craig Conway

Parker Harris

Robin Washington

All Committee members are independent.

 

 

All Committee members are independent.

 

 

All Committee members are independent.

 

   
Number of meetings in fiscal 2021: 8   Number of meetings in fiscal
2021:
4
  Number of meetings in fiscal
2021:
4
  Number of meetings in fiscal 2021: N/A

 

Identification, Criteria and Evaluation of Director Nominees

 

The Governance Committee uses a variety of methods for identifying and evaluating director nominees. The Governance Committee regularly assesses the appropriate size, composition and needs of the Board and its respective committees and the qualifications of candidates in light of these needs. Candidates may come to the attention of the Governance Committee through directors, management, stockholders or third parties. If the Governance Committee believes that the Board requires additional candidates for nomination, the Governance Committee may engage, as appropriate, a third-party search firm to assist in identifying qualified candidates. The evaluation of these candidates may be based solely upon information provided to the Governance Committee or may also include discussions with persons familiar with the candidate, an interview of the candidate or other actions the Governance Committee deems appropriate, including the use of third parties to review candidates.

The Governance Committee will evaluate and recommend candidates for membership on the Board consistent with criteria established by the committee. Directors should possess the highest personal and professional ethics, integrity and values, and be committed to representing the long-term interests of our stockholders. They must have an inquisitive and objective perspective and mature judgment. They must also have experience in positions with a high degree of responsibility and be leaders in the companies or institutions with which they are affiliated. The Governance Committee also focuses on diversity, such as diversity of gender, race and national origin, education, professional experience and differences in viewpoints and skills.

The Governance Committee does not have a formal policy with respect to diversity; however, the Board and the Governance Committee believe that it is essential that the Board members represent diverse viewpoints. The Governance Committee assesses its effectiveness in this regard as part of the Board evaluation process. Director candidates also must have sufficient time available in the judgment of the Governance Committee to perform all Board and committee responsibilities. Members of the Board are expected to prepare for, attend and participate in Board and applicable committee meetings.

Other than the foregoing, there are no stated minimum criteria for director nominees, although the Governance Committee may also consider such other factors as it may deem, from time to time, are in the best interests of the Company and its stockholders. The Governance Committee will also seek appropriate input from the CEO from time to time in assessing the needs of the Board for relevant background, experience, diversity and skills of its members.

Stockholders may recommend director candidates for general consideration by the Governance Committee by submitting the individual’s name, qualifications and the other information set forth in our Bylaws applicable to director nominees by stockholders to the Secretary of the Company. The Governance Committee will evaluate any candidates recommended by stockholders against the same criteria and pursuant to the same policies and procedures applicable to the evaluation of candidates proposed by directors or management.

 

 

Proxy Access

 

The Company’s Bylaws provide procedures that allow a stockholder or a group of up to 20 stockholders that has continuously owned for at least three years 3% or more of the Company’s common stock to nominate and include in the

Company’s proxy materials for an annual meeting of stockholders up to the greater of two directors or 20% of the total number of directors serving on the Board, provided the stockholder(s) and the nominee(s) satisfy the requirements specified in the Bylaws.

 

 

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Board’s Role in Risk Oversight

 

The Board as a whole has responsibility for risk oversight. The committees of the Board play a key role in this oversight responsibility, as discussed below.

All committees receive regular reports from Company officers responsible for monitoring and mitigating particular risk exposures. The Board regularly receives reports from each committee chair regarding the committee’s considerations and actions.

 

 

  Committee    Areas of Focused Risk Oversight

Audit Committee

  

   Reviews and discusses the Company’s overall assessment and management of enterprise risks

   Oversees risks associated with our financial statements, corporate infrastructure and, through fiscal 2021, cybersecurity (as discussed below)

Compensation Committee

  

   Oversees risks associated with our compensation policies and practices, with respect to both executives and employees

Cybersecurity Committee

  

   Oversees risks related to cybersecurity and information security, as well as cyber incident preparedness and response (as discussed below)

Governance Committee

  

   Oversees risks related to ESG matters, including corporate governance developments and sustainability initiatives

Privacy Committee

  

   Oversees risks associated with data privacy and emerging ethical topics relevant to technology companies

M&A Committee

  

   Oversees risks related to mergers, acquisitions and investments, including with respect to the integration of acquired technology and employees

Real Estate Committee

  

   Oversees risks related to employee safety, headcount and geographic expansion, and employee productivity

Cybersecurity and Information Security Risk

 

Trust is our number one value and the foundation of everything we do. As part of its independent oversight of the risks facing the Company, the Board devotes significant time and attention to cyber security and information security risk, and cyber incident preparedness and response. Our Chief Trust Officer has in the past provided regular reports to the Audit Committee and Board on cyber threats, incident response, and progress towards

internal goals. These reports address a range of topics, including the threat environment, updates on technology trends, policies and practices, and specific and ongoing efforts to prevent, detect, and respond to internal and external critical threats. In fiscal 2022, the Board formed a new Cybersecurity Committee for dedicated oversight of cybersecurity risk and information security matters.

 

 

Compensation of Directors

 

Under our fiscal 2021 compensation policy for non-employee directors, each non-employee director received an RSU grant on February 1, 2020, with a grant date fair value of approximately $375,000, vesting in four equal installments on February 22, May 22, August 22, and November 22, 2020 subject to each non-employee director’s continued service through such date. All equity awards were made pursuant to our 2013 Equity Incentive Plan.

In addition, the chair of the Audit Committee received an additional $10,000 in cash per quarter, and the chair of each other Board committee received an additional $5,000 in cash per quarter. The Lead Independent Director also received an additional $7,500 in cash per quarter.

We also reimbursed our non-employee directors for travel, lodging and other reasonable expenses incurred in connection with attending Company events.

The following table sets forth information concerning the compensation earned during fiscal 2021 by our Board members. The table excludes Messrs. Benioff, Block and Harris, who did not receive separate compensation for their service as directors for fiscal 2021. Mr. Block resigned, as Co-CEO and a member of the Board on February 24, 2020. For additional information on Mr. Block’s resignation, please see “Compensation Discussion and Analysis – Leadership Transitions.”

 

 

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DIRECTOR COMPENSATION FOR FISCAL 2021

 

  Name    Fees Earned
or Paid in
Cash
     Stock
Awards
(1)
     Total  

Craig Conway

     $20,000        $374,829        $394,829  

Alan Hassenfeld

     —          $374,829        $374,829  

Neelie Kroes

     $20,000        $374,829        $394,829  

General Colin Powell

     —          $374,829        $374,829  

Sanford Robertson

     $50,000        $374,829        $424,829  

John V. Roos

     $20,000        $374,829        $394,829  

Robin Washington

     $40,000        $374,829        $414,829  

Maynard Webb

     $20,000        $374,829        $394,829  

Susan Wojcicki

     —          $374,829        $374,829  
(1)

Stock awards consist solely of an RSU grant on February 1, 2020 to each of our non-employee directors with a grant date fair value of $374,829. The RSUs vested in four equal installments on each of February 22, 2020, May 22, 2020, August 22, 2020 and November 22, 2020, subject to continued service through each such date. The amounts reported are the aggregate grant date fair value, which is calculated by multiplying the number of shares subject to the RSU grant by the closing price of our common stock on the date of grant. No non-employee directors held unvested stock awards as of the end of fiscal 2021.

Director Stock Ownership Requirement

 

The Board’s stock ownership policy provides that each non-employee director is required to attain, by the fifth anniversary of such director’s initial election to the Board, a minimum share ownership position of the lesser of (i) 7,500 shares of common

stock or (ii) such number of shares of common stock having an aggregate value of $400,000. As of April 1, 2021, all non-employee directors were in compliance with our stock ownership policy.

 

 

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ESG AT SALESFORCE*

 

We believe the business of business is to make the world a better place for all of our stakeholders, including our stockholders, customers, employees, partners, the planet and the communities in which we work and live. To this end, we are proud to have signed and to support the Business Roundtable’s Statement on the Purpose of a Corporation, which affirms the essential role corporations can play in improving our society — a belief that Salesforce has long held and long incorporated into our business practices — to make sure we are doing well and doing good. We believe that all of the environmental, social and governance (“ESG”) goals described below align with our long-term growth strategy and financial and operational practices.

Delivering innovative solutions to our customers is core to our mission and, as a technology company, we have also developed solutions on the Salesforce platform that enable our customers

and stakeholders to address the ESG matters that are meaningful to them.

Salesforce is also committed to transparent ESG disclosures and maintaining programs that support the success of ESG initiatives. We believe that transparently disclosing our ESG goals and relevant metrics related to our ESG programs will allow our stakeholders to be informed on our progress. To this end, we are working to align with the recommendations of the Sustainability Accounting Standards Board (“SASB”) and of the Financial Stability Board’s Task Force on Climate-related Financial Disclosures (“TCFD”). Each year, we publish an annual Stakeholder Impact Report detailing our overall strategy relating to ESG programs as well as our efforts and key metrics and indicators in these areas. Read more about these initiatives and view the Company’s Stakeholder Impact Report at: https://salesforce.com/stakeholder-impact-report.

 

 

Protecting Our Planet

 

 

At Salesforce, we consider the planet to be one of our key stakeholders and we are committed to harnessing our culture of innovation to support science-based climate policies and enable decarbonization actions intended to limit the global average temperature increase to 1.5°C above pre-industrial levels. We continue to integrate sustainability into our business operations and our supply chain which includes not only managing our own

environmental footprint as we continue to grow, but also participating in initiatives and deploying our technology to help others drive impactful climate action. We believe that reducing our environmental footprint and carefully managing the risks and opportunities associated with climate change contributes to the long-term benefit of our company and our stockholders.

 

 

Carbon and Energy Strategy

 

Salesforce has achieved net-zero operations. We are committed to achieving 100 percent renewable energy for our global operations by the end of fiscal 2022. In fiscal 2021, we procured electricity from renewable energy resources equivalent to

75 percent of what we used globally. In addition, in fiscal 2021 we delivered to all customers a carbon neutral cloud, offset all operational emissions and offset all emissions associated with business travel and employee commuting.

 

 

Global Collaboration and Initiatives

 

Salesforce, along with a coalition of businesses and U.N. leaders, has pursued setting 1.5 degree science-based emissions reduction targets in order to combat climate change. The Science-Based Targets Initiative has approved Salesforce’s emissions reduction targets. This also includes a supply chain engagement commitment whereby suppliers representing 60 percent of Salesforce’s Scope 3 emissions, covering all upstream emission categories, will set science-based targets by 2024. As of January 31, 2021, 49 of our suppliers had set or committed to Science-Based Targets, up from 19 at the end of the prior fiscal year.

In fiscal 2020, as a founding partner of 1t.org, and in support of its mission, Salesforce announced our goal to support and mobilize the conservation, restoration and growth of 100 million trees by the end of 2030. This initiative is designed to empower and mobilize communities to slow the planet’s rising temperatures and work towards decreasing emissions to a 1.5 degree science-based target. In fiscal 2021, we built on this progress by championing the launch of a regional 1t.org chapter in the United States, supporting innovators solving the toughest ecosystem conservation and restoration challenges and funding our first 10 million trees.

 

 

* 

Company goals are aspirational and may change. Statements regarding the Company’s goals are not guarantees or promises that they will be met. Content available at websites and in documents referenced in this section are not incorporated herein and are not part of this Proxy Statement.

 

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Sustainability Cloud

 

We believe that our technology can play an important role in helping to drive climate action to accelerate the world’s efforts towards carbon neutrality. In fiscal 2020, we launched Salesforce Sustainability Cloud, a product that allows businesses and governments to gain visibility into their environmental data. A company’s historical and real-time carbon footprint data can be

visualized in dynamic reports and dashboards, both for audit purposes and for executive engagement. These insights empower companies to drive climate action programs at scale. We use the product internally to manage our own environmental footprint and deliver high-quality data to our own stakeholders.

 

Empowering the Community

 

 

We believe that businesses can be powerful platforms for social change, and we have championed causes we believe have a positive impact on our communities.

Philanthropy

 

From our very inception, Salesforce has been committed to giving back. We pioneered and have inspired other companies to adopt our 1-1-1 integrated philanthropy model, which leverages 1 percent of a company’s equity, employee time and product to help improve communities around the world. Together with the Salesforce Foundation, a 501(c)(3) non-profit organization, from inception to January 31, 2021, we have given approximately $427 million to charitable organizations and logged more than 5.7 million employee volunteer hours around the world. In fiscal 2021 we provided approximately $100 million in grants and

donations to qualified non-profits, educational institutions or other NGOs and provided $1.4 billion in donated or discounted products to non-profits and higher education institutions via Salesforce.org. Together with our community of approximately 51,000 nonprofits, educational institutions, philanthropic organizations, and corporations, we drive innovation on Salesforce.org Nonprofit Cloud, Education Cloud, and Philanthropy Cloud to help maximize social impact. For more information, please visit: https://www.salesforce.com/company/philanthropy/overview.

 

 

Civic Engagement

 

Salesforce’s Government Affairs and Public Policy team works with policymakers and elected officials around the globe on issues that matter to our stakeholders, including our employees, our customers, our stockholders, our communities and the environment. Salesforce is nonpartisan in this work, and we support candidates and eligible organizations of any party who share our priorities, align with our core values, represent and engage with significant numbers of our employees and demonstrate leadership. We are committed to complying with all

laws, rules and regulations relevant to our political activity and we publicly disclose all contributions in the U.S. in reports filed with the Federal Election Commission and with various state campaign finance commissions. Our Governance Committee provides independent oversight and annually reviews our political contributions. Management prepares a detailed annual report of our corporate political spending, which is publicly accessible at https://www.salesforce.com/company/public-policy/.

 

 

COVID-19

 

The COVID-19 pandemic challenged all of us in many ways, in both our work and personal lives. As a result of the pandemic, the urgency for businesses to give back to their communities has never been greater. Throughout fiscal 2021 we remained committed to putting our values into action, including in the following ways:

 

  Protecting Our Workforce. In an effort to protect the safety and well-being of our employees, we closed our offices around the world and provided an allowance for employees to use for equipment to improve their ability to work from home. We provided regular communication and updates to employees, including through company-wide video calls led by senior management, with participation of Board members and guest experts in psychology and other medical fields throughout fiscal 2021. Additionally, we expanded our leave programs to include accommodations for child or elder care hardships during the pandemic.
  Innovation and Customer Support. To support our customers, we launched Work.com, which includes new solutions designed to help our customers reopen safely. We also launched Work.com for schools to help schools reopen safely and Vaccine Cloud to help governments and healthcare organizations more safely and efficiently manage vaccine programs at scale.

 

  Supporting Our Communities. We took action to help address the Personal Protective Equipment (“PPE”) shortage facing medical personnel by sourcing millions of units of PPE for doctors, nurses and first responders in the United States and other countries.

We continue to monitor developments closely and care for our employees, customers, partners and our communities.

 

 

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Fostering Employee Success

 

Salesforce is committed to a core set of values: trust, customer success, innovation and equality. These core values are the foundation of our company culture, which we believe is fundamental to, and a competitive advantage in, our approach to managing our workforce. We believe our company culture fosters open dialogue, collaboration, recognition and a sense of family, all of which allow us to attract and retain the best talent, which is critical for our continued success. For example, our sales, engineering and customer success teams are critical to our ability to grow, innovate and ensure the trust and customer success of our customers. We employed more than 56,000 employees by the end of fiscal 2021.    LOGO

Equality, Diversity and Inclusion

 

Equality is a core value at Salesforce. We aim to create a workplace that reflects the diverse communities we serve and empowers our employees. Our key equality initiatives include: investing in our future leaders, inclusive hiring and leadership trainings, equal pay for equal work, employee-led resource groups and a focus on accessibility in our products and workspaces. Some examples of our initiatives include:

 

  A Diverse Workplace: We strive to create a workplace that reflects the diverse communities around us and where everyone feels seen, heard, valued, and empowered to succeed. As of November 2, 2020, approximately 47 percent of our U.S. workforce was made up of underrepresented groups for the U.S. technology industry (Women, Black, Latinx, Indigenous, Multiracial, Lesbian, Gay, Bi-Sexual, Trans, Queer, People with Disabilities, Veterans and other groups). Our goal is to increase this figure to 50% by fiscal 2024 while we continue building a diverse and inclusive workplace that reflects society around the globe. In addition, our integration of equality and recruiting creates a unique opportunity to lead with our values across the entire employee lifecycle, starting from how we attract and recruit talent.

 

  Racial Equality and Justice Task Force: In fiscal 2021 we launched our Racial Equality and Justice Task Force to help drive systemic change in our workplace and community. To create the task force, we invited employees from across the
   

business, as well as leaders of our Black employee resource group, to help guide our vision, which includes our focus on the four pillars of “People, Purchasing, Philanthropy and Policy.” Our vision and goals have been formalized in a new Racial Equality and Justice V2MOM, which is an internal management tool that incorporates our vision, values, methods, obstacles and measures.

 

  Promoting Inclusion: Consistent with Salesforce’s values, we have extensive equal employment opportunity and anti-discrimination policies and practices that help us foster a workplace environment that promotes inclusion and diversity. Salesforce also empowers 12 Equality Groups to create community for underrepresented groups and their allies, offer professional development and mentoring opportunities, and empower employees to be impactful equality leaders in their community.

 

  Equal Pay for Equal Work: We believe in compensating our employees fairly and equitably, with equal pay for equal work. We review the salaries and bonuses of our global workforce on an annual basis to ensure everyone is paid equally for equal work and close any unexplained gaps. To date, we have spent more than $16 million since this program began, to ensure our global workforce is paid fairly. In the United States we also review differences in pay for gender as well as race and ethnicity.
 

 

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Supporting Employee Wellness and Development

 

We prioritize wellbeing, and we invest in benefits and programs to keep our employees and their families happy and healthy, so they can bring their best selves to work every day.

 

  Culture: We believe our culture continues to be a competitive advantage — it engages our people, drives the creation of our innovative products, and ultimately helps our customers succeed. Because of our focus on culture, we’ve been able to attract and retain world-class talent and earn customer loyalty to become the fastest-growing enterprise software company.
   

We have also been named an Innovator of the Decade by Forbes and one of the 100 Best Companies to Work For® by Fortune for the past 12 years in a row.

 

  Wellbeing: We are committed to supporting our employees’ and their families’ wellbeing by offering flexible, competitive benefits. This includes robust health and insurance benefits and wellness resources. We also offer generous time off and leave programs, including seven days (56 hours) of paid volunteer time off.
 

 

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  Financial Wellness: We offer robust financial benefits focused on aiding our employees with their financial goals, including 401(k) plan matching and an employee stock purchase plan.

 

  Talent Experience: Under the expanded name of Talent Experience, we have integrated all practice areas impacting
   

our internal employee experience, including Onboarding and Employee Connection, Internal Careers, People Leadership Development, and Talent Management. Through the Talent Experience program we endeavor to see the world through the eyes of our employees, stay connected, and be aware of the major milestones of their career journey.

 

 

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Recognition

We are honored to be recognized by organizations and media around the world for our ESG commitments and initiatives and for our efforts to be a great place to work.

Below are some of our most recent awards.

 

Great Place to Work:   

   Australia (#2 in 2020)

 

   France (#2 in 2020)

 

   U.K. (#1 in 2020)

 

   Japan (#1 in 2020)

 

   Bavaria (#1 in 2020)

 

   U.S. (#6 in 2020)

 

   Singapore (#3 in 2020)

  

   Ireland (#5 in 2020)

 

   Netherlands (#2 in 2020)

 

   Germany (#2 in 2020)

 

   Canada (#4 in 2020)

 

   India (#33 in 2020)

  

   Europe (#1 in 2020)

 

   Asia (#5 in 2020)

 

   World’s Best (#4 in 2020)

Fortune:   

   Fortune 100 Best Companies to Work For (#6 in 2020)

 

   Best Workplaces for Millennials (#13 in 2020)

 

   Best Workplaces in Technology (#4 in 2020)

 

   Best Workplaces for Women (#35 in 2020)

 

   Future 50 (#25 in 2020)

 

   Best Workplaces for Parents (#17 in 2020)

People:   

   Companies That Care (#2 in 2020)

Operating with Integrity and Trust

 

 

Salesforce is committed to a core set of values: trust, customer success, innovation and equality. Foremost among these is trust, which is the foundation for everything we do. As such, Salesforce believes ethics and integrity are critical to the success of our

customers, employees, our business, and to improving the state of the world. We’re proud to have been named on Ethisphere’s 2020 World’s Most Ethical Companies’ Honoree list for the 12th time.

 

 

Governance

 

Governance is foundational to our ESG programs and we work actively with our Board of Directors on our initiatives. Our Governance Committee oversees our ESG programs as set forth in its charter. Historically, and through fiscal 2021, our Audit Committee oversaw cybersecurity matters, meeting regularly with our Chief Trust Officer. Starting in fiscal 2022, we have created a new Cybersecurity Committee to oversee this area. The Privacy Committee oversees our privacy matters and meets regularly with our Office of Ethical and Humane Use of Technology.

We understand that part of our employee and customer success depends on our ability to manage our business ethically, transparently and responsibly. Our Code of Conduct and Business Conduct Principles are both publicly available and, in conjunction with other internal policies, describe the way we treat employees and key stakeholders and clearly communicate our values and expectations. Our Corporate Governance Guidelines, which detail our corporate governance practices with respect to our Board and Committees, is reviewed periodically by our Governance Committee and is also publicly available.

 

 

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  ESG AT SALESFORCE (CONTINUED)  

 

       

 

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Trust, Security and Privacy

 

Salesforce is committed to providing the most secure, compliant enterprise cloud on the market. The Salesforce Platform is built with security in mind, giving our community the tools necessary to protect their data. Our vigilant Security team provides each Salesforce customer with the default security out-of-the-box tools

and educational resources necessary to protect their data. We also take a collaborative, education-focused approach to security, investing in tools, training, and support for everyone who works for and with us.

 

 

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The protection of our customers’ data is paramount, and Salesforce is committed to helping our customers on their global compliance journeys in our role as a trusted advisor. Our

customers trust us to help them build meaningful relationships with their own customers, and Salesforce’s top priority is the security and privacy of the data that we are entrusted to protect.

 

 

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Ethical and Humane Use of Technology

 

We aspire to create technology that not only drives the success of our customers, but also upholds the basic human rights of every individual. Core to this effort is the establishment of the Office of Ethical and Humane Use of Technology, working across

product, law, policy, and ethics to develop and implement a strategic framework for the ethical and humane use of technology across Salesforce.

 

 

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  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS  

 

 

 

 

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 

The following table sets forth certain information regarding beneficial ownership of our common stock by: (i) all those known by us to be beneficial owners of more than five percent of the outstanding shares of our common stock; (ii) each of our directors and director nominees; (iii) each Named Executive Officer; and (iv) all current directors and executive officers as a group. This table is based on information provided to us or filed with the SEC by our directors and director nominees, executive officers and principal stockholders. Unless otherwise indicated in the footnotes below, and subject to community property laws where applicable, each of the named persons has sole voting and investment power with respect to the shares shown as beneficially owned. For our directors and director nominees, Named Executive

Officers and current directors and executive officers as a group, the information in the table is as of March 1, 2021 and for other stockholders, the information is as of December 31, 2020 based on their filings with the SEC.

Except as set forth below, the address of each stockholder listed in the following table is salesforce.com, inc., 415 Mission Street, 3rd Floor, San Francisco, California 94105. In accordance with SEC rules, applicable percentage ownership for our directors and executive officers in the following table is based on 920,761,156 shares of Salesforce common stock outstanding as of March 1, 2021, plus, as applicable, each holder’s options or other equity awards vesting or exercisable within 60 days thereof.

 

 

  Name and Address of Beneficial Owner    Number of Shares
Beneficially Owned
     Percent of
Class
 

Five Percent Stockholders

                 

FMR LLC (1)

     76,807,130        8.3%  

245 Summer Street, Boston, Massachusetts 02210

     

The Vanguard Group (2)

     70,607,149        7.7%  

100 Vanguard Boulevard, Malvern, PA 19355

     

BlackRock, Inc. (3)

     65,415,954        7.1%  

55 East 52nd Street, New York, New York 10022

     

T. Rowe Price Associates Inc. (4)

     45,844,942        5.0%  

100 East Pratt Street, Baltimore, Maryland 21202

     
     

Directors and Named Executive Officers

                 

Marc Benioff (5)

     32,170,075        3.5%  

Keith Block (6)

     15,663        *  

Craig Conway (7)

     7,122        *  

Parker Harris (8)

     2,857,242        *  

Alan Hassenfeld (9)

     81,866        *  

Mark Hawkins (10)

     81,278        *  

Neelie Kroes

     11,826        *  

Gavin Patterson (11)

     37,520        *  

General Colin Powell

     61,827        *  

Sanford R. Robertson (12)

     87,316        *  

John V. Roos

     8,474        *  

Srinivas Tallapragada (13)

     473,344        *  

Bret Taylor (14)

     1,451,069        *  

Robin Washington

     35,082        *  

Maynard Webb

     44,297        *  

Susan Wojcicki

     106,236        *  

Current Directors and Executive Officers as a Group (17 Persons) (14)

     37,876,942        4.1%  
*

Less than 1%.

 

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  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS (CONTINUED)  

 

       

 

(1)

Based upon a Schedule 13G/A filed with the SEC on February 8, 2021 by FMR LLC, on behalf of itself, Crosby Advisors LLC, FIAM LLC, Fidelity Institutional Asset Management Trust Company, BK Fidelity Management & Research Company LLC and IA Strategic Advisers LLC IA. FMR LLC reported that it has sole voting power with respect to 16,097,776 shares of common stock, sole dispositive power with respect to 76,807,130 shares of common stock, and no shared voting or shared dispositive power.

(2)

Based upon a Schedule 13G/A filed with the SEC on February 10, 2021 by The Vanguard Group on behalf of itself, Vanguard Asset Management, Ltd., Vanguard Fiduciary Trust Company, Vanguard Global Advisors, LLC, Vanguard Group (Ireland) Ltd., Vanguard Investments Australia Ltd., Vanguard Investments Canada Inc., Vanguard Investments Hong Kong Ltd. and Vanguard Investments UK, Ltd. The Vanguard Group, Inc. reported that it has no sole voting power, sole dispositive power with respect to 66,577,840 shares of common stock, shared voting power of 1,559,349 shares of common stock and shared dispositive power of 4,029,309 shares of common stock.

(3)

Based upon a Schedule 13G/A filed with the SEC on February 1, 2021 by BlackRock, Inc., on behalf of itself, BlackRock Life Limited, BlackRock International Limited, BlackRock Advisors, LLC, BlackRock (Netherlands) B.V., BlackRock Institutional Trust Company, N.A., BlackRock Asset Management Ireland Limited, BlackRock Financial Management, Inc., BlackRock Japan Co. Ltd., BlackRock Asset Management Schweiz AG, BlackRock Investment Management, LLC, Future Advisor, Inc., BlackRock Investment Management (UK) Ltd., BlackRock Asset Management Canada Limited, BlackRock Asset Management Deutschland AG, BlackRock (Luxembourg) S.A., BlackRock Investment Management (Australia) Limited, BlackRock Advisors (UK) Limited, BlackRock Fund Advisors, BlackRock Asset Management North Asia Limited, BlackRock (Singapore) Limited and BlackRock Fund Managers Ltd. BlackRock, Inc. reported that it has sole voting power with respect to 56,679,779 shares of common stock, sole dispositive power with respect to 65,415,954 shares of common stock, and no shared voting or shared dispositive power.

(4)

Based upon a Schedule 13G filed with the SEC on February 16, 2021 by T. Rowe Price Associates, Inc., which reported that it has sole voting power with respect to 17,519,160 shares of common stock, sole dispositive power with respect to 45,844,942 shares of common stock, and no shared voting or shared dispositive power.

(5)

Includes 3,131,834 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021 or, assuming continued service to the Company, vesting within 60 days of March 1, 2021 and upon settlement of PRSUs (based on actual performance for the performance period ending March 22, 2021) vesting within 60 days of March 1, 2021. All other shares are held in the Marc R. Benioff Revocable Trust.

(6)

Keith Block left the Company on February 25, 2021. Information on the number of shares beneficially owned by him is to the best of the Company’s knowledge based on selected information provided to the Company as of March 1, 2021. Includes 15,663 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021.

(7)

4,996 shares held by Mr. Conway were transferred to his ex-spouse in fiscal 2021 pursuant to a divorce settlement. Shares held by the ex-spouse are not beneficially owned by Mr. Conway.

(8)

Includes 879,646 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021 or, assuming continued service to the Company, vesting within 60 days of March 1, 2021 and upon settlement of RSUs and PRSUs (based on actual performance for the performance period ending March 22, 2021) vesting within 60 days of March 1, 2021. Also includes 1,912,451 shares held in trusts.

(9)

Includes 1,350 shares held by a family member.

(10)

Includes 68,794 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021 or, assuming continued service to the Company, vesting within 60 days of March 1, 2021 and upon settlement of RSUs and PRSUs (based on actual performance for the performance period ending March 22, 2021) vesting within 60 days of March 1, 2021.

(11)

Includes 34,384 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021 or, assuming continued service to the Company, vesting within 60 days of March 1, 2021 and upon settlement of RSUs vesting within 60 days of March 1, 2021.

(12)

Includes 50,000 shares held in a family member trust.

(13)

Includes 427,102 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021 or, assuming continued service to the Company, vesting within 60 days of March 1, 2021 and upon settlement of RSUs and PRSUs (based on actual performance for the performance period ending March 22, 2021) vesting within 60 days of March 1, 2021.

(14)

Includes 269,808 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021 or, assuming continued service to the Company, vesting within 60 days of March 1, 2021 and upon settlement of RSUs and PRSUs (based on actual performance for the performance period ending March 22, 2021) vesting within 60 days of March 1, 2021. Also includes 234,516 shares held in trusts.

(15)

Includes 5,133,144 shares issuable upon the exercise of options vested and exercisable as of March 1, 2021 or, assuming continued service to the Company, vesting within 60 days of March 1, 2021, and upon the settlement of RSUs or PRSUs (based on actual performance for the performance period ending March 22, 2021) vesting, assuming continued service to the Company, within 60 days of March 1, 2021.

 

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  EQUITY COMPENSATION PLAN INFORMATION  

 

 

EQUITY COMPENSATION PLAN INFORMATION

 

We currently maintain three primary equity compensation plans that provide for the issuance of shares of our common stock to our officers and other employees, directors and consultants: the 2004 Employee Stock Purchase Plan (the “ESPP”) and the 2013 Equity Incentive Plan (the “2013 Equity Plan”), which have both been approved by stockholders, and the 2014 Inducement Equity Incentive Plan (the “2014 Inducement Plan”), which has not been approved by stockholders. We have also assumed certain plans

in connection with acquisitions, including the Salesforce Tableau Equity Incentive Plan (the “Salesforce Tableau Plan”), which plans have not been approved by Salesforce’s stockholders.

The following table sets forth information regarding outstanding stock options and restricted stock units as well as shares reserved for future issuance under the foregoing plans as of January 31, 2021:

 

 

Plan category

 

 

Number of securities
to be issued upon
exercise of
outstanding
options, warrants
and rights

(a)

 

    

Weighted-average
exercise price of
outstanding
options,

warrants

and rights

(b) (1)

 

    

Number of securities
remaining available for
future issuance under  equity
compensation plans
(excluding securities
reflected in column (a))

(c)

 

 

Equity compensation plans approved by stockholders

 

 

38,915,922(2)

 

  

$

65.79

 

  

 

86,710,894(3)

 

Equity compensation plans not approved by stockholders

 

 

9,809,176(4)

 

  

$

25.93

 

  

 

1,705,372(5)

 

 

 

 

 

Total

 

 

48,725,098    

  

$

57.77

 

  

 

88,416,266    

 

(1)

The weighted average exercise price of outstanding options, warrants and rights includes the purchase price of $0.001 per restricted stock unit.

(2)

Consists of options, restricted stock units, and performance-based restricted stock units granted under the 2013 Equity Plan. Performance-based restricted stock units are for purposes of this column assumed to be payable at 100% of target. If instead the maximum amount of shares were achieved, the number of securities to be issued would be 40,225,451.

(3)

Consists of 6,896,140 shares available under the ESPP, including 2,527,271 shares subject to purchase during the purchase periods in effect as of January 31, 2021, and 79,814,754 shares available under the 2013 Equity Plan. Offerings under the ESPP were authorized by the Board of Directors in September 2011.

(4)

Consists of shares issuable under the 2014 Inducement Plan and the following plans, which have been assumed by us in connection with certain of our acquisition transactions: the Buddy Media, Inc. 2007 Equity Incentive Plan assumed by us with our acquisition of Buddy Media, Inc. in August 2012; the ExactTarget, Inc. 2008 Equity Incentive Plan assumed by us with our acquisition of ExactTarget, Inc. in July 2013; the RelateIQ, Inc. 2011 Stock Plan assumed by us with our acquisition of RelateIQ, Inc. in August 2014; the SteelBrick Holdings, Inc. 2013 Equity Incentive Plan assumed by us with our acquisition of SteelBrick Inc. in December 2015; the MetaMind, Inc. 2014 Stock Incentive Plan assumed by us with our acquisition of MetaMind, Inc. in April 2016 (the “MetaMind Plan”); the Demandware, Inc. 2012 Stock Incentive Plan assumed by us with our acquisition of Demandware, Inc. in July 2016; the Backchannel, Inc. 2012 Equity Incentive Plan assumed by us with our acquisition of Quip, Inc. in August 2016; the BeyondCore, Inc. 2007 Stock Incentive Plan assumed by us with our acquisition of BeyondCore, Inc. in August 2016; the Krux Digital, Inc. 2010 Stock Plan assumed by us with our acquisition of Krux Digital, Inc. in November 2016; the CloudCraze Software LLC 2016 Omnibus Incentive plan assumed by us with our acquisition of CloudCraze LLC in April 2018; MuleSoft, Inc. 2016 Equity Incentive Plan, and MuleSoft, Inc. 2017 Equity Incentive plan, each assumed by us with our acquisition of MuleSoft, Inc. in May 2018; the Datorama Inc. 2012 Stock Incentive Plan assumed by us in connection with our acquisition of Datorama, Inc. in August 2018, the Optimizer Topco S.A.R.L. 2015 Share Incentive Plan assumed by us in connection with our acquisition of ClickSoftware Technologies Ltd. in October 2019, the MapAnything, Inc. Amended and Restated 2015 Stock Incentive Plan assumed by us in connection with our acquisition of MapAnything, Inc. in May 2019, the Salesforce Tableau Plan and the Tableau Software, Inc. 2004 Equity Incentive Plan, each assumed by us in connection with our acquisition of Tableau Software, Inc. in August 2019, the Evergage, Inc. 2010 Stock Plan, assumed by us in connection with our acquisition of Evergage, Inc in February 2020 and the Vlocity, Inc. 2014 Stock Option and Grant Plan, assumed by us in connection with our acquisition of Vlocity, Inc. in June 2020.

(5)

Consists of the 2014 Inducement Plan, the Salesforce Tableau Plan and the MetaMind Plan. The material features of the 2014 Inducement Plan and the Salesforce Tableau Plan are described below.

Material Features of the 2014 Inducement Equity Incentive Plan

 

The 2014 Inducement Plan was established by the Board in July 2014 with the purpose of attracting, retaining and incentivizing employees in furtherance of Salesforce’s success. In accordance with NYSE rules, this plan is used to offer equity awards as material inducements for new employees to join Salesforce, typically in connection with acquisitions. Subject to adjustment for certain changes in our capitalization, the maximum aggregate number of shares that may be issued under the 2014 Inducement Plan is the sum of 5,085,000 plus the number of shares, not

to exceed 2,750,000, that, as of July 9, 2014, remained available for issuance under our 2006 Inducement Equity Incentive Plan (the “Prior Inducement Plan”) or that, after July 9, 2014, otherwise would have returned to the Prior Inducement Plan under its terms (for example, due to the expiration or forfeiture of an award under the Prior Inducement Plan).

The equity grants awarded under the 2014 Inducement Plan are typically in the form of restricted stock units but this plan also

 

 

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  EQUITY COMPENSATION PLAN INFORMATION (CONTINUED)  

 

       

 

provides for the granting of other types of equity awards, including stock options, with exercise prices equal to the fair market value of our common stock on the date of grant. As of January 31,

2021, 1,629,962 shares of Salesforce common stock remained available for issuance under the 2014 Inducement Plan.

 

 

Material Features of the Salesforce Tableau Equity Plan

 

The Tableau Software, Inc. 2013 Equity Incentive Plan (the “Original Tableau Plan”) was originally established by Tableau Software, Inc. (“Tableau”) in 2013. In connection with Salesforce’s acquisition of Tableau in 2019, Salesforce assumed the Original Tableau Plan, as amended, renamed it the Salesforce Tableau Equity Plan and amended and restated it as of August 1, 2019 (the “Salesforce Tableau Plan”). The purposes of the Salesforce Tableau Plan are to help Salesforce secure and retain the services of eligible award recipients, provide incentives for such persons to exert maximum efforts for the success of Salesforce and its affiliates and provide a means by which eligible recipients may benefit from increases in the value of our common stock. From and after August 1, 2019, only employees and consultants of Tableau as of immediately prior to such date and employees and consultants of Salesforce hired on or following such date are eligible to receive grants of new awards under the Salesforce Tableau Plan.

The Salesforce Tableau Plan provides for the award of incentive stock options and nonstatutory stock options, each of which must generally have an exercise price equal to at least the fair market

value of our common stock on the date of grant; stock appreciation rights; restricted stock awards; restricted stock unit awards; performance stock awards; performance cash awards and other stock awards.

As of August 1, 2019, the aggregate number of shares of common stock issuable under the Salesforce Tableau Plan (from and after such date) was 11,712,661. Following August 1, 2019, when a stock award or any portion of a stock award expires or otherwise terminates without all of the shares covered by such award having been issued, or if a stock award is settled in cash, such expiration, termination or settlement reduces or otherwise offsets the number of shares of common stock available for issuance under the Salesforce Tableau Plan. From and after August 1, 2019, Salesforce has only granted restricted stock units and stock options under the Salesforce Tableau Plan, and these are the only types of equity awards outstanding under the Salesforce Tableau Plan. As of January 31, 2021, 32,776 shares of Salesforce common stock remained available for issuance under the Salesforce Tableau Plan.

 

 

 

 

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  A LETTER FROM OUR COMPENSATION COMMITTEE  

 

 

A LETTER FROM OUR COMPENSATION COMMITTEE

April 29, 2021

Dear Fellow Stockholders,

Thank you for your continued support of Salesforce.

In fiscal 2021, the COVID-19 pandemic created significant global economic and social uncertainty and hardship. It impacted all of our stakeholders, including our employees, customers, partners and the communities where we live and work. Leaders worldwide have had to adapt to an all-digital, work-from-anywhere world.

In March 2020, as the global threat of COVID-19 became apparent, the company quickly pivoted to working from home and began to re-envision how it would engage with its customers, partners, and communities. Throughout fiscal 2021, Salesforce responded to the COVID-19 pandemic by drawing on its core values of trust, customer success, innovation and equality—mobilizing our people and resources to keep our employees healthy and safe; help our customers navigate the pandemic with new innovations; and support our communities around the world.

Salesforce was impacted as well, but in fiscal 2021 continued to deliver outstanding financial results. The Company’s response to the COVID-19 pandemic illustrates its belief that values create value and that the business of business is to make the world a better place for all of our stakeholders.

Despite the challenges of the pandemic, in fiscal 2021 we sought to maintain a compensation program that supports Salesforce’s strategic goals and reflects our pay-for-performance philosophy. As in prior years, our primary incentive and retention tool remains our equity compensation program, under which we grant a combination of performance-based restricted stock units (“PRSUs”), stock options and restricted stock units (“RSUs”). PRSUs pay out, if at all, based on our TSR performance over a three-year period relative to the Nasdaq 100 with target payouts requiring performance achievement at the 60th percentile. The relative measurement approach helps maintain a pay-for-performance link in different market environments, balanced by a payout cap if Salesforce’s absolute TSR is negative. Stock options align compensation with increases in stockholder value. Because options have an exercise price equal to the fair market value of our stock on the date of grant, if our stock price does not rise, the executives cannot realize value. In addition, the four-year vesting schedule and seven-year term for our options promote executive focus on the long term. Lastly, we grant RSUs, which are also subject to service-based vesting over four years. RSUs play an important role in promoting stability and retention, particularly during times of market volatility, including the volatility we, and much of the world, experienced in the first half of fiscal 2021.

We hope we can count on your support of our pay program this year. As the world continues to change rapidly, we believe that our program is well designed to motivate and retain our outstanding executives, align pay with performance, and lead to stockholder value over the long term.

Thank you for your continued support and investment in Salesforce.

Sincerely,

The Compensation Committee

John V. Roos (Chair)

Craig Conway

Neelie Kroes

Maynard Webb

 

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  COMPENSATION DISCUSSION AND ANALYSIS  

 

       

 

COMPENSATION DISCUSSION AND ANALYSIS

This Compensation Discussion and Analysis describes our executive compensation program for our Named Executive Officers (“NEOs”), including our executive compensation policies and practices and the corresponding pay decisions. Specifically, it describes how and why the Compensation Committee of the Board (the “Compensation Committee” or “Committee”) arrived at the specific compensation decisions for our NEOs for and during fiscal 2021 (February 1, 2020 – January 31, 2021) and the key factors the Committee considered in making those decisions. This Compensation Discussion and Analysis also addresses certain aspects of our compensation program applicable generally to our executive officers, as defined under SEC regulations (the “Executive Officers”).

Named Executive Officers

 

For fiscal 2021, our NEOs included all individuals who served as our principal executive officers during the fiscal year, our principal financial officer and the three next most highly compensated Executive Officers, who were:

 

 

Marc Benioff, our Chair of the Board and Chief Executive Officer (“CEO”);

 

 

Keith Block, our former Co-CEO (“Former Co-CEO”);

 

 

Mark Hawkins, our former President and Chief Financial Officer (“CFO”) now serving as our CFO Emeritus;

 

 

Gavin Patterson, our President and Chief Revenue Officer;

 

 

Srinivas Tallapragada, our President and Chief Engineering Officer; and

 

 

Bret Taylor, our President and Chief Operating Officer (“COO”).

Executive Summary

 

Business Overview and Fiscal 2021 Performance Highlights

Salesforce is a global leader in customer relationship management technology that brings companies and their customers together. Founded in 1999, Salesforce enables companies of every size and industry to connect with their customers in new ways through existing and emerging technologies, including cloud, mobile, social, blockchain, voice and artificial intelligence, to transform their businesses in the all-digital, work-from-anywhere era.

In fiscal 2021 the onset of the COVID-19 pandemic created significant global economic uncertainty and adversely impacted the business of our customers and partners. We mobilized to support our employees, our customers and our communities in response to the COVID-19 pandemic in a number of ways.

 

 

Protecting our Workforce.    In an effort to protect the safety and well-being of our employees, we closed our offices around the world and provided an allowance for employees to use for equipment to improve their ability to work from home. We provided regular communication and updates to employees, including through company-wide video calls led by senior management, with participation of Board members and guest experts in psychology, health, wellbeing and other fields throughout fiscal 2021. Additionally, we expanded our leave programs to include accommodations for child and elder care hardships during the pandemic.

 

 

Innovation and Customer Support.    To support our customers, we launched Work.com, which includes new solutions designed to help our customers reopen safely. We also launched Work.com for schools to help schools reopen safely and Vaccine Cloud to help governments and healthcare organizations manage vaccine programs at scale.

 

 

Supporting our Communities.    We took action to help address the Personal Protective Equipment shortage facing medical personnel by sourcing millions of units of PPE for doctors, nurses and first responders in the United States and other countries.

Despite the challenges of the COVID-19 pandemic, in fiscal 2021, the Company delivered significant growth and strong financial performance, including:

 

 

Revenue.    Fiscal 2021 revenue grew by 24% year-over-year.

 

 

Operating Cash Flow.    Fiscal 2021 operating cash flow grew by 11% year-over-year.

 

 

 

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Remaining Performance Obligation.    Fiscal 2021 remaining performance obligation (representing future revenues that are under contract but have not yet been recognized, which includes unearned revenue and unbilled amounts) grew by 17% year-over-year.

The below charts show our Revenue and Operating Cash Flow growth over the last five years and our Remaining Performance Obligation growth over the last three years.

 

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Return to Stockholders

We have delivered significant long-term total stockholder return (“TSR”) as evidenced by the chart below, which shows how a $100 investment in Salesforce on January 31, 2016 would have grown to $331 on January 31, 2021. The chart also compares the TSR on an investment in our common stock to the same investment in the S&P 500 Index, the Nasdaq Computer & Data Processing Index, the Nasdaq 100 Index and the Dow Jones Industrial Average over the last five fiscal years.

 

LOGO

 

 

 

   1/31/2016      1/31/2017      1/31/2018      1/31/2019      1/31/2020      1/31/2021  

salesforce.com

     $100        $116        $167        $223        $268        $331  

S&P 500 Index

     $100        $117        $146        $139        $166        $191  

Nasdaq Computer & Data Processing Index

     $100        $124        $175        $171        $246        $360  

Nasdaq 100 Index

     $100        $120        $162        $161        $210        $302  

Dow Jones Industrial Average

     $100        $124        $163        $156        $176        $195  

 

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Data for the Standard & Poor’s 500 Index, the Nasdaq Computer & Data Processing Index, the Nasdaq 100 Index and the Dow Jones Industrial Average assume reinvestment of dividends. The comparisons in the graph above are based upon historical data and are not indicative of, nor intended to forecast, future performance of our common stock.

As shown above, the Company has shown consistently strong performance with a stock price that has appreciated substantially over the past five years. For example, our closing stock price on January 31, 2016 was $68.06 and our closing stock price on January 31, 2021 was $225.56, over 3x the January 2016 stock price.

Highlights of Our Executive Compensation Program Over Time

 

   

FY2016

 

  

   Introduced PRSUs for Mr. Benioff to further align his compensation with stockholder returns.

 

FY2017   

   Reduced Mr. Benioff’s total compensation to respond to stockholder feedback.

 

   Expanded our use of PRSUs to all Executive Officer direct reports of the CEO to further align pay with performance.

 

FY2018   

   Granted no annual equity awards due to a change in the timing of our grant cycle (November to March), to allow the Compensation Committee to evaluate Company and individual performance for the prior full fiscal year when making annual equity award decisions.

 

FY2019   

   Equity awards granted in FY2019 reflected a 1.33 year equity cycle due to the change in our grant timing in FY2018.

 

   Expanded our use of PRSUs further to all Executive Vice Presidents and above.

 

FY2020   

   No changes made to our Executive Compensation Program.

 

FY2021   

   Annual equity grants to eligible employees, including our NEOs, delayed from March to April in light of COVID-19 market disruption.

 

Fiscal 2021 Compensation Program—Highlights

Highlights of our fiscal 2021 compensation program for the Named Executive Officers and other Executive Officers were:

 

 

Maintained Marc Benioff Target Total Cash Compensation at Fiscal 2016 Level.    For the sixth year in a row, the Compensation Committee maintained Mr. Benioff’s base salary and target bonus at fiscal 2016 levels.

 

 

Continued Use of PRSUs.    In fiscal 2021, the Compensation Committee continued the use of PRSUs for all Executive Vice Presidents and above, with Mr. Benioff receiving 60% of his total target value of equity awards in the form of PRSUs, with target payout requiring 60th percentile relative TSR performance.

 

 

One-Time Shift in our Equity Award Timing.    In March 2020, the Compensation Committee decided to delay annual and other equity award grants originally scheduled for March 2020 to April 2020, in light of severe market disruption resulting from the COVID-19 pandemic.

Leadership Transitions

 

In February 2020, Mr. Block, who had served as our Co-CEO since August 2018 and as an officer and member of our Board since June 2013, resigned from his Co-CEO position and from the Board. Following his resignation, Mr. Block continued his service as advisor to the CEO, Marc Benioff, and, subject to the terms of his transition agreement with the Company, continued in this role through February 25, 2021. For details on the terms of Mr. Block’s transition agreement (the “Block Transition Agreement”), please see “Employment Contracts and Certain Transactions” on page 58. Following Mr. Block’s resignation, Mr. Benioff serves as our sole CEO and continues to serve as Chair of the Board.

In December 2020, Mr. Hawkins, who had served as our Chief Financial Officer since August 2014, announced that he would retire effective as of close of business of January 31, 2021. He is expected to continue to serve as an employee from February 1, 2021 through October 31, 2021, subject to the terms of his transition agreement with the Company (the “Hawkins Transition Agreement”). For details on the terms of the Hawkins Transition Agreement, please see “Employment Contracts and Certain Transactions” on page 58.

 

 

 

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Following Mr. Hawkins’ retirement, Amy Weaver, previously our President and Chief Legal Officer, was appointed our President and Chief Financial Officer, effective as of February 1, 2021.

Stockholder Outreach, Board Responsiveness, and Program Evolution

 

Our Board and Compensation Committee value our stockholders’ views on our executive compensation program, as communicated to us via our stockholder engagement program and through our stockholders’ voting decisions. We take seriously, and believe it is important to respond to, stockholder input on our executive compensation programs. Our Compensation Committee has put considerable thought and care into evolving our executive compensation program over the last few years. We conduct extensive ongoing outreach with our stockholders. Since our 2020 annual meeting, we have met directly (primarily via video conference) with stockholders who own over half of our stock on compensation, governance, financial, strategic and other matters. The stockholder perspectives that we receive, through direct engagement as well as through voting decisions, provide valuable insight and have continued to help influence our program.

For example, over the past five fiscal years we have:

 

 

Continued to maintain rigorous performance goals each year for our cash incentive plan applicable to our Executive Officers, including performance targets that exceeded our publicly announced financial guidance;

 

 

Changed the timing of our annual equity award cycle to better align with the Company’s fiscal year, so that the Compensation Committee can evaluate recent full fiscal year Company and individual performance when making annual equity grant decisions; and

 

 

Continued to align pay with performance by implementing and expanding our use of performance-based restricted stock units (“PRSUs”) that require above-median TSR performance (60th percentile) to achieve target payout.

The changes that we have made over the past five years have been responsive to feedback received from our stockholders. We believe these changes have advanced our compensation practices and governance in a manner that both benefits stockholders and continues to align with our strategy and pay philosophy.

Compensation Philosophy and Practices

 

Compensation Philosophy, Objectives and Challenges

 

Philosophy and Objectives.    Our compensation philosophy is driven by our objective to attract and retain the premier talent needed to lead our Company in a dynamic, innovative and extremely competitive environment and to strongly align the interests of our Executive Officers with those of our stockholders for the long term. To accomplish this, we use compensation structures directly tied to the performance of our common stock, as well as key drivers of Company performance, including revenue, operating cash flow and non-GAAP income from operations. Our Executive Officer compensation program is aligned with our overall business strategy, with a focus on driving growth and long-term value for our stockholders.

Our Executive Officer compensation program, including the program for our NEOs, is structured to use a mix of base salary, annual performance-based cash incentive awards and long-term equity awards to incentivize and reward those individuals who make the greatest contributions to our performance and creation of stockholder value over time. The majority of our Executive Officer compensation is variable, with the largest portion in the form of long-term equity awards. Some elements of Executive Officer compensation, such as stock options and restricted stock units (“RSUs”), are extended to some employees beyond the Executive Officer group. Similarly, as a result of competitive demands and the nature of various roles, certain types of compensation may be offered to other employees that are not offered to Executive Officers.

Challenges.    We operate in a highly competitive market and industry, and the competition for executive talent continues to intensify. The challenges we face in hiring and retaining Executive Officers are due to a number of factors, including:

 

  Highly Competitive Cloud Computing Industry — We are a pioneer in the innovative and highly competitive enterprise cloud computing market. We are, however, an established, large public company, and some prospective Executive Officers may believe there is less opportunity to realize significant appreciation through equity compensation at an established public company of our size as compared with a privately held start-up or early-stage public company. Further, some of our competitors are much larger than we are and may be able to offer higher compensation.

 

 

Fiercely Competitive Employee Retention Environment — In the technology industry, there is substantial and continuous competition for executives with the experience and aptitude to motivate and lead engineers and others in designing, developing and managing software and Internet-related services, as well as qualified sales and operations personnel familiar with the technology industry. We are headquartered in the San Francisco Bay Area, where competition for top talent is particularly fierce. Further, our success has made our employees, including our Executive Officers, more attractive as candidates for employment with

 

 

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other companies, and they are subject to significant ongoing recruiting efforts by other companies in the technology industry.

 

  High Growth — We are a high-growth company that continues to experience rapid changes to our technology, personnel and business tactics. We have experienced rapid growth in the geographic breadth and technical scope of our operations, along with the number of personnel we employ. Not all individuals desire or are suited to manage in such an environment, making the services of our current Executive Officers more valuable and in some cases hindering our efforts to recruit new Executive Officers.

 

  Executive Officer Background — We seek to recruit and retain experienced Executive Officers with specific skills in key
   

functional areas who have worked in a high-growth environment comparable to ours. The number of executives with the most desirable experience is relatively low and proven executives are difficult to find. We have expanded our recruiting efforts both geographically and into other industries and sectors, which leads to increased complexity in recruiting efforts and has required us to be more flexible with our Executive Officer compensation packages.

Given this competitive environment, our compensation program is designed to be competitive with those companies with whom we

compete for talent and to strengthen our ability to attract and retain the caliber of employees we need to sustain our industry-leading success.

 

 

Compensation and Governance Practices and Policies

We endeavor to maintain strong governance standards in our policies and practices related to executive compensation. Below is a summary of our key compensation and corporate governance practices.

 

What We Do    What We Don’t Do

  Actively engage in year-round dialogue with our stockholders and incorporate feedback into our Executive Officer compensation programs

  

  No pension plans or Supplemental Executive Retirement Plans

  Significant portion of compensation for Executive Officers is at risk, based on both the Company’s absolute performance and performance relative to the broader market

  

  No stock option repricing without stockholder consent

  Provide Executive Officer compensation mix that more heavily weights variable pay

  

  No hedging or pledging of our securities

  PRSUs granted to all Executive Vice Presidents and above, including our Executive Officers

  

  No excise tax gross-ups upon a change of control

  Rigorous goal-setting, including PRSUs that require above-median (60th percentile) relative performance to earn target payout

    

 

  Stringent stock ownership requirements apply to all Executive Officers and directors

    

 

  Annual advisory vote on NEO compensation

    

 

  Regular reviews of Executive Officer compensation and peer group data

    

 

  Compensation clawback policy applies to performance-based cash and equity programs

    

 

  Use of an independent compensation consultant to advise the Compensation Committee

    

 

  Double-trigger cash, option and RSU change of control benefits

    

 

  Regularly assess the risk-reward balance of our Executive Officer compensation programs in order to mitigate undue risks in our programs

    

 

 

 

 

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Compensation Elements and Compensation for Named Executive Officers

 

We award cash compensation to our NEOs in the form of base salaries and annual cash incentives under our Gratitude Bonus Plan, and we award equity compensation in the form of stock options, RSUs and PRSUs. To a lesser extent we also provide certain other benefits, generally consistent with what we provide to other employees, as described further below. We believe that each of these compensation elements is necessary to attract and retain individuals in a very competitive market for executive talent.

A description of our key pay elements, the applicable performance measures and the rationale for each element is set forth in the following table:

 

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Base Salaries

We believe we must offer competitive base salaries to attract, motivate and retain all employees, including our Executive Officers. The Compensation Committee has generally set the base salaries for our Executive Officers, including the NEOs, based on the following primary factors:

 

  for all Executive Officers, a comparison to the base salaries paid by the companies in our compensation peer group;

 

  for all Executive Officers the overall compensation that each Executive Officer may potentially receive during his or her employment with us; and

 

  for all Executive Officers, other than our CEO and Former CEO, internal parity considerations with respect to the base salaries of other Executive Officers who are comparably situated in terms of reporting structure and level of responsibility.

In late fiscal 2020, the Compensation Committee conducted a review of our Executive Officer compensation program for purposes of informing its decisions regarding the base salaries and bonus opportunities for our Executive Officers for fiscal 2021. These decisions took into account the above factors as well as overall Company and individual performance and the roles and responsibilities of each of our Executive Officers. At the beginning of fiscal 2021, the Compensation Committee approved fiscal 2021 base salaries and bonus opportunities for the Executive

Officers (including the NEOs).

The below table reflects the base salary earned by each NEO for fiscal 2021:

 

Named Executive Officer

  

Fiscal 2021

Base Salary

    

Change from

Fiscal 2020

 

Mr. Benioff

   $ 1,550,000        No change  

Mr. Block (1)

   $ 514,387        N/A  

Mr. Hawkins

   $ 1,000,000        No change  

Mr. Patterson (2)

   $ 782,724        N/A  

Mr. Tallapragada

   $ 950,000        6% increase  

Mr. Taylor

   $ 1,000,000        11% increase  

 

(1)

Mr. Block resigned as Co-CEO on February 24, 2020. Under the Block Transition Agreement he continued to receive a base salary of $1,435,000 through May 31, 2020. Following May 31, 2020, his base salary was reduced to $54,080 per annum.

(2)

From February 1, 2020 through April 1, 2020 Mr. Patterson served as an advisor to the Company. He became an employee of the Company on April 1, 2020 with an initial base salary of $865,116. He was then promoted to our President and Chief Revenue Officer on August 1, 2020, with an initial base salary of $988,704. Mr. Patterson is paid in British Pounds. The dollar amounts of his cash compensation are based on an exchange rate of $1.3731999535 per GBP (referred to as the “GBP Exchange Rate”), the foreign exchange rate as of January 31, 2021.

 

 

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Performance-Based Cash Bonuses

We provide annual performance-based cash incentive awards linked to achievement against certain corporate performance goals under our broad-based Gratitude Bonus Plan. The Compensation Committee believes that this plan’s annual performance metrics contribute to driving long-term stockholder value, play an important role in influencing Executive Officer performance and help attract, motivate and retain our Executive Officers and other employees.

Under the Gratitude Bonus Plan, the Compensation Committee establishes two bonus pools: one for our Executive Officers, including the NEOs, and a second for employees who are not Executive Officers. Each pool may be funded based on achievement of certain Company performance goals pre-established by the Committee for each of the groups. Funding of the pool applicable to Executive Officers is capped at 100%, unless otherwise determined by the Compensation Committee. The performance goals applicable to Executive Officers in fiscal 2021 are discussed in more detail below.

Typically, after the first half of the fiscal year, we pay 25% of the full target bonus amount, and after the end of the fiscal year, we pay the remaining amount. The remaining amount is determined based on the level of achievement against the applicable Company performance goals, and may also take into account individual performance.

The Compensation Committee administers the Gratitude Bonus Plan with respect to our Executive Officers and determines the amounts of any awards under this plan to our Executive Officers. Once the pool is funded, individual bonus amounts are determined by the Compensation Committee for each of our Executive Officers. Individual bonus amounts are capped at 125% of the individual’s target payout opportunity. The Committee may increase or decrease awards under this plan in its discretion based on factors the Committee deems appropriate, including an assessment of individual performance and input from our CEO. Historically, the Compensation Committee has determined not to pay more than 100% of the target bonus to any of our Executive Officers.

Fiscal 2021 Target Cash Bonus Opportunity

To establish our Executive Officers’ individual target cash bonus opportunities, which are expressed as a percentage of base salary, the Compensation Committee considers competitive pay data, input from its compensation consultant, and the level, position, objectives and scope of responsibilities of each Executive Officer, as well as considerations of internal parity among similarly situated Company Executive Officers.

At the beginning of fiscal 2021, based on its review of our executive compensation program, peer company data, and the other factors described above, the Compensation Committee approved target annual cash bonus opportunities for fiscal 2021 for each of our NEOs other than Mr. Patterson. Mr. Patterson became an Executive Officer of the Company in August 2020. Prior to that, he was not eligible for the Gratitude Bonus Plan.

Following Mr. Patterson’s appointment as President and Chief Revenue Officer, the Committee determined it was appropriate for Mr. Patterson to be eligible for the Gratitude Bonus for the entire period of his employment with the Company during fiscal 2021.

The below table reflects the target bonus opportunity for each NEO for fiscal 2021:

 

Named Executive

Officer (1)

 

Fiscal

2021 Target

Cash Bonus
Percentage (2)

   

Change in
Target Cash
Bonus
Percentage
from

Fiscal 2020

   

Fiscal

2021 Target
Cash Bonus
Opportunity

 

Mr. Benioff

    200%       No change     $ 3,100,000  

Mr. Hawkins

    100%       No change     $ 1,000,000  

Mr. Patterson (3)

    100%       N/A     $ 782,724  

Mr. Tallapragada

    100%       No change     $ 950,000  

Mr. Taylor

    100%       No change     $ 1,000,000  

 

(1)

Mr. Block resigned as Co-CEO in February 2020 and was not eligible for a fiscal 2021 cash bonus under the Gratitude Bonus Plan. Under the Block Transition Agreement, for each full month during the period from February 25, 2020 through May 31, 2020, Mr. Block received a monthly bonus amount calculated at one-twelfth of the amount of his annual bonus earned for fiscal 2020 ($239,167 per month).

(2)

As a percentage of base salary.

(3)

Mr. Patterson commenced employment with the Company on April 1, 2020. Mr. Patterson was eligible for a commission based bonus plan from April 2020 through July 2020. Following Mr. Patterson’s appointment as President and Chief Revenue Officer effective August 1, 2020, the Committee determined it was appropriate for Mr. Patterson to be eligible for the Gratitude Bonus for the entire period of his employment with the Company during fiscal 2021. Mr. Patterson is paid in British Pounds. Amounts shown are based on the GBP Exchange Rate.

Fiscal 2021 Cash Bonus Pool Payout Metrics, Performance and Fiscal 2021 Payouts

For fiscal 2021, the amount of the bonus pool for Executive Officers was based on our performance during the fiscal year compared to pre-established target levels for three equally weighted measures. These performance metric targets were established in early March 2020, prior to the onset of the COVID-19 pandemic and the global economic uncertainty that followed. The Compensation Committee believes that these measures and this weighting are appropriate to incentivize achievement of certain annual corporate performance goals that further our strategy and that are used by investors to evaluate our financial performance.

The Compensation Committee believes that targets for the cash pool should be rigorous and challenging and therefore for fiscal 2021 it again set the targets at levels exceeding the financial guidance the Company publicly announced at the beginning of the fiscal year and maintained these targets throughout the year, despite the economic uncertainty that occurred globally due to the COVID-19 pandemic and despite the Company lowering its financial guidance following the impact of the COVID-19 pandemic. Additionally, as shown below, the fiscal 2021 targets were significantly higher than the fiscal 2020 targets.

 

 

 

 

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Annual Bonus Performance Metric Targets

(all amounts in millions)

 

 
 

 

  Fiscal 2020     Fiscal 2021  
  Guidance (2)     Target     Actual (1)     Achievement     Guidance (3)     Target     Actual (1)     Achievement  

Revenue

  $ 15,950 - $16,050     $ 16,057     $ 16,181      
Exceeded
Target
 
 
  $ 21,000 - $21,100     $ 21,348     $ 21,252      
99.6%
of Target
 
 
             

Operating Cash Flow

    $4,078 - $4,112       $4,198       $4,289      
Exceeded
Target
 
 
    $5,197       $5,325       $4,801      
90.2%
of Target
 
 
             

Non-GAAP Income from Operations

    N/A       $2,980       $3,064      
Exceeded
Target
 
 
    N/A       $3,856       $3,765      
97.6%
of Target
 
 

 

(1)

Results based on adjustments applicable to the Gratitude Bonus Plan, as described in more detail below.

(2)

Guidance as published at the beginning of fiscal 2020, on March 4, 2019.

(3)

Guidance as published at the beginning of fiscal 2021, on February 25, 2020.

 

For purposes of the Gratitude Bonus Plan, “Revenue” is defined as our GAAP revenues, as may be adjusted to exclude certain acquisitions. “Operating Cash Flow” is defined as our GAAP operating cash flow. “Non-GAAP Income from Operations” is defined as our non-GAAP income from operations (revenues less cost of revenues and operating expenses, excluding the impact of stock-based compensation expense and amortization of acquisition-related intangible assets), as may be adjusted to exclude certain acquisitions and not including the impact of amounts payable under the Gratitude Bonus Plan.

The Compensation Committee believes that basing the Executive Officer bonus pool under the Gratitude Bonus Plan on these measures aligns Executive Officer incentives with stockholder interests in accordance with our compensation philosophy.

The Compensation Committee has the discretion to increase or decrease the bonus amounts actually paid to individual Executive Officers but did not exercise such discretion for fiscal 2021 awards. The Compensation Committee determined that the Company had not met all of the pre-established target levels for the performance metrics, and therefore determined to fund the executive officer bonus pool based on actual performance against the targets only. This led to the Executive Officer bonus pool being funded at 91.1% of the target funding level established by the Compensation Committee early in fiscal 2021, prior to the economic volatility created by the COVID-19 pandemic. This resulted in our Executive Officers, including the Named Executive Officers other than Mr. Block, receiving fiscal 2021 bonuses below their target bonus opportunities.

Accordingly, the cash bonuses paid to the NEOs for fiscal 2021 under the Gratitude Bonus Plan were:

 

Named Executive Officer

   Fiscal 2021 Bonus Payment  

Mr. Benioff

   $ 2,824,100  

Mr. Hawkins (1)

     $911,000  

Mr. Patterson (2)(3)

     $713,061  

Mr. Tallapragada

     $865,450  

Mr. Taylor

     $911,000  

 

(1)

Pursuant to Mr. Hawkins’ transition agreement, even though he was no longer serving as Chief Financial Officer as of the bonus payment date, he remained an employee and was entitled to receive his earned Gratitude cash bonus for fiscal 2021, calculated in the ordinary course.

(2)

Mr. Patterson was eligible for a commission based bonus plan from April 2020 through July 2020. Following Mr. Patterson’s appointment as President and Chief Revenue Officer, the Committee determined it was appropriate for Mr. Patterson to be eligible for the Gratitude Bonus for the entire period of his employment with the Company during fiscal 2021. He therefore earned a Gratitude Bonus equal to 91.1% of his target bonus, for which the cash amount paid was reduced by the commissions earned by him from April through July 2020. The amount reflected above is the total amount earned, including amounts earned as commission. To comply with SEC rules, the amount Mr. Patterson earned as commission is reported as part of Mr. Patterson’s salary in the Summary Compensation Table and the remaining amount that was earned under the Gratitude Bonus Plan is reported as “Non-Equity Incentive Plan Compensation.”

(3)

Mr. Patterson is paid in British Pounds. Amounts shown are based on the GBP Exchange Rate.

Equity Compensation

The Compensation Committee periodically reviews our equity compensation program from a market perspective as well as in the context of our overall compensation philosophy. The Compensation Committee also considers the appropriateness of various equity vehicles, such as PRSUs, stock options and RSUs, as well as overall program costs (which include both stockholder dilution and compensation expense), when evaluating the long-term incentive mix for our Executive Officers. Further, the Compensation Committee considers peer company data and competitive positioning analyses, each Executive Officer’s

 

 

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individual performance, as described below, as well as stockholder input.

Performance-Based Restricted Stock Units (PRSUs)

We grant equity awards subject to pre-established performance-based vesting conditions. We initially granted PRSUs to Mr. Benioff in fiscal 2016 and, in fiscal 2017, the Compensation Committee expanded the use of PRSUs to all of our Executive Officers who reported directly to the CEO at that time. In fiscal 2019, the Compensation Committee further expanded the use of PRSUs in our annual equity award program more broadly to all executive vice presidents and above.

The PRSUs that we have granted to date contain the following key terms:

 

  A single, three-year performance period

 

  Require employment through the 15th day of the month following the end of the performance period

 

  The performance metric is three-year relative TSR compared to the Nasdaq 100 Index group of companies as of the grant date

 

  No payout above target if TSR is negative on an absolute basis

 

  Target payout requires 60th percentile TSR performance

 

  No payout if performance is below the 30th TSR percentile

 

  A maximum payout capped at 2x target

 

  Each percentile of TSR performance below target reduces payout by 3.3333%, whereas performance above target increases payout by only 2.5641%

In developing the performance conditions, performance period, comparison group, payout scale and other terms of the PRSUs, the Compensation Committee undertook significant deliberation, considering input received from stockholders, market data and the advice of its compensation consultant. The Compensation Committee also considered that the annual cash incentive plan already incentivizes performance on three key Company-specific financial measures, and the importance of emphasizing holistic Company performance, as opposed to an isolated metric; the

importance of setting a sufficiently difficult target for maximum payout; the benefit of a large and objectively determined performance comparator group; and the overarching goal of an incentive clearly and directly aligned with stockholder interests. The chart and table below illustrate the potential PRSU payouts based on relative TSR percentile performance.

 

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Percentile Rank

  

Payout if Absolute

TSR Positive

    

Payout if Absolute

TSR Negative (1)

 

99th

     200%        100%  

90th

     177%        100%  

80th

     151%        100%  

70th

     126%        100%  

60th

     100%        100%  

50th

     67%        67%  

40th

     33%        33%  

30th

     0%        0%  

 

(1)

Potential payout is capped at 100% of target if our absolute TSR is negative.

Additional vesting rules apply in the event of a change of control of the Company, as described under “Employment Contracts and Certain Transactions—Performance-Based Restricted Stock Units” beginning on page 59.

 

 

 

 

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Historic PRSU Award Cycles and Performance

Our PRSUs vest and pay out based on our relative TSR performance (rTSR) over a three year period. The below table provides supplemental information regarding our historical PRSU performance, for awards that have already vested and performance as of January 31, 2021, for awards that have yet to vest, for supplemental information purposes only.

 

 

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    Beginning of
Performance
Period CRM
Stock Price
    End of
Performance
Period CRM
Stock Price
   

CRM TSR (1)

  rTSR (2)   % of
Target
PRSUs
Earned

Fiscal 2016 Grants

  $ 74.08     $ 145.48     96.37%   78th Percentile   146%

Fiscal 2017 Grants

  $ 74.20     $ 153.50     106.89%   82nd Percentile   156%

Fiscal 2019 Grants

  $ 113.72     $ 224.23    

97.17%

  72nd Percentile   131%

Fiscal 2020 Grants (3)

  $ 152.72       TBD    

TBD

  TBD   TBD

Fiscal 2021 Grants (4)

  $ 164.52       TBD    

TBD

  TBD
  TBD

 

  (1)

TSR is calculated by comparing the Company’s average closing share price over the 90 calendar days before commencement of the performance period and Company’s average closing share price over the 90 calendar days before the end of the performance period.

 
  (2)

rTSR is the Company’s relative TSR, i.e., its TSR measured against the TSRs of the constituents of the NASDAQ 100 as of the beginning of the performance period.

 
  (3)

Performance Period ends on March 22, 2022. The Company’s TSR from March 22, 2019 to January 31, 2021 was 52.35% and its rTSR was at the 56th percentile. This would lead to a payout of 87% of the target number of PRSUs granted if the performance period had ended on January 31, 2021.

 
  (4)

Performance Period ends on April 22, 2023. The Company’s TSR from April 22, 2020 to January 31, 2021 was 41.42% and its rTSR was at the 57th percentile. This would lead to a payout of 90% of the target number of PRSUs granted if the performance period had ended on January 31, 2021.

 

 

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PRSU Payout

No PRSUs or other equity awards were granted to the NEOS during fiscal 2018 due to the change in timing of our annual equity award cycle. Therefore, no PRSUs vested or were paid out to our NEOs in fiscal 2021.

Stock Options

We grant stock options to our Executive Officers and other employees to align their interests with those of our stockholders and as an incentive to remain with us. Because stock options generate value only to the extent that the market price of our common stock increases during the period that the option is outstanding, they provide a strong incentive to our Executive Officers and other employees to increase stockholder value. Further, because these options typically vest over a four-year period, they incentivize our Executive Officers and other employees to build value that can be sustained over time. Therefore, the Compensation Committee believes that options to purchase shares of our common stock, with an exercise price

equal to the market price of our common stock on the date of grant, are inherently performance-based and are a very effective tool to motivate our Executive Officers and other employees to build stockholder value and reinforce our position as a growth company.

Restricted Stock Units (RSUs)

We also grant RSUs to our Executive Officers and other employees. RSUs align the interests of our Executive Officers and other employees with those of our stockholders and help manage the dilutive effect of our equity compensation program. Our RSUs are subject to service-based vesting. Because RSUs have value to the recipient even in the absence of stock price appreciation, RSUs help us retain and incentivize employees during periods of market volatility, and also result in our granting fewer shares of common stock than through stock options of equivalent grant date fair value. Our RSUs typically vest over a four-year period, and we believe that, like stock options, they help incentivize our Executive Officers and other employees to build value that can be sustained over time.

 

 

Fiscal 2021 Equity Award Decisions

In March of 2020, the Compensation Committee decided to delay annual and other equity award grants originally scheduled for March 2020 to April 2020, in light of the severe market disruption resulting from the COVID-19 pandemic. In April of 2020, the Compensation Committee granted fiscal 2021 equity awards in the form of stock options, RSUs, and PRSUs to the NEOs as shown below with vesting and other terms as described above. In determining the amounts of these fiscal 2021 equity awards, the Compensation Committee took into account the outstanding performance of the Company and the NEOs during fiscal 2020.

Each of our NEOs other than Mr. Benioff, Mr. Block and Mr. Patterson received approximately 25% of their fiscal 2021 equity award value in RSUs, 25% of their equity award value in PRSUs, and 50% of their equity award value in stock options. Mr. Benioff did not receive any RSUs. Instead he received approximately 40% of his fiscal 2021 equity award value in stock options and 60% of his fiscal 2021 equity award value in PRSUs, both of which the Compensation Committee considers to be performance-based. Mr. Block resigned as Co-CEO in February 2020 and therefore did not receive any equity award grants in fiscal 2021. Mr. Patterson was not an Executive Officer of the Company in April 2020, but received an equity grant in April 2020 in relation to his promotion to President & CEO International. Mr. Patterson later received an additional equity grant in June 2020 in anticipation of his promotion to President and Chief Revenue Officer. For both Mr. Patterson’s April 2020 and June 2020 equity grants, approximately half of the value was granted in RSUs and half in options.

 

Named Executive Officer

  

FY21

Stock
Options
($) (1)

    

FY21

Stock
Options
(#)

    

FY21

RSUs

($) (1)

    

FY21

RSUs
(#)

    

FY21

PRSUs

($) (1)

    

FY21

PRSUs
(# at target)

 

Mr. Benioff

   $ 8,000,031        201,782        —          —        $ 12,000,089        86,344  

Mr. Hawkins

   $ 5,000,029        126,114      $ 2,500,151        16,220        $2,500,111        17,989  

Mr. Patterson (2)

   $ 6,623,644        146,287      $ 6,447,991        36,573        —          —    

Mr. Tallapragada

   $ 5,500,016        138,725      $ 2,750,012        17,841        $2,750,136        19,788  

Mr. Taylor

   $ 6,000,003        151,336      $ 3,000,027        19,463        $3,000,022        21,586  

 

(1)

Dollar values reported reflect the aggregate grant date fair value of options, RSUs and PRSUs granted to the executives. For further information on how these grant date fair values are calculated, please see footnotes 1 and 2 to the Summary Compensation Table on page 51.

(2)

Consists of equity grants made to Mr. Patterson in April and June 2020. In April 2020, Mr. Patterson received an equity grant of 59,845 stock options (with a grant date fair value of $2,372,669) and 14,962 RSUs (with a grant date fair value of $2,306,243) in connection with his promotion to President & CEO International. In June 2020, Mr. Patterson received an equity grant of 86,442 stock options (with a grant date fair value of $4,250,976) and 21,611 RSUs (with a grant date fair value of $4,141,748) in anticipation of his promotion to President and Chief Revenue Officer.

 

 

 

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  COMPENSATION DISCUSSION AND ANALYSIS (CONTINUED)  

 

 

Mr. Benioff’s Security Program

We have provided a security program for Mr. Benioff since fiscal 2012 and continued to do so in fiscal 2021. The Compensation Committee believes that amounts paid by the Company for this security program have been reasonable, necessary and for the Company’s benefit. In fiscal 2018, the Committee sought specific feedback from our major institutional investors on this topic and our stockholders agreed that sponsorship of a comprehensive personal security program for Mr. Benioff was the right approach. The Committee, the Board and our stockholders concluded that in certain circumstances, personal security services can be a necessary component of an overall executive compensation program, and that any such program should align with the executive’s security profile.

Factors contributing to an executive’s security profile can include the size, location and activities of the company, the prominence of the company or the executive, overall public visibility and accessibility of the executive, and whether the company or executive is associated with controversial topics. Taking these factors into consideration, as well as trends in the overall security climate the Compensation Committee believes that sponsorship of a comprehensive personal security program for Mr. Benioff continues to be the right approach for his safety and for the Company and its stockholders. The Compensation Committee periodically reviews the nature and cost of this program in relation to Mr. Benioff’s security profile. Because certain security services provided for Mr. Benioff may be viewed as conveying a personal benefit to him, we have reported the incremental costs to us of those services in the “All Other Compensation” column in the Summary Compensation Table.

 

Benefits

Like other employees, our Executive Officers, including the NEOs, participate in our employee benefit and welfare plans, including medical and dental care plans, a fitness reimbursement plan and a 401(k) plan. We generally do not provide our Executive Officers, including the NEOs, with additional retirement benefits, pensions, perquisites or other personal benefits, except Mr. Benioff’s security program as described above and certain limited perquisites provided to Mr. Patterson, as noted in our Summary Compensation Table, which are available to all similarly situated employees located in the United Kingdom. We also occasionally provide certain benefits on an ad hoc basis, as noted for our NEOs in our Summary Compensation Table, if we believe that doing so is appropriate, reasonable and serves the interests of the Company, typically on the same terms we would provide such benefits for other employees.

Retention and Spot Bonuses

On occasion, the Company awards cash retention bonuses to high-performing employees believed to be at a risk of departure and spot-bonus cash awards to recognize extraordinary efforts.

In fiscal 2021, in recognition of Mr. Tallapragada’s leadership, the Compensation Committee approved a special one-time recognition bonus to him of $250,000 for leadership in connection with a specific technology initiative.

 

 

Compensation-Setting Process

 

Role of the Compensation Committee, Tally Sheets and Competitive Data

 

The Compensation Committee oversees and administers our Executive Officer compensation program in accordance with its Charter, which can be viewed in the Corporate Governance section of our Investor Relations website at http://investor.salesforce.com/corporate-governance. The Committee’s role includes oversight of our equity and incentive-based plans.

The Compensation Committee meets regularly throughout the year, and it met 22 times in fiscal 2021. At least annually, it reviews the Executive Officer compensation program overall, and establishes base salaries, target annual cash bonus opportunities and equity grants (if any) for the fiscal year.

In setting these elements of compensation, the Compensation Committee reviews the total target compensation for our Executive Officers and also considers developments in compensation practices outside of the Company. Specifically, the Compensation Committee is provided with competitive positioning data for similarly situated executives at companies in our peer group, as well as summary consolidated information about our Executive Officers’ total compensation and pay history (commonly called “tally sheets”) to use in setting individual compensation

elements and making decisions on total Executive Officer compensation levels.

Peer data is a helpful reference for the Compensation Committee to assess the competitiveness and appropriateness of our Executive Officer compensation program within our industry sector and the broader business community. Ultimately, the Compensation Committee applies its own business judgment and experience to determine the individual compensation elements, the amount of each compensation element and total target compensation. The Compensation Committee does not set or target the compensation of our Executive Officers at specific levels or within specified percentile ranges relative to peer company pay levels. Depending upon Company and individual performance, as well as the various other factors discussed in this Compensation Discussion and Analysis, target and actual total direct compensation of our Executive Officers, as well as individual compensation elements, may be within, below or above the market range for their positions.

 

 

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Role of Committee Advisors

The Compensation Committee has the authority to engage its own advisors to assist in carrying out its responsibilities. As in the past, the Compensation Committee continued to engage the services of Compensia, Inc., an independent, national compensation consulting firm (the “compensation consultant”), in fiscal 2021. Pursuant to the factors set forth in Item 407 of Regulation S-K of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), the Compensation Committee has reviewed the independence of the compensation consultant and conducted a conflicts of interest assessment (taking into consideration factors specified in the NYSE listing standards) and has concluded that the compensation consultant is independent and its work for the Compensation Committee has not raised any conflicts of interest. No other fees were paid to the compensation consultant except fees related to its services to the Compensation Committee. The compensation consultant provides the Compensation Committee with guidance regarding the amount and types of compensation that we provide to our Executive Officers and how these compare to peer company compensation practices, as well as advice regarding other compensation-related matters. The compensation consultant also provides the Compensation Committee with advice related to our equity plans and provides the Board and Governance Committee with data and advice regarding the Board’s compensation program.

Representatives of the compensation consultant attend meetings of the Compensation Committee and Governance Committee, as requested, and also communicate with the Compensation Committee and Governance Committee outside of meetings. The compensation consultant reports to the Compensation Committee and Governance Committee rather than to management, although representatives of the firm may meet with members of management, including our CEO, and individuals in our Employee Success (human resources) department, for purposes of gathering information on proposals that management may make to the Compensation Committee or Governance Committee. During fiscal 2021, the compensation consultant met with various Executive Officers to collect data and obtain management’s perspective on the fiscal 2021 compensation for our Executive Officers. The Compensation Committee may replace its compensation consultant or hire additional advisors at any time.

Role of Peer Companies

The Compensation Committee regularly reviews the appropriateness of the compensation peer group used by the compensation consultant to generate competitive pay data for the Committee’s review in connection with Executive Officer compensation decisions.

The compensation consultant regularly analyzes our group of peer companies based on similarity to us on various financial and other measures, such as industry, revenue, market capitalization, number of employees and growth history and potential, as well as competition for Executive Officers. The 2021 Peer Group (the “2021 Peer Group”) selected by the Compensation Committee after considering the input of the compensation consultant was:

 

     

Adobe Inc.

 

 

   Microsoft Corporation
   

Amazon.com, Inc.

 

 

   Netflix, Inc.
   

Apple Inc.

 

 

   Oracle Corporation
   

Booking Holdings Inc.

 

 

   Paypal Holdings, Inc.
   

Cisco Systems, Inc.

 

 

   SAP SE
   

eBay Inc.

 

 

   Twitter, Inc.
   

Facebook, Inc.

 

 

   Uber Technologies Inc.
   

International Business Machines Corporation

 

 

   VMware, Inc.
   

Intuit Inc.

   

 

   Workday, Inc.

In addition, as part of its Executive Officer compensation planning process, the Compensation Committee reviewed aggregated survey data, which provided additional context regarding executive compensation practices in the marketplace, drawn from a Radford Custom Compensation Survey. The Compensation Committee also from time to time reviews compensation data from certain other companies in the market for the executive talent for whom we compete.

Role of Executive Officers

Our CEO provided input to the Compensation Committee with respect to the performance and compensation of Executive Officers, including the other NEOs. The Compensation Committee took our CEO’s input into consideration when determining and approving Executive Officer compensation.

Executive leaders in our Legal and Employee Success organizations provide general administrative support to the Compensation Committee throughout the year, including providing legal advice and overseeing the documentation of equity plans and awards as approved by the Compensation Committee, and attending Compensation Committee meetings as requested.

Role of Stockholder Input

In setting the form and amount of compensation for our NEOs, the Compensation Committee also considers the voting results from our most recent annual stockholder advisory vote on NEO compensation as well as specific input provided by stockholders through our year-round engagement activities. Stockholder support for our fiscal 2020 NEO compensation program was very strong, and did not result in our making any fundamental changes to our executive compensation program.

 

 

 

 

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Summary Information Regarding Fiscal 2022 Compensation Decisions

 

Below is summary information regarding Compensation Committee decisions about fiscal 2022 compensation for our NEOs. Our Proxy Statement for the 2022 Annual Meeting will provide additional detail on fiscal 2022 compensation matters.

In March 2021, the Compensation Committee set fiscal 2022 base salaries and target bonus opportunities, expressed as a percentage of base salary, for the NEOs as follows:

 

Named

Executive

Officer

 

Fiscal

2022

Base

Salary

   

Change in
Base

Salary
from
Fiscal

2021

   

Fiscal 2022
Target Cash

Bonus
Percentage (1)

    Change in
Target Cash
Bonus
Percentage
from Fiscal
2021
 

Mr. Benioff

  $ 1,550,000       No Change       200%       No Change  

Mr. Patterson (2)

  $ 1,047,065       6%       100%       No Change  

Mr. Tallapragada

  $ 1,000,000       5%       100%       No Change  

Mr. Taylor

  $ 1,000,000       No Change       150%       50%  

 

(1)

As a percentage of base salary.

(2)

Mr. Patterson is paid in British Pounds. Amounts shown are based on the GBP Exchange Rate.

Additionally, in March 2021, the Compensation Committee granted equity awards in the form of stock options, RSUs, and PRSUs to the NEOs with a grant date fair value as shown below, with vesting and other terms as described under “Equity Compensation” on page 41 above.

Named

Executive

Officer

 

FY22

Stock
Options

   

FY22

RSUs

   

FY22

PRSUs

 

Mr. Benioff

  $ 9,000,018       —         $13,500,117  

Mr. Patterson

  $ 6,000,050     $ 3,000,115     $3,000,095

Mr. Tallapragada

  $ 6,000,050     $ 3,000,115     $3,000,095

Mr. Taylor

  $ 7,500,006     $ 3,750,198       $3,750,170  

Fiscal 2022 PRSU Payout

PRSUs granted in fiscal 2019 vested and were paid out on April 15, 2021. Messrs. Benioff, Block, Hawkins, Tallapragada and Taylor received awards of PRSUs in fiscal 2019. Mr. Block’s employment with the Company terminated prior to the vesting date for the fiscal 2019 PRSUs and therefore the PRSUs were forfeited. The applicable performance period ended on March 22, 2021 and the Company’s TSR was at the 72nd percentile of the applicable peer group. As a result, 131% of the target PRSUs granted to Messrs. Benioff, Hawkins, Tallapragada, and Taylor vested on April 15, 2021.

 

Named

Executive

Officer

  Target
PRSU
Shares
Granted in
Fiscal 2019
    Earned
PRSU
Shares
Paid in
Fiscal 2021
    Actual
Award
Value at (1)
 

Mr. Benioff

    104,127       136,406       $31,782,598  

Mr. Hawkins

    15,427       20,209       $4,708,697  

Mr. Tallapragada

    19,284       25,262       $5,886,046  

Mr. Taylor

    19,283       25,260       $5,885,580  

 

(1)

PRSUs granted in fiscal 2019 vested and were paid out in shares on April 15, 2021, subject to each executive’s continued employment through such date. Such amounts are based on a stock price of $233.00, the Company’s closing stock price on April 15, 2021.

 

 

Other Compensation Policies

 

Stock Ownership Guidelines

 

We maintain a stock ownership policy for our Executive Officers, including our NEOs, as set forth in our Corporate Governance Guidelines (the “Guidelines”). The Guidelines provide that our CEO must attain ownership of, by no later than March 14, 2018 or the fifth anniversary of his or her appointment as CEO, and maintain ownership throughout his or her tenure of a number of shares of our common stock equal to the lesser of 112,000 shares or the number of shares equivalent in value to four times his or her annual salary. With ownership of over 28 million shares, Mr. Benioff significantly exceeds his ownership requirement under

these guidelines. Mr. Block was also in compliance with the stock ownership policy while he served as Co-CEO.

The Guidelines also provide that each other Executive Officer must attain ownership by the fifth anniversary from the date he or she becomes an Executive Officer, and maintain ownership throughout his or her tenure as an Executive Officer of a number of shares equivalent in value to 1.5x his or her annual salary. Each of the NEOs is in compliance with the stock ownership policy.

 

 

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We also maintain a stock ownership policy for our non-employee directors, as described earlier in “Directors and Corporate Governance—Compensation of Directors” and as set forth in our Guidelines.

Performance-Based Compensation Recoupment “Clawback” Policy

The Guidelines include a clawback provision, which provides that if we restate our reported financial results, the Board will review the performance-based awards made to our Executive Officers. If and to the extent required by the Dodd-Frank Wall Street Reform and Consumer Protection Act, other clawback provisions of applicable law, or NYSE Listing Standards, we will seek to recover or cancel any such awards that were granted, vested or earned as a result of achieving performance targets that would not have been met under the restated financial results. We will also continue to monitor rule-making actions of the SEC and the NYSE related to clawback policies. In addition, if we are required as a result of misconduct to restate our financial results due to our material noncompliance with any financial reporting requirements under the federal securities laws, our CEO and CFO may be legally required to reimburse us for any bonus or other incentive-

based or equity-based compensation they receive pursuant to the provisions of Section 304 of the Sarbanes-Oxley Act of 2002.

Prohibition on Hedging and Pledging Transactions

Our insider trading policy prohibits any employee (including our Executive Officers) or director from, among other things, engaging in short sales, hedging of stock ownership positions, and transactions involving derivative securities relating to our common stock (other than stock options and other awards granted pursuant to the Company’s equity plans). Executive Officers and directors also are not permitted to pledge our securities.

Equity Award Grant Practices

The majority of our equity awards are granted on an annual basis, typically in March. New hire and ad hoc awards are generally granted monthly throughout the fiscal year, typically on the 22nd day of the month. In fiscal 2021, the Compensation Committee delayed annual and other equity award grants originally scheduled for grant in March 2020 to April 2020, in light of severe market disruption resulting from the COVID-19 pandemic.

 

 

Post-Employment Compensation

 

We recognize that it is possible that we may be involved in a transaction involving a change of control of the Company, and that this possibility could result in the departure or distraction of our Executive Officers to the detriment of our business. The Compensation Committee and the Board believe that the prospect of such a change of control transaction would likely result in our Executive Officers facing uncertainties about their future employment and distractions resulting from concern over how the potential transaction might affect them.

To allow our Executive Officers to focus solely on making decisions that are in the best interests of our stockholders in the event of a possible, threatened, or pending change of control transaction, and to encourage them to remain with us despite the possibility that a change of control might affect them adversely, we have entered into Change of Control and Retention Agreements with each of our Executive Officers, including our NEOs, that provide them with certain payments and benefits in the event of the termination of their employment within the three-month period prior to, or the 18-month period following, a change of control of the Company (referred to as the “change of control period”). Severance payments and benefits under these agreements are conditioned on the NEOs’ signing a release of claims in favor of the Company. The Compensation Committee and the Board believe that these “double-trigger” agreements serve as an important retention tool to ensure that personal uncertainties do not dilute our NEOs’ complete focus on building stockholder value.

These agreements provide each of the NEOs (other than Mr. Benioff as described below, and Messrs. Block and Hawkins, who are no longer entitled to any payments or benefits under

these agreements as described below) who has a qualifying termination of employment during the change of control period with a payment equal to 150% of his or her annual base salary and target cash bonus, Company-paid premiums for health care (medical, dental and vision) continuation coverage for a period of up to 18 months following termination of employment, and the full and immediate vesting of all outstanding and unvested equity awards (based on performance through the date of the change of control for PRSUs).

If Mr. Benioff has a qualifying termination of employment during the change of control period, his Change of Control and Retention Agreement provides him with a lump-sum payment equal to 200% of his annual base salary and target cash bonus, Company-paid premiums for health care (medical, dental and vision) continuation coverage for a period of up to 24 months following termination of employment, and the full and immediate vesting of all outstanding and unvested equity awards.

See “Employment Contracts and Certain Transactions—Performance-Based Restricted Stock Units” on page 59 for specific information regarding how such a qualifying termination would impact the NEOs’ PRSUs.

Mr. Block and Mr. Hawkins entered into transition agreements upon their respective resignations and retirements as Co-CEO and President and CFO, respectively. Pursuant to the Block Transition Agreement and Hawkins Transition Agreement, Mr. Block and Mr. Hawkins are no longer entitled to any payments or benefits under their Change in Control and Retention Agreements.

 

 

 

 

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For further details on the Block Transition Agreement and Hawkins Transition Agreement, please see “Employment Contracts and Certain Transactions” on page 58.

In establishing the terms and conditions of these agreements, the Compensation Committee and the independent members of the Board considered competitive market data and governance best practices information provided by the compensation consultant. The Compensation Committee and the independent members of the Board also evaluated the cost to us of these arrangements and the potential payout levels to each affected Executive Officer under various scenarios. In approving these agreements, they determined that their cost to us and our stockholders was reasonable and not excessive, given the benefit conferred to us.

The Compensation Committee and the Board believe that these agreements will help to maintain the continued focus and dedication of our Executive Officers to their assigned duties without the distraction that could result from the possibility of a change of control of the Company.

 

In addition, in connection with the negotiation of Mr. Block’s employment terms when he joined us in 2013, and Mr. Hawkins’ employment terms when he joined us in 2014, each of these NEOs received an offer letter that provided for eligibility for ongoing severance payments and benefits in connection with involuntary terminations of employment not in connection with a change of control.

Pursuant to the Block Transition Agreement and Hawkins Transition Agreement, respectively, Mr. Block and Mr. Hawkins are no longer entitled to the severance compensation as stated in these offer letters.

For a summary of the material terms and conditions of agreements in effect during fiscal 2021, see “Employment Contracts and Certain Transactions—Payments Upon Qualifying Termination of Employment or a Change in Control,” elsewhere in this Proxy Statement.

 

 

Tax and Accounting Considerations

 

Deductibility of Executive Compensation

 

Section 162(m) of the Internal Revenue Code imposes limitations on the deductibility for corporate federal income tax purposes of remuneration in excess of $1 million paid to any person who has served as chief executive officer, chief financial officer and each of the three next most highly compensated executive officers of a public company. As a result, we expect that compensation awarded to our NEOs will not be deductible to the extent it results in compensation in excess of the $1 million threshold.

Notwithstanding the repeal of the exemption for “performance-based compensation,” the Compensation Committee intends to maintain its commitment to structuring the Company’s executive compensation programs in a manner designed to align pay with performance.

Taxation of “Parachute” Payments and Deferred Compensation

Sections 280G and 4999 of the Internal Revenue Code provide that executive officers, directors who hold significant equity interests, and certain other service providers may be subject to significant additional taxes if they receive payments or benefits in connection with a change of control of the Company that exceed certain prescribed limits, and that we (or our successor) may forfeit a deduction on the amounts subject to this additional tax. We did not provide any executive, including any NEO, with a “gross-up” or other reimbursement payment for any tax liability that the executive might owe as a result of the application of Sections 280G or 4999 during fiscal 2021 and we have not agreed and are not otherwise obligated to provide any NEO with such a “gross-up” or other reimbursement.

Section 409A of the Internal Revenue Code imposes significant additional taxes in the event that an executive officer, director or service provider receives “deferred compensation” that does not

satisfy the restrictive conditions of the provision. Although we do not maintain a traditional nonqualified deferred compensation plan, Section 409A applies to certain equity awards and severance arrangements. We generally have structured our equity awards in a manner intended to comply with the applicable Section 409A conditions. In addition, the Change of Control and Retention Agreements that we have entered into with the NEOs generally have been drafted or modified in a manner intended to comply with Section 409A.

Accounting for Stock-Based Compensation

We follow the Financial Accounting Standards Board’s Accounting Standards Codification Topic 718 (“FASB ASC Topic 718”) in connection with the financial reporting of our stock options and other stock-based awards. ASC Topic 718 requires companies to calculate the grant date “fair value” of their stock option grants using a variety of assumptions, as well as the grant date “fair value” of their other stock-based awards. This calculation is performed for accounting purposes and reported in the compensation tables below, even though our executives may never realize any value from their options or other stock-based awards. ASC Topic 718 also requires companies to recognize the compensation cost of their stock option grants and other stock-based awards in their income statements over the period in which an executive is required to render service in exchange for vesting of the option or other award. When determining the types and amounts of equity compensation granted to the NEOs, the Compensation Committee considers the advantages and disadvantages of various equity vehicles, such as stock options, RSUs and PRSUs. As part of this consideration, the Compensation Committee takes into account the overall program cost, which includes the associated compensation expense for financial reporting purposes.

 

 

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  COMPENSATION RISK ASSESSMENT  

 

       

 

COMPENSATION RISK ASSESSMENT 

 

As part of its review of the compensation to be paid to our Executive Officers, as well as the compensation programs generally available to our employees, the Compensation Committee considers potential risks arising from our compensation programs and the management of these risks, in light of our overall business, strategy and objectives.

As is the case with our employees generally, our NEOs’ base salaries are fixed in amount and thus do not encourage risk-taking. Bonus amounts under our bonus plan are tied to overall corporate and individual performance, and the bonus pool for Executive Officers is based on our performance during the fiscal year compared to pre-established target levels for three equally weighted measures: revenue, operating cash flow and non-GAAP income from operations. These three financial measures counterbalance each other, decreasing the likelihood that our NEOs or other Executive Officers will pursue any one measure to the detriment of overall financial performance. Combined, these

measures limit the ability of an Executive Officer to be rewarded for taking excessive risk on our behalf by, for example, seeking revenue enhancing opportunities at the expense of profitability. Moreover, a significant portion of compensation provided to our NEOs and other Executive Officers is in the form of long-term equity awards, including PRSUs, that help further align their interests with those of our stockholders. The Compensation Committee believes that these awards do not encourage unnecessary or excessive risk-taking because the ultimate value of the awards is tied to our stock price and because the awards are staggered and subject to long-term vesting schedules. Our Executive Officer stock ownership guidelines also help ensure that Executive Officers have significant value tied to long-term stock price performance. Additional controls such as our clawback policy, our Code of Conduct and related training, and periodic sub-certification requirements for our Executive Officers, help mitigate the risks of unethical behavior and inappropriate risk-taking.

 

 

CEO PAY RATIO

 

The fiscal 2021 total compensation of the median employee, based on the compensation of all employees who were employed as of November 1, 2020, other than our CEO, was $154,799. Mr. Benioff’s fiscal 2021 annual total compensation was $25,740,775. The ratio of our CEO’s fiscal 2021 pay to that of our median employee (our “Pay Ratio”) was 166-1.

The fiscal 2021 Pay Ratio is a reasonable estimate calculated in a manner consistent with SEC rules based on our payroll and employment records and the methodology described herein. First, we identified our employee population as of November 1, 2020

based on our payroll records. Second, we collected employee compensation data using salary, cash bonuses, equity compensation and commissions as our “consistently applied compensation measures” for purposes of the Pay Ratios. Second, we identified our employee population as of November 1, 2020 based on our payroll records. Finally, we identified the median compensated employee (“Median Employee”) and calculated her or his total compensation consistent with the compensation for our CEO in accordance with SEC rules and as reflected in the Summary Compensation Table on page 51, the details of which are set forth in the table below:

 

 

Employee

  Fiscal
Year
    Salary
($)
    Bonus
($)
    Stock
Awards
($)
    Option
Awards
($)
    Non-Equity
Incentive
Plan
Compens-
ation
($)
   

All Other
Compens-

ation
($)

    Total
($)
 

Marc Benioff, CEO

    2021     $ 1,550,000       —       $ 12,000,089     $ 8,000,031     $ 2,824,100     $ 1,366,555     $ 25,740,775  

Median Employee

    2021     $ 135,930       —         —         —       $ 13,600     $ 5,269     $ 154,799  

 

The SEC’s rules for identifying the Median Employee and calculating the Pay Ratio based on that employee’s annual total compensation allow companies to adopt a variety of methodologies, to apply certain exclusions, and to make reasonable estimates and assumptions that reflect their employee populations and compensation practices. As a result, the pay ratio reported by other companies may not be comparable to the

Pay Ratio reported above, as other companies have different employee populations and compensation practices and may utilize different methodologies, exclusions, estimates and assumptions in calculating their own pay ratios. In calculating our Pay Ratio, we did not annualize the compensation of any employees nor did we make use of any of the exclusions allowed under SEC rules.

 

 

 

 

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  2021 Proxy Statement  

 


Table of Contents
       

  SUMMARY COMPENSATION TABLE   

 

 

SUMMARY COMPENSATION TABLE

The following table sets forth, for fiscal 2021 and the two prior fiscal years, the compensation reportable for our NEOs, as determined under SEC rules.

 

 
Name and Principal
Position
  Fiscal
Year
    Salary     Bonus     Stock
Awards (1)
    Option
Awards (2)
    Non-Equity
Incentive
Plan
Compens-
ation
   

All Other
Compens-

ation

    Total  
    Marc Benioff  

 

2021

 

 

 

$1,550,000

 

 

 

—         

 

 

 

$12,000,089

 

 

$

8,000,031

 

 

 

$2,824,100     

 

 

 

$1,366,555 (3)   

 

 

$

25,740,775

 

    Chair of the Board and

    Chief Executive Officer

 

 

2020

 

 

 

$1,550,000

 

 

 

—         

 

 

 

$12,000,012

 

 

$

8,000,000

 

 

 

$3,100,000     

 

 

 

$1,319,482        

 

 

$

25,969,494

 

 

 

2019

 

 

 

$1,550,000

 

 

 

—         

 

 

 

$13,500,066

 

 

$

9,000,011

 

 

 

$3,100,000     

 

 

 

$1,241,769        

 

 

$

28,391,846

 

    Keith Block  

 

2021

 

 

 

$514,387

 

 

 

—         

 

 

 

—  

 

 

 

—  

 

 

 

—       

 

 

 

$717,770 (4)   

 

 

$

1,232,157

 

    Former Co-Chief Executive

    Officer

 

 

2020

 

 

 

$1,435,000

 

 

 

—         

 

 

 

$9,000,130

 

 

$

6,000,000

 

 

 

$2,870,000     

 

 

 

$5,766        

 

 

$

19,310,896

 

 

 

2019

 

 

 

$1,342,500

 

 

 

$298,126       

 

 

 

$6,500,180

 

 

$

6,500,028

 

 

 

$2,013,750     

 

 

 

$306,572        

 

 

$

16,961,156

 

    Mark Hawkins  

 

2021

 

 

 

$1,000,000

 

 

 

—         

 

 

 

$5,000,262

 

 

$

5,000,029

 

 

 

$911,000     

 

 

 

$3,609 (5)   

 

 

$

11,914,900

 

    Former President and Chief

    Financial Officer (CFO Emeritus)

 

 

2020

 

 

 

$1,000,000

 

 

 

$17,800       

 

 

 

$5,000,164

 

 

$

5,000,000

 

 

 

$1,000,000     

 

 

 

$15,600        

 

 

$

12,033,564

 

 

 

2019

 

 

 

$900,000

 

 

 

—         

 

 

 

$4,000,180

 

 

$

4,000,017

 

 

 

$900,000     

 

 

 

$6,517        

 

 

$

9,806,715

 

    Gavin Patterson  

 

2021

 

 

 

$947,032

 (7) 

 

 

$1,373,200 (8)  

 

 

 

$6,447,991

 

 

$

6,623,644

 

 

 

$548,753 (9)

 

 

 

$209,332 (10) 

 

 

$

16,149,952

 

    President and Chief Revenue

    Officer (6)

               
                                                               
    Srinivas Tallapragada  

 

2021

 

 

 

$950,000

 

 

 

$250,000 (11)

 

 

 

$5,500,148

 

 

$

5,500,016

 

 

 

$865,450     

 

 

 

$5,167 (12) 

 

 

$

13,070,781

 

    President and Chief Engineering

    Officer

 

 

2020

 

 

 

$900,000

 

 

 

—         

 

 

 

$5,000,164

 

 

$

5,000,000

 

 

 

$900,000     

 

 

 

$5,505        

 

 

$

11,805,669

 

 

 

2019

 

 

 

$855,000

 

 

 

—         

 

 

 

$5,274,648

 

 

$

5,318,922

 

 

 

$855,000     

 

 

 

$5,921        

 

 

$

12,309,491

 

    Bret Taylor  

 

2021

 

 

 

$1,000,000

 

 

 

$1,500 (13)

 

 

 

$6,000,049

 

 

$

6,000,003

 

 

 

$911,000     

 

 

 

$6,568 (14) 

 

 

$

13,919,121

 

    President and Chief Operating

    Officer

 

 

2020

 

 

 

$900,000

 

 

 

$87,440       

 

 

 

$5,000,164

 

 

$

5,000,000

 

 

 

$900,000     

 

 

 

$56,909        

 

 

$

11,944,513

 

 

 

2019

 

 

 

$900,000

 

 

 

—         

 

 

 

$5,000,128

 

 

$

5,000,022

 

 

 

$900,000     

 

 

 

$16,339        

 

 

$

11,816,489

 

 

(1)

Amounts reported under the Stock Awards column do not reflect compensation actually received by the NEO. Instead, the amounts reported reflect the aggregate grant date fair value of RSUs and PRSUs granted to the executives, which for RSUs is calculated by multiplying the number of shares subject to the award by the closing price of one share of our common stock on the date of grant, and for PRSUs is calculated by multiplying the number of shares subject to the award by the estimated fair value using a Monte Carlo valuation method pursuant to FASB ASC Topic 718. The Monte Carlo valuation method simulates a range of possible future stock prices for Salesforce and each company in the Nasdaq 100 Index group over the PRSUs’ three-year performance period using certain factual data and an assumed risk-free interest rate. For each award in Fiscal 2021, the expected term was based on the actual three-year term of the PRSUs, the expected volatility of 35.1% was based on the Company’s historical stock price volatility over the three years prior to the date of grant to conform to the term of the awards and implied volatility on call options for the Company and the Index Group, consistent with the methodology addressed in FASB ASC Topic 718-10-55-37, and the expected dividend rate for Salesforce’s stock was based on the current dividend rate of zero, consistent with the statement in our Form 10-K that we do not intend to pay cash dividends for the foreseeable future. In addition to the foregoing, the risk-free rate of interest was 0.26% for PRSUs granted in April 2020 derived from prevailing interest rates on zero-coupon U.S. Treasury Bills for corresponding maturities. Based on this methodology, the valuation of the PRSUs granted in fiscal 2021 was 90.2% of the closing price of the Company’s stock on the date of grant for PRSUs granted in April 2020.

(2)

Amounts reported under the Option Awards column do not reflect compensation actually received by the NEO. Instead, the amounts reported are the grant date fair value of stock options granted to the executives as determined pursuant to FASB ASC Topic 718, excluding estimated forfeitures. The assumptions used to calculate the value of option awards are set forth under Note 10 of the Notes to Consolidated Financial Statements included in our annual report on Form 10-K for fiscal 2021 filed with the SEC on March 17, 2021.

(3)

This amount includes an allocation of costs paid by the Company for security arrangements provided for Mr. Benioff ($1,361,555) that are in addition to security arrangements provided while at work or on business travel. We view these security services as a necessary and appropriate business expense, but have reported incremental costs to us of the arrangements because they may be viewed as conveying a personal benefit to him. Additionally, this amount includes Company contributions to the Company 401(k) plan ($5,000). On occasion, guests of Mr. Benioff also may accompany him or other Salesforce employees, at no incremental cost to the Company, on corporate aircraft used for business purposes.

(4)

This amount includes $717,500 of payments made to Mr. Block pursuant to his transition agreement and Company contributions to the Company 401(k) plan ($270).

(5)

This amount includes $1,109 for tax gross-ups provided with respect to Company-paid costs of attending Company leadership events, consistent with how we treated these benefits for all other employees who attended such events as well as Company contributions to the Company 401(k) plan ($2,500). On occasion, guests of Mr. Hawkins also may accompany him or other Salesforce employees, at no incremental cost to the Company, on corporate aircraft used for business purposes.

(6)

Gavin Patterson was not a Named Executive Officer prior to Fiscal 2021. Mr. Patterson is paid in British Pounds. Amounts shown for salary, bonus, non-equity incentive plan compensation and all other compensation are based on the GBP Exchange Rate.

(7)

Represents $782,724 of base salary earned following the commencement of Mr. Patterson’s employment on April 1, 2020 and $164,308 of commissions earned by Mr. Patterson from April 2020 to July 2020.

 

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Table of Contents

  SUMMARY COMPENSATION TABLE (CONTINUED)  

 

       

 

(8)

Represents a one-time project completion bonus paid to Mr. Patterson in July 2020 prior to his becoming an executive officer.

(9)

As discussed under “Compensation Elements and Compensation for Named Executive Officers—Performance-Based Cash Bonuses”, Mr. Patterson’s total non-equity incentive plan compensation was reduced by amounts paid to him as commission from April 2020 through July 2020, such that his total non-equity incentive plan compensation plus any amounts paid to him as commission equals 91.1% of his target Gratitude Bonus Plan amount for fiscal 2021.

(10)

This amount includes $162,652 of fees Mr. Patterson received for consulting services provided to the Company in February and March 2020; $31,388 for a driver allowance while Mr. Patterson was a consultant to the Company in February and March 2020; $540 for Company-paid costs of attending Company leadership events and $1,019 for tax gross-ups provided with respect to such costs, consistent with how we treated these benefits for all other employees who attended such events; and $13,732 for a car allowance commencing in April 2020 when Mr. Patterson became an executive officer of the Company. On occasion, guests of Mr. Patterson also may accompany him or other Salesforce employees, at no incremental cost to the Company, on corporate aircraft used for business purposes.

(11)

Represents a one-time bonus awarded to Mr. Tallapragada in recognition of his extraordinary leadership in connection with a specific technology initiative in fiscal 2021.

(12)

This amount represents Company contributions to the Company 401(k) plan.

(13)

This amount represents the value of a patent bonus awarded to Mr. Taylor.

(14)

This amount includes $1,068 for tax gross-ups provided with respect to Company-paid costs of attending Company leadership events, consistent with how we treated these benefits for all other employees who attended such events as well as Company contributions to the Company 401(k) plan ($5,500). On occasion, guests of Mr. Taylor also may accompany him or other Salesforce employees, at no incremental cost to the Company, on corporate aircraft used for business purposes.

 

 

 

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Table of Contents
       

  GRANTS OF PLAN-BASED AWARDS TABLE  

 

 

GRANTS OF PLAN-BASED AWARDS TABLE

The following table sets forth certain information with respect to all plan-based awards granted to the NEOs during fiscal 2021. Mr. Block did not receive any plan-based awards during fiscal 2021.

 

         

 

Estimated Future Payouts
Under Non-Equity Incentive
Plan Awards (1)

 

   

Estimated Future Payouts
Under Equity Incentive
Plan Awards (2)(3)

 

   

 

All
Other Stock
Awards:
Number
of Shares
of Stock
or Units
(#) (3)

 

   

 

All Other
Option
Awards:
Number of
Securities
Underlying
Options
(#) (3)

 

   

Exercise
or Base
Price of
Option
Awards (4)

 

   

Grant
Date Fair
Value of
Stock
and Option
Awards (5)

 

 

  Name

 

 

Grant
Date

 

   

 

Threshold

 

   

 

Target

 

   

 

Maximum

 

   

Threshold
(#)

 

   

Target
(#)

 

   

Maximum
(#)

 

 

  Marc Benioff

 

 

N/A

 

 

 

—  

 

 

$

3,100,000

 

 

$

3,875,000

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

86,344

 

 

 

172,688

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

$

12,000,089

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

201,782

 

 

$

154.14

 

 

$

8,000,031

 

  Mark Hawkins

 

 

N/A

 

 

 

—  

 

 

$

1,000,000

 

 

$

1,250,000

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

17,989

 

 

 

35,978

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

$

2,500,111

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

126,144

 

 

$

154.14

 

 

$

5,000,029

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

16,220

 

 

 

—  

 

 

 

—  

 

 

$

2,500,151

 

  Gavin Patterson

 

 

N/A

 

 

 

—  

 

 

$

782,724

 

 

$

978,405

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

14,962

 

 

 

—  

 

 

 

—  

 

 

$

2,306,243

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

59,845

 

 

$

154.14

 

 

$

2,372,669

 

 

 

06/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

21,611

 

 

 

—  

 

 

 

—  

 

 

$

4,141,748

 

 

 

06/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

86,442

 

 

$

191.65

 

 

$

4,250,976

 

  Srinivas Tallapragada

 

 

N/A

 

 

 

—  

 

 

$

950,000

 

 

$

1,187,500

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

  

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

19,788

 

 

 

39,576

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

$

2,750,136

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

138,725

 

 

$

154.14

 

 

$

5,500,016

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

17,841

 

 

 

—  

 

 

 

—  

 

 

$

2,750,012

 

  Bret Taylor

 

 

N/A

 

 

 

—  

 

 

$

1,000,000

 

 

$

1,250,000

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

21,586

 

 

 

43,172

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

$

3,000,022

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

151,336

 

 

$

154.14

 

 

$

6,000,003

 

 

 

04/22/2020

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

19,463

 

 

 

—  

 

 

 

—  

 

 

$

3,000,027

 

 

(1)

The Company’s non-equity incentive plan awards, and how they were determined under the Gratitude Bonus Plan, are based upon a formula that may include some discretion as to amounts paid, as discussed under “Compensation Discussion and Analysis—Compensation Elements and Compensation for Named Executive Officers—Performance-Based Cash Bonuses.” “Maximum” amounts shown reflect a 125% individual multiplier limit on payouts to executive officers. Actual amounts paid were paid at 91.1% of target. Mr. Patterson is paid in British Pounds. Non-Equity Incentive Plan Award amounts for Mr. Patterson are based on the GBP Exchange Rate. As discussed under “Compensation Elements and Compensation for Named Executive Officers—Performance-Based Cash Bonuses”, Mr. Patterson’s non-equity incentive plan compensation was reduced by the amount he earned as commissions between April 2020 and July 2020.

(2)

This equity incentive plan award is discussed under “Compensation Discussion and Analysis—Employment Contracts and Certain Transactions—Performance-Based Restricted Stock Units.”

(3)

All restricted stock unit awards, performance-based restricted stock unit awards and stock options were granted pursuant to the 2013 Equity Plan.

(4)

The exercise price of the stock options is equal to the closing market price of our common stock on the date of grant or, if the grant date is not a trading day, the closing price on the most recent trading day preceding the grant date.

(5)

The value of a stock award or option award is based on the fair value as of the grant date of such award determined pursuant to FASB ASC Topic 718. Regardless of the reported value of a stock option on the grant date, the actual value realized will depend on the excess, if any, of the market value of our common stock over the exercise price if and when the option is exercised. The value of our PRSUs is calculated by multiplying the number of shares subject to the award by the estimated fair value using a Monte Carlo valuation method pursuant to FASB ASC Topic 718. For further information on the Monte Carlo valuation method please see footnote 1 to the Summary Compensation Table on page 51.

 

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Table of Contents

  OPTION EXERCISES AND STOCK VESTED TABLE  

 

       

 

OPTION EXERCISES AND STOCK VESTED TABLE

The following table sets forth certain information concerning option exercises and the vesting of stock awards and the value realized upon exercise or vesting by the NEOs during fiscal 2021.

 

                         OPTION  AWARDS                                              STOCK  AWARDS                      
 Name    Number of
Shares Acquired
on Exercise (#)
     Value Realized
on Exercise (1)
     Number of
Shares Acquired
on Vesting (#)
     Value Realized
on Vesting (2)
 

 Marc Benioff

  

 

1,639,441

 

  

 

$218,569,829

 

  

 

—  

 

  

 

—  

 

 Keith Block

  

 

882,501

 

  

 

$82,096,664

 

  

 

15,155

 

  

 

$3,116,225 (3)

 Mark Hawkins

  

 

124,494

 

  

 

$10,586,233

 

  

 

15,971

 

  

 

$3,079,215 (3)

 Gavin Patterson

  

 

—  

 

  

 

—  

 

  

 

3,136

 

  

 

$767,980 (3)

 Srinivas Tallapragada

  

 

85,000

 

  

 

$10,520,356

 

  

 

20,020

 

  

 

$3,872,389 (3)

 

 Bret Taylor

  

 

—  

 

  

 

—  

 

  

 

189,323

 

  

 

$41,014,107 (4)

 

 

(1)

The value realized on exercise is pre-tax and represents the difference between the market price of the shares of the Company’s common stock underlying the options when exercised and the applicable exercise price.

(2)

The value realized on vesting is pre-tax and is determined by multiplying the number of vested restricted stock units by the closing price of the Company’s common stock on the vesting date.

(3)

This amount represents the value realized on vesting of RSUs during fiscal 2021.

(4)

This amount includes $38,753,922 of value realized on vesting of restricted shares acquired by Mr. Taylor in connection with the Company’s acquisition of Quip, Inc. in August 2016 as consideration for his shares in the target company and $2,260,185 of value realized on vesting of RSUs during fiscal 2021.

 

 

 

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Table of Contents
       

  OUTSTANDING EQUITY AWARDS AT FISCAL 2021 YEAR-END  TABLE  

 

 

OUTSTANDING EQUITY AWARDS AT FISCAL 2021 YEAR-END TABLE

The following table sets forth information with respect to the value of all outstanding equity awards held by our NEOs as of January 31, 2021.

 

    OPTION AWARDS     STOCK AWARDS  

  Name and Grant

  Date

  Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable
(1)
    Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
(1)
    Option
Exercise
Price
    Option
Expiration
Date
    Number of
Shares
or
Units of
Stock That
Have Not
Vested
(#) (2)
   

Market
Value of
Shares or
Units of Stock

That Have

Not Vested
(3)

   

 

Equity
Incentive
Plan
Awards:
Number of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested
(#) (4)

    Equity
Incentive Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or Other
Rights
That Have
Not Vested
(3)
 

  Marc Benioff

               

11/25/2014

 

 

1,966,358

 

 

 

—  

 

 

$

59.34

 

 

 

11/25/2021

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

11/22/2015

 

 

481,116

 

 

 

—  

 

 

$

80.99

 

 

 

11/22/2022

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

11/22/2016

 

 

151,057

 

 

 

—  

 

 

$

75.57

 

 

 

11/22/2023

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2018

 

 

224,616

 

 

 

92,489

 

 

$

118.04

 

 

 

03/22/2025

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

89,774

 

 

106,098

 

 

$

161.50

 

 

 

03/22/2026

 

       

04/22/2020

 

 

—  

 

 

 

201,782

 

 

$

154.14

 

 

 

04/22/2027

 

       

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

208,254

 

 

$

46,973,772

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

74,391

 

 

$

16,779,634

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

86,344

 

 

$

19,475,753

 

  Keith Block (5)

               

03/22/2018

 

 

4,771

 

 

 

66,798

 

 

$

118.04

 

 

 

03/22/2025

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

3,601

 

 

79,573

 

 

$

161.50

 

 

 

03/22/2026

 

 

 

—  

 

 

 

—  

 

   

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

8,605

 

 

 

$1,940,944

 

 

 

—  

 

 

 

—  

 

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

50,136

 

 

$

11,308,676

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

55,794

 

 

$

12,584,895

 

  Mark Hawkins

               

03/22/2018

 

 

—  

 

 

 

41,107

 

 

$

118.04

 

 

 

03/22/2025

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

—  

 

 

 

66,311

 

 

$

161.50

 

 

 

03/22/2026

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

126,114

 

 

$

154.14

 

 

 

04/22/2027

 

       

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

5,295

 

 

 

$1,194,340

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

8,708

 

 

 

$1,964,176

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

16,220

 

 

 

$3,658,583

 

 

 

—  

 

 

 

—  

 

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

30,854

 

 

$

6,959,428

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

15,499

 

 

$

3,495,954

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

17,989

 

 

$

4,057,599

 

  Gavin Patterson

               

10/22/2019

 

 

12,546

 

 

 

27,599

 

 

$

142.33

 

 

 

10/22/2026

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

59,845

 

 

$

154.14

 

 

 

04/22/2027

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

06/22/2020

 

 

—  

 

 

 

86,442

 

 

$

191.65

 

 

 

06/22/2027

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

10/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

6,901

 

 

 

$1,556,590

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

14,962

 

 

 

$3,374,829

 

 

 

—  

 

 

 

—  

 

06/22/220

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

21,611

 

 

 

$4,874,577

 

 

 

—  

 

 

 

—  

 

 

  2021 Proxy Statement  

 

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Table of Contents

  OUTSTANDING EQUITY AWARDS AT FISCAL 2021 YEAR-END TABLE  (CONTINUED)  

 

       

 

    OPTION AWARDS     STOCK AWARDS  

  Name and Grant

  Date

  Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable
(1)
    Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
(1)
    Option
Exercise
Price
    Option
Expiration
Date
    Number of
Shares or
Units of
Stock That
Have Not
Vested
(#) (2)
   

Market
Value of
Shares or
Units of Stock

That Have

Not Vested
(3)

   

 

Equity
Incentive
Plan
Awards:
Number of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested
(#) (4)

    Equity
Incentive Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or Other
Rights
That Have
Not Vested
(3)
 

  Srinivas Tallapragada

               

11/22/2015

 

 

40,123

 

 

 

—  

 

 

$

80.99

 

 

 

11/22/2022

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

04/22/2016

 

 

42,241

 

 

 

—  

 

 

$

76.48

 

 

 

04/22/2023

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

11/22/2016

 

 

80,173

 

 

 

—  

 

 

$

75.57

 

 

 

11/22/2023

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2018

 

 

66,526

 

 

 

27,394

 

 

$

118.04

 

 

 

03/22/2025

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

04/22/2018

 

 

61,109

 

 

 

27,778

 

 

$

122.82

 

 

 

04/22/2025

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

56,109

 

 

66,311

 

 

$

161.50

 

 

 

03/22/2026

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

138,725

 

 

$

154.14

 

 

 

04/22/2027

 

       

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

3,523

 

 

 

$794,648

 

 

 

—  

 

 

 

—  

 

04/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

3,334

 

 

 

$752,017

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

8,708

 

 

 

$1,964,176

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

17,841

 

 

 

$4,024,216

 

   

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

19,284

 

 

$

4,349,699

 

04/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

19,284

 

 

$

4,349,699

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

15,499

 

 

$

3,495,954

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

19,788

 

 

$

4,463,381

 

  Bret Taylor

               

08/26/2016 (6)

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

487,395

 

 

 

$109,936,816

 

 

 

—  

 

 

 

—  

 

03/22/2018

 

 

124,787

 

 

 

51,383

 

 

$

118.04

 

 

 

03/22/2025

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

56,109

 

 

 

66,311

 

 

$

161.50

 

 

 

03/22/2026

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

151,336

 

 

$

154.14

 

 

 

04/22/2027

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

6,619

 

 

 

$1,492,982

 

 

 

—  

 

 

 

—  

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

8,708

 

 

 

$1,964,176

 

 

 

—  

 

 

 

—  

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

19,463

 

 

 

$4,390,074

 

 

 

—  

 

 

 

—  

 

03/22/2018

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

38,566

 

 

$

8,698,947

 

03/22/2019

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

15,499

 

 

$

3,495,954

 

04/22/2020

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

—  

 

 

 

21,586

 

 

$

4,868,938

 

 

(1)

Options shown in this table were granted under the 2013 Equity Plan and vest over four years, with 25% of the total shares granted vesting on the first anniversary of the date of grant and the balance vesting in equal monthly installments over the remaining 36 months.

(2)

Restricted stock unit awards shown in this table were granted under the 2013 Equity Plan and vest over four years, with 25% of the units vesting on the first anniversary of the date of grant and the balance vesting in equal quarterly installments over the remaining 36 months.

(3)

The market value of unvested RSUs and unearned PRSUs is based on the closing market price of the Company’s common stock on January 31, 2021 of $225.56 per share.

(4)

The PRSUs shown in this table will vest depending on the Company’s TSR over the three year Performance Period from the grant date, relative to companies in the Nasdaq 100 as of the grant date (the “Index Group”). If the Company’s TSR over the Performance Period is at the 60th percentile when ranked against the TSRs of the companies in the Index Group, 100% of the target number of shares will vest. For every percentile by which the Company’s TSR ranking within the Index Group exceeds the 60th percentile, shares vesting will increase by 2.5641%, up to a maximum payout of 200% of target if the Company’s TSR ranking is at the 99th percentile. For every percentile by which the Company’s TSR ranking within the Index Group is below the 60th percentile, shares vesting will decrease by 3.3333%, with no payout if the Company’s TSR ranking is below the 30th percentile. If the Company’s absolute TSR over the Performance Period is negative, the number of shares vesting will not exceed 100% of target. PRSUs granted in 2018 vested, subject to continued employment, on April 15, 2021. PRSUs granted in 2019 vest, subject to continued employment, on April 15, 2022. PRSUs granted in 2020 vest, subject to continued employment, on May 15, 2023. In accordance with SEC rules, based on the actual performance during the respective performance periods through the end of the last fiscal year, the PRSUs granted in 2018 are reported assuming achievement of maximum performance goals and the PRSUs granted in 2019 and 2020 are reported assuming achievement of target performance goals. The performance period for the PRSUs granted in 2018 ended on March 22, 2021 and the Company’s TSR was at the 72nd percentile of the applicable peer group. As a result, 131% of the target PRSUs granted in 2018 actually vested on April 15, 2021, except with respect to Mr. Block whose PRSUs were terminated upon his termination of employment on February 25, 2021.

 

56    

 

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  2021 Proxy Statement

 


Table of Contents
       

  OUTSTANDING EQUITY AWARDS AT FISCAL 2021 YEAR-END  TABLE (CONTINUED)  

 

 

(5)

In accordance with the terms of the Block Transition Agreement, Mr. Block’s employment terminated effective February 25, 2021 and all unvested equity awards were forfeited as of such date.

(6)

Shares represent restricted stock issued to Mr. Taylor in connection with the Company’s acquisition of Quip, Inc. in August 2016 as consideration for his shares of the target company. The restricted shares vest in equal quarterly installments through August 2023 subject to Mr. Taylor’s continued employment with the Company.

 

  2021 Proxy Statement  

 

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Table of Contents
  EMPLOYMENT CONTRACTS AND CERTAIN TRANSACTIONS  

 

       

 

EMPLOYMENT CONTRACTS AND CERTAIN TRANSACTIONS

 

Executive Officer Offer Letters, Agreements and Bonuses.    Each NEO is an “at-will” employee. Offer letters with our NEOs provide for one or more of the following: annual base salary, an annual bonus based on Company and individual performance, initial grants of stock options and other equity awards and participation in our Company-wide employee benefit plans. In addition, the offer letters we entered into with Mr. Block and Mr. Hawkins provided for severance payments and benefits, but these agreements are no longer in effect under the terms of the Block Transition Agreement and Hawkins Transition Agreement, each as described below.

Gavin Patterson

Offer Letter

During 2020, Mr. Patterson served as an independent contractor as Lead of our UK & EMEA Advisory Board and President, International before commencing employment with us as our President and CEO International, Chairman of the EMEA Advisory Board in April 2020. Effective August 1, 2020, Mr. Patterson was appointed as our President, Chief Revenue Officer and, in connection therewith, we entered into a new offer letter with him. Pursuant to his offer letter, either party may terminate his employment by giving six months’ written notice, provided that the Company may provide Mr. Patterson pay in lieu of notice and provided further that the Company may terminate Mr. Patterson’s employment without notice and without pay in lieu of notice if it has reasonable grounds to believe Mr. Patterson is guilty of gross misconduct, gross negligence or in material breach of any term of his employment.

Keith Block

Transition Agreement

In February 2020, Mr. Block, our Co-CEO since August 2018 and member of our Board since 2013, resigned as Co-Chief Executive Officer. Mr. Block served the Company as Advisor to the CEO pursuant to the Block Transition Agreement through February 25, 2021. The transition period could have been terminated earlier by the Company for cause, by Mr. Block for any reason upon ten days’ written notice, and it would have terminated automatically upon Mr. Block’s acceptance of employment or other full-time services with a third party. Through May 31, 2020, Mr. Block’s cash compensation was composed of salary at a rate equal to his salary prior to the transition ($119,583 per month) plus a monthly bonus amount calculated at one-twelfth of the amount of his annual bonus earned for fiscal 2020 for each full month ($239,167 per month). For the remainder of the transition period, his cash compensation was calculated based on a rate of $54,080 per year. Mr. Block also received his bonus for fiscal 2020 calculated and payable in the ordinary course ($2,870,000) and was not eligible to receive a

bonus for fiscal 2021. During the transition period, Mr. Block continued to participate in certain of the Company’s health and welfare plans. Mr. Block’s previously granted equity awards continued to vest in accordance with their terms through the Transition Period, subject to his continued service.

Upon Mr. Block’s death or disability on January 31, 2021, he or his heirs would have been entitled to continued payment of his base salary at a rate of $54,080 per year through February 25, 2021.

Upon entering into the Block Transition Agreement, Mr. Block ceased to be eligible for the severance compensation set forth in his prior offer letter and change in control agreement.

Mark Hawkins

Transition Agreement

Mr. Hawkins, our CFO since August 2014, retired from his office as President and Chief Financial Officer of the Company effective as of January 31, 2021 pursuant to a Transition Agreement entered into between Mr. Hawkins and the Company in November 2020 (the “Hawkins Transition Agreement”). Pursuant to the Transition Agreement, Mr. Hawkins agreed to continue to serve the Company as an employee from November 2020 through October 31, 2021 (the “Transition Period”). Pursuant to the terms of the Hawkins Transition agreement, Mr. Hawkins agreed to full-time employment through April 30, 2021 and reasonable availability to the Company thereafter during the remainder of the Transition Period. The Transition Period may be terminated earlier by the Company for cause, by Mr. Hawkins for any reason upon ten days’ written notice, and the Hawkins Transition Agreement provides for automatic termination upon Mr. Hawkins’ acceptance of employment or other full-time services with a third party. Through April 30, 2021, Mr. Hawkins’ compensation was composed of salary at a rate equal to his salary prior to the transition ($83,333 per month) and for the remainder of the Transition Period, his cash compensation will be calculated based on a rate of $58,240 per year. The Hawkins Transition Agreement also provided that Mr. Hawkins would receive 100% of his bonus for fiscal 2021 calculated and payable in the ordinary course (the “FY21 Bonus”). This bonus was paid at 91.1% of target and is reported in the Summary Compensation Table for fiscal 2021.

During the Transition Period, Mr. Hawkins continues to participate in certain of the Company’s health and welfare plans and, following the Transition Period, subject to Mr. Hawkins’s timely election of COBRA coverage and execution and non-revocation of a release agreement in favor of the Company, the Company will pay for Mr. Hawkins’s COBRA-related expenses. Subject to Mr. Hawkins’s continued service during the Transition Period, previously granted equity awards continue to vest in accordance with their terms.

 

 

58

 

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  2021 Proxy Statement  

 


Table of Contents
         

 

  EMPLOYMENT CONTRACTS AND CERTAIN TRANSACTIONS (CONTINUED)  

 

 

 

 

The Hawkins Transition Agreement provides for a customary release of claims by Mr. Hawkins and reaffirmation of his obligations under an employee inventions and proprietary rights assignment agreement.

If the Transition Period is terminated by Mr. Hawkins prior to October 31, 2021, his equity awards will stop vesting and he will be entitled to receive accrued but unpaid base salary through the date of termination and, if it had not yet been paid, the FY21 Bonus. If the Transition Period is terminated due to Mr. Hawkins’s death or disability, Mr. Hawkins (or his heirs) would be entitled to receive the remaining base salary payable through October 31, 2021 ($279,120 from January 31, 2021 through October 31, 2021) and, to the extent not yet paid, the FY21 Bonus ($661,000).

Upon entering into the Hawkins Transition Agreement, Mr. Hawkins ceased to be eligible for the severance compensation set forth in his prior offer letter and change of control agreement.

Change of Control.    In December 2008, we entered into a Change of Control and Retention Agreement with Mr. Benioff. Pursuant to this agreement, in the event that the employment of Mr. Benioff is terminated without cause (as defined in the agreement) or he resigns for good reason (as defined in the agreement) within three months prior to, or 18 months after, a change of control (as defined in the agreement) of the Company, he will be entitled to receive the following payments and benefits:

 

  A lump sum payment (less applicable tax withholdings) equal to 200% of his annual base salary and target bonus;

 

  Company-paid premiums for health care (medical, dental and vision) continuation coverage for him and his eligible dependents for a period of up to 24 months following termination; and

 

  Full vesting acceleration of the unvested portion of all equity incentive awards held by him at the time of termination.

We have also entered into Change of Control and Retention Agreements with the other NEOs. Pursuant to these agreements, in the event that the employment of these executives is terminated without cause or he or she resigns for good reason within three months prior to, or 18 months after, a change of control of the Company, he or she will be entitled to receive the following payments and benefits:

 

  A lump sum payment (less applicable tax withholdings) equal to 150% of the executive’s annual base salary and target bonus;

 

  Company-paid premiums for health care (medical, dental and vision) continuation coverage for the executive and his or her eligible dependents for a period of up to 18 months following termination; and

 

  Full vesting acceleration of the unvested portion of all equity awards held by the executive at the time of termination.

Each Change of Control and Retention Agreement contains a “best of” provision that termination payments and benefits will be either delivered in full or to such lesser extent as would result in no

portion of such termination benefits being subject to the excise tax imposed by the “golden parachute” rules of Section 4999 of the Internal Revenue Code of 1986, as amended, whichever of the foregoing amounts, after taking into account all applicable taxes, results in the greatest amount of termination benefits to the executive on an after-tax basis. Receipt of payments and benefits under each agreement is conditioned upon execution by the executive of a release of claims in favor of the Company, which release also requires continued compliance by the executive with confidentiality obligations.

Mr. Block’s and Mr. Hawkins’ Change of Control and Retention Agreements are no longer in effect, as a result of the terms of the Block Transition Agreement and the Hawkins Transition Agreement, respectively.

Performance-Based Restricted Stock Units.    The PRSUs granted to our NEOs, including our CEO, provide that, if the applicable officer remains employed through a specified date (slightly longer than three years after each respective grant date), each respective award will vest in a percentage of the target number of shares subject to the award, between zero and 200%, depending on how our total stockholder return (“TSR”) ranks over the three-year period from the grant date (the “performance period”) relative to the companies in the Nasdaq-100 Index as of the grant date (the “Index Group”). If our TSR over the Performance Period is at the 60th percentile when ranked against the TSRs of the companies in the Index Group, 100% of the target number of shares will be eligible to vest. For every percentile by which our TSR ranking within the Index Group exceeds the 60th percentile, the number of shares eligible to vest will increase by 2.5641% of target, up to a maximum payout of 200% of target if our TSR ranking is at the 99th percentile. For every percentile by which our TSR ranking within the Index Group is below the 60th percentile, the number of shares eligible to vest will decrease by 3.3333% of target, with no payout if our TSR ranking is below the 30th percentile. Additionally, if our absolute TSR over the performance period is negative, in no event will the number of shares eligible to vest exceed 100% of the target amount, even if our TSR ranks above the 60th percentile within the Index Group.

Special vesting rules apply to the PRSUs in the event of a change of control of the Company. The awards provide that if a change of control of the Company occurs during the NEO’s employment and before the end of the performance period, shares will become eligible to vest based on how our TSR performance ranks relative to the Index Group from the grant date through the date of the change of control (instead of through the three-year performance period), using the same zero to 200% scale described above. A portion of the award will be considered satisfied as of the date of a change of control, and a prorated portion of the eligible shares (if any) will vest to reflect service through that date, with the remaining eligible shares vesting in equal calendar quarterly installments thereafter over the balance of the original performance period, subject to the NEO’s continued employment through each vesting date. Any shares eligible to vest based on the TSR performance are also subject to accelerated vesting if each applicable officer’s employment terminates within three months before, or 18 months after, a

 

 

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change of control in a qualifying termination of employment, determined in accordance with the terms of his or her existing change of control and retention agreement.

If a change of control of the Company occurs within the three-month period after a NEO ceases to be an employee, and such officer qualified for severance payments and benefits under his or her Change of Control and Retention Agreement, the rules described in the preceding paragraph apply as if such officer had remained an employee through the date of the change of control. Therefore, assuming the NEO qualifies for severance payments and benefits under his or her Change of Control and Retention Agreement, he or she will be entitled to full vesting of any and all shares eligible to vest based on the TSR performance (determined as described above) as of the date the performance is certified.

Bret Taylor Restricted Stock.    The Company entered into a Founder Restricted Stock Agreement with Mr. Taylor in connection with its acquisition of Quip, Inc. on July 30, 2016. Pursuant to this agreement, Mr. Taylor received, in exchange for his fully vested shares of Quip, Inc., restricted shares of the Company that vest following the closing of the acquisition subject to Mr. Taylor’s continued employment. These restricted shares were not awarded as part of the Company’s regular compensation program but instead were consideration in exchange for the shares Mr. Taylor held in Quip, Inc. in connection with the transaction. Pursuant to the Founder Restricted Stock Agreement, upon Mr. Taylor’s termination without cause (as defined in the agreement), for good reason (as

defined in the agreement), or as a result of Mr. Taylor’s death or disability (as defined in the agreement), subject to Mr. Taylor’s execution and non-revocation of a general release of claims in favor of the Company, Mr. Taylor’s unvested founder restricted shares will become fully vested. Further, had there been a change of control of the Company on January 31, 2021, all of Mr. Taylor’s unvested founder restricted stock would have accelerated and become immediately vested.

Special Vesting Rules Upon Death.

Pursuant to Company policy, upon the death of an NEO or any other Company employee, the employee’s unvested option and RSU awards will vest automatically, up to a maximum of $5 million in value. PRSUs are not subject to this benefit.

Payments Upon Qualifying Termination of Employment or a Change in Control.    The information below reflects the estimated value of compensation to be paid to each of the NEOs in the event of a change in control of the Company or qualifying termination as of January 31, 2021. For this hypothetical calculation, we have used each NEO’s compensation level as of January 31, 2021 (and, where applicable, the Company’s closing stock price on this date). Since several factors (e.g., the time of year when the event occurs and the Company’s stock price) could affect the nature and amount of benefits a NEO could potentially receive, any amounts paid or distributed upon a future termination may be different from those shown in the table below:

 

 

 Name  

Salary and

Bonus (1)

   

Value of

Continuation

of Benefits

   

Value of

Accelerated Stock

Options,

RSUs and
Restricted Stock
PRSUs

    Total  

 Marc Benioff

       

 Change in Control

 

 

—  

 

 

 

—  

 

 

$

47,015,275 (2)

 

 

$

47,015,275

 

 Qualifying Termination in Connection with a Change in Control

 

$

9,300,000

 

 

 

$62,096

 

 

$

98,274,019 (3)

 

 

$

107,636,115

 

 Death

 

 

—  

 

 

 

—  

 

 

$

5,000,000 (4)

 

 

$

5,000,000

 

 Keith Block

       

 Change in Control

 

 

—  

 

 

 

—  

 

 

$

14,843,427 (2)

 

 

$

14,843,427

 

 Death

 

$

3,987 (5)

 

 

 

—  

 

 

$

5,000,000 (4)

 

 

$

5,003,987

 

 Mark Hawkins

       

 Change in Control

 

 

—  

 

 

 

—  

 

 

$

7,784,978 (2)

 

 

$

7,784,978

 

 Death

 

$

940,120 (5)

 

 

 

—  

 

 

$

5,000,000 (4)

 

 

$

5,940,120

 

 Gavin Patterson (6)

       

 Qualifying Termination

 

$

494,352 (7)

 

 

 

—  

 

 

 

—  

 

 

$

494,352

 

 Qualifying Termination in Connection with a Change in Control

 

$

2,966,112

 

 

 

$6,287

 

 

$

19,308,438 (3)

 

 

$

22,280,837

 

 Death

 

 

—  

 

 

 

—  

 

 

$

5,000,000 (4)

 

 

$

5,000,000

 

 Srinivas Tallapragada

       

 Change in Control

 

 

—  

 

 

 

—  

 

 

$

9,025,107 (2)

 

 

$

9,025,107

 

 Qualifying Termination in Connection with a Change in Control

 

$

2,850,000

 

 

 

$47,242

 

 

$

41,029,233 (3)

 

 

$

43,926,475

 

 Death

 

 

—  

 

 

 

—  

 

 

$

5,000,000 (4)

 

 

$

5,000,000

 

 Bret Taylor

       

 Change in Control

 

 

—  

 

 

 

—  

 

 

$

119,147,784 (8)

 

 

$

119,147,784

 

 Qualifying Termination

 

 

—  

 

 

 

—  

 

  $ 109,936,816 (9)     $ 109,936,816  

 Qualifying Termination in Connection with a Change in Control

 

$

3,000,000

 

 

 

$45,793

 

  $ 152,269,018 (10)     $ 155,314,811  

 Death

 

 

—  

 

 

 

—  

 

 

$

5,000,000 (4)

 

 

$

5,000,000

 

 

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(1)

Based on salary and bonus targets as of January 31, 2021.

(2)

Represents acceleration of a prorated portion of unvested PRSUs based on the Company’s relative TSR performance through January 31, 2021 and based on a common stock price of $225.56 as of January 31, 2021. The portion of the unvested PRSUs that accelerate and vest is determined by reference to the fraction of the original performance period that was complete as of January 31, 2021. The remaining portion of the PRSUs would vest in equal installments on a calendar quarter basis over the remainder of the original three-year performance period, subject to each NEO’s continued employment through each such vesting date.

(3)

Represents acceleration of unvested options and RSUs as well as acceleration of a portion of unvested PRSUs based on the Company’s relative TSR performance through January 31, 2021 (as described in footnote 2) and based on a common stock price of $225.56, the closing market price of the Company’s common stock on January 31, 2021, less the applicable exercise price for each option for which vesting would have been accelerated.

(4)

All employees are eligible for accelerated vesting of their unvested options and RSUs, up to a maximum of $5 million upon their death.

(5)

Mr. Block and Mr. Hawkins would also have received these amounts in the event of their disability on January 31, 2021.

(6)

Mr. Patterson is paid in British Pounds. Salary, bonus and benefits amounts are based on the GBP Exchange Rate.

(7)

Pursuant to Mr. Patterson’s offer letter, either party may terminate his employment by giving six months’ written notice, provided that the Company may provide Mr. Patterson pay in lieu of notice.

(8)

Represents acceleration of a prorated portion of unvested PRSUs based on the Company’s relative TSR performance through January 31, 2021 (as described in footnote 2) and based on a common stock price of $225.56 as of January, 31, 2021 as well as acceleration of Mr. Taylor’s unvested restricted shares as described above under “Bret Taylor Restricted Stock.”

(9)

Represents acceleration of unvested restricted shares based on a common stock price of $225.56, the closing market price of the Company’s common stock on January 31, 2021.

(10)

Represents acceleration of unvested options, RSUs, and restricted shares, as well as acceleration of a portion of unvested PRSUs based on the Company’s relative TSR performance through January 31, 2021 (as described in footnote 2), and based on a common stock price of $225.56, the closing market price of the Company’s common stock on January 31, 2021, less the applicable exercise price for each option for which vesting would have been accelerated.

 

Indemnification Agreements.    The Company has entered into an indemnification agreement with each of our directors and Executive Officers. The indemnification agreements and our certificate of incorporation and bylaws require us to indemnify our directors and Executive Officers to the fullest extent permitted by Delaware law.

Policies and Procedures with Respect to Related Party Transactions.    Our Board is committed to the highest legal and ethical standards of conduct in fulfilling its responsibilities and recognizes that related party transactions can present a heightened risk of potential or actual conflicts of interest. Our Audit Committee Charter requires that the Audit Committee approve any related party transactions, after reviewing each such transaction for potential conflicts of interests and other improprieties. Further, the Company has in place written Related Party Transaction Policies and Procedures, under which the Audit Committee reviews and approves or ratifies any related party transactions. In approving or rejecting a proposed transaction, our Audit Committee will consider the relevant facts and circumstances, including the costs and benefits to the Company, the nature of the related party’s interest in the transaction, the availability and terms of other sources for comparable services or products, and, if applicable, the impact on a director’s independence.

Related Party and Other Transactions.    Except for the compensation of directors and executive officers described earlier and as set forth below, there were no transactions since the beginning of fiscal 2021 in which the Company was a party, the amount involved in the transaction exceeds $120,000 and in which any director, director nominee, executive officer, holder of

more than 5% of our capital stock, or immediate family member of any of the foregoing individuals had or will have a direct or indirect material interest.

Marc Benioff, our Chair and CEO, owns entities that publish TIME Magazine, with which the Company does business in the ordinary course. In fiscal 2021, entities affiliated with TIME Magazine paid approximately $730,000 for cloud service offerings from the Company on terms negotiated on an arms-length basis.

In fiscal 2021, Mr. Benioff entered into a Time Sharing Agreement with the Company providing for the reimbursement by the Company to Mr. Benioff for business use of his personal airplane. In fiscal 2021 the value of this reimbursement was approximately $190,000, which will be paid in fiscal 2022.

In January 1999, the Salesforce.com Foundation, also referred to as the Foundation, was chartered on an idea of leveraging the Company’s people, technology and resources to help improve communities around the world. The Company calls this integrated philanthropic approach the 1-1-1 model. In connection with the 2019 business combination with Salesforce.org, the Company agreed to use its best efforts to make charitable cash contributions of up to $5 million to the Foundation in each fiscal quarter beginning in the third quarter of fiscal 2020 for ten years. In fiscal 2021 the Company made $20 million of these charitable contributions to the Foundation.

The Company’s Chair is also the chair of the Foundation. Since the Foundation’s inception, the Company provided at no charge certain resources to the Foundation, such as services provided by employees of the Company and other resources. The value of these items was approximately $1.2 million in fiscal 2021.

 

 

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  COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION  

 

       

 

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

 

During fiscal 2021, none of our executive officers served as a member of the board of directors or compensation committee of

any entity that has one or more executive officers serving as a member of our Board or Compensation Committee.

 

 

DELINQUENT SECTION 16(a) REPORTS

 

Section 16(a) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) requires the Company’s officers and directors and persons who beneficially own more than 10% of the Company’s common stock (collectively, “Reporting Persons”) to file reports of beneficial ownership and changes in

beneficial ownership with the SEC. Based solely on our review of filed reports or written representations from certain Reporting Persons relating to fiscal 2021, the Company believes that all reports were filed on a timely basis.

 

 

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  COMMITTEE REPORTS  

 

 

 

 

COMMITTEE REPORTS

 

The following reports by our Compensation Committee and Audit Committee shall not be deemed to be (i) “soliciting material,” (ii) “filed” with the SEC, (iii) subject to Regulations 14A or 14C of the Exchange Act, or (iv) subject to the liabilities of Section 18 of the Exchange Act. The reports shall not be deemed incorporated

by reference into any of our other filings under the Exchange Act or the Securities Act of 1933, as amended, except to the extent the Company specifically incorporates the report by reference into such filing.

 

 

Report of the Compensation Committee of the Board of Directors

 

We, the Compensation Committee of the Board of Directors of Salesforce, have reviewed and discussed the Compensation Discussion and Analysis contained in this Proxy Statement with management. Based on such review and discussion, we have recommended to the Board that the Compensation Discussion and Analysis be included in this Proxy Statement and in Salesforce’s Annual Report on Form 10-K for the fiscal year ended January 31, 2021.

THE COMPENSATION COMMITTEE

John V. Roos (Chair)

Craig Conway

Neelie Kroes

Maynard Webb

 

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Report of the Audit Committee of the Board of Directors

 

Role of the Audit Committee

The Audit Committee operates under a written charter and its functions are discussed above in “Directors and Corporate Governance—Board Committees and Responsibilities—Audit and Finance Committee.”

The Audit Committee, which is comprised entirely of non-management directors, oversees the Company’s financial reporting process on behalf of the Board. Management is responsible for the Company’s internal controls, financial reporting process and compliance with laws and regulations and ethical business standards. Ernst & Young LLP (“Ernst & Young”), the independent auditor, is responsible for performing an independent audit of the Company’s consolidated financial statements and an independent audit of the Company’s internal controls over financial reporting, both in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”). Part of the Audit Committee’s responsibility is to monitor and oversee this process, including monitoring independence and performance.

The Audit Committee generally meets twice per quarter, once in connection with quarterly Board meetings and once to review quarterly and year-end financial results. The Audit Committee also meets as needed to address developing accounting, compliance, applicable succession planning and other matters. Specifically, in discharging its duties in fiscal 2021, the Audit Committee:

 

 

reviewed and discussed with management and Ernst & Young our quarterly earnings press releases, related periodic reports filed with the SEC, and our audited financial statements for the fiscal year ended January 31, 2021, as well as the overall quality of our financial reporting process;

 

 

discussed with management and Ernst & Young key reporting practices (including with respect to our non-GAAP measures and key performance metrics), critical audit matters and the application of applicable accounting standards;

 

 

reviewed and discussed with Ernst & Young the matters required to be discussed by the applicable requirements of the PCAOB, which involve communications to the Audit Committee regarding responsibilities of the auditor and overall strategy and timing of the audit;

 

 

received and discussed the written disclosures and the letter from Ernst & Young required by applicable requirements of the PCAOB regarding the independent auditor’s communications with the Audit Committee concerning independence;

 

 

inquired about significant business and financial reporting risks (including cybersecurity risks), reviewed the Company’s policies for risk assessment and risk management, and assessed the steps management is taking to control these risks;

 

 

discussed with management the succession plan for the Company’s chief financial officer and the appointment of a new chief financial officer;

 

 

reviewed actual and potential related party transactions and the Company’s policy regarding related party transactions;

 

 

received reports about the receipt and resolution of employee or other concerns raised regarding financial reporting and other compliance matters;

 

 

reviewed and assessed the Company’s compliance and global ethics and integrity programs;

 

 

met periodically with management, the internal auditor and Ernst & Young regarding the evaluation and effectiveness of the Company’s internal control over financial reporting, as required by Section 404 of the Sarbanes-Oxley Act of 2002;

 

 

considered the services provided and the fees paid to Ernst & Young for the provision of non-audit related services and concluded that these service fees did not compromise Ernst & Young’s independence in performing the audit; and

 

 

monitored the Company’s internal and disclosure control structure, including the scope and adequacy of the Company’s internal audit program.

Recommendation Regarding Audited Financial Statements for Fiscal Year Ended January 31, 2021

Based on the Audit Committee’s review and discussions noted above, the Audit Committee recommended to the Board that the Company’s audited consolidated financial statements be included in the Company’s annual report on Form 10-K for the fiscal year ended January 31, 2021 for filing with the SEC.

Review of Independent Auditor

The Audit Committee conducts an annual evaluation of the independent auditor in connection with the committee’s determination of whether to continue to retain Ernst & Young or engage another firm as the Company’s independent auditor. In the course of these reviews, the committee has considered, among other things:

 

 

data relating to audit quality and performance, including recent PCAOB reports on Ernst & Young;

 

 

the value of Ernst & Young’s services in light of the fees charged to the Company;

 

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  COMMITTEE REPORTS (CONTINUED)  

 

 

 

 

 

Ernst & Young’s tenure as our independent auditor and its familiarity with our global operations and businesses, accounting policies and practices and internal control over financial reporting;

 

 

Ernst & Young’s capability and expertise in handling the breadth and complexity of our worldwide operations;

 

 

The periodic rotation of the lead audit partner, as required by Section 203 of the Sarbanes-Oxley Act, which will occur again effective for fiscal 2022;

 

 

Ernst & Young’s integrity and objectivity; and

 

 

Ernst & Young’s independence.

Based on this evaluation, the Audit Committee has concluded that Ernst & Young is independent and believes it is in the best interests of the Company and its stockholders to retain Ernst & Young to serve as the Company’s independent registered public accounting firm for fiscal 2022. Accordingly, the Audit Committee has reappointed Ernst & Young as the Company’s independent auditor for fiscal 2022.

Members of the Audit Committee rely without independent verification on the information provided to them and on the representations made by management and the independent auditor. Accordingly, Audit Committee oversight does not provide an independent basis to determine that management has operated according to appropriate accounting and financial reporting principles or maintained appropriate internal controls and procedures designed to assure compliance with accounting standards and applicable laws and regulations. Furthermore, the Audit Committee’s considerations and discussions referred to above do not assure that the audit of our financial statements has been carried out in accordance with the standards of the PCAOB, that the consolidated financial statements are presented in accordance with U.S. generally accepted accounting principles or that Ernst & Young is in fact “independent.”

THE AUDIT AND FINANCE COMMITTEE

Robin Washington (Chair)

Alan Hassenfeld

Sanford Robertson

Maynard Webb

 

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  PROPOSAL 1 — ELECTION OF DIRECTORS  

 

       

 

PROPOSAL 1 — ELECTION OF DIRECTORS

 

As recommended by the Nominating and Corporate Governance Committee, the Board’s nominees for election to the Board by the stockholders are the following current members of the Board: Marc Benioff, Craig Conway, Parker Harris, Alan Hassenfeld, Neelie Kroes, General Colin Powell, Sanford Robertson, John V. Roos, Robin Washington, Maynard Webb and Susan Wojcicki. Each of the nominees was most recently elected by the stockholders at the 2020 Annual Meeting.

It is intended that proxies will be voted, unless otherwise indicated, for the election of the nominees as directors to the Board. Although the Board has no reason to believe that any nominee will be unable or, for good cause, unwilling to serve as a director as of the Annual Meeting, if such an event should occur, the Board may designate a substitute nominee or reduce the size of the Board. If the Board designates a substitute nominee, the proxies will be voted for the election of such other person.

 

 

Vote Required and Board of Directors’ Recommendation

 

The Company’s Bylaws provide that each director nominee be elected to the Board if the votes cast for such nominee’s election exceed the votes cast against such nominee’s election. The Board, after taking into consideration the recommendation of the Nominating and Corporate Governance Committee, will determine

whether or not to accept the pre-tendered resignation of any nominee for director, in an uncontested election, who receives a greater number of votes against his or her election than votes for such election.

 

 

The Board of Directors Recommends a Vote FOR Each of the Nominees Listed Above.

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF  THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE   

 

 

PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF THE EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE

 

We are seeking stockholder approval to amend and restate our 2013 Equity Incentive Plan (the “2013 Plan”) to increase the number of shares of Common Stock of the Company (the “Shares”) reserved for issuance under the 2013 Plan by an additional ten million Shares. Our continuing ability to offer equity incentive awards under the 2013 Plan is critical to our ability to attract, motivate and retain qualified personnel, particularly as we grow and in light of the highly competitive market for employee talent in which we operate.

The Board has determined that it is in the best interests of the Company and its stockholders to approve this proposal. The Board has approved the amendment and restatement of the 2013 Plan to increase the available shares thereunder, subject to stockholder approval, and recommends that stockholders vote in favor of this proposal at the Annual Meeting. Stockholder approval

of this proposal requires the affirmative vote of a majority of the outstanding Shares that are present in person or by proxy and entitled to vote on the proposal at the Annual Meeting.

If stockholders approve this proposal, the amendment and restatement of the 2013 Plan will become effective as of the date of stockholder approval. If stockholders do not approve this proposal, the amendment and restatement of the 2013 Plan described in this proposal will not take effect and our 2013 Plan will continue to be administered in its current form. Our executive officers and directors have an interest in this proposal by virtue of their being eligible to receive equity awards under the 2013 Plan. The remainder of this discussion, when referring to the 2013 Plan, refers to the amended and restated 2013 Plan as if this proposal is approved by our stockholders, unless otherwise specified or the context otherwise references the 2013 Plan prior to the amendment and restatement.

 

 

Increasing the Number of Shares Reserved for Issuance under the 2013 Plan

 

Background

The 2013 Plan was initially adopted by the Board in March 2013, and our stockholders approved it in June 2013. As described in more detail below, the initial share reserve under the 2013 Plan was 48 million Shares, plus an additional 21,920,540 Shares that were available for grant under our 2004 Equity Incentive Plan and 2004 Outside Directors Stock Plan (the “Prior Plans”) as of the date stockholders approved the 2013 Plan. In addition, any Shares subject to outstanding awards under the 2013 Plan or, after the date stockholders approved the 2013 Plan, under the Prior Plans, that expire or are otherwise forfeited to, or repurchased by, the Company also become available for future grant under the 2013 Plan, although the number of Shares that can become available under the 2013 Plan in this manner is limited to 54,332,000 Shares.

At the 2015 Annual Meeting, our stockholders, upon recommendation of the Board, approved the amendment of the 2013 Plan and share increase to reserve an additional 37 million Shares. At the 2017 Annual Meeting, our stockholders, upon recommendation of the Board, approved the amendment of the 2013 Plan and share increase to reserve an additional 37 million Shares. At the 2018 Annual Meeting, our stockholders, upon recommendation of the Board, approved the amendment of the 2013 Plan and share increase to reserve an additional 40 million Shares. At the 2019 Annual Meeting, our stockholders, upon recommendation of the Board, approved the amendment of the 2013 Plan and share increase to reserve an additional 35.5 million Shares. At the 2020 Annual Meeting, our stockholders, upon

recommendation of the Board, approved the amendment of the 2013 Plan and share increase to reserve an additional 31.5 million Shares.

As discussed in our 2020 proxy, when we sought stockholder approval of the amendment of the 2013 Plan at the 2020 Annual Meeting, we believed that the Shares reserved for issuance under it following stockholder approval (along with Shares becoming available for future grant due to forfeitures and cancellations) would be sufficient to enable us to continue to grant equity awards under the 2013 Plan for approximately one to two years. This estimate was based on a forecast that took into account our anticipated rate of growth in hiring, an estimated range of our stock price over time, and our historical forfeiture rates, as well as the number of Shares we had available for grant under the 2014 Inducement Equity Incentive Plan (the “2014 Plan”).

Shares Available for Future Awards

As of March 31, 2021, approximately 57,060,305 Shares remained available for grant under the 2013 Plan, 1,116,622 Shares remained available for grant under the 2014 Plan, 2 Shares remained available for grant under the Salesforce Tableau Plan and 32,105 Shares remained available for grant under the Metamind Plan. The Board believes that additional Shares are necessary to meet the Company’s anticipated equity compensation needs. The proposed Share increase is expected to last approximately one to two years. This estimate is based on a forecast that takes into account our anticipated rate of growth in hiring, an estimated range of our stock price over time, and our historical forfeiture rates, as well as the number of Shares we have available for grant

 

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE  (CONTINUED)  

 

 

       

 

under our 2014 Plan and acquired plans. We have also considered stockholder feedback in determining an appropriate number of Shares to seek to add to the 2013 Plan.

Reasons for Voting for the Proposal

Long-Term Equity Is a Key Component of Our Compensation Program

As discussed in the “Compensation Discussion and Analysis” section, our overall compensation objective is to compensate our personnel in a manner that attracts and retains the highly talented employees necessary to manage and staff a high-growth business in an innovative and competitive industry. Our employees are our most valuable asset, and we strive to provide them with compensation packages that are competitive, that reward personal and company performance and that help meet our retention needs. Equity awards, whose value depends on our stock performance and which require continued service over time before any value can be realized, help achieve these objectives and are a key element of our compensation program. Equity awards also incentivize our employees to manage our business as owners, aligning their interests with those of our stockholders. We believe we must continue to use equity compensation on a broad basis to help attract, retain and motivate employees to continue to grow our business, develop new products and ultimately increase stockholder value. As of March 31, 2021, approximately 34,556 of our employees or former employees held outstanding equity awards.

The 2013 Plan Requires Additional Shares to Meet Our Forecasted Needs

We currently forecast granting equity awards representing approximately 22,669,642 Shares (or 39,809,780 fungible shares, i.e., taking into account that full value awards such as restricted stock units deplete the 2013 Plan share reserve at a rate of 2.15 Shares for every Share subject to the full value award) over a one-year period, or approximately 2.5% of our Common Stock outstanding as of March 31, 2021. We also anticipate Share forfeitures and cancellations of approximately 3,853,117 Shares (or 6,059,077 fungible shares) over this period, based on our historic rates.

If our expectation for forfeitures is accurate, our net grants (grants less forfeitures and cancellations) over the next one-year period would be approximately 18,816,524 Shares (or 33,750,703 fungible shares), or approximately 2% of our Common Stock outstanding as of March 31, 2021.

As described above, the 2013 Plan has 57,060,305 Shares available for grant as of March 31, 2021. Our 2014 Plan allows us to grant awards to new employees as a material inducement to their joining the Company, such as in acquisitions, and our Salesforce Tableau Plan allows us to grant awards to employees and consultants of Tableau as of immediately prior to the acquisition date and employees and consultants of Salesforce hired on or following the acquisition date, which assist us in meeting a portion of our equity compensation needs, but only with respect to a limited group. We believe additional Shares should be reserved for issuance under our 2013 Plan to meet our estimated near- term equity compensation needs.

We operate in a highly competitive industry and geography for employee talent and do not expect required rates of compensation to decline. One alternative to using equity awards would be to significantly increase cash compensation. We do not believe this would be practical or advisable. As a high-growth company, we believe that a combination of equity and cash compensation is better for attracting, retaining and motivating employees. Any significant increase in cash compensation in lieu of equity awards would reduce the cash otherwise available for operations and investment in our business. Furthermore, we do not believe a more cash-oriented program would have the same long-term retention value or serve to align employees’ interests to those of our stockholders as well as a program that includes equity.

We Manage Our Equity Incentive Program Thoughtfully

We manage our long-term stockholder dilution by limiting the number of equity awards granted annually and limiting what we grant to what we believe is an appropriate amount of equity necessary to attract, reward and retain employees. Our three-year average burn rate, which we define as the number of Shares subject to equity awards granted in a fiscal year divided by the weighted average Shares outstanding for that fiscal year, was 2.3% for fiscal years 2019 through 2021 (see chart on page 78 for detailed calculation of our three-year burn rates). We are also mindful of the ratio of our stock-based compensation expense to our revenues over time.

Equity Awards Outstanding

As of March 31, 2021, equity awards outstanding under Salesforce equity plans were approximately: 24,641,537 stock options, no unvested restricted shares, 25,823,128 restricted stock units and 1,629,792 performance-based restricted stock units (at target). An additional 3,093,931 stock options, 4,348,351 restricted stock units and no unvested restricted shares were outstanding under equity awards that had been assumed in connection with mergers and other corporate transactions as of March 31, 2021.

As of March 31, 2021, we had 922,323,391 Shares outstanding. Accordingly, our approximately 59,536,739 outstanding awards (not including awards under our employee stock purchase plan) plus 58,209,034 Shares available for future grant under our equity plans (not including under our employee stock purchase plan) as of March 31, 2021 represented approximately 12.8% of our Common Stock outstanding (commonly referred to as the “overhang”). As of March 31, 2021, the average weighted per share exercise price of all outstanding stock options (whether granted under Salesforce-originated equity plans or assumed in connection with corporate transactions) was $140.20 and the weighted average remaining contractual term was 4.9 years.

The 2013 Plan Incorporates Good Compensation and Governance Practices

 

  Administration.    The 2013 Plan is administered by the Compensation Committee of the Board, which is comprised entirely of independent non-employee directors.
 

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF  THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE  (CONTINUED)  

 

 

  Broad-based eligibility for equity awards.    We grant equity awards to a broad range of our employees. By doing so, we align employee interests with those of stockholders. Approximately 88% of all outstanding equity awards, on a share basis, as of March 31, 2021 were held by employees who are not Named Executive Officers or directors. In fiscal 2021, approximately 95% of all equity awards, on a share basis, were issued to employees who are not Named Executive Officers or directors, with approximately 35% of all employees who are not Named Executive Officers or directors receiving awards.

 

  Minimum vesting for equity awards.    The 2013 Plan provides that awards may not become exercisable, vest or settle prior to the one-year anniversary of the date of grant, except in the case of a participant’s death, disability or in the event of a transaction (as described in the 2013 Plan). The foregoing is subject to a 5% exception, as discussed in further detail below.

 

  Stockholder approval is required for additional Shares.    The 2013 Plan does not contain an annual “evergreen” provision but instead reserves a fixed maximum number of Shares for issuance. Stockholder approval is required to increase that number.

 

  Explicit prohibition on repricing without stockholder approval.    The 2013 Plan prohibits the repricing, cash-out or other exchange of underwater stock options and stock appreciation rights without prior stockholder approval.

 

  No discounted stock options or stock appreciation rights.    The 2013 Plan requires that stock options and stock appreciation rights issued under it must have an exercise price equal to at least the fair market value of our Common Stock on the date the award is granted, except in certain situations in which we are assuming or replacing options granted by another company that we are acquiring.

 

  No dividends or dividend equivalents on unvested restricted stock or restricted stock units.    The 2013 Plan provides that dividends or other distributions credited or
   

payable in connection with restricted stock or restricted stock units are subject to the same restrictions as the underlying award and will not be paid until the underlying award vests.

 

  Share-counting provisions.    In general, when awards granted under the 2013 Plan expire or are cancelled without having been fully exercised, or are settled in cash, the Shares reserved for those awards are returned to the share reserve and become available for future awards. However, if Shares are tendered to us or withheld by us to pay a stock option’s or stock appreciation right’s exercise price or satisfy such award’s tax withholding obligations, those Shares do not become available for future awards. Also, if a stock appreciation right is exercised, we subtract from the 2013 Plan share reserve the full number of Shares subject to the portion of the stock appreciation right actually exercised, regardless of how many Shares actually were used to settle the stock appreciation right.

 

  Full-value awards count more heavily in reducing the 2013 Plan share reserve.    The 2013 Plan uses a “fungible share” concept, under which options and stock appreciation rights reduce the share reserve on a one-for-one basis, but full-value awards, such as restricted shares and restricted stock units, reduce the reserve on a 2.15-for-one basis.

 

  Limited transferability.    In general, awards may not be sold, assigned, transferred, pledged or otherwise encumbered, either voluntarily or by operation of law, unless otherwise approved by the Board or a committee of the Board administering the 2013 Plan.

 

  Annual limits on non-employee director awards.    The 2013 Plan limits the number of Shares that may be granted under non-employee director awards each fiscal year.

 

  No tax gross-ups.    The 2013 Plan does not provide for any tax gross-ups.
 

 

Summary of the 2013 Plan

 

The following is a summary of the operation and principal features of the 2013 Plan. The summary is qualified in its entirety by the 2013 Plan as set forth in Appendix A.

Purpose

The purposes of the 2013 Plan are to attract and retain the best available personnel for positions of substantial responsibility, to provide incentives to individuals who perform services to the Company and to promote the success of the Company’s business. These incentives are provided through the granting of stock options, stock appreciation rights, restricted stock awards, restricted stock units, performance bonus awards, performance shares and performance units.

Authorized Shares

At the 2013 Annual Meeting, our stockholders approved reserving a total of 48 million Shares, plus any Shares reserved but not issued, and not subject to outstanding awards, under the Prior Plans as of the date stockholders initially approved the 2013 Plan, on a one-for-one basis, but limited to a maximum of 23.8 million Shares; and any Shares subject to equity awards outstanding under the Prior Plans as of the date of initial stockholder approval of the 2013 Plan that thereafter expire, are forfeited, repurchased, cancelled or otherwise terminate (or otherwise would have, but for termination of the applicable Prior Plan, again become available for use under such Prior Plan), in this case with Shares underlying stock options and stock appreciation rights that so become

 

 

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available being credited to the 2013 Plan share reserve on a one-for-one basis, and Shares subject to other types of equity awards (i.e., full value awards), being credited to the 2013 Plan share reserve on a 2.15-for-one basis; provided, however, that no more than 54,332,000 Shares may be added to the 2013 Plan pursuant to this provision.

At the 2015 Annual Meeting, our stockholders approved reserving an additional 37 million Shares.

At the 2017 Annual Meeting, our stockholders approved reserving an additional 37 million Shares.

At the 2018 Annual Meeting, our stockholders approved reserving an additional 40 million Shares.

At the 2019 Annual Meeting, our stockholders approved reserving an additional 35.5 million Shares.

At the 2020 Annual Meeting, our stockholders approved reserving an additional 31.5 million Shares.

The stockholders are now being asked to approve an additional ten million Shares to become available for issuance under the 2013 Plan. As of March 31, 2021, we had approximately 57,060,305 Shares available for issuance under the 2013 Plan.

Share Reserve Reduction and Share Recycling

Any Shares subject to options or stock appreciation rights are counted against the 2013 Plan share reserve as one Share for every one Share subject to the award. Any Shares subject to awards granted under the 2013 Plan other than options or stock appreciation rights (i.e., full value awards, including restricted stock, restricted stock units, performance units and performance shares) are counted against the 2013 Plan share reserve as 2.15 Shares for every one Share subject thereto.

If any award granted under the 2013 Plan expires or becomes unexercisable without having been exercised in full, is surrendered or is forfeited to or repurchased by the Company due to failure to vest, the unpurchased or forfeited or repurchased Shares subject to such award become available for future grant or sale under the 2013 Plan. When Shares underlying full value awards are so returned to the 2013 Plan share reserve, 2.15 Shares are returned to the 2013 Plan reserve for each Share underlying such award.

With respect to the exercise of stock appreciation rights, the gross number of Shares covered by the portion of the exercised award, whether or not actually issued pursuant to such exercise, cease to be available under the 2013 Plan. If Shares subject to restricted stock, restricted stock units, performance shares or performance units are repurchased by or forfeited to the Company due to failure to vest, such Shares become available for future grant under the 2013 Plan (and increase the 2013 Plan reserve on the 2.15-for-one basis described above).

Shares used to pay the purchase price or satisfy tax withholding obligations of awards other than stock options or stock appreciation rights become available for future issuance under the 2013 Plan. However, Shares used to pay the exercise price or purchase price of an option or stock appreciation right or to

satisfy tax withholding obligations relating to such awards do not become available for future issuance under the 2013 Plan.

Adjustments to Shares Subject to the 2013 Plan

In the event of any dividend or other distribution (whether in the form of cash, Shares, other securities, or other property, but excepting normal cash dividends), recapitalization, stock split, reverse stock split, reorganization, reincorporation, reclassification, merger, consolidation, split-up, split-off, spin-off, combination, repurchase, or exchange of Shares or other securities of the Company, or other change in the corporate structure affecting the Company’s Common Stock, the Administrator (as defined below), in order to prevent diminution or enlargement of the benefits or potential benefits intended to be made available under the 2013 Plan, will adjust the number and class of Shares that may be delivered under the 2013 Plan, the number, class and price of Shares subject to outstanding awards and the numerical award limitations. Any fractional Shares resulting from the adjustment will be rounded down to the nearest whole number, and in no event may the exercise or purchase price under any award be decreased to an amount less than the par value.

Administration

The 2013 Plan will be administered by the Board or a committee of individuals satisfying applicable laws appointed by the Board (the “Committee”). The Board has appointed its Compensation Committee as the Committee administering the 2013 Plan. Different Committees may administer the 2013 Plan with respect to different groups of service providers. If the Administrator desires to qualify grants to certain officers and key employees of the Company as exempt under Rule 16b-3 of the Exchange Act, the members of the Committee must qualify as “non-employee directors” under such rule. (For purposes of this summary of the 2013 Plan, the term “Administrator” will refer to either the Committee or the Board.) The Administrator may delegate day-to-day administration of the 2013 Plan, and any of the functions assigned to it, to one or more individuals.

Subject to the terms of the 2013 Plan, the Administrator has the sole discretion to select the employees, consultants, and directors who will receive awards, to determine the terms and conditions of awards (including the exercise price, the method of payment for Shares purchased under awards, the method of satisfaction of any tax withholding obligation arising in connection with an award, and the exercise terms for any award), to modify or amend each award subject to the restrictions of the 2013 Plan (including to accelerate vesting or waive forfeiture restrictions subject to any minimum vesting requirements set forth in the 2013 Plan), and to interpret the provisions of the 2013 Plan and outstanding awards. The Administrator may allow a participant to defer the receipt of payment of cash or delivery of Shares that otherwise would be due to such participant, provided that, unless expressly determined by the Administrator, such deferral election must comply with the requirements of Section 409A of the Internal Revenue Code of 1986, as amended, and the guidance promulgated thereunder (“Section 409A”). The Administrator may make rules and regulations relating to sub-plans established for

 

 

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the purpose of satisfying applicable foreign laws or qualifying for favorable tax treatment under applicable foreign laws. The Administrator may correct any defect, supply any omission or reconcile any inconsistency in the 2013 Plan of any award agreement and may make all other determinations deemed necessary or advisable for administering the 2013 Plan.

Notwithstanding the foregoing, the Administrator cannot institute, without prior stockholder approval, an exchange program whereby the exercise prices of outstanding awards may be reduced, outstanding awards may be surrendered or cancelled in exchange for awards with a higher or lower exercise price, or outstanding awards may be transferred to a third party.

Eligibility

Awards may be granted to employees, directors and consultants of the Company and employees and consultants of any parent, subsidiary, or affiliate of the Company. Performance Bonus Awards also may only be granted to employees of the Company or any parent, subsidiary, or affiliate of the Company. Incentive stock options may be granted only to employees who, as of the time of grant, are employees of the Company or any parent or subsidiary corporation of the Company. As of March 31, 2021, there were approximately 57,982 employees, including six Named Executive Officers, and nine non-employee directors, each of whom would be eligible to be granted awards under the 2013 Plan. In principle, any consultant to the Company is eligible to participate in the 2013 Plan, subject to certain SEC limitations. However, the Company’s current practice is generally not to grant equity awards to consultants except in certain limited cases. In fiscal 2021, 6 consultants received equity awards under the 2013 Plan.

Minimum Vesting

Notwithstanding anything in the 2013 Plan to the contrary, equity-based awards granted under the 2013 Plan may not become exercisable, vest or be settled, in whole or in part, prior to the one-year anniversary of the date of grant, except that the Administrator may provide that awards become exercisable, vest or settle prior to such date in the event of the participant’s death or disability or in the event of a transaction described in the 2013 Plan. Notwithstanding the foregoing, up to 5% of the sum of (a) the number of Shares available for future grants on the date the Board approved the amended and restated version of the 2013 Plan (57,060,305 Shares as of March 31, 2021), plus (b) the proposed increase in the number of Shares available for issuance under the 2013 Plan (as described above), may be issued pursuant to awards subject to any, or no, vesting conditions, as the Administrator determines appropriate.

Stock Options

Options granted under the 2013 Plan are evidenced by a written agreement between the Company and the participant specifying the number of Shares subject to the option, the exercise price, the expiration date of the option, any conditions to exercise the options, and the other terms and conditions of the option, consistent with the requirements of the 2013 Plan.

The exercise price per Share of each option may not be less than the fair market value of a Share of the Company’s Common Stock on the date of grant. However, any incentive stock option granted to a person who at the time of grant owns stock possessing more than 10% of the total combined voting power of all classes of stock of the Company or any parent or subsidiary corporation of the Company (a “Ten Percent Stockholder”) must have an exercise price per share equal to at least 110% of the fair market value of a Share on the date of grant. In addition, stock options may be granted with an exercise price per share of less than the fair market value of a Share of the Company’s Common Stock in certain situations in which we are assuming or replacing options granted by another company that we are acquiring. The aggregate fair market value of the Shares (determined on the grant date) covered by incentive stock options which first become exercisable by any participant during any calendar year also may not exceed $100,000. Generally, the fair market value of the Common Stock is the closing sales price per share on the relevant date as quoted on the NYSE.

The 2013 Plan provides that the Administrator will determine acceptable forms of consideration for exercising an option. An option is deemed exercised when the Company receives the notice of exercise and full payment for the Shares to be exercised, together with applicable tax withholdings.

Options are exercisable at such times or under such conditions as determined by the Administrator and set forth in the award agreement. The maximum term of an option is as specified in the award agreement, provided that options may not have a term of more than seven years, and provided further that an incentive stock option granted to a Ten Percent Stockholder must have a term not exceeding five years.

The Administrator determines and specifies in each written award agreement, and solely in its discretion, the period of post-termination exercise applicable to each option. In the absence of such a determination by the Administrator, the participant generally is able to exercise the option to the extent vested for (i) 90 days following the participant’s termination as a service provider for reasons other than death, disability, or cause and (ii) 12 months following his or her termination due to death or disability. If the exercise of the option is prevented by applicable law within the time periods otherwise applicable, the option generally will remain exercisable for 90 days (or such longer period determined by the Administrator) following the date the participant received notice that the option is exercisable. If a sale within the applicable post-termination exercise period would subject the participant to suit under Section 16(b) of the Exchange Act, the option generally will remain exercisable until the 10th day following the date on which a sale of the Shares by the participant would no longer be subject to suit. Options terminate immediately upon the participant’s termination for cause. In no event can an option be exercised after the expiration of the term of the option.

Restricted Stock Awards

Awards of restricted stock are rights to acquire or purchase Shares, which vest in accordance with the terms and conditions established by the Administrator in its sole discretion. Restricted

 

 

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stock awards are evidenced by a written agreement between the Company and the participant specifying the number of Shares subject to the award and the other terms and conditions of the award, consistent with the requirements of the 2013 Plan.

Restricted stock awards are subject to vesting conditions as the Administrator specifies, and the Shares acquired may not be transferred by the participant until the vesting conditions (if any) are satisfied. The Administrator may establish vesting criteria in its discretion, which may be based on continued employment or service, company-wide, departmental, divisional, business unit, or individual goals, applicable federal or state securities laws, or any other basis and which may include the performance goals listed below, and which, depending on the extent to which they are met, will determine the number of restricted stock units to be paid out to participants. Unless otherwise provided by the Administrator, a participant will forfeit any shares of restricted stock as to which the restrictions have not lapsed prior to the participant’s termination of service.

Participants holding restricted stock generally have the right to vote the Shares and to receive any dividends paid, provided that dividends or other distributions credited or payable in connection with shares of restricted stock that are not yet vested will be subject to the same restrictions and risk of forfeiture as the underlying award and will not be paid until the underlying award vests.

Restricted Stock Units

The Administrator may grant restricted stock units which represent a right to receive Shares at a future date as set forth in the participant’s award agreement. Restricted stock units granted under the 2013 Plan are evidenced by a written agreement between the Company and the participant specifying the number of restricted stock units subject to the award, any vesting conditions, and other terms and conditions of the award, consistent with the requirements of the 2013 Plan.

Restricted stock units vest if the performance goals or other vesting criteria the Administrator may establish are achieved. Earned restricted stock units may be settled, in the sole discretion of the Administrator, in cash, Shares, or a combination of both. The Administrator may establish vesting criteria in its discretion, which may be based on continued employment or service, company-wide, departmental, divisional, business unit, or individual goals, applicable federal or state securities laws, or any other basis and which may include the performance goals listed below, and which, depending on the extent they are met, will determine the number of Shares or amount of cash to be paid out to participants.

A participant will forfeit any unearned restricted stock units as of the date or under the conditions set forth in the award agreement.

Participants holding restricted stock units have no voting rights with respect to the Shares represented by the restricted stock units until the date the underlying Shares are issued, consistent with the terms of the 2013 Plan. The Administrator, in its sole discretion, may provide in the participant’s award agreement that the participant shall be entitled to receive dividend equivalents

with respect to the payment of cash dividends on Shares having a record date prior to the date on which the restricted stock units are settled or forfeited, consistent with the terms of the 2013 Plan. Settlement of dividend equivalents may be made in cash, Shares, or a combination thereof as determined by the Administrator. Any additional restricted stock units resulting from dividend equivalents will be subject to the same terms and conditions, including vesting conditions, as the restricted stock units to which they relate and shall not be paid or settled prior to the time that the underlying award vests. In the event of a dividend or distribution paid in Shares or any other adjustment made upon a change in the capital structure of the Company, appropriate adjustments will be made to a participant’s restricted stock unit award so that it represents the right to receive upon settlement any new, substituted or additional securities or other property (other than normal cash dividends) to which the participant would be entitled by reason of the Shares issuable upon settlement of the award and any new, substituted, or additional securities or other property will be subject to the same vesting conditions as are applicable to the award.

Stock Appreciation Rights

A stock appreciation right gives a participant the right to receive the appreciation in the fair market value of Company Common Stock between the date of grant of the award and the date of its exercise. Each stock appreciation right granted under the 2013 Plan is to be evidenced by a written agreement between the Company and the participant specifying the exercise price and the other terms and conditions of the award, consistent with the requirements of the 2013 Plan.

The exercise price per share of each stock appreciation right may not be less than the fair market value of a Share on the date of grant, except in certain situations in which we are assuming or replacing stock appreciation rights granted by another company that we are acquiring. Upon exercise of a stock appreciation right, the holder of the award will be entitled to receive an amount determined by multiplying (i) the difference between the fair market value of a Share on the date of exercise over the exercise price by (ii) the number of exercised Shares. The Company may pay the appreciation in cash, in Shares, or in some combination thereof. The term of a stock appreciation right must be no more than seven years from the date of grant. The terms and conditions relating to the period of post-termination exercise with respect to options described above also apply to stock appreciation rights.

Performance Units and Performance Shares

Performance units and performance shares may also be granted under the 2013 Plan. Each award of performance units or performance shares granted under the 2013 Plan is to be evidenced by a written agreement between the Company and the participant specifying any vesting conditions, the number of performance units or performance shares (as applicable), and other terms and conditions of the award, consistent with the requirements of the 2013 Plan. Performance units and performance shares will result in a payment to a participant only if the performance goals or other vesting criteria (if any) the

 

 

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Administrator may establish are achieved or the awards otherwise vest (if applicable). Earned performance units and performance shares will be paid, in the sole discretion of the Administrator, in the form of cash, Shares, or in a combination thereof. The Administrator may set vesting criteria based upon continued employment or service, the achievement of specific performance objectives (Company-wide, departmental, divisional, business unit or individual goals, applicable federal or state securities laws, or any other basis), and which, depending on the extent to which they are met, will determine the number or value of performance units and performance shares to be paid out to participants.

Performance units will have an initial value established by the Administrator on or before the date of grant. Each performance share will have an initial value equal to the fair market value of a Share on the grant date. A participant will forfeit any performance shares or performance units that are unearned or unvested as of the date set forth in the award agreement.

Participants holding performance units or performance shares have no voting rights with respect to the Shares represented by the performance units or performance shares until the date the underlying Shares are issued, consistent with the terms of the 2013 Plan. No dividend equivalents may be granted with respect to performance units. However, the Administrator, in its sole discretion, may provide in the participant’s performance share award agreement that the participant will be entitled to receive dividend equivalents with respect to the payment of cash dividends on Shares having a record date prior to the date on which the performance shares are settled or forfeited, consistent with the terms of the 2013 Plan. Settlement of dividend equivalents may be made in cash, Shares, or a combination thereof as determined by the Administrator. Any additional performance shares resulting from dividend equivalents will be subject to the same terms and conditions, including vesting conditions, as the performance shares to which they relate and shall not be paid or settled prior to the time that the underlying award vests. In the event of a dividend or distribution paid in Shares or any other adjustment made upon a change in the capital structure of the Company, appropriate adjustments will be made to a participant’s award of performance shares so that it represents the right to receive upon settlement any new, substituted or additional securities or other property (other than normal cash dividends) to which the participant would be entitled by reason of the Shares issuable upon settlement of the award and any new, substituted, or additional securities or other property will be subject to the same vesting conditions as are applicable to the award.

Performance Bonus Awards

Performance bonus awards may also be granted under the 2013 Plan to employees in the form of a cash bonus payable upon the attainment of performance goals or objectives determined by the Administrator. The Administrator has complete discretion to determine the amount of the cash bonus that can be earned under a performance bonus award, provided that no one participant may be granted performance bonus awards under the 2013 Plan that could result in the participant receiving more than $10,000,000 in any one fiscal year of the Company.

Performance Goals

The Administrator (in its discretion) may make performance goals applicable to an award recipient with respect to any award granted in its discretion, including but not limited to one or more of the performance goals listed below. Awards granted under the 2013 Plan and subject to achievement of performance goals may be subject to achievement of one or more of the following measures: revenue, gross margin, operating margin, operating income, operating profit or net operating profit, pre-tax profit, earnings (which may include earnings before interest, taxes and depreciation, earnings before taxes and net earnings), net income, cash flow (including operating cash flow or free cash flow), expenses, the market price of the Company’s Common Stock, earnings per share, return on stockholder equity, return on capital, return on assets or net assets, return on equity, return on investment, economic value added, number of customers, stock price, growth in stockholder value relative to the moving average on the S&P 500 Index or another index, market share, contract awards or backlog, overhead or other expense reduction, credit rating, objective customer indicators, new product invention or innovation, attainment of research and development milestones, or improvement in productivity, as well as any additional measures or metrics deemed appropriate by the Administrator.

The performance goals applicable to awards may differ from participant to participant and from award to award. The Administrator in its discretion determines whether and the extent to which any performance goals are or are not satisfied and to which awards subject to performance goals are earned or settled, including whether any significant elements or items shall be included in or excluded from the calculation of any performance goal with respect to any awards or participants.

Grants to Non-Employee Directors

Our non-employee directors are eligible to receive all awards under the 2013 Plan, except incentive stock options and performance bonus awards, and subject to the limits described below.

 

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE  (CONTINUED)  

 

 

       

 

Individual Award Limitations

The 2013 Plan contains annual grant limits. Specifically, subject to the adjustment provisions of the 2013 Plan, the maximum number of Shares or dollars that can be subject to awards granted to any one employee in any fiscal year is:

 

Award Type

 

  

Annual Number

of Shares or

Dollar Value

    

 

Additional Shares

or Dollar Value in

Connection with

New Hire*

    

Maximum Number

of Shares and/or

Dollars

 

Stock Options, Stock Appreciation Rights or Combination Thereof

 

    

 

20,000,000 shares

 

 

 

    

 

8,000,000 shares

 

 

 

    

 

28,000,000 shares

 

 

 

 

Restricted Stock, Restricted Stock Units, Performance Shares or Combination Thereof

 

    

 

10,000,000 shares

 

 

 

    

 

4,000,000 shares

 

 

 

    

 

14,000,000 shares

 

 

 

 

Performance Units

 

    

 

$15,000,000

 

 

 

    

 

$5,000,000

 

 

 

    

 

$20,000,000

 

 

 

 

*

May be granted in the Company’s fiscal year in which the employee’s employment with the Company (or a parent or subsidiary corporation of the Company or an affiliate of the Company) first commences.

 

In addition, the 2013 Plan limits the granting of cash performance bonus awards, such that no one employee may be granted performance bonus awards that could result in the employee receiving more than $10,000,000 in any one fiscal year of the Company.

If an award is cancelled in the same fiscal year of the Company in which it was granted (other than in connection with a merger of the Company with or into another corporation or entity or a change in control of the Company), the cancelled award will be counted against the Share limitations described above.

The 2013 Plan also provides that no non-employee director may be granted awards that cover more than 60,000 Shares in any one fiscal year of the Company, subject to the adjustment provisions of the 2013 Plan, provided that any awards granted to an individual while he or she was an employee or consultant but not a non-employee director shall not count for purposes of this limitation. This limit was determined after consultation with the Compensation Committee’s independent compensation consultant, Compensia, Inc.

The limit is consistent with the Company’s fiscal 2021 and fiscal 2022 non-employee director compensation programs, described in more detail starting on page 22.

The Administrator will adjust the Share limitations in this section in the event of any adjustment to the Company’s Shares discussed above (under “Adjustments to Shares Subject to the 2013 Plan”).

Transferability of Awards

Awards granted under the 2013 Plan generally are not transferable, and all rights with respect to an award granted to a participant generally will be available during a participant’s lifetime only to the participant (or the participant’s guardian or legal representative).

Dissolution or Liquidation

In the event of the Company’s proposed dissolution or liquidation, the Administrator will notify each participant in writing as soon as practicable prior to the effective date of such proposed transaction. An award will terminate immediately prior to

consummation of such proposed action to the extent the award has not been previously exercised.

Change in Control

The 2013 Plan provides that, in the event of a merger or our “change in control” (as defined in the 2013 Plan), the Administrator will have authority to determine the treatment of outstanding awards, including, without limitation, that awards be assumed or an equivalent option or right substituted by the successor corporation or a parent or subsidiary of the successor corporation. The Administrator will not be required to treat all outstanding awards similarly.

If the successor corporation does not assume or substitute outstanding awards, the options and stock appreciation rights will become fully vested and exercisable, all restrictions on restricted stock and restricted stock units will lapse, and, with respect to awards with performance-based vesting, unless determined otherwise by the Administrator, all performance goals or other vesting criteria will be deemed achieved at 100% of target levels and all other terms and conditions met. In addition, if an option or stock appreciation right is not assumed or substituted in the event of a change in control, the Administrator will notify the participant in writing that the option or stock appreciation right will be fully vested and exercisable for a period of time determined by the Administrator in its sole discretion, and the option or stock appreciation right will terminate upon the expiration of such period.

If the successor corporation assumes or substitutes outstanding awards held by a non-employee director and the non-employee director’s status as a director of the Company or a director of the successor or acquiring company terminates other than upon voluntary resignation by the non-employee director (unless such resignation is at the request of the acquirer), then any options and stock appreciation rights held by the non-employee director will fully vest and become immediately exercisable. In addition, in such circumstances, all restrictions on restricted stock and restricted stock units held by such non-employee director will lapse, and, unless otherwise determined by the Administrator, all performance goals or other vesting requirements will be deemed achieved at 100% and all other terms and conditions met.

 

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF  THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE  (CONTINUED)  

 

 

Termination or Amendment

The 2013 Plan, as amended and restated and described in this proposal, will automatically terminate ten years from the date of its initial adoption by the Board, unless terminated at an earlier time by the Administrator. The Administrator may terminate or amend the 2013 Plan at any time; however, no amendment may be made without stockholder approval except as described under “Administration” above. No termination or amendment may impair

the rights of any participant unless mutually agreed otherwise between the participant and the Administrator.

 

 

Summary of U.S. Federal Income Tax Consequences

 

The following summary is intended only as a general guide to the material U.S. federal income tax consequences of participation in the 2013 Plan. The summary is based on existing U.S. laws and regulations, and there can be no assurance that those laws and regulations will not change in the future. The summary does not purport to be complete and does not discuss the tax consequences upon a participant’s death, or the provisions of the income tax laws of any municipality, state or foreign country in which a participant may reside. As a result, tax consequences for any particular participant may vary from this summary based on individual circumstances.

Incentive Stock Options

An optionee recognizes no taxable income for regular income tax purposes as a result of the grant or exercise of an incentive stock option qualifying under Section 422 of the Code. Optionees who neither dispose of their Shares within two years following the date the option was granted nor within one year following the exercise of the option normally will recognize a capital gain or loss equal to the difference, if any, between the sale price and the purchase price of the Shares. If an optionee satisfies such holding periods upon a sale of the Shares, the Company will not be entitled to any deduction for federal income tax purposes. If an optionee disposes of Shares within two years after the date of grant or within one year after the date of exercise (a “disqualifying disposition”), the difference between the fair market value of the Shares on the exercise date and the option exercise price (not to exceed the gain realized on the sale if the disposition is a transaction with respect to which a loss, if sustained, would be recognized) will be taxed as ordinary income at the time of disposition. Any gain in excess of that amount will be a capital gain. If a loss is recognized, there will be no ordinary income, and such loss will be a capital loss. Any ordinary income recognized by the optionee upon the disqualifying disposition of the Shares generally should be deductible by the Company for federal income tax purposes, except to the extent such deduction is limited by applicable provisions of the Code.

The difference between the option exercise price and the fair market value of the Shares on the exercise date is treated as an adjustment in computing the optionee’s alternative minimum taxable income and may be subject to an alternative minimum tax, which is paid if such tax exceeds the regular tax for the year. Special rules may apply with respect to certain subsequent sales of the Shares in a disqualifying disposition, certain basis adjustments for purposes of computing the alternative minimum

taxable income on a subsequent sale of the Shares and certain tax credits which may arise with respect to optionees subject to the alternative minimum tax.

Nonstatutory Stock Options

Options not designated or qualifying as incentive stock options will be nonstatutory stock options having no special tax status. An optionee generally recognizes no taxable income as the result of the grant of such an option. Upon exercise of a nonstatutory stock option, the optionee normally recognizes ordinary income equal to the amount that the fair market value of the Shares on such date exceeds the exercise price. If the optionee is an employee, such ordinary income generally is subject to withholding of income and employment taxes. Upon the sale of stock acquired by the exercise of a nonstatutory stock option, any gain or loss, based on the difference between the sale price and the fair market value on the exercise date, will be taxed as capital gain or loss. No tax deduction is available to the Company with respect to the grant of a nonstatutory stock option or the sale of the stock acquired pursuant to such grant.

Stock Appreciation Rights

In general, no taxable income is reportable when a stock appreciation right is granted to a participant. Upon exercise, the participant will recognize ordinary income in an amount equal to the fair market value of any Shares received. Any additional gain or loss recognized upon any later disposition of the Shares would be capital gain or loss.

Restricted Stock Awards

A participant acquiring restricted stock generally will recognize ordinary income equal to the fair market value of the Shares on the vesting date. If the participant is an employee, such ordinary income generally is subject to withholding of income and employment taxes. The participant may elect, pursuant to Section 83(b) of the Code, to accelerate the ordinary income tax event to the date of acquisition by filing an election with the Internal Revenue Service no later than 30 days after the date the Shares are acquired. Upon the sale of Shares acquired pursuant to a restricted stock award, any gain or loss, based on the difference between the sale price and the fair market value on the date the ordinary income tax event occurs, will be taxed as capital gain or loss.

 

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE  (CONTINUED)  

 

 

       

 

Restricted Stock Unit Awards

There are no immediate tax consequences of receiving an award of restricted stock units. A participant who is awarded restricted stock units will be required to recognize ordinary income in an amount equal to the fair market value of Shares issued to such participant at the end of the applicable vesting period or, if later, the settlement date elected by the Administrator or a participant. Any additional gain or loss recognized upon any later disposition of any Shares received would be capital gain or loss.

Performance Shares, Performance Units, and Performance Bonus Awards

A participant generally will recognize no income upon the grant of a performance share, a performance unit, or performance bonus award. Upon the settlement of such awards, participants normally will recognize ordinary income in the year of receipt in an amount equal to the cash received and the fair market value of any cash or nonrestricted Shares received. If the participant is an employee, such ordinary income generally is subject to withholding of income and employment taxes. Upon the sale of any Shares received, any gain or loss, based on the difference between the sale price and the fair market value on the date the ordinary income tax event occurs, will be taxed as capital gain or loss.

Section 409A

Section 409A provides certain requirements for non-qualified deferred compensation arrangements with respect to an individual’s deferral and distribution elections and permissible distribution events. Awards granted under the 2013 Plan with a deferral feature will be subject to the requirements of Section 409A. If an award is subject to and fails to satisfy the requirements of Section 409A, the recipient of that award may recognize ordinary income on the amounts deferred under the award, to the extent vested, which may be prior to when the compensation is actually or constructively received. Also, if an award that is subject to Section 409A fails to comply with Section 409A’s provisions, Section 409A imposes an additional 20% federal income tax on compensation recognized as ordinary income, as well as interest on such deferred compensation.

Tax Effect for the Company

The Company generally will be entitled to a tax deduction in connection with an award under the 2013 Plan in an amount equal to the ordinary income realized by a participant and at the time the participant recognizes such income (for example, the exercise of a nonstatutory stock option). Section 162(m) limits a publicly traded company’s federal income tax deduction for compensation in excess of $1 million paid to its Chief Executive Officer, Chief Financial Officer and the next three highest-paid executive officers. Prior to the Tax Cuts and Jobs Act that was signed into law on December 22, 2017, compensation that satisfied conditions set forth under Section 162(m) to qualify as “performance-based compensation” was not subject to the limitation, and the limitation did not apply to compensation paid to the Chief Financial Officer. The Tax Cuts and Jobs Act eliminated the performance-based compensation exception beginning January 1, 2018, but provided a transition rule with respect to compensation which is provided pursuant to a written binding contract which was in effect on November 2, 2017 and which was not materially modified after that date.

With the elimination of the exemption for performance-based compensation, we expect that we will be unable to deduct all compensation in excess of $1 million paid to our Chief Executive Officer, Chief Financial Officer and the next three highest-paid executive officers.

The foregoing is only a summary of the effects of the U.S. federal income taxation upon participants and the Company with respect to awards under the 2013 Plan. It does not purport to be complete, and does not discuss the impact of employment or other tax requirements, the tax consequences of a participant’s death or the provisions of the income tax laws of any municipality, state or foreign country in which the participant may reside.

 

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF  THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE  (CONTINUED)  

 

 

Number of Awards Granted to Employees, Consultants, and Directors

 

The number of awards that an employee, director or consultant may receive under the 2013 Plan is in the discretion of the Administrator and therefore cannot be determined in advance.

 

The following table sets forth, with respect to the individuals and groups named below: the aggregate number of Shares subject to options granted under the 2013 Plan (whether or not outstanding, vested, or forfeited, as applicable) as of March 31, 2021, and the aggregate number of Shares subject to awards of restricted stock and restricted stock units granted under the 2013 Plan whether or not outstanding, vested, or forfeited, as applicable as of March 31, 2021.

 

 

  Name of Individual or Group    Number of
Options
Granted (#)
   Number of
Shares subject to
Stock Awards (#)

  Marc Benioff

  Chair of the Board and Chief Executive Officer

 

       5,320,992          1,156,938 (1)    

  Keith Block

  Former Co-Chief Executive Officer

 

       1,727,570          288,504 (2)    

  Mark Hawkins

  Former President and Chief Financial Officer; CFO Emeritus

 

       1,198,042          250,854 (3)    

  Gavin Patterson

  President and Chief Revenue Officer

 

       291,940          89,751 (4)    

  Srinivas Tallapragada

  President and Chief Engineering Officer

 

       959,323          323,350 (5)    

  Bret Taylor

  President and Chief Operating Officer

 

       581,810          222,786 (6)    

  All current executive officers as a group

 

       10,109,562          2,555,296 (7)    

  All current non-employee directors as a group

 

       —            365,053 (8)    

  All other current employees (including all current officers who are not executive officers) as a group

 

       28,520,456          58,050,839 (9)  

 

(1)

Consists of performance-based restricted stock units (calculated at maximum performance).

(2)

Consists of 227,888 performance-based restricted stock units (calculated at maximum performance) and 60,616 restricted stock units.

(3)

Consists of 137,530 performance-based restricted stock units (calculated at maximum performance) and 113,324 restricted stock units.

(4)

Consists of 29,198 performance-based restricted stock units (calculated at maximum performance) and 60,553 restricted stock units.

(5)

Consists of 138,340 performance-based restricted stock units (calculated at maximum performance) and 185,010 restricted stock units.

(6)

Consists of 149,234 performance-based restricted stock units (calculated at maximum performance) and 73,552 restricted stock units.

(7)

Consists of 1,882,062 performance-based restricted stock units (calculated at maximum performance) and 673,234 restricted stock units.

(8)

Consists entirely of 331,780 restricted stock awards and 33,273 restricted stock units.

(9)

Consists of 2,056,046 performance-based restricted stock units (calculated at maximum performance) and 55,994,793 restricted stock units.

 

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  PROPOSAL 2 — APPROVAL OF AN AMENDMENT AND RESTATEMENT OF THE  

  EQUITY INCENTIVE PLAN TO INCREASE PLAN SHARES RESERVED FOR ISSUANCE  (CONTINUED)  

 

 

       

 

Detailed Three-Year Average Burn Rate Calculation

 

 

    FY19     FY20     FY21     Average  

 

  Options granted under all plans (1)

 

 

 

 

 

 

7,082,761

 

 

 

 

 

 

 

 

 

8,041,648

 

 

 

 

 

 

 

 

 

7,041,908

 

 

 

 

    —    

 

  Restricted stock units and awards granted under all plans (1)

 

 

 

 

 

 

10,596,618

 

 

 

 

 

 

 

 

 

11,966,540

 

 

 

 

 

 

 

 

 

11,469,596

 

 

 

 

    —    

 

  Performance-based restricted stock units granted under all plans (2)

 

 

 

 

 

 

441,823

 

 

 

 

 

 

 

 

 

473,331

 

 

 

 

 

 

 

 

 

574,352

 

 

 

 

    —    
 

 

 

   

 

  Total granted

 

 

 

 

 

 

18,121,202

 

 

 

 

 

 

 

 

 

20,481,519

 

 

 

 

   

 

19,085,856

 

 

 

    —    

 

  Performance-based restricted stock units earned and vested under all plans (2)

 

 

 

 

 

 

279,417

 

 

 

 

 

 

 

 

 

294,619

 

 

 

 

 

 

 

7,732

 

 

 

    —    

 

  Weighted Average # of Common Shares Outstanding

 

 

 

 

 

 

750,733,166

 

 

 

 

 

 

 

 

 

829,221,079

 

 

 

 

 

 

 

 

 

908,049,547

 

 

 

 

    —    

 

  Burn Rate

 

 

 

 

 

 

2.4%

 

 

 

 

 

 

 

 

 

2.5%

 

 

 

 

 

 

 

 

 

2.1%

 

 

 

 

 

 

 

 

 

2.3%

 

 

 

 

(1)

This table does not include appreciation and full value awards assumed in acquisitions.

(2)

The performance-based restricted stock units noted in the table were granted in the year indicated but such performance stock units vest, if at all, following a three-year performance period from the date of grant.

Vote Required and Board of Directors’ Recommendation

 

Approval of this proposal requires the affirmative vote of a majority of the votes cast.

 

The Board of Directors Recommends a Vote FOR the Proposal to Amend and Restate the 2013 Equity Incentive Plan to Increase the Number of Plan Shares Reserved for Issuance.

 

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  PROPOSAL 3 — RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS   

 

 

 

 

PROPOSAL 3 — RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

 

The Audit Committee has appointed Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending January 31, 2022. The Board recommends that stockholders vote for ratification of such appointment. In the event of a negative vote on such ratification, the Board will reconsider its selection. Even if the appointment is ratified, the Audit Committee may, in its discretion, direct the appointment of a different independent registered public accounting firm at any time during the year if the Audit Committee determines that such a change would be in our stockholders’ best interests.

We expect representatives of Ernst & Young LLP to be present at the Annual Meeting and available to respond to appropriate questions. They will also have the opportunity to make a statement if they desire to do so.

Please see “Review of Independent Auditor” on page 64 for information regarding the factors considered by the Audit Committee in determining to reengage Ernst & Young LLP.

 

 

Engagement Letter and Fee Disclosure

 

In connection with the audit of the fiscal 2021 financial statements, our Audit Committee entered into an engagement agreement with Ernst & Young LLP that sets forth the terms of Ernst & Young’s audit engagement. Among other things, the agreement is subject to alternative dispute resolution procedures.

The following table sets forth fees billed for professional audit services and other services rendered to the Company by Ernst & Young LLP for the fiscal years ended January 31, 2021 and 2020.

 

 

     Fiscal 2021      Fiscal 2020  

  Audit Fees, plus consultations (1)

   $ 16,369,000      $ 14,023,000  

  Audit-Related Fees (2)

   $ 4,253,000      $  1,833,000  

  Tax Fees (3)

   $ 6,653,000      $  4,420,000  

  All Other Fees

     —          —    

  Total

   $ 27,275,000      $ 20,326,000  

 

(1)

Audit Fees consist of fees incurred for professional services rendered for the integrated audit of our annual consolidated financial statements, review of the quarterly consolidated financial statements and foreign statutory audits and services that are normally provided by Ernst & Young LLP in connection with statutory and regulatory filings or engagements. Audit fees also include accounting consultations and research related to the integrated audit.

(2)

Audit-Related Fees consist of fees billed for assurance and related services that are reasonably related to the performance of the audit or review of the Company’s consolidated financial statements and are not reported under “Audit Fees.” These include fees for the audit of an employee benefit (401(k)) plan, service organization control examinations, fees for due diligence related to acquisitions as well as a review of select sustainability metrics.

(3)

Tax Fees consist of fees billed for tax compliance, consultation and planning services.

Pre-Approval of Audit and Non-Audit Services

 

All audit and non-audit services provided by Ernst & Young LLP to the Company must be pre-approved by the Audit Committee. The Audit Committee uses the following procedures in pre-approving all audit and non-audit services provided by Ernst & Young LLP. The Audit Committee is presented with a detailed listing of the individual audit and non-audit services and fees (separately describing audit-related services, tax services and other services) expected to be provided by Ernst & Young LLP during the year. Quarterly, the Audit Committee is presented with an update of any new audit and non-audit services to be provided by Ernst & Young LLP. The Audit Committee reviews the update and approves the services outlined therein if such services are acceptable to the Audit Committee.

 

To ensure prompt handling of unexpected matters, the Audit Committee delegates to the chair of the Audit Committee the authority to amend or modify the list of audit and non-audit services and fees. However, approval of such additional or amended services is not permitted if it would affect Ernst & Young LLP’s independence under applicable SEC rules. The chair of the Audit Committee reports any such action taken to the Audit Committee at the next Audit Committee meeting.

All Ernst & Young LLP services and fees reported under “Engagement Letter and Fee Disclosure” were approved according to the procedures described above.

 

 

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  PROPOSAL 3 — RATIFICATION OF APPOINTMENT OF INDEPENDENT  AUDITORS (CONTINUED)  

 

       

 

Vote Required and Board of Directors’ Recommendation

 

Approval of this proposal requires the affirmative vote of a majority of the votes cast on this proposal.

 

The Board of Directors Recommends a Vote FOR Ratification of the Appointment of Ernst & Young LLP as

Our Independent Registered Public Accounting Firm.

 

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  PROPOSAL 4 — ADVISORY VOTE TO APPROVE NAMED EXECUTIVE OFFICER  COMPENSATION  

 

 

 

 

PROPOSAL 4 — ADVISORY VOTE TO APPROVE NAMED EXECUTIVE OFFICER COMPENSATION

 

We are asking our stockholders to cast an advisory vote to approve the compensation of the Named Executive Officers during fiscal 2021 as disclosed in this Proxy Statement in accordance with the requirements of Section 14A of the Exchange Act. This Proposal gives our stockholders the opportunity to express their views on the design and effectiveness of our executive compensation program.

As described in detail under the heading “Compensation Discussion and Analysis,” our executive compensation program is designed to attract, motivate and retain the Named Executive

Officers, who are critical to our success, and to align their interests with the long-term interests of our stockholders. Under this program, the Named Executive Officers are rewarded for the achievement of both corporate and individual performance goals, which are intended to result in increased stockholder value. Please read the “Compensation Discussion and Analysis” and the compensation tables and narrative disclosure that follow for additional details about our executive compensation program, including information about the fiscal 2021 compensation of the Named Executive Officers.

 

 

Advisory Vote and Board of Directors’ Recommendation

 

We request stockholder approval of the fiscal 2021 compensation of the Named Executive Officers as disclosed in this Proxy Statement pursuant to the SEC’s compensation disclosure rules (which disclosure includes the “Compensation Discussion and Analysis,” the compensation tables and the narrative disclosure that accompany the compensation tables in this Proxy Statement). This vote is not intended to address any specific element of compensation, but rather the overall compensation of the Named Executive Officers and the compensation philosophy, policies and practices described in this Proxy Statement.

Accordingly, we ask that you vote “FOR” the following resolution:

RESOLVED, that the stockholders of salesforce.com, inc. approve, on an advisory basis, the compensation of the Named Executive Officers, as disclosed in the Company’s Proxy Statement for the 2021 Annual Meeting of Stockholders of the Company, pursuant to the compensation

disclosure rules of the SEC, including the Compensation Discussion and Analysis, the Summary Compensation Table for Fiscal 2021 and the other compensation tables and narrative disclosure within such Proxy Statement.”

Approval of this proposal requires the affirmative vote of a majority of the votes cast on this proposal.

As an advisory vote, the outcome of the vote on this Proposal is not binding. However, our Compensation Committee, which is responsible for designing and administering our executive compensation program, values the opinions expressed by our stockholders and will consider the outcome of this vote when making future executive compensation decisions.

Under our policy of providing for annual votes, we expect that our next advisory vote on executive compensation will occur at our 2022 Annual Meeting.

 

 

The Board of Directors Recommends a Vote FOR Approving on an Advisory Basis

the Compensation of the Named Executive Officers.

 

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  PROPOSAL 5 — STOCKHOLDER PROPOSAL
  REGARDING TRANSITIONING  TO A PUBLIC BENEFIT CORPORATION  

 

       

 

PROPOSAL 5 — STOCKHOLDER PROPOSAL REGARDING TRANSITIONING TO A PUBLIC BENEFIT CORPORATION

 

The Company has been advised that Change Finance, PBC, 705 Grand View Drive, Alexandria, Virginia 22305, beneficial owner of

605 shares of the Company’s common stock, intends to submit the proposal set forth below at the Annual Meeting:

 

 

Proposal 5 – Transition to Public Benefit Corporation

 

RESOLVED: Salesforce.com, Inc. (the “Company”) shareholders request our Board of Directors take steps necessary to amend our certificate of incorporation and, if necessary, bylaws (including presenting such amendments to the shareholders for approval) to

become a public benefit corporation (a “PBC”) in light of its adoption of the Business Roundtable Statement of the Purpose of a Corporation (the “Statement”).1

 

 

Supporting Statement by Stockholder Proponent

 

The Company signed the Statement, which proclaims “we share a fundamental commitment to all of our stakeholders . . . . We commit to deliver value to all of them, for the future success of our companies, our communities and our country.”

However, the Company is a conventional Delaware corporation, so that directors’ fiduciary duties emphasize the company and its shareholders, but not stakeholders (except to the extent they create value for shareholders over time). Accordingly, when the interests of shareholders and stakeholders such as workers or customers clash, the Company’s legal duty excludes all but shareholders.

As one Delaware law firm reported to another signatory considering conversion, directors may consider stakeholder interests only if “any decisions made with respect to such stakeholders are in the best interests of the corporation and its stockholders.”2 That contradicts the commitment made in the Statement, as well the intention of management to run our Company for a purpose beyond maximizing financial returns.3

Consistent with the business philosophy of our founder,4 directors of a PBC “balance” the interests of shareholders, stakeholders and a specified benefit,5 giving legal status to the Statement’s empty promise.

This matters. A recent study determined that listed companies create annual social and environmental costs of $2.2 trillion6. These costs have many sources, including pollution, climate change and employee stress.7 A company required to balance stakeholder interests could prioritize lowering these costs, even if doing so sacrificed higher return.

That matters to our shareholders, the majority of whom are beneficial owners with broadly diversified interests. As of the 2020 proxy statement, the Company’s top three holders were Vanguard, State Street and BlackRock, which are generally indexed or otherwise broadly diversified.

Such shareholders and beneficial owners are unalterably harmed when companies follow the “shareholder primacy” model and impose costs on the economy that lower GDP, which reduces the overall value of equities.8 Thus, a legal commitment to balance such interests independently of financial return to the Company will benefit our shareholders, and ensure our Company’s commitment to stakeholders is authentic and lasting, even through changes in management or circumstance.

 

 

Please vote for: Transition to Public Benefit Corporation – Proposal 5

 

 

1

https://s3.amazonaws.com/brt.org/BRT-StatementonthePurposeofaCorporationOctober2020.pdf

2

https://www.sec.gov/divisions/corpfin/cf-noaction/14a-8/2020/harringtonwellsfargo021220-14a8.pdf

3

See, e.g., https://www.cnbc.com/2020/08/25/salesforces-marc-benioff-claims-a-victory-for-stakeholder-capitalism.html

4

https://www.nytimes.com/2019/10/14/opinion/benioff-salesforce-capitalism.html

5

8 Del C, §365.

6

https://www.schroders.com/en/sysglobalassets/digital/insights/2019/pdfs/sustainability/sustainex/sustainex-short.pdf

7

Id.

8

See, e.g., https://www.advisorperspectives.com/dshort/updates/2020/11/05/market-cap-to-gdp-an-updated-look-at-the-buffett-valuation-indicator (total market capitalization to GDP “is probably the best single measure of where valuations stand at any given moment”) (quoting Warren Buffet).

 

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  PROPOSAL 5 —STOCKHOLDER PROPOSAL REGARDING
TRANSITIONING TO A PUBLIC  BENEFIT CORPORATION (CONTINUED)

 


 

 

 

The Company’s Statement of Opposition

 

The Board of Directors has carefully considered this proposal and believes it is unnecessary and not in the best interests of stockholders. The Board recommends a vote AGAINST Proposal 5 for the following reasons:

 

The Board is proud of our CEO’s decision to sign the Business Roundtable’s Statement on the Purpose of a Corporation (the “Statement”) and to endorse the Statement. We believe that the Statement’s expressed commitment for a company to benefit all stakeholders—customers, employees, suppliers, communities, and stockholders—is consistent with our goal to build long-term stockholder value. Indeed, our ability to achieve our mission to be the world’s #1 customer relationship management platform depends upon the value created for, the well-being of, and the support provided to us by, all our stakeholders. We also believe that business can be the greatest platform for positive social change. The Company’s public disclosures, including our corporate webpage (https://www.salesforce.com/company/stakeholder-capitalism/), make clear our long-standing dedication to environmental, social, and governance issues and our commitment to Doing Well and Doing Good.

The proposal inappropriately seeks to link our support for, and execution of, strategies consistent with the Statement with a need to undertake a corporate transformation to become a Delaware public benefit corporation. Like many other companies, we are already able to pursue our commitments to our broader stakeholders while working to maximize long-term stockholder value, as our historical performance and extensive actions demonstrate. As a result, and as discussed below, we believe that transitioning to a public benefit corporation, including the significant uncertainties, costs, and distractions this would entail, is not appropriate and not necessary.

Our existing governance structures and practices already facilitate consideration of other stakeholders in addition to our stockholders. In connection with exercising its general oversight responsibility, the Board thoughtfully takes into account the Company’s potential impact on our customers, employees, suppliers, and communities. While the full Board has overall responsibility for the control and direction of the Company, the Board has delegated responsibility to the Nominating and Corporate Governance Committee for overseeing and monitoring the Company’s environmental, social, and governance programs, including the Company’s policies and practices concerning corporate social responsibility, environmental sustainability, and corporate political contributions and lobbying activities. The Board believes that the Company’s current corporate structure allows us to be responsive to and supportive of all our stakeholders, and our stakeholder focus has been an essential and valuable part of our culture since the Company’s founding.

We consider the environment to be a key stakeholder. We have integrated sustainability into our business operations and participate in meaningful initiatives to drive impactful climate action, including leveraging the power of our people and products to reduce the impact that we and our customers have on the planet. We are working towards 100% renewable energy for our global operations and our operations and products are currently carbon neutral.

We consider our employees and suppliers to be key stakeholders. Our commitment to being a great place to work is a key element of our ESG programs and is further evidenced by our investment in human capital management initiatives designed to enhance employee success and create a safe, healthy and engaging working environment. We are on a path to Equality for All and have launched a Racial Equality and Justice Task Force that focuses on addressing equality across the four pillars of People, Purchasing, Philanthropy, and Policy. Our commitment to equality also extends to our supply chain, which is a critical part of the Salesforce ecosystem. We actively seek to partner with small businesses and diverse suppliers. As part of this commitment, we engage with numerous organizations, including Disability:IN, National Gay and Lesbian Chamber of Commerce, National Minority Supplier Development Council, National Veteran Business Development Council, tech:SCALE, and Women’s Business Enterprise National Council to help us develop diverse supplier relationships.

We consider our communities to be key stakeholders. We strive to have a positive impact on the communities in which we live and work and endeavor to integrate social good into our business. The Company is a Pledge 1% founder, member, and champion and follows the 1-1-1 model, which encourages companies to dedicate 1% of their time, product, and profit or equity to improving the world. Together with the Salesforce Foundation, we invest in initiatives that support education, workforce development and thriving communities. We invest in initiatives that work to end homelessness, disrupt the cycle of poverty, and build resilience. For example, in fiscal year 2021, we invested more than $100 million in grants and donations to qualified non-profits, educational institutions or other NGOs and our employees volunteered over 800,000 hours.

We publish information regarding investments we make in our communities through various pages on our website, such as our philanthropy webpage (https://www.salesforce.com/company/philanthropy/overview/), and our annual Stakeholder Impact Report (https://www.salesforce.com/stakeholder-impact-report). By publicly providing this comprehensive information, we hold ourselves accountable so that our many stakeholders can stay informed, track our progress, and support our public benefit activities.

The public benefit corporation model is still new and is largely untested for companies of our size. As of early 2021, we are aware of few publicly traded companies in the US that have converted to a public benefit corporation, and a small number of U.S. companies that have gone public as a public benefit corporation. Given the limited precedent for the management and governance of publicly traded public benefit corporations with widely dispersed stockholder bases at this time, there is uncertainty regarding public benefit corporations and situations where the interests of stockholders and other stakeholders or the public benefit diverge, including the absence

 

 

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  PROPOSAL 5 — STOCKHOLDER PROPOSAL REGARDING
  TRANSITIONING  TO A PUBLIC BENEFIT CORPORATION (CONTINUED)   

 

       

 

of caselaw guidance interpreting the public benefit corporation-specific statutory provisions mandating the balancing of stockholder, stakeholder and public benefit interests. Importantly, the Delaware public benefit corporation statute requires a public benefit corporation’s certificate of incorporation to identify one or more specific public benefits to be promoted by the corporation, and this proposal does not identify which public benefits it would ask stockholders to endorse, as to which stockholders could have differing views. Accordingly, stockholders will be voting on this proposal at this time without the benefit of knowing which specified public benefits would be embedded in a conversion to a public benefit corporation. Furthermore, due to the limited precedent and history regarding publicly traded companies converting to a public benefit corporation, it is difficult to predict the impact that changing the Company’s form of corporate organization might have on our stockholders and the Company’s long-term success.

We also cannot predict how our performance on the specific public benefit(s) that would need to be reflected in our certificate of incorporation (or any perception that we have not

fully addressed the goals of such public benefit(s)) could impact the Company’s reputation, overall operational and financial performance and stock price. The risks and costs to stockholders of implementing such a change in corporate form are uncertain, could be extensive and could include increased volatility in our stock price and a lower price-earnings multiple for our stock price as a result of lack of comprehensive data on market valuations for public benefit corporations.

Conclusion. We believe that our current corporate governance structure and our policies, programs, and publications discussed above, already provide an appropriate means of serving the long-term interests of multiple stakeholder constituencies in addition to our stockholders without the significant uncertainties, costs, and distractions that transitioning to a public benefit corporation may entail. Accordingly, we do not recommend adoption of this proposal at this time and do not believe that adoption of this proposal is necessary for the Company given our circumstances and priorities.

 

 

For the foregoing reasons, the Board recommends that you vote AGAINST Proposal 5.

Vote Required and Board of Directors’ Recommendation

 

For the foregoing reasons, the Board believes that this proposal is not in the best interests of the Company or our stockholders and recommends that you vote AGAINST Proposal 5.

Approval of this proposal requires the affirmative vote of a majority of the votes cast.

 

The Board of Directors Recommends a Vote AGAINST Proposal 5.

 

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  PROCEDURAL MATTERS  

 

 

 

 

PROCEDURAL MATTERS

General

 

The Board is soliciting your vote with this Proxy Statement and proxy card for the Annual Meeting, to be held on Thursday, June 10, 2021 at 11:00 a.m. Pacific Time and for any adjournment or postponement of the Annual Meeting. The Annual Meeting will be a virtual meeting held exclusively via live audio

webcast at www.virtualshareholdermeeting.com/CRM2021. Our Annual Report for fiscal 2021, including our financial statements for fiscal 2021, is also enclosed or available online at the same website as this Proxy Statement. These proxy materials are first being made available to stockholders on April 29, 2021.

 

 

Stockholders Entitled to Vote; Record Date

 

As of the close of business on April 15, 2021, the record date for determination of stockholders entitled to vote at the Annual Meeting, there were outstanding 922,232,743 shares of common stock of the Company, all of which are entitled to vote with respect to all matters to be acted upon at the Annual Meeting. Each stockholder is entitled to one vote for each share of our common stock held by such stockholder. All valid proxies received before the Annual Meeting will be voted according to the instructions thereon.

Stockholders of record may vote in advance of the Annual Meeting:

 

  over the Internet at www.proxyvote.com;
  by telephone at 1-800-690-6903 (if you requested copies of the proxy materials to be mailed or emailed to you); or

 

  by mail (if you requested printed copies of the proxy materials to be mailed to you) by completing, signing and dating the enclosed proxy card and returning it in the enclosed postage-prepaid envelope.

Stockholders of record may also vote during the virtual Annual Meeting by logging into the meeting website and following the instructions provided on the website. Stockholders who hold shares in street name should refer to the voting instructions from their brokerage firm, bank, trust or other organization provided with these proxy materials.

 

 

Quorum; Abstentions; Broker Non-Votes

 

The Company’s Bylaws provide that the holders of a majority of the issued and outstanding shares of the capital stock of the Company entitled to vote at the Annual Meeting, present in person or represented by proxy, constitute a quorum for the transaction of business. Shares that are authorized to be voted on or to abstain on any matter presented at the Annual Meeting, or that are held by stockholders who are present at the Annual Meeting, are counted as present and entitled to vote and are therefore included for purposes of determining whether a quorum is present at the Annual Meeting.

If you hold your Salesforce common stock through a broker, the broker may be prevented from voting shares held in your brokerage account if you have not given the broker voting instructions with respect to your shares (resulting in what is referred to as a “broker non-vote”). Thus, it is important that you vote your shares to ensure that they are represented on all matters presented at the Annual Meeting.

For each of the proposals, the applicable voting standard, Board recommendation, and treatment of abstentions and broker non-votes are as follows:

 

 

Voting Item

  Board
Recommendation
  Voting Standard   Treatment of Abstentions    

Expected Treatment of

Broker Non-Votes

 1. Election of Directors

  For   Majority of votes cast     No effect     No effect

 2. Amendment to 2013 Equity Incentive Plan

  For   Majority of votes cast     No effect*     No effect

 3. Ratification of Appointment of Ernst & Young LLP

  For   Majority of votes cast     No effect     Not applicable as brokers
generally have discretion to
vote uninstructed shares on
this proposal

 4. Advisory Vote to Approve Named Executive Officer Compensation

  For   Majority of votes cast     No effect     No effect

 5. Stockholder Proposal

  Against   Majority of votes cast     No effect     No effect

 

*

In addition, for purposes of compliance with NYSE listing standards, approval of the amendment to the 2013 Equity Incentive Plan will require a majority of votes cast and abstentions will be counted as “votes cast” for such purpose. As a result, for this purpose, abstentions will have the same effect as votes cast against this proposal.

 

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  PROCEDURAL MATTERS (CONTINUED)  

 

       

 

Voting; Revocability of Proxies

 

Voting of proxies; Discretionary voting.    Stockholders may vote over the Internet, by telephone, by mail, or online when attending the virtual meeting, as described in “About the Annual Meeting” on page 1. All shares entitled to vote and represented by properly executed proxy cards received prior to the Annual Meeting, and not revoked, will be voted at the Annual Meeting in accordance with the instructions indicated on those proxy cards. The telephone and Internet voting procedures are designed to authenticate the stockholder’s identity, to allow stockholders to vote their shares and confirm that their voting instructions have been properly recorded. If you vote by telephone or over the Internet, you do not need to complete and mail your proxy card. If you do not provide specific voting instructions on a properly executed proxy card or when voting over the phone or Internet, your shares will be voted as recommended by the Board.

We are not aware of any matters to be presented at the Annual Meeting other than those described in this Proxy Statement. If any other matters are properly presented for consideration at the Annual Meeting the persons named in the proxy card and acting thereunder will have discretion to vote on those matters in accordance with their best judgment.

Effect of not casting your vote.    If you hold your shares in street name, it is critical that you cast your vote if you want it to count in the voting for each of the proposals to be voted on other than the ratification of the appointment of the Company’s independent registered public accounting firm (Proposal 3 in this Proxy Statement) for which your bank or broker are expected to have discretion to vote any uninstructed shares.

 

If you are a stockholder of record, it is also critical that you cast your vote. If you do not cast your vote, no votes will be cast on your behalf on any of the items of business at the Annual Meeting.

Revocability of proxy.    You may revoke or change your proxy by:

 

  entering a new vote by telephone or over the Internet;

 

  filing with the Secretary of the Company, at or before the taking of the vote at the Annual Meeting, a written notice of revocation or a duly executed proxy card, in either case dated later than the prior proxy card relating to the same shares; or

 

  attending and voting online at the virtual Annual Meeting (although attendance at the virtual Annual Meeting will not in and of itself revoke a proxy).

Any written notice of revocation or subsequent proxy card must be received by the Secretary of the Company prior to the taking of the vote at the Annual Meeting. Such written notice of revocation or subsequent proxy card should be sent to the Company’s principal executive offices, salesforce.com, inc., 415 Mission Street, 3rd Floor, San Francisco, California 94105, Attention: Corporate Secretary.

If a broker, bank or other nominee holds your shares, you must contact them in order to find out how to revoke or change your vote.

 

 

Expenses of Solicitation

 

The Company will bear the entire cost of solicitation. In addition, the Company may arrange with brokerage houses and other custodians, nominees and fiduciaries to forward solicitation materials to the beneficial owners of the stock held of record by such persons, and the Company will reimburse them for their reasonable out-of-pocket expenses. The Company may use the services of the Company’s directors, officers, employees and

others to solicit proxies, personally or by telephone, without additional compensation. The Company has retained Morrow Sodali LLC, 470 West Ave., Stamford, Connecticut, 06902, a proxy solicitation firm, for assistance in connection with the Annual Meeting at a cost of approximately $15,000, plus reasonable out-of-pocket expenses.

 

 

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  PROCEDURAL MATTERS (CONTINUED)  

 

 

 

 

Procedure for Introducing Business or Director Nominations at Our 2022 Annual Meeting of Stockholders

 

Stockholder proposals and director nominees to be presented at the meeting.    Stockholders of record may introduce business or nominate directors for election at an annual meeting of stockholders provided that the stockholder satisfies the advance notice requirements set forth in the Company’s Bylaws. Among other things, the advance notice provisions require stockholders to give timely notice of business they propose to introduce and of any director nomination they propose to make in proper written form to the Secretary of the Company at salesforce.com, inc., 415 Mission Street, 3rd Floor, San Francisco, California 94105, Attention: Corporate Secretary.

To be timely for our 2022 Annual Meeting of Stockholders, such notice must be received no earlier than February 13, 2022 and no later than the close of business (6:00 p.m. PT) on March 15, 2022. However, if the date of the 2022 Annual Meeting of Stockholders is advanced by more than 30 days prior to, or delayed by more than 60 days after, the one-year anniversary of the date of the 2021 Annual Meeting, then notice must be received no earlier than the close of business on the 120th day prior to the 2022 Annual Meeting of Stockholders and not later than the close of business on the later of the 90th day prior to such annual meeting, or the 10th day following the day on which public announcement of the date of such annual meeting is first made. If a stockholder does not also comply with the requirements of Rule 14a-4(c)(2) under the Exchange Act, we may exercise discretionary voting authority under proxies that we solicit to vote in accordance with our best judgment on any business presented by a stockholder at our 2022 Annual Meeting.

Director nominees to be included in the proxy statement (proxy access).    In addition, our Bylaws contain “proxy access” provisions that permit a stockholder or group of stockholders to include director candidates that they intend to nominate in our annual meeting proxy statement and on our proxy card, provided that the stockholder ownership, notice and other requirements set forth in our Bylaws are satisfied. To be timely for our 2022 Annual Meeting of Stockholders, the required notice under the proxy access provisions of our Bylaws must be received by the Corporate Secretary at the address set forth above not earlier than November 30, 2021 and not later than the close of business (6:00 p.m. PT) on December 30, 2021. However, if the

date of the 2022 Annual Meeting of Stockholders is advanced by more than 30 days prior to, or delayed by more than 60 days after, the one-year anniversary of the date of the 2021 Annual Meeting, then notice under the proxy access provisions must be received no earlier than the close of business on the 120th day prior to the 2022 Annual Meeting of Stockholders and not later than the close of business on the later of the 90th day prior to such annual meeting, or the 10th day following the day on which public announcement of the date of such annual meeting is first made.

Stockholder proposals to be included in the proxy statement.    Any stockholder proposal submitted for inclusion in the Company’s proxy statement for the 2022 Annual Meeting of Stockholders pursuant to Rule 14a-8 of the Exchange Act should be addressed to the Secretary of the Company at the address set forth above and must be received at our principal executive offices not later than the close of business (6:00 p.m. PT) on December 30, 2021. In the event the date of the annual meeting is moved by more than 30 days from the one-year anniversary of the date of the 2021 Annual Meeting, then notice must be received within a reasonable time before the Company begins to make its proxy materials available. Upon such an occurrence, the Company will publicly announce the deadline for submitting a proposal by means of disclosure in a press release or in a document filed with the SEC.

The requirements for providing advance notice of business or nominations as summarized above are qualified in their entirety by our Bylaws and, in the case of stockholder proposals submitted for inclusion in our proxy statement, Rule 14a-8, which we recommend that you read in order to comply with the applicable requirements. Failure to timely deliver notice in accordance with our Bylaws or Rule 14a-8, or to satisfy the other requirements of our Bylaws and Rule 14a-8, may result in a proposal or nomination not being presented at our annual meeting of stockholders. You may contact the Company’s Secretary at our principal executive offices for a copy of our current Bylaws, including the relevant provisions regarding the requirements for making stockholder proposals and nominating director candidates, or you may refer to the copy of our bylaws most recently filed with the SEC and available at www.sec.gov.

 

 

Delivery of Proxy Materials

 

To receive current and future proxy materials in either paper or electronic form, please contact Investor Relations at (415) 536-6250 or investor@salesforce.com. In addition, we will provide, free of charge, a copy of our fiscal 2021 Annual Report on Form 10-K upon the written request of any stockholder to Investor Relations at the address set forth below.

The SEC has adopted rules that permit companies and intermediaries such as brokers to satisfy delivery requirements for proxy statements with respect to two or more stockholders sharing the same address by delivering a single proxy statement addressed to those stockholders, unless the Company has

received contrary instructions from one or more of the stockholders. This process, which is commonly referred to as “householding,” potentially provides extra convenience for stockholders and cost savings for companies. The Company and some brokers household proxy materials, delivering a single set of materials per household, even if more than one stockholder resides in that household. If your proxy statement is being householded and you would like to receive separate copies, or if you are receiving multiple copies and would like to receive a single copy, please contact Investor Relations at (415) 536-6250 or investor@salesforce.com, or write to salesforce.com, inc., 415 Mission Street, 3rd Floor, San Francisco, California 94105, Attention: Investor Relations.

 

 

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  TRANSACTION OF OTHER BUSINESS  

 

       

 

TRANSACTION OF OTHER BUSINESS

The Board of Directors knows of no other matters that will be presented for consideration at the Annual Meeting. If any other matters are properly brought before the Annual Meeting, it is the intention of the persons named in the accompanying proxy to vote on such matters in accordance with their best judgment.

By Order of the Board of Directors

 

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Sarah Dods

Secretary

April 29, 2021

 

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  APPENDIX A  

 

SALESFORCE.COM, INC.

AMENDED AND RESTATED 2013 EQUITY INCENTIVE PLAN

1.        PURPOSES OF THE PLAN. The purposes of this Plan are:

 

 

to attract and retain the best available personnel for positions of substantial responsibility,

 

 

to provide incentive to Employees, Directors and Consultants, and

 

 

to promote the success of the Company’s business.

The Plan permits the grant of Incentive Stock Options, Nonstatutory Stock Options, Restricted Stock, Restricted Stock Units, Stock Appreciation Rights, Performance Bonus Awards, Performance Units and Performance Shares.

2.        DEFINITIONS. As used herein, the following definitions will apply:

(a)        “Administrator” means the Board or any of its Committees as will be administering the Plan, in accordance with Section 4 of the Plan.

(b)        “Affiliate” means any corporation or any other entity (including, but not limited to, partnerships and joint ventures) controlling, controlled by, or under common control with the Company

(c)        “Applicable Laws” means the requirements relating to the administration of equity-based awards under U.S. state corporate laws, U.S. federal and state securities laws, the Code, any stock exchange or quotation system on which the Common Stock is listed or quoted and the applicable laws of any foreign country or jurisdiction where Awards are, or will be, granted under the Plan.

(d)        “Award” means, individually or collectively, a grant under the Plan of Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Bonus Awards, Performance Units or Performance Shares.

(e)        “Award Agreement” means the written or electronic agreement setting forth the terms and provisions applicable to each Award granted under the Plan. The Award Agreement is subject to the terms and conditions of the Plan.

(f)        “Award Transfer Program” means any program instituted by the Administrator that would permit Participants the opportunity to transfer for value any outstanding Awards to a financial institution or other person or entity approved by the Administrator. A transfer for “value” shall not be deemed to occur under this Plan where an Award is transferred by a Participant for bona fide estate planning purposes to a trust or other testamentary vehicle approved by the Administrator.

(g)        “Board” means the Board of Directors of the Company.

(h)        “Cause” means, unless otherwise defined by the Participant’s Award Agreement or contract of employment or service, any of the following: (i) the Participant’s theft, dishonesty, or falsification of any Participating Company documents or records; (ii) the Participant’s improper use or disclosure of a Participating Company’s confidential or proprietary information; (iii) any action by the Participant which has a detrimental effect on a Participating Company’s reputation or business; (iv) the Participant’s failure or inability to perform any reasonable assigned duties after written notice from a Participating Company of, and a reasonable opportunity to cure, such failure or inability; (v) any material breach by the Participant of any employment or service agreement between the Participant and a Participating Company, which breach is not cured pursuant to the terms of such agreement; or (vi) the Participant’s conviction (including any plea of guilty or nolo contendere) of any criminal act which impairs the Participant’s ability to perform his or her duties with a Participating Company.

(i)        “Change in Control” means the occurrence of any of the following events:

(i)        A change in the ownership of the Company which occurs on the date that any one person, or more than one person acting as a group (“Person”), acquires ownership of the stock of the Company that, together with the stock held by such Person, constitutes more than fifty percent (50%) of the total voting power of the stock of the Company; provided, however, that for purposes of this clause (i), (1) the acquisition of beneficial ownership of additional stock by any one Person who is considered to beneficially own more than fifty percent (50%) of the total voting power of the stock of the Company will not be considered a Change in Control; and (2) if the stockholders of the Company immediately before such change in ownership continue to retain immediately after the change in ownership, in substantially the same proportions as their ownership of shares of the Company’s voting stock immediately prior to the change in ownership, direct or indirect beneficial ownership of fifty percent (50%) or more of the total voting power of the stock of the Company, such event shall not be considered a Change in Control under this clause (i). For this purpose, indirect beneficial ownership shall include, without limitation, an interest resulting from ownership of the voting securities of one or more corporations or other business entities which own the Company, as the case may be, either directly or through one or more subsidiary corporations or other business entities; or

 

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(ii)        A change in the effective control of the Company which occurs on the date that a majority of members of the Board is replaced during any twelve (12) month period by Directors whose appointment or election is not endorsed by a majority of the members of the Board prior to the date of the appointment or election. For purposes of this subsection (ii), if any Person is considered to be in effective control of the Company, the acquisition of additional control of the Company by the same Person will not be considered a Change in Control; or

(iii)        A change in the ownership of a substantial portion of the Company’s assets which occurs on the date that any Person acquires (or has acquired during the twelve (12) month period ending on the date of the most recent acquisition by such person or persons) assets from the Company that have a total gross fair market value equal to or more than fifty percent (50%) of the total gross fair market value of all of the assets of the Company immediately prior to such acquisition or acquisitions; provided, however, that for purposes of this subsection (iii), the following will not constitute a change in the ownership of a substantial portion of the Company’s assets: (A) a transfer to an entity that is controlled by the Company’s stockholders immediately after the transfer, or (B) a transfer of assets by the Company to: (1) a stockholder of the Company (immediately before the asset transfer) in exchange for or with respect to the Company’s stock, (2) an entity, fifty percent (50%) or more of the total value or voting power of which is owned, directly or indirectly, by the Company, (3) a Person, that owns, directly or indirectly, fifty percent (50%) or more of the total value or voting power of all the outstanding stock of the Company, or (4) an entity, at least fifty percent (50%) of the total value or voting power of which is owned, directly or indirectly, by a Person described in this subsection (iii)(B)(3). For purposes of this subsection (iii), gross fair market value means the value of the assets of the Company, or the value of the assets being disposed of, determined without regard to any liabilities associated with such assets.

For purposes of this definition, Persons will be considered to be acting as a group if they are owners of a corporation that enters into a merger, consolidation, purchase or acquisition of stock, or similar business transaction with the Company.

Notwithstanding the foregoing, a transaction will not be deemed a Change in Control unless the transaction qualifies as a change in control event within the meaning of Section 409A.

Further and for the avoidance of doubt, a transaction will not constitute a Change in Control if: (i) its sole purpose is to change the jurisdiction of the Company’s incorporation, or (ii) its sole purpose is to create a holding company that will be owned in substantially the same proportions by the persons who held the Company’s securities immediately before such transaction.

(j)        “Code” means the Internal Revenue Code of 1986, as amended. Reference to a specific section of the Code or regulation thereunder shall include such section or regulation, any valid regulation promulgated under such section, and any comparable provision of any future legislation or regulation amending, supplementing or superseding such section or regulation.

(k)        “Committee” means a committee of Directors or of other individuals satisfying Applicable Laws appointed by the Board, or a duly authorized committee of the Board, in accordance with Section 4 hereof.

(l)        “Common Stock” means the common stock of the Company.

(m)        “Company” means salesforce.com, inc., a Delaware corporation, or any successor thereto.

(n)        “Consultant” means any natural person, including an advisor, engaged by the Company or a Parent or Subsidiary or other Affiliate to render services to such entity.

(o)        “Director” means a member of the Board.

(p)        “Disability” means total and permanent disability as defined in Section 22(e)(3) of the Code, provided that in the case of Awards other than Incentive Stock Options, the Administrator in its discretion may determine whether a permanent and total disability exists in accordance with uniform and non-discriminatory standards adopted by the Administrator from time to time.

(q)        “Dividend Equivalent” means a credit, made at the discretion of the Administrator or as otherwise provided by the Plan, to the account of a Participant in an amount equal to the cash dividends paid on one Share for each Share represented by an Award held by such Participant.

(r)        “Employee” means any person, including Officers and Directors, employed by the Company or any Parent or Subsidiary or other Affiliate of the Company. Neither service as a Director nor payment of a director’s fee by the Company will be sufficient to constitute “employment” by the Company or an Affiliate. The Company shall determine in good faith and in the exercise of its discretion whether an individual has become or has ceased to be an Employee and the effective date of such individual’s employment or termination of employment, as the case may be. For purposes of an individual’s rights, if any, under the Plan as of the time of the Company’s determination, all such determinations by the Company shall be final, binding and conclusive, notwithstanding that the Company or any court of law or governmental agency subsequently makes a contrary determination.

 

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(s)        “Exchange Act” means the Securities Exchange Act of 1934, as amended.

(t)        “Exchange Program” means a program under which (i) outstanding awards are surrendered or cancelled in exchange for awards of the same type (which may have higher or lower exercise prices and different terms), awards of a different type, and/or cash,

(i)        Participants would have the opportunity to participate in an Award Transfer Program, and/or

(ii)        the exercise price of an outstanding Award is reduced. The Administrator will determine the terms and conditions of any Exchange Program in its sole discretion.

(u)        “Fair Market Value” means, as of any date, the value of Common Stock determined as follows:

(i)        If the Common Stock is listed on any established stock exchange or a national market system, including without limitation the New York Stock Exchange, NASDAQ Global Select Market, the NASDAQ Global Market or the NASDAQ Capital Market of The NASDAQ Stock Market, its Fair Market Value will be the closing sales price for such stock (or the mean of the closing bid and asked prices for the Common Stock, if no sales were reported) as quoted on such exchange or system on the day of determination, as reported in The Wall Street Journal or such other source as the Administrator deems reliable. If the relevant date does not fall on a day on which the Common Stock has traded on such securities exchange or market system, the date on which the Fair Market Value shall be established shall be the last day on which the Common Stock was so traded prior to the relevant date, or such other appropriate day as shall be determined by the Administrator, in its discretion;

(ii)        If the Common Stock is regularly quoted by a recognized securities dealer but selling prices are not reported, the Fair Market Value of a Share will be the mean between the high bid and low asked prices for the Common Stock on the day of determination (or, if no bids and asks were reported on that date, as applicable, on the last trading date such bids and asks were reported), as reported in The Wall Street Journal or such other source as the Administrator deems reliable; or

(iii)        In the absence of an established market for the Common Stock, the Fair Market Value will be determined in good faith by the Administrator.

(v)        “Fiscal Year” means the fiscal year of the Company.

(w)        “Fiscal Quarter” means a fiscal quarter within a Fiscal Year of the Company.

(x)        “Incentive Stock Option” means an Option that by its terms qualifies and is otherwise intended to qualify as an incentive stock option within the meaning of Section 422 of the Code and the regulations promulgated thereunder.

(y)        “Inside Director” means a Director who is an Employee.

(z)        “Nonstatutory Stock Option” means an Option that by its terms does not qualify or is not intended to qualify as an Incentive Stock Option.

(aa)      “Officer” means a person who is an officer of the Company within the meaning of Section 16 of the Exchange Act and the rules and regulations promulgated thereunder.

(bb)      “Option” means a stock option granted pursuant to the Plan.

(cc)      “Outside Director” means a Director who is not an Employee.

(dd)      “Parent” means a “parent corporation,” whether now or hereafter existing, as defined in Section 424(e) of the Code.

(ee)      “Participant” means the holder of an outstanding Award.

(ff)      “Participating Company” means the Company or any Affiliate.

(gg)      “Performance Bonus Award” means a cash award set forth in Section 12.

(hh)      “Performance Goals” means the goal(s) (or combined goal(s)) determined by the Administrator (in its discretion) to be applicable to a Participant with respect to an Award. As determined by the Administrator, the Performance Goals applicable to an Award may provide for a targeted level or levels of achievement using one or more of the following measures:

(i)        revenue;

(ii)        gross margin;

 

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(iii)        operating margin;

(iv)        operating income;

(v)        operating profit or net operating profit;

(vi)        pre-tax profit;

(vii)        earnings (which may include earnings before interest, taxes and depreciation, earnings before taxes and net earnings);

(viii)      net income;

(ix)        cash flow (including operating cash flow or free cash flow);

(x)        expenses;

(xi)        the market price of the Common Stock;

(xii)        earnings per share;

(xiii)        return on stockholder equity;

(xiv)        return on capital;

(xv)        return on assets or net assets;

(xvi)        return on equity;

(xvii)        return on investment;

(xviii)        economic value added;

(xix)        number of customers;

(xx)        stock price;

(xxi)        growth in stockholder value relative to the moving average on the S&P 500 Index or another index;

(xxii)        market share;

(xxiii)        contract awards or backlog;

(xxiv)        overhead or other expense reduction;

(xxv)        credit rating;

(xxvi)        objective customer indicators;

(xxvii)        new product invention or innovation;

(xxviii)        attainment of research and development milestones;

(xxix)        improvements in productivity; and

(xxx)        any other measure or metric the Administrator deems appropriate.

The Performance Goals may differ from Participant to Participant and from Award to Award. Any criteria used may be measured, as applicable, (i) in absolute terms, (ii) in combination with another Performance Goal or Goals (for example, but not by way of limitation, as a ratio or matrix), (iii) in relative terms (including, but not limited to, results for other periods, passage of time and/or against another

 

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company or companies or an index or indices), (iv) on a per-share or per-capita basis, (v) against the performance of the Company as a whole or a segment of the Company (including, but not limited to, any combination of the Company and any subsidiary, division, joint venture, Affiliate and/or other segment) and/or (vi) on a pre- tax or after-tax basis. The Administrator shall determine whether any significant element(s) or item(s) shall be included in or excluded from the calculation of any Performance Goal with respect to any Participants (for example, but not by way of limitation, the effect of mergers and acquisitions). As determined in the discretion of the Administrator, achievement of Performance Goals for a particular Award may be calculated in accordance with the Company’s financial statements, prepared in accordance with generally accepted accounting principles (“GAAP”), or on a basis other than GAAP, including as adjusted for certain costs, expenses, gains and losses to provide non-GAAP measures of operating results.

(ii)        “Performance Period” means the time period determined by the Administrator in its sole discretion during which the performance objectives must be met.

(jj)        “Performance Share” means an Award denominated in Shares which may be earned in whole or in part upon attainment of performance goals or other vesting criteria as the Administrator may determine pursuant to Section 11.

(kk)        “Performance Unit” means an Award which may be earned in whole or in part upon attainment of performance goals or other vesting criteria as the Administrator may determine and which may be settled for cash, Shares or other securities or a combination of the foregoing pursuant to Section 11.

(ll)        “Plan” means this Amended and Restated 2013 Equity Incentive Plan.

(mm)        “Restricted Stock” means Shares issued pursuant to a Restricted Stock award under Section 8 of the Plan, or issued pursuant to the early exercise of an Option.

(nn)        “Restricted Stock Unit” means a bookkeeping entry representing an amount equal to the Fair Market Value of one Share, granted pursuant to Section 9. Each Restricted Stock Unit represents an unfunded and unsecured obligation of the Company.

(oo)        “Rule 16b-3” means Rule 16b-3 of the Exchange Act or any successor to Rule 16b-3, as in effect when discretion is being exercised with respect to the Plan.

(pp)        “Section 16(b)” means Section 16(b) of the Exchange Act.

(qq)        “Section 409A” means Section 409A of the Code, and any proposed, temporary or final Treasury Regulations and Internal Revenue Service guidance thereunder, as each may be amended from time to time.

(rr)        “Securities Act” means the Securities Act of 1933, as amended.

(ss)        “Service Provider” means an Employee, Director or Consultant. The Company shall determine in good faith and in the exercise of its discretion whether an individual has become or has ceased to be a Service Provider and the effective date of such individual’s status as, or cessation of status as, a Service Provider. For purposes of an individual’s rights, if any, under the Plan as of the time of the Company’s determination, all such determinations by the Company shall be final, binding and conclusive, notwithstanding that the Company or any court of law or governmental agency subsequently makes a contrary determination.

(tt)        “Share” means a share of the Common Stock, as adjusted in accordance with Section 15 of the Plan.

(uu)        “Stock Appreciation Right” or “SAR” means an Award, granted alone or in connection with an Option, that pursuant to Section 10 is designated as a Stock Appreciation Right.

(vv)        “Subsidiary” means a “subsidiary corporation,” whether now or hereafter existing, as defined in Section 424(f) of the Code.

(ww)        “Tax Obligations” means tax and social insurance liability obligations and requirements in connection with the Awards, including, without limitation, (a) all federal, state, and local taxes (including the Participant’s Federal Insurance Contributions Act (FICA) obligation) that are required to be withheld by the Company or the employing Affiliate, (b) the Participant’s and, to the extent required by the Company (or Affiliate), the Company’s (or Affiliate’s) fringe benefit tax liability, if any, associated with the grant, vesting, or exercise of an Award or sale of Shares, and (c) any other Company (or Affiliate) taxes the responsibility for which the Participant has, or has agreed to bear, with respect to such Award (or exercise thereof or issuance of Shares thereunder).

3.        STOCK SUBJECT TO THE PLAN.

(a)        Stock Subject to the Plan. Subject to the provisions of Section 15 of the Plan, the maximum aggregate number of Shares that may be issued under the Plan is 229239,000,000 plus (i) any Shares that, as of the date stockholders initially approve the Plan,

 

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have been reserved but not issued pursuant to any awards granted under the 2004 Equity Incentive Plan (the “2004 Plan”) and/or the 2004 Outside Directors Stock Plan (the “Director Plan” and, together with the 2004 Plan, the “Prior Plans” and each, a “Prior Plan”) and are not subject to any awards granted thereunder, with the Shares subject to the awards referenced in this clause (i) credited to the aggregate number of Shares that may be awarded under the Plan as one (1) Share for every one (1) Share subject thereto, and (ii) any Shares subject to stock options or other awards granted under the Prior Plans that, after the date stockholders initially approve the Plan, expire or otherwise terminate without having been vested or exercised in full, Shares issued pursuant to awards granted under the Prior Plans that, after the date stockholders initially approve the Plan, are forfeited to or repurchased by the Company due to failure to vest, and Shares subject to awards granted under a Prior Plan that, after the date stockholders initially approve the Plan, would have, but for the termination of the applicable Prior Plan, again become available for future use under the terms of such Prior Plan (as applicable), with the Shares subject to those of the awards referenced in this clause (ii) that are stock options and/or stock appreciation rights credited to the aggregate number of Shares that may be awarded under the Plan as one (1) Share for every one (1) Share subject thereto, and the Shares subject to those of the awards referenced in this clause (ii) that are awards other than stock options or stock appreciation rights credited to the aggregate number of Shares that may be awarded under the Plan as two and fifteen- one hundredths (2.15) Shares for every one (1) Share subject thereto. Notwithstanding the foregoing, the maximum number of Shares to be added to the Plan pursuant to clause (i) of the prior sentence shall be equal to 23,800,000 Shares and the maximum number of Shares to be added to the Plan pursuant to clause (ii) of the prior sentence shall be equal to 54,332,000 Shares. The Shares may be authorized, but unissued, or reacquired Common Stock. Any Shares subject to Awards of Options or Stock Appreciation Rights shall be counted against the numerical limits of this Section 3 as one (1) Share for every one (1) Share subject thereto. Any Shares subject to Awards granted under the Plan other than Options or Stock Appreciation Rights shall be counted against the numerical limits of this Section 3 as two and fifteen-one hundredths (2.15) Shares for every one (1) Share subject thereto and shall be counted as two and fifteen-one hundredths (2.15) Shares for every one (1) Share returned to or deemed not issued from the Plan pursuant to this Section 3. The Shares may be authorized, but unissued, or reacquired Common Stock.

(b)        Lapsed Awards. If an Award expires or becomes unexercisable without having been exercised in full, is surrendered pursuant to an Exchange Program, or, with respect to Restricted Stock, Restricted Stock Units, Performance Units or Performance Shares, is forfeited to or repurchased by the Company due to failure to vest, the unpurchased Shares (or for Awards other than Options or Stock Appreciation Rights the forfeited or repurchased Shares), which were subject thereto will become available for future grant or sale under the Plan (unless the Plan has terminated). Upon exercise of a Stock Appreciation Right settled in Shares, the gross number of Shares covered by the portion of the Award so exercised, whether or not actually issued pursuant to such exercise will cease to be available under the Plan. Shares that have actually been issued under the Plan under any Award will not be returned to the Plan and will not become available for future distribution under the Plan; provided, however, that if Shares issued pursuant to Awards of Restricted Stock, Restricted Stock Units, Performance Shares or Performance Units are repurchased by the Company or are forfeited to the Company due to failure to vest, such Shares will become available for future grant under the Plan. Notwithstanding the foregoing, Shares used to pay the exercise price or purchase of an Award other than an Option or SAR or to satisfy the tax withholding obligations related to an Award other than an Option or SAR will become available for future grant and/or sale under the Plan; Shares used to pay the exercise price or purchase of an Option or SAR or to satisfy the tax withholding obligations related to an Option or SAR will not become available for future grant or sale under the Plan. To the extent an Award under the Plan is paid out in cash rather than Shares, whether pursuant to a Performance Bonus Award or other Award, such cash payment will not result in reducing the number of Shares available for issuance under the Plan. Notwithstanding anything in the Plan or any Award Agreement to the contrary, Shares actually issued pursuant to Awards transferred under any Award Transfer Program will not be again available for grant under the Plan. Notwithstanding the foregoing and, subject to adjustment as provided in Section 15, the maximum number of Shares that may be issued upon the exercise of Incentive Stock Options will equal the aggregate Share number stated in Section 3(a), plus, to the extent allowable under Section 422 of the Code and the Treasury Regulations promulgated thereunder, any Shares that become available for issuance under the Plan pursuant to this Section 3(b).

(c)        Share Reserve. The Company, during the term of this Plan, will at all times reserve and keep available such number of Shares as will be sufficient to satisfy the requirements of the Plan.

4.        ADMINISTRATION OF THE PLAN.

(a)        Procedure.

(i)        Multiple Administrative Bodies. Different Committees with respect to different groups of Service Providers may administer the Plan.

(ii)        Rule 16b-3. To the extent desirable to qualify transactions hereunder as exempt under Rule 16b-3, the transactions contemplated hereunder will be structured to satisfy the requirements for exemption under Rule 16b-3.

(iii)        Other Administration. Other than as provided above, the Plan will be administered by (A) the Board or (B) a Committee, which committee will be constituted to satisfy Applicable Laws. The Administrator may, in its discretion and to the extent permitted by Applicable Laws, delegate to a Committee, including but not limited to, comprised of one or more Officers, the authority to grant one or more Awards, without further approval of the Administrator, on such terms and conditions as the Administrator, in its

 

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discretion, deems appropriate. To the extent of any delegation by the Administrator, references to the Administrator in the Plan and any Award Agreement shall be deemed also to include reference to the applicable delegate(s).

(iv)        Delegation of Authority for Day-to-Day Administration; Authority of Officers. Except to the extent prohibited by Applicable Law, the Administrator may delegate to one or more individuals the day-to-day administration of the Plan and any of the functions assigned to it in this Plan. Such delegation may be revoked at any time. Any Officer shall have the authority to act on behalf of the Company with respect to any matter, right, obligation, determination or election which is the responsibility of or which is allocated to the Company herein, provided the Officer has apparent authority with respect to such matter, right, obligation, determination or election.

(b)        Powers of the Administrator. Subject to the provisions of the Plan, and in the case of a Committee, subject to the specific duties delegated by the Board to such Committee, the Administrator will have the authority, in its discretion:

(i)        to determine the Fair Market Value;

(ii)        to select the Service Providers to whom Awards may be granted hereunder;

(iii)        to determine the number of Shares to be covered by each Award granted hereunder;

(iv)        to approve forms of Award Agreements for use under the Plan;

(v)        to determine the terms and conditions, not inconsistent with the terms of the Plan, of any Award granted hereunder. Such terms and conditions include, but are not limited to, the exercise price, the method of payment for Shares purchased under any Award, the method for satisfaction of any tax withholding obligation arising in connection with an Award, the time or times when Awards may be exercised (which may be based on performance criteria), subject to any minimum vesting requirements set forth in the Plan, any vesting acceleration or waiver of forfeiture restrictions, and any restriction or limitation regarding any Award or the Shares relating thereto, based in each case on such factors as the Administrator will determine;

(vi)        to determine the terms and conditions of any Exchange Program and/or Award Transfer Program and with the consent of the Company’s stockholders, to institute an Exchange Program and/or Award Transfer Program (provided that the Administrator may not institute an Exchange Program and/or Award Transfer Program without first receiving the consent of the Company’s stockholders);

(vii)        to construe and interpret the terms of the Plan and Awards granted pursuant to the Plan;

(viii)        to prescribe, amend and rescind rules and regulations relating to the Plan, including rules and regulations relating to sub-plans established for the purpose of satisfying applicable foreign laws and/or for qualifying for favorable tax treatment under applicable foreign laws;

(ix)        to modify or amend each Award (subject to Section 21 of the Plan), including but not limited to the discretionary authority to extend the post-termination exercisability period of Awards and to extend the maximum term of an Option (subject to Section 7(b) of the Plan regarding Incentive Stock Options);

(x)        to allow Participants to satisfy withholding tax obligations in such manner as prescribed in Section 17 of the Plan;

(xi)        to authorize any person to execute on behalf of the Company any instrument required to effect the grant of an Award previously granted by the Administrator pursuant to such procedures as the Administrator may determine;

(xii)        to allow a Participant, in compliance with all Applicable Laws including, but not limited to, Section 409A, to defer the receipt of the payment of cash or the delivery of Shares that would otherwise be due to such Participant under an Award;

(xiii)        to determine whether Awards will be settled in Shares, cash or in any combination thereof;

(xiv)        to impose such restrictions, conditions or limitations as it determines appropriate as to the timing and manner of any resales by a Participant or other subsequent transfers by the Participant of any Shares issued as a result of or under an Award, including without limitation, (A) restrictions under an insider trading policy, and (B) restrictions as to the use of a specified brokerage firm for such resales or other transfers;

(xv)        to require that the Participant’s rights, payments and benefits with respect to an Award (including amounts received upon the settlement or exercise of an Award) shall be subject to reduction, cancellation, forfeiture or recoupment upon the occurrence of certain specified events, in addition to any otherwise applicable vesting or performance conditions of an Award, as may be specified in an Award Agreement at the time of the Award, or later if (A) Applicable Laws require the Company to adopt a policy requiring such reduction, cancellation, forfeiture or recoupment, or (B) pursuant to an amendment of an outstanding Award; and

 

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(xvi)        to correct any defect, supply any omission or reconcile any inconsistency in the Plan or any Award Agreement and to make all other determinations and take such other actions with respect to the Plan or any Award deemed necessary or advisable for administering the Plan.

(c)        Effect of Administrator’s Decision. The Administrator’s decisions, determinations and interpretations will be final and binding on all Participants and any other holders of Awards and shall be given the maximum deference permitted by law.

5.        ELIGIBILITY. Nonstatutory Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance Shares and Performance Units may be granted to Service Providers. Performance Bonus Awards may be granted only to Employees. Incentive Stock Options may be granted only to Employees of the Company or Parent or Subsidiary of the Company.

6.        LIMITATIONS.

(a)        Incentive Stock Options. Each Option will be designated in the Award Agreement as either an Incentive Stock Option or a Nonstatutory Stock Option. However, notwithstanding such designation, to the extent that the aggregate Fair Market Value of the Shares with respect to which Incentive Stock Options are exercisable for the first time by the Participant during any calendar year (under all plans of the Company and any Parent or Subsidiary) exceeds one hundred thousand dollars ($100,000), such Options will be treated as Nonstatutory Stock Options. If the Code is amended to provide for a different limitation from that set forth in this Section, such different limitation shall be deemed incorporated herein effective as of the date and with respect to such Options as required or permitted by such amendment to the Code. Further, if for any reason an Option (or portion thereof) designated as an Incentive Stock Option shall not qualify as an Incentive Stock Option, then, to the extent of such nonqualification, such Option (or portion thereof) shall be regarded as a Nonstatutory Stock Option granted under the Plan. For purposes of this Section 6(a), Incentive Stock Options will be taken into account in the order in which they were granted. The Fair Market Value of the Shares will be determined as of the time the Option with respect to such Shares is granted.

(b)        Employee Award Limitations. The following limitations shall apply to Awards under the Plan: subject to adjustment as provided in Section 15, during any Fiscal Year, no Employee will be granted:

(i)        Options and/or SARs covering more than a total of 20,000,000 Shares; provided, however, that in connection with his or her initial employment, an Employee may be granted Options and/or SARs covering up to a total of 8,000,000 additional Shares in the Fiscal Year in which his or her service as an Employee first commences;

(ii)    Restricted Stock and/or Restricted Stock Units and/or Performance Shares covering more than 10,000,000 Shares; provided, however, that in connection with his or her initial employment, an Employee may be granted Restricted Stock, Restricted Stock Units and/or Performance Shares covering up to a total of 4,000,000 additional Shares in the Fiscal Year in which his or her service as an Employee first commences;

(iii)    Performance Units having an initial value greater than $15,000,000; provided, however, that in connection with his or her initial employment, an Employee may be granted additional Performance Units in the Fiscal Year in which his or her service as an Employee first commences having an initial value no greater than $5,000,000; and

(iv)    Performance Bonus Awards that could result in such Employee receiving more than $10,000,000 in any one Fiscal Year. If an Award is cancelled in the same Fiscal Year in which it was granted (other than in connection with a transaction described in Section 15(c)), the cancelled Award will be counted against the limits set forth in this subsection (b).

(c)        Outside Director Award Limitations. Subject to adjustment as provided in Section 15, no Outside Director may be granted, in any Fiscal Year, Awards covering more than 60,000 Shares. Any Awards granted to an individual while he or she was an Employee, or while he or she was a Consultant but not an Outside Director, shall not count for purposes of this limitation.

(d)        Minimum Vesting. Notwithstanding anything in the Plan to the contrary, equity-based Awards granted under the Plan may not become exercisable, vest or be settled, in whole or in part, prior to the one-year anniversary of the date of grant, except that the Administrator may provide that Awards become exercisable, vest or settle prior to such date in the event of the Participant’s death or Disability or in the event of a transaction described in Section 15(c). Notwithstanding the foregoing, up to 5% of the sum of (a) the number of Shares available for future grants on the date the Board approved this amended and restated version of the Plan, plus (b) the increase in the number of Shares available for grant under the Plan (as described in Section 3(a)) approved by the Company’s stockholders at the 2020 2021 annual meeting, may be issued pursuant to Awards subject to any, or no, vesting conditions, as the Administrator determines appropriate.

7.        STOCK OPTIONS.

(a)        Grant of Option. Subject to the terms and conditions of the Plan, Option may be granted to Service Providers at any time and from time to time as will be determined by the Administrator, in its sole discretion. Subject to Section 6 and the other terms and

 

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conditions of the Plan, the Administrator will have complete discretion to determine the number of Shares granted to any Service Provider. Each Option shall be evidenced by an Award Agreement (which may be in electronic form) that shall specify the exercise price, the expiration date of the Option, the number of Shares covered by the Option, any conditions to exercise the Option, and such other terms and conditions as the Administrator, in its discretion, shall determine.

(b)        Term of Option. The term of each Option will be stated in the Award Agreement; provided, however, that the term will be no more than seven (7) years from the date of grant hereof. In the case of an Incentive Stock Option, the term will be seven (7) years from the date of grant or such shorter term as may be provided in the Award Agreement. Moreover, in the case of an Incentive Stock Option granted to a Participant who, at the time the Incentive Stock Option is granted, owns stock representing more than ten percent (10%) of the total combined voting power of all classes of stock of the Company or any Parent or Subsidiary, the term of the Incentive Stock Option will be five (5) years from the date of grant or such shorter term as may be provided in the Award Agreement.

(c)        Option Exercise Price and Consideration.

(i)        Exercise Price. The per share exercise price for the Shares to be issued pursuant to exercise of an Option will be determined by the Administrator, subject to the following:

(1)        In the case of an Incentive Stock Option

(A)        granted to an Employee who, at the time the Incentive Stock Option is granted, owns stock representing more than ten percent (10%) of the voting power of all classes of stock of the Company or any Parent or Subsidiary, the per Share exercise price will be no less than one hundred ten percent (110%) of the Fair Market Value per Share on the date of grant.

(B)        granted to any Employee other than an Employee described in paragraph (A) immediately above, the per Share exercise price will be no less than one hundred percent (100%) of the Fair Market Value per Share on the date of grant.

(2)        In the case of a Nonstatutory Stock Option, the per Share exercise price will be no less than one hundred percent (100%) of the Fair Market Value per Share on the date of grant.

(3)        Notwithstanding the foregoing, Options may be granted with a per Share exercise price of less than one hundred percent (100%) of the Fair Market Value per Share on the date of grant pursuant to a transaction described in, and in a manner consistent with, Section 424(a) of the Code.

(ii)        Waiting Period and Exercise Dates. Subject to Section 6 and the other terms and conditions of the Plan, at the time an Option is granted, the Administrator will fix the period within which the Option may be exercised and will determine any conditions that must be satisfied before the Option may be exercised.

(iii)        Form of Consideration. The Administrator will determine the acceptable form of consideration for exercising an Option, including the method of payment. In the case of an Incentive Stock Option, the Administrator will determine the acceptable form of consideration at the time of grant. Such consideration may consist entirely of, without limitation: (1) cash; (2) check; (3) promissory note, to the extent permitted by Applicable Laws, (4) other Shares, provided that such Shares have a Fair Market Value on the date of surrender equal to the aggregate exercise price of the Shares as to which such Option will be exercised and provided that accepting such Shares will not result in any adverse accounting consequences to the Company, as the Administrator determines in its sole discretion; (5) consideration received by the Company under a cashless exercise program (whether through a broker, net exercise program or otherwise) implemented by the Company in connection with the Plan; (6) by reduction in the amount of any Company liability to the Participant, (7) by net exercise; (8) such other consideration and method of payment for the issuance of Shares to the extent permitted by Applicable Laws; or (9) any combination of the foregoing methods of payment.

(d)        Exercise of Option.

(i)        Procedure for Exercise; Rights as a Stockholder. Any Option granted hereunder will be exercisable according to the terms of the Plan and at such times and under such conditions as determined by the Administrator and set forth in the Award Agreement. An Option may not be exercised for a fraction of a Share.

An Option will be deemed exercised when the Company receives: (i) a notice of exercise (in such form as the Administrator may specify from time to time) from the person entitled to exercise the Option, and (ii) full payment for the Shares with respect to which the Option is exercised (together with applicable withholding taxes). Full payment may consist of any consideration and method of payment authorized by the Administrator and permitted by the Award Agreement and the Plan. Shares issued upon exercise of an Option will be issued in the name of the Participant or, if requested by the Participant, in the name of the Participant and his or her spouse. Until the Shares are issued (as evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends, Dividend Equivalents or any other rights as a stockholder will exist with respect to the

 

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Shares subject to an Option, notwithstanding the exercise of the Option. The Company will issue (or cause to be issued) such Shares promptly after the Option is exercised. No adjustment will be made for a dividend, Dividend Equivalent or other right for which the record date is prior to the date the Shares are issued, except as provided in Section 15 of the Plan.

Exercising an Option in any manner will decrease the number of Shares thereafter available, both for purposes of the Plan and for sale under the Option, by the number of Shares as to which the Option is exercised.

(ii)        Termination of Relationship as a Service Provider. If a Participant ceases to be a Service Provider, other than upon the Participant’s termination as the result of the Participant’s death or Disability or as a result of a termination for Cause, the Participant may exercise his or her Option within such period of time as is specified in the Award Agreement to the extent that the Option is vested on the date of termination (but in no event later than the expiration of the term of such Option as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the Option will remain exercisable for ninety (90) days following the Participant’s termination. Unless otherwise provided by the Administrator, if on the date of termination the Participant is not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option will revert to the Plan. If after termination the Participant does not exercise his or her Option within the time specified by the Administrator, the Option will terminate, and the Shares covered by such Option will revert to the Plan.

(iii)        Disability of Participant. If a Participant ceases to be a Service Provider as a result of the Participant’s Disability, the Participant may exercise his or her Option within such period of time as is specified in the Award Agreement to the extent the Option is vested on the date of termination (but in no event later than the expiration of the term of such Option as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the Option will remain exercisable for twelve (12) months following the Participant’s termination. Unless otherwise provided by the Administrator, if on the date of termination the Participant is not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option will revert to the Plan. If after termination the Participant does not exercise his or her Option within the time specified herein, the Option will terminate, and the Shares covered by such Option will revert to the Plan.

(iv)        Death of Participant. If a Participant dies while a Service Provider, the Option may be exercised following the Participant’s death within such period of time as is specified in the Award Agreement to the extent that the Option is vested on the date of death (but in no event may the option be exercised later than the expiration of the term of such Option as set forth in the Award Agreement), by the personal representative of the Participant’s estate or by the person(s) to whom the Option is transferred pursuant to the Participant’s will or in accordance with the laws of descent and distribution. In the absence of a specified time in the Award Agreement, the Option will remain exercisable for twelve (12) months following Participant’s death. Unless otherwise provided by the Administrator, if at the time of death Participant is not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option will immediately revert to the Plan. If the Option is not so exercised within the time specified herein, the Option will terminate, and the Shares covered by such Option will revert to the Plan. The Participant’s status as a Service Provider shall be deemed to have terminated on account of death if the Participant dies within ninety (90) days (or such longer period of time as determined by the Administrator, in its discretion) after the Participant’s termination as a Service Provider.

(v)        Termination for Cause. Notwithstanding any other provision of the Plan to the contrary, if the Participant’s status as a Service Provider is terminated for Cause, the Option shall terminate and cease to be exercisable immediately upon such termination as a Service Provider.

(e)        Extension if Exercise Prevented by Law. Notwithstanding the foregoing, other than termination of Service for Cause, if the exercise of an Option within the applicable time periods set forth in Section 7(d) is prevented by the provisions of Section 26 below, the Option shall remain exercisable until ninety (90) days (or such longer period of time as determined by the Administrator, in its discretion) after the date the Participant is notified by the Company that the Option is exercisable, but in no event later than the expiration of the term of such Option as set forth in the Award Agreement.

(f)        Extension if Participant Subject to Section 16(b). Notwithstanding the foregoing, other than termination of Service for Cause, if a sale within the applicable time periods set forth in Section 7(d) of shares acquired upon the exercise of the Option would subject the Participant to suit under Section 16(b) of the Exchange Act, the Option shall remain exercisable until the earliest to occur of (i) the tenth (10th) day following the date on which a sale of such shares by the Participant would no longer be subject to such suit, (ii) the expiration of the term of such Option as set forth in the Award Agreement.

8.      RESTRICTED STOCK.

(a)        Grant of Restricted Stock. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator, at any time and from time to time, may grant Shares of Restricted Stock to Service Providers in such amounts as the Administrator, in its sole discretion, will determine.

(b)        Restricted Stock Agreement. Subject to Section 6 and the other terms and conditions of the Plan, each Award of Restricted Stock will be evidenced by an Award Agreement (which may be in electronic form) that will specify any vesting conditions, the

 

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number of Shares granted, and such other terms and conditions as the Administrator, in its sole discretion, will determine. Unless the Administrator determines otherwise, the Company as escrow agent will hold Shares of Restricted Stock until the restrictions on such Shares, if any, have lapsed.

(c)        Transferability. Except as provided in this Section 8, Section 14 or the Award Agreement, Shares of Restricted Stock may not be sold, transferred, pledged, assigned, or otherwise alienated or hypothecated until the end of the applicable vesting period (if any).

(d)        Other Restrictions. The Administrator, in its sole discretion, may impose such other restrictions on Shares of Restricted Stock as it may deem advisable or appropriate.

(i)        General Restrictions. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator may set restrictions based upon continued employment or service, the achievement of Performance Goals or other specific performance objectives (Company-wide, departmental, divisional, business unit, or individual goals), applicable federal or state securities laws, or any other basis determined by the Administrator in its discretion.

(e)        Removal of Restrictions. Except as otherwise provided in this Section 8, Shares of Restricted Stock covered by each Restricted Stock grant made under the Plan will be released from escrow as soon as practicable after the last day of the vesting period or at such other time as the Administrator may determine. The Administrator, in its discretion, may establish procedures regarding the release of Shares from escrow and/or removal of legends, as necessary or appropriate to minimize administrative burdens on the Company.

(f)        Legend on Certificates. The Administrator, in its discretion, may require that one or more legends be placed on the certificates representing Restricted Stock to give appropriate notice of the applicable restrictions.

(g)        Voting Rights. During the vesting period, Service Providers holding Shares of Restricted Stock granted hereunder may exercise full voting rights with respect to those Shares, unless the Administrator determines otherwise.

(h)        Dividends and Other Distributions. During the vesting period, Participants holding Shares of Restricted Stock will be entitled to receive all dividends and other distributions paid with respect to such Shares, unless the Administrator provides otherwise. Notwithstanding anything herein to the contrary, dividends or other distributions credited/payable in connection with Shares of Restricted Stock that are not yet vested will be subject to the same restrictions and risk of forfeiture as the underlying Award and will not be paid until the underlying Award vests.

(i)        Return of Restricted Stock to Company. On the date set forth in the Award Agreement, the Restricted Stock for which restrictions have not lapsed will revert to the Company and, subject to Section 3, again will become available for grant under the Plan.

9.      RESTRICTED STOCK UNITS.

(a)        Grant. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator, at any time and from time to time, may grant Restricted Stock Units to Service Providers in such amounts as the Administrator, in its sole discretion, will determine.

(b)        Award Agreement. Subject to Section 6 and the other terms and conditions of the Plan, each Award of Restricted Stock Units will be evidenced by an Award Agreement (which may be in electronic form) that will specify any vesting conditions, the number of Restricted Stock Units granted, and such other terms and conditions as the Administrator, in its sole discretion, will determine.

(c)        Vesting Criteria and Other Terms. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator will set vesting criteria (if any) in its discretion, which, depending on the extent to which the criteria are met, will determine the number of Restricted Stock Units that will be paid out to the Participant.

(i)        General Restrictions. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator may set vesting criteria based upon continued employment or service, the achievement of Performance Goals or other specific performance objectives (Company-wide, departmental, divisional, business unit, or individual goals), applicable federal or state securities laws or any other basis determined by the Administrator in its discretion.

(d)        Earning Restricted Stock Units. Upon meeting the applicable vesting criteria, the Participant will be entitled to receive a payout as determined by the Administrator.

(e)        Form and Timing of Payment. Payment of earned Restricted Stock Units will be made as soon as practicable after the date(s) determined by the Administrator and set forth in the Award Agreement; provided, however, that the timing of payment shall in all cases comply with Section 409A to the extent applicable to the Award. The Administrator, in its sole discretion, may settle earned Restricted Stock Units in cash, Shares, or a combination of both.

 

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(f)        Cancellation. On the date set forth in the Award Agreement, all unearned Restricted Stock Units will be forfeited to the Company and, subject to Section 3, again will become available for grant under the Plan.

(g)        Voting Rights, Dividend Equivalents and Distributions. Participants shall have no voting rights with respect to Shares represented by Restricted Stock Units until the date of the issuance of such Shares (as evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company). However, the Administrator, in its discretion, may provide in the Award Agreement evidencing any Restricted Stock Unit Award that the Participant shall be entitled to receive dividend Equivalents with respect to the payment of cash dividends on Shares having a record date prior to the date on which the Restricted Stock Units held by such Participant are settled or forfeited. Such Dividend Equivalents, if any, shall be accrued by crediting the Participant with additional whole Restricted Stock Units as of the date of payment of such cash dividends on Shares. The number of additional Restricted Stock Units (rounded to the nearest whole number) to be so credited shall be determined by dividing (a) the amount of cash dividends paid on such date with respect to the number of Shares represented by the Restricted Stock Units previously credited to the Participant by (b) the Fair Market Value per Share on such date. Such additional Restricted Stock Units shall be subject to the same terms and conditions, including but not limited to vesting conditions, and shall be settled in the same manner and at the same time as the Restricted Stock Units originally subject to the Restricted Stock Unit Award. For the avoidance of doubt, such additional Restricted Stock Units will not be paid prior to the time that the original Award vests. Settlement of Dividend Equivalents may be made in cash, Shares, or a combination thereof as determined by the Administrator. In the event of a dividend or distribution paid in Shares or any other adjustment made upon a change in the capital structure of the Company as described in Section 15 appropriate adjustments shall be made in the Participant’s Restricted Stock Unit Award so that it represents the right to receive upon settlement any and all new, substituted or additional securities or other property (other than normal cash dividends) to which the Participant would be entitled by reason of the Shares issuable upon settlement of the Award, and all such new, substituted or additional securities or other property shall be immediately subject to the same vesting conditions as are applicable to the Award.

10.      STOCK APPRECIATION RIGHTS.

(a)        Grant of Stock Appreciation Rights. Subject to the terms and conditions of the Plan, a Stock Appreciation Right may be granted to Service Providers at any time and from time to time as will be determined by the Administrator, in its sole discretion.

(b)        Number of Shares. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator will have complete discretion to determine the number of Stock Appreciation Rights granted to any Service Provider.

(c)        Exercise Price and Other Terms. The per share exercise price for the Shares to be issued pursuant to exercise of a Stock Appreciation Right will be determined by the Administrator and will be no less than one hundred percent (100%) of the Fair Market Value per Share on the date of grant. Notwithstanding the foregoing, Stock Appreciation Rights may be granted with a per Share exercise price of less than one hundred percent (100%) of the Fair Market Value per Share on the date of grant pursuant to a transaction described in, and in a manner consistent with, Section 424(a) of the Code. Otherwise, the Administrator, subject to the provisions of the Plan, will have complete discretion to determine the terms and conditions of Stock Appreciation Rights granted under the Plan. Until Shares are issued in respect of a Stock Appreciation Right (as evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends, Dividend Equivalents or any other rights as a stockholder will exist with respect to the Shares subject to a Stock Appreciation Right.

(d)        Stock Appreciation Right Agreement. Subject to Section 6 and the other terms and conditions of the Plan, each Stock Appreciation Right grant will be evidenced by an Award Agreement (which may be in electronic form) that will specify the exercise price, the term of the Stock Appreciation Right, the conditions of exercise, and such other terms and conditions as the Administrator, in its sole discretion, will determine.

(e)        Expiration of Stock Appreciation Rights. A Stock Appreciation Right granted under the Plan will expire upon the date determined by the Administrator, in its sole discretion, and set forth in the Award Agreement. Notwithstanding the foregoing, the rules of Section 7(b) relating to the maximum term and Sections 7(d), 7(e) and 7(f) relating to exercise also will apply to Stock Appreciation Rights.

(f)        Payment of Stock Appreciation Right Amount. Upon exercise of a Stock Appreciation Right, a Participant will be entitled to receive payment from the Company in an amount determined by multiplying:

(i)        The difference between the Fair Market Value of a Share on the date of exercise over the exercise price; times

(ii)        The number of Shares with respect to which the Stock Appreciation Right is exercised.

At the discretion of the Administrator, the payment upon Stock Appreciation Right exercise may be in cash, in Shares of equivalent value, or in some combination thereof.

 

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11.      PERFORMANCE UNITS AND PERFORMANCE SHARES.

(a)        Grant of Performance Units/Shares. Subject to the terms and conditions of the Plan, Performance Units and Performance Shares may be granted to Service Providers at any time and from time to time, as will be determined by the Administrator, in its sole discretion. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator will have complete discretion in determining the number of Performance Units and/or Performance Shares granted to each Participant.

(b)        Award Agreement. Subject to Section 6 and the other terms and conditions of the Plan, each Award of Performance Shares and Performance Units will be evidenced by an Award Agreement (which may be in electronic form) that will specify any vesting conditions, the number of Performance Shares or Performance Units, as applicable, granted, and such other terms and conditions as the Administrator, in its sole discretion, will determine.

(c)        Value of Performance Units/Shares. Each Performance Unit will have an initial value that is established by the Administrator on or before the date of grant. Each Performance Share will have an initial value equal to the Fair Market Value of a Share on the date of grant.

(d)        Performance Objectives and Other Terms. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator will set performance objectives or other vesting provisions (including, without limitation, continued status as a Service Provider) (if any) in its discretion which, depending on the extent to which they are met, will determine the number or value of Performance Units or Performance Shares, as applicable, that will be paid out to the Service Providers. The time period during which the performance objectives or other vesting provisions must be met will be called the “Performance Period.” Each Award of Performance Units and Performance Shares will be evidenced by an Award Agreement that will specify the Performance Period, and such other terms and conditions as the Administrator, in its sole discretion, will determine.

(i)        General Restrictions. Subject to Section 6 and the other terms and conditions of the Plan, the Administrator may set vesting criteria based upon continued employment or service, the achievement of specific Performance Goals or other performance objectives (Company-wide, departmental, divisional, business unit, or individual goals), applicable federal or state securities laws or any other basis determined by the Administrator in its discretion.

(e)        Earning of Performance Units/Shares. After the applicable Performance Period has ended, the holder of Performance Units or Performance Shares, as applicable, will be entitled to receive a payout of the number of Performance Units or Performance Shares, as applicable, earned by the Participant over the Performance Period, to be determined as a function of the extent to which the corresponding performance objectives or other vesting provisions have been achieved.

(f)        Form and Timing of Payment of Performance Units/Shares. Payment of earned Performance Units and Performance Shares will be made as soon as practicable after the expiration of the applicable Performance Period or as otherwise determined by the Administrator; provided, however, that the timing of payment shall in all cases comply with Section 409A to the extent applicable to the Award. The Administrator, in its sole discretion, may pay earned Performance Units and Performance Shares in the form of cash, in Shares or in a combination thereof.

(g)        Cancellation of Performance Units/Shares. On the date set forth in the Award Agreement, all unearned or unvested Performance Units or Performance Shares, as applicable, will be forfeited to the Company, and, subject to Section 3, again will be available for grant under the Plan.

(h)        Voting Rights, Dividend Equivalents and Distributions. Participants shall have no voting rights with respect to Shares represented by Performance Units and/or Performance Shares until the date of the issuance of such Shares (as evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company). However, the Administrator, in its discretion, may provide in the Award Agreement evidencing any Award of Performance Shares that the Participant shall be entitled to receive Dividend Equivalents with respect to the payment of cash dividends on Shares having a record date prior to the date on which the Performance Shares are settled or forfeited. Such Dividend Equivalents, if any, shall be accrued by crediting the Participant with additional whole Performance Shares as of the date of payment of such cash dividends on Shares. The number of additional Performance Units or Performance Shares, as applicable, (rounded to the nearest whole number) to be so credited shall be determined by dividing (a) the amount of cash dividends paid on such date with respect to the number of Shares represented by the Performance Shares previously credited to the Participant by (b) the Fair Market Value per Share on such date. Such additional Performance Shares shall be subject to the same terms and conditions, including but not limited to vesting conditions, and shall be settled in the same manner and at the same time (or as soon thereafter as practicable) as the Performance Units or Performance Shares, as applicable, originally subject to the Award of Performance Units or Performance Shares, as applicable. For the avoidance of doubt, such additional Performance Shares will not be paid prior to the time that the original Award vests. Settlement of Dividend Equivalents may be made in cash, Shares, or a combination thereof as determined by the Administrator, and may be paid on the same basis as settlement of the related Performance Share. Dividend Equivalents shall not be paid with respect to Performance Units. In the event of a dividend or distribution paid in Shares or any other adjustment made upon a change in the capital structure of the Company as described in

 

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Section 15 appropriate adjustments shall be made in the Participant’s Award of Performance Shares so that it represents the right to receive upon settlement any and all new, substituted or additional securities or other property (other than normal cash dividends) to which the Participant would be entitled by reason of the Shares issuable upon settlement of the Award, and all such new, substituted or additional securities or other property shall be immediately subject to the same vesting conditions as are applicable to the Award.

12.      PERFORMANCE BONUS AWARDS.

(a)        Grant of Performance Bonus Awards. Subject to the terms and conditions of the Plan, Performance Bonus Awards may be granted to Employees at any time and from time to time, as will be determined by the Administrator, in its sole discretion, in the form of a cash bonus payable upon the attainment of Performance Goals and/or other performance objectives that are established by the Administrator, in each case on a specified date or dates or over any period or periods determined by the Administrator.

(b)        Subject to Section 6 and the other terms and conditions of the Plan, the Administrator will have complete discretion to determine the amount of the cash bonus that could be earned under a Performance Bonus Award.

13.      LEAVES OF ABSENCE/TRANSFER BETWEEN LOCATIONS. Unless the Administrator provides otherwise or as otherwise required by Applicable Law, vesting of Awards granted hereunder will be suspended during any unpaid personal leave of absence other than a Company-approved sabbatical, such that vesting shall cease on the first day of any such unpaid personal leave of absence and shall only recommence upon return to active service. A Participant will not cease to be an Employee in the case of (i) any leave of absence approved by the Company or (ii) transfers between locations of the Company or between the Company, its Parent, or any Subsidiary. For purposes of Incentive Stock Options, no such leave may exceed three (3) months, unless reemployment upon expiration of such leave is guaranteed by statute or contract. If reemployment upon expiration of a leave of absence approved by the Company is not so guaranteed, then six (6) months following the first (1st) day of such leave any Incentive Stock Option held by the Participant will cease to be treated as an Incentive Stock Option and will be treated for tax purposes as a Nonstatutory Stock Option.

14.      TRANSFERABILITY OF AWARDS.

(a)        Unless determined otherwise by the Administrator, an Award may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in any manner other than by will or by the laws of descent or distribution and may be exercised, during the lifetime of the Participant, only by the Participant (or the Participant’s guardian or legal representative). If the Administrator makes an Award transferable, such Award will contain such additional terms and conditions as the Administrator deems appropriate. Notwithstanding anything to the contrary in the Plan, in no event will the Administrator have the right to determine and implement the terms and conditions of any Award Transfer Program without stockholder approval.

15.      ADJUSTMENTS; DISSOLUTION OR LIQUIDATION; MERGER OR CHANGE IN CONTROL.

(a)        Adjustments. In the event that any dividend or other distribution (whether in the form of cash, Shares, other securities, or other property, but excepting normal cash dividends), recapitalization, stock split, reverse stock split, reorganization, reincorporation, reclassification, merger, consolidation, split-up, split-off, spin-off, combination, repurchase, or exchange of Shares or other securities of the Company, or other change in the corporate structure of the Company affecting the Shares occurs, the Administrator, in order to prevent diminution or enlargement of the benefits or potential benefits intended to be made available under the Plan, will adjust the number and class of shares of stock that may be delivered under the Plan and/or the number, class, and price of shares of stock covered by each outstanding Award, the numerical Share limits in Section 3 of the Plan and the per person numerical Share limits in Section 6. Notwithstanding the preceding, the number of Shares subject to any Award always shall be a whole number. Any fractional share resulting from an adjustment pursuant to this Section 15(a) shall be rounded down to the nearest whole number, and in no event may the exercise or purchase price under any Award be decreased to an amount less than the par value, if any, of the stock subject to such Award.

(b)        Dissolution or Liquidation. In the event of the proposed dissolution or liquidation of the Company, the Administrator will notify each Participant as soon as practicable prior to the effective date of such proposed transaction. To the extent it has not been previously exercised (with respect to an Option or SAR) or vested (with respect to an Award other than an Option or SAR), an Award will terminate immediately prior to the consummation of such proposed action.

(c)        Change in Control. In the event of a merger of the Company with or into another corporation or other entity or a Change in Control, each outstanding Award will be treated as the Administrator determines (subject to the provisions of the following paragraph), including, without limitation, that each Award be assumed or an equivalent option or right substituted by the successor corporation or a Parent or Subsidiary of the successor corporation. The Administrator will not be required to treat all Awards similarly in the transaction.

In the event that the successor corporation does not assume or substitute for the Award, the Participant will fully vest in and have the right to exercise all of his or her outstanding Options and Stock Appreciation Rights, including Shares as to which such Awards would not otherwise be vested or exercisable, all restrictions on Restricted Stock and Restricted Stock Units will lapse, and, with respect

 

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to Awards with performance-based vesting, unless determined otherwise by the Administrator, all performance goals or other vesting criteria will be deemed achieved at one hundred percent (100%) of target levels and all other terms and conditions met. In addition, if an Option or Stock Appreciation Right is not assumed or substituted in the event of a Change in Control, the Administrator will notify the Participant in writing or electronically that the Option or Stock Appreciation Right will be exercisable for a period of time determined by the Administrator in its sole discretion, and the Option or Stock Appreciation Right will terminate upon the expiration of such period.

For the purposes of this subsection (c), an Award will be considered assumed if, following the Change in Control, the Award confers the right to purchase or receive, for each Share subject to the Award immediately prior to the Change in Control, the consideration (whether stock, cash, or other securities or property) received in the Change in Control by holders of Common Stock for each Share held on the effective date of the transaction (and if holders were offered a choice of consideration, the type of consideration chosen by the holders of a majority of the outstanding Shares); provided, however, that if such consideration received in the Change in Control is not solely common stock of the successor corporation or its Parent, the Administrator may, with the consent of the successor corporation, provide for the consideration to be received upon the exercise of an Option or Stock Appreciation Right or upon the payout of a Restricted Stock Unit, Performance Unit or Performance Share, for each Share subject to such Award, to be solely common stock of the successor corporation or its Parent equal in fair market value to the per share consideration received by holders of Common Stock in the Change in Control.

Notwithstanding anything in this Section 15(c) to the contrary, an Award that vests, is earned or paid-out upon the satisfaction of one or more performance goals will not be considered assumed if the Company or its successor modifies any of such performance goals without the Participant’s consent; provided, however, a modification to such performance goals only to reflect the successor corporation’s post-Change in Control corporate structure will not be deemed to invalidate an otherwise valid Award assumption.

(d)        Outside Director Awards. With respect to Awards granted to an Outside Director that are assumed or substituted for, if on the date of or following such assumption or substitution the Participant’s status as a Director or a director of the successor or acquiring corporation, as applicable, is terminated other than upon a voluntary resignation by the Participant (unless such resignation is at the request of the acquirer), then the Participant will fully vest in and have the right to exercise Options and/or Stock Appreciation Rights as to all of the Shares underlying such Award, including those Shares which would not otherwise be vested or exercisable, all restrictions on Restricted Stock and Restricted Stock Units will lapse, and, with respect to Awards with performance-based vesting, unless determined otherwise by the Administrator, all performance goals or other vesting criteria will be deemed achieved at one hundred percent (100%) of target levels and all other terms and conditions met.

16.      DEFERRALS. The Administrator, in its sole discretion, may permit a Participant to defer receipt of the payment of cash or the delivery of Shares that would otherwise be due to such Participant under an Award. Any such deferral elections shall be subject to such rules and procedures as shall be determined by the Administrator in its sole discretion and, unless otherwise expressly determined by the Administrator, shall comply with the requirements of Section 409A.

17.      TAX.

(a)        Withholding Requirements. Prior to the delivery of any Shares or cash pursuant to an Award (or exercise thereof) or such earlier time as any Tax Obligations are due, the Company will have the power and the right to deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy all Tax Obligations.

(b)        Withholding Arrangements. The Administrator, in its sole discretion and pursuant to such procedures as it may specify from time to time, may designate the method or methods by which a Participant may satisfy such Tax Obligations. As determined by the Administrator in its discretion from time to time, these methods may include one or more of the following (a) paying cash, (b) having the Company withhold otherwise deliverable cash or Shares having a Fair Market Value equal to the minimum statutory amount required to be withheld or remitted, (c) delivering to the Company already-owned Shares having a Fair Market Value equal to the minimum statutory amount required to be withheld or remitted, (d) selling a sufficient number of Shares otherwise deliverable to the Participant through such means as the Administrator may determine in its sole discretion (whether through a broker or otherwise) equal to the Tax Obligations required to be withheld or remitted, (e) retaining from salary or other amounts payable to the Participant cash having a sufficient value to satisfy the Tax Obligations, or (f) any other means which the Administrator, in its sole discretion, determines to both comply with Applicable Laws, and to be consistent with the purposes of the Plan. The amount of Tax Obligations will be deemed to include any amount that the Administrator agrees may be withheld at the time the election is made, not to exceed the amount determined by using the maximum federal, state or local marginal income tax rates applicable to the Participant or the Company, as applicable, with respect to the Award on the date that the amount of tax or social insurance liability to be withheld or remitted is to be determined. The Fair Market Value of the Shares to be withheld or delivered shall be determined as of the date that the Tax Obligations are required to be withheld.

(c)        Compliance With Section 409A. Awards will be designed and operated in such a manner that they are either exempt from the application of, or comply with, the requirements of Section 409A such that the grant, payment, settlement or deferral will not be subject to the additional tax or interest applicable under Section 409A, except as otherwise determined in the sole discretion of the Administrator. Each payment or benefit under this Plan and under each Award Agreement is intended to constitute a separate payment

 

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for purposes of Section 1.409A-2(b)(2) of the Treasury Regulations. The Plan, each Award and each Award Agreement under the Plan is intended to be exempt from or otherwise meet the requirements of Section 409A and will be construed and interpreted, including but not limited with respect to ambiguities and/or ambiguous terms, in accordance with such intent, except as otherwise specifically determined in the sole discretion of the Administrator. To the extent that an Award or payment, or the settlement or deferral thereof, is subject to Section 409A the Award will be granted, paid, settled or deferred in a manner that will meet the requirements of Section 409A, such that the grant, payment, settlement or deferral will not be subject to the additional tax or interest applicable under Section 409A.

18.      NO EFFECT ON EMPLOYMENT OR SERVICE. Neither the Plan nor any Award will confer upon a Participant any right with respect to continuing the Participant’s relationship as a Service Provider with the Company, nor will they interfere in any way with the Participant’s right or the Company’s right to terminate such relationship at any time, with or without cause, to the extent permitted by Applicable Laws.

19.      DATE OF GRANT. The date of grant of an Award will be, for all purposes, the date on which the Administrator makes the determination granting such Award, or such other later date as is determined by the Administrator. Notice of the determination will be provided to each Participant within a reasonable time after the date of such grant.

20.      TERM OF PLAN. Subject to Section 29 of the Plan, the Plan will become effective upon its approval by the Company’s stockholders. It will continue in effect for a term of ten (10) years from the date of the initial Board action to adopt the Plan unless terminated earlier under Section 21 of the Plan. For the avoidance of doubt, neither the amendment and restatement of the Plan in 2018, nor any subsequent amendment and/or restatement is intended to, and shall not be interpreted to, modify any Awards granted prior to approval of the amendment and restatement of this Plan by the Company’s stockholders at its 2018 annual meeting to the extent such modification would result in a loss of deductibility under Code Section 162(m).

21.      AMENDMENT AND TERMINATION OF THE PLAN.

(a)        Amendment and Termination. The Administrator may at any time amend, alter, suspend or terminate the Plan.

(b)        Stockholder Approval. The Company will obtain stockholder approval of any Plan amendment to the extent necessary and desirable to comply with Applicable Laws.

(c)        Effect of Amendment or Termination. No amendment, alteration, suspension or termination of the Plan will impair the rights of any Participant, unless mutually agreed otherwise between the Participant and the Administrator, which agreement must be in writing and signed by the Participant and the Company. Termination of the Plan will not affect the Administrator’s ability to exercise the powers granted to it hereunder with respect to Awards granted under the Plan prior to the date of such termination.

22.      CONSTRUCTION. Captions and titles contained herein are for convenience only and shall not affect the meaning or interpretation of any provision of the Plan. Except when otherwise indicated by the context, the singular shall include the plural and the plural shall include the singular. Use of the term “or” is not intended to be exclusive, unless the context clearly requires otherwise.

23.      SEVERABILITY. If any one or more of the provisions (or any part thereof) of this Plan shall be held invalid, illegal or unenforceable in any respect, such provision shall be modified so as to make it valid, legal and enforceable, and the validity, legality and enforceability of the remaining provisions (or any part thereof) of the Plan shall not in any way be affected or impaired thereby.

24.      FRACTIONAL SHARES. The Company shall not be required to issue fractional shares upon the exercise or settlement of any Award.

25.      UNFUNDED OBLIGATION. Participants shall have the status of general unsecured creditors of the Company. Any amounts payable to Participants pursuant to the Plan shall be unfunded and unsecured obligations for all purposes, including, without limitation, Title I of the Employee Retirement Income Security Act of 1974. No Participating Company shall be required to segregate any monies from its general funds, or to create any trusts, or establish any special accounts with respect to such obligations. The Company shall retain at all times beneficial ownership of any investments, including trust investments, which the Company may make to fulfill its payment obligations hereunder. Any investments or the creation or maintenance of any trust or any Participant account shall not create or constitute a trust or fiduciary relationship between the Administrator or any Participating Company and a Participant, or otherwise create any vested or beneficial interest in any Participant or the Participant’s creditors in any assets of any Participating Company. The Participants shall have no claim against any Participating Company for any changes in the value of any assets which may be invested or reinvested by the Company with respect to the Plan.

26.      CONDITIONS UPON ISSUANCE OF SHARES.

(a)        Legal Compliance. The granting of Awards and the issuance and delivery of Shares under the Plan shall be subject to all Applicable Laws, rule and regulations, and to such approvals by any governmental agencies or national securities exchanges as may be

 

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required. Shares will not be issued pursuant to the exercise or vesting of an Award unless the exercise or vesting of such Award and the issuance and delivery of such Shares will comply with Applicable Laws, rules and regulations and will be further subject to the approval of counsel for the Company with respect to such compliance.

(b)        Investment Representations. As a condition to the exercise of an Award, the Company may require the person exercising such Award to represent and warrant at the time of any such exercise that the Shares are being purchased only for investment and without any present intention to sell or distribute such Shares if, in the opinion of counsel for the Company, such a representation is required.

27.      INABILITY TO OBTAIN AUTHORITY. The inability of the Company to obtain authority from any regulatory body having jurisdiction or to complete or comply with the requirements of any registration or other qualification of the Shares under any state, federal or foreign law or under the rules and regulations of the Securities and Exchange Commission, the stock exchange on which Shares of the same class are then listed, or any other governmental or regulatory body, which authority, registration, qualification or rule compliance is deemed by the Company’s counsel to be necessary or advisable for the issuance and sale of any Shares hereunder, will relieve the Company of any liability in respect of the failure to issue or sell such Shares as to which such requisite authority, registration, qualification or rule compliance will not have been obtained.

28.      FORFEITURE EVENTS. To the extent applicable, Awards shall be subject to any recovery, recoupment, clawback and/or other forfeiture policy maintained by the Company from time to time. The Administrator may specify in an Award Agreement that the Participant’s rights, payments, and benefits with respect to an Award shall be subject to reduction, cancellation, forfeiture, or recoupment upon the occurrence of certain specified events, in addition to any otherwise applicable vesting or performance conditions of an Award. Such events may include, but shall not be limited to, fraud, breach of a fiduciary duty, restatement of financial statements as a result of fraud or willful errors or omissions, termination of employment for cause, violation of material Company and/or Subsidiary policies, breach of non-competition, confidentiality, or other restrictive covenants that may apply to the Participant, or other conduct by the Participant that is detrimental to the business or reputation of the Company and/or its Subsidiaries. The Administrator may also require the application of this Section with respect to any Award previously granted to a Participant even without any specified terms being included in any applicable Award Agreement to the extent required under Applicable Laws.

29.      STOCKHOLDER APPROVAL. The Plan will be subject to approval by the stockholders of the Company within twelve (12) months after the date the Plan is adopted by the Board. Such stockholder approval will be obtained in the manner and to the degree required under Applicable Laws.

 

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SALESFORCE.COM, INC.

415 MISSION STREET

3RD FLOOR

SAN FRANCISCO, CA 94105

ATTN: INVESTOR RELATIONS

  

VOTE BY INTERNET

Before The Meeting - Go to www.proxyvote.com

 

Use the Internet to transmit your voting instructions and for electronic delivery of information up until 11:59 p.m. Eastern Time on June 9, 2021 (the day before the meeting date). Have your proxy card in hand when you access the website and follow the instructions to obtain your records and to create an electronic voting instruction form.

 

During The Meeting - Go to www.virtualshareholdermeeting.com/CRM2021

 

You may attend the Annual Meeting of Stockholders via the Internet and vote during the meeting. Have the information that is printed in the box marked by the arrow available and follow the instructions.

 

VOTE BY PHONE - 1-800-690-6903

Use any touch-tone telephone to transmit your voting instructions up until 11:59 p.m. Eastern Time on June 9, 2021 (the day before the meeting date). Have your proxy card in hand when you call and then follow the instructions.

 

VOTE BY MAIL

Mark, sign and date your proxy card and return it in the postage-paid envelope we have provided or return it to Vote Processing, c/o Broadridge, 51 Mercedes Way, Edgewood, NY 11717.

 

TO VOTE, MARK BLOCKS BELOW IN BLUE OR BLACK INK AS FOLLOWS:                                                                                      D15706-P38920                        KEEP THIS PORTION  FOR YOUR RECORDS

 

 

    DETACH AND RETURN THIS PORTION ONLY

THIS PROXY CARD IS VALID ONLY WHEN SIGNED AND DATED.

 

 SALESFORCE.COM, INC.          
 

 

The Board of Directors recommends you vote FOR each of the following nominees:

       
         
 

 

1.

 

 

Election of Directors

Nominees:

   

 

For

 

 

Against

 

 

Abstain

 
   

1a.  Marc Benioff

      ☐    
   

1b.  Craig Conway

      ☐    
   

1c.  Parker Harris

      ☐    
   

1d.  Alan Hassenfeld

      ☐    
   

1e.  Neelie Kroes

      ☐    
   

1f.   Colin Powell

      ☐    
   

1g.  Sanford Robertson

      ☐    
   

1h.  John V. Roos

      ☐    
   

1i.   Robin Washington

      ☐    
   

1j.   Maynard Webb

      ☐    
   

1k.  Susan Wojcicki

 

      ☐    
                 
                   
 
                        
The Board of Directors recommends you vote FOR management proposals 2 through 4.     For   Against   Abstain  

 

2.

 

 

Amendment and restatement of our 2013 Equity Incentive Plan to increase the number of shares reserved for issuance.

 

 

 

 

  ☐

 

 

 

3.

  Ratification of the appointment of Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending January 31, 2022.       ☐    
4.   An advisory vote to approve the fiscal 2021 compensation of our named executive officers.  

 

  ☐

 

 
                 
The Board of Directors recommends you vote AGAINST proposal 5.   For   Against  

Abstain

 

5.

  A stockholder proposal requesting that the Board of Directors take steps necessary to transition Salesforce to a Public Benefit Corporation, if properly presented at the meeting.  

 

  ☐

 

 
NOTE: Such other business as may properly come before the meeting or any adjournment or postponement thereof.        
 
 

Please sign exactly as your name(s) appear(s) hereon. When signing as attorney, executor, administrator, or other fiduciary, please give full title as such. Joint owners should each sign personally. All holders must sign. If a corporation or partnership, please sign in full corporate or partnership name by authorized officer.

 

         
             
                                         
 

Signature [PLEASE SIGN WITHIN BOX]

 

 

Date

 

         

Signature (Joint Owners)

 

 

    Date

 

         


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Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting to Be Held on

June 10, 2021:

The Notice and Proxy Statement and Annual Report are available at www.proxyvote.com.

 

 

D15707-P38920

 

 

 

SALESFORCE.COM, INC.

2021 Annual Meeting of Stockholders

This proxy is solicited by the Board of Directors

 

The stockholder(s) hereby appoint(s) Marc Benioff, Amy Weaver, Sarah Dods and Todd Machtmes, or any of them, as proxies, each with the power to appoint his or her substitute, and hereby authorize(s) them to represent and to vote, as designated on the reverse side of this form, all of the shares of common stock of SALESFORCE.COM, INC. that the stockholder(s) is/are entitled to vote at the Annual Meeting of Stockholders to be held on Thursday June 10, 2021 at 11:00 AM Pacific Time, virtually via a live webcast at www.virtualshareholdermeeting.com/CRM2021, and any adjournment or postponement thereof, and in their discretion on any other matters that may properly be presented at the meeting or any adjournment or postponement thereof. In the event that any of the nominees named on the reverse side of this form are unavailable for election or unable to serve, the shares represented by this proxy may be voted for a substitute nominee selected by the Board of Directors.

 

This proxy, when properly executed, will be voted in the manner directed herein. If no such direction is made, this proxy will be voted in accordance with the Board of Directors’ recommendations.

 

 

Continued and to be signed on reverse side

 

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