SAN FRANCISCO, March 10, 2021 /PRNewswire/ -- MuleSoft,
provider of the world's #1 integration and API platform, today
introduced MuleSoft Composer, the easiest way for business teams to
integrate apps and data and deliver digital innovation faster. As
the first generally available Composer solution, MuleSoft Composer
for Salesforce is built on the trusted Anypoint Platform™ and the
only integration solution embedded in the Salesforce UI. Business
teams can now securely automate integrations to Salesforce and
various systems to quickly launch digital projects and enable
success from anywhere through connected experiences – without
writing any code.
Data silos slow down business
Organizations are shifting to digital-first customer experiences as
58% of customer interactions became digital in the past year,
according to McKinsey & Company. Every digital experience
requires access to data, and traditionally that data has been
locked in various systems that only IT can access. In Salesforce's
Trends in Workflow Automation report, 82% of business users say
they need access to data and IT capabilities to stay productive as
digital projects increase, and 95% of technical leaders are
prioritizing automation.
With MuleSoft Composer, business users can unlock data and automate
integrations without writing a single line of code.
As customers demand more from companies, employees need to be
able to unlock data and automate integrations to complete more
digital projects and deliver connected experiences. However, in the
State of Business and IT Innovation report, 59% of business users
say siloed apps and data will hinder business growth and revenue
and negatively impact customer experience.
Automate integrations to boost speed and productivity
MuleSoft Composer for Salesforce makes it easy for business teams
to compose a true 360-degree view of the customer and deliver
connected experiences faster by automating integrations to common
systems directly in Salesforce. With a library of pre-built
connectors, including NetSuite, Salesforce, Workday, Slack, Google
Sheets and Tableau, business teams can now securely integrate apps
and data, and build automations to:
- Streamline sales operations: Salesforce admins can build
automation workflows between NetSuite and Salesforce to streamline
order-to-cash activities and boost efficiency across sales
operations. Teams can also effortlessly visualize sales data using
the Tableau connector.
- Foster team collaboration from anywhere: From sharing
sales reports to service updates, sales and service teams can
collaborate across distributed account teams by connecting data
from systems like Salesforce Sales Cloud to Slack and Google
Sheets.
- Enhance employee experience: Organizations can speed up
employee onboarding by automatically updating employee profiles and
payroll attributes across Workday, NetSuite and Salesforce.
Comments on the news
- Mary Ahmad, senior director of
omnichannel commerce and operations, ASICS Digital: "ASICS is
expanding its global footprint by delivering a seamless,
omnichannel e-commerce experience in four growing brands worldwide.
With MuleSoft Composer, ASICS' business teams can focus on building
personalized relationships with customers in new digital channels
and creating revenue streams, rather than being delayed because of
integration work between order and product management
systems."
- Shri Ballal, CTO, WatchBox: "Our
goal at WatchBox, the world's leading company for pre-owned luxury
watches, is to make day-to-day transactions seamless and efficient
by bringing sales, service, marketing and IT teams together.
MuleSoft allows us to gain scale and agility by empowering our
entire business to unlock data and automate processes, such as the
exchange of customer transactional information between Salesforce
Commerce Cloud, Sales Cloud, Marketing Cloud, Tableau and legacy
systems – while our IT team maintains data governance and
security."
- Larry Quinlan, Deloitte Global
CIO: "Technology ownership is increasingly a partnership between IT
and business units, and this evolution is necessary to better serve
customers and drive innovation. It's more important than ever for
IT and business teams to collaborate to make technology happen at
scale and securely for competitive advantage."
- Meir Amiel, CPO, MuleSoft: "Across every business function and
industry, our customers are reimagining their customer, employee,
partner and product experiences. MuleSoft Composer will continue to
expand our vision to help companies realize speed, agility and
efficiency by empowering anyone – from IT to now business – to
unlock apps and data with clicks, not code, and without losing
security and governance."
Additional information
- Learn how MuleSoft Composer for Salesforce can connect apps and
data to Salesforce quickly and easily, all inside the Salesforce
UI.
- Tune into the upcoming Leading Through Change episode to hear
how WatchBox expanded its global presence and boosted sales by
creating a more connected customer experience.
- Learn why organizations are turning to workflow automation to
meet growing demands from employees and customers in Salesforce's
new Trends in Workflow Automation report.
- For deeper insight into how organizations around the world are
driving their digital transformation initiatives, download the
Connectivity Benchmark Report.
- Head over to Trailhead to learn why empowering teams across the
organizations with integration is important to the success of
businesses.
Pricing and availability
- MuleSoft Composer for Salesforce will become generally
available on March 15, 2021.
- NetSuite, Salesforce, Workday, Slack, Google Sheets and Tableau
connectors will also become generally available in March 2021.
About MuleSoft, a Salesforce company
MuleSoft, provider of the world's #1 trusted integration and API
platform, empowers any company to quickly unlock and integrate
their apps and data to create connected experiences, faster.
For more information, visit: https://www.mulesoft.com.
About Salesforce
Salesforce, the global CRM leader,
empowers companies of every size and industry to digitally
transform and create a 360° view of their customers. For more
information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
MuleSoft is a registered trademark of MuleSoft, Inc., a
Salesforce company. All other marks are those of respective
owners.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE MuleSoft