SAN FRANCISCO, Sept. 23, 2020 /PRNewswire/ -- Salesforce
(NYSE: CRM), the global leader in CRM, today announced Digital 360,
bringing together key components and new innovations in the
Salesforce Customer 360 platform to help digital leaders transform
their customer engagement and accelerate growth in the all-digital,
work-from-anywhere world. Digital 360 is made stronger with expert
services, a broad partner ecosystem, as well as new learning
resources on Trailhead.
New product innovations for Digital 360 include Customer 360
Audiences, a customer data platform for marketers to unify, segment
and activate all of their customer data; Commerce Cloud Payments,
an out-of-the-box payment solution powered by Stripe; and
Experience Cloud to build CRM-powered digital experiences,
fast.
Comments on the News:
"Every company has gone digital overnight because of the
pandemic," said Adam Blitzer, EVP
& GM, Digital. "With Digital 360, we're delivering the full
power of Salesforce tailored to digital leaders—our products,
ecosystem, learning and expert services—enabling them to move with
the speed, agility and scale they need to operate at Black Friday
levels every single day."
"Our collaboration with Salesforce has supported Sonos' ability
to scale and accommodate a massive influx in business to our
e-commerce site as we focus on selling directly to our customers,"
said Lindsay Whitworth, Sr. Director
Global Direct-to-Consumer at Sonos. "As a result, we've been able
to deliver relevant, personalized engagement at scale using
campaigns and data-driven insights."
"The surge in digital commerce is creating an imperative for all
companies to adapt to a changed economy," commented Mike Clayville, Chief Revenue Officer at Stripe.
"We're excited to team up with Salesforce to make it easier for any
business—from fast-growing brands to the largest global
enterprises—to create new kinds of commerce experiences, reach new
customers, and optimize digital channels."
The Power of Customer 360 Tailored for Marketing, Commerce
and Digital Leaders
Digital 360 combines Salesforce's
industry-leading Marketing Cloud, Commerce Cloud and Experience
Cloud to give customers a scalable, data-driven, single source of
truth for personalizing customer experiences in today's all-digital
world—from marketing emails and timely ads to online shopping and
curbside pickup.
Salesforce Marketing Cloud, empowers marketers to build
meaningful customer relationships across every touchpoint. The new
Customer 360 Audiences, Salesforce's customer data platform,
enables marketers to capture, unify, segment and activate all their
customer data. It gives marketers a single source of truth for
every customer to help them personalize experiences across
marketing, commerce, service, sales and more.
Salesforce Commerce Cloud, enables companies to create
seamless commerce experiences for buyers across all digital
channels—mobile, social, web and store. Today, in partnership with
Stripe, a preferred provider, Salesforce is announcing Commerce
Cloud Payments, enabling brands to embed payments into their
sites with clicks, not code. Now companies can launch commerce
sites with an out-of-the-box payment solution to get to market
faster and boost conversion rates. Commerce Cloud Payments delivers
fast, flexible and elegant checkout experiences that support credit
cards, mobile wallets such as Apple Pay and Google Pay, and
non-card methods such as SEPA, iDEAL and Bancontact, all with
integrated fraud protection.
Salesforce Experience Cloud is a digital
experience platform that helps companies quickly build connected
CRM-powered digital experiences for their customers, partners and
employees at scale. With Salesforce CMS and Experience Builder,
companies can build content in one place and deliver it
anywhere—websites, portals, mobile apps and storefronts—with
clicks, or code.
Salesforce's Trusted Partner Ecosystem Extends the Power of
Digital 360
Salesforce's world-class ecosystem of thousands
of partners extend the power of Digital 360 with expert services,
custom applications and Trailhead learning tailored to meet the
needs of digital leaders across industries.
The new Digital 360 collection
page on Salesforce AppExchange, the world's leading
enterprise cloud marketplace, gives customers access to consulting
services from industry experts Accenture Interactive, Deloitte
Digital, Dentsu, Publicis Sapient and WPP. It also includes custom
apps from Salesforce ISV partners including CloudSense, Coveo,
Sitecore, Upland Software Inc. and Zenkraft that provide
functionalities for enhanced customer experiences such as one-click
shipping and tracking, AI-powered search and product
recommendations, and more—directly within Salesforce.
Additionally, content on Digital 360 Trailhead provides
on-demand learning to help teams skill up for the all digital
world, including how to optimize digital advertising, online
storefronts and more.
Salesforce's strategic partnership with Google provides
industry-leading productivity, marketing, commerce and cloud
platform tools that help brands create a more personalized
experience for customers. The Google Analytics 360 integration with
Salesforce Marketing Cloud allows marketers to unify reporting and
improve campaign performance across email, mobile, advertising and
the web—all in one dashboard.
Build a Single Source of Truth With the Salesforce Customer
360
Digital 360 is part of the Salesforce Customer 360,
which includes industry-leading apps spanning sales, service,
marketing and commerce, across every customer touchpoint. The
Customer 360 Platform is an underlying set of services and APIs
including AI, mobile, security and other capabilities that allow
companies to empower every employee and connect every customer
while delivering continuous innovation. Salesforce will power more
than two trillion B2B and B2C transactions this year for more than
150,000 companies and millions of Trailblazers—those individuals
and their organizations who are using Salesforce to drive
innovation, grow their careers and transform their businesses.
More Information
- Customer 360 Audiences will be generally available in
October 2020
- Commerce Cloud Payments is expected to be generally available
later this year
- Experience Cloud is generally available today
- Relevant Digital 360 trails can be found here
- Learn more about Digital 360 here
- Connect with Salesforce on Facebook and follow @salesforce on
Twitter
About Salesforce
Salesforce is the global leader in
Customer Relationship Management (CRM), bringing companies closer
to their customers in the digital age. Founded in 1999, Salesforce
enables companies of every size and industry to take advantage of
powerful technologies—cloud, mobile, social and artificial
intelligence—to create a 360° view of their customers. For more
information about Salesforce (NYSE: CRM), visit:
www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
About Deloitte
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for a detailed description of our legal structure.
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SOURCE Salesforce