SAN FRANCISCO, Nov. 19, 2019 /PRNewswire/ -- DREAMFORCE
-- Salesforce (NYSE: CRM), the global leader in CRM, today
announced that Automobili Lamborghini—the Italian brand and
manufacturer of super sports cars and super SUVs—is using
Salesforce Blockchain to quickly and securely authenticate heritage
Lamborghini cars.
One of the world's most iconic and cutting-edge brands,
Lamborghini has been at the forefront of innovation in the
automotive market since its founding in 1963. Looking for ways to
increase the customer experience and maintain the value of its
heritage vehicles, Lamborghini turned to Salesforce to help
revolutionize this process.
When a Lamborghini is resold, the vehicle often goes through 800
to 1,000 certification checks that take place at the Lamborghini
headquarters in Sant'Agata Bolognese, Italy. Conducting these thorough inspections
require Lamborghini technicians to work with a massive network of
resources—photographers, auction houses, dealerships, repair shops,
newspapers, magazines and other media sources—to curate the full
history and most importantly verify all of the parts and service of
each unique vehicle. This grueling process led Lamborghini to
leverage Salesforce Blockchain to create a trust network between
these distributed partners—enabling Lamborghini to authenticate
each heritage vehicle faster and more securely than ever
before.
With Salesforce Blockchain, Lamborghini is digitizing its
authentication process by creating a trust network among
technicians, repair shops, dealerships and more. Extending the
value of Lamborghini's luxury heritage cars even further, each
vehicle will come with an immutable record of service, including
restoration, prior ownership and more. Additionally, because all
authentication checks are managed by Lamborghini and its trusted
partner network, each car is armed against potential
counterfeiting—ensuring these exotic vehicles become even more
valuable throughout their lifespan.
"Innovation has been at the core of our company since its
founding," said Paolo Gabrielli,
Head of After Sales at Automobili Lamborghini. "Salesforce
Blockchain will allow us to take our innovation a step further,
accelerating the authenticity of our heritage vehicles faster than
ever."
"Blockchain is changing the way companies approach trust and
transparency," said Adam Caplan,
SVP, Emerging Technology, Salesforce. "Lamborghini is a perfect
example of this—we're excited to see how such an iconic brand is
able to innovate and transform the vintage car market with a
cutting-edge technology like Salesforce Blockchain."
Dreamforce 2019
Dreamforce is the world's largest
software conference with more than 171,000 registered attendees and
13 million online viewers. Bringing together thought leaders,
industry pioneers, and Trailblazers, Dreamforce is the ultimate
expression of Salesforce's values of trust, customer success,
innovation and equality. With more than 2,700+ sessions,
Trailblazers in every role and industry will learn how to achieve a
360-degree view of their customers and get hands-on with
Salesforce's latest product innovations including AI, voice,
integration and online learning. To learn more, please
visit: www.salesforce.com/dreamforce.
About Automobili Lamborghini S.p.A.
Founded in 1963,
Automobili Lamborghini is headquartered in Sant'Agata Bolognese, in
Northern Italy.
In 2017 Automobili Lamborghini launched its third model the
Lamborghini Urus, the first Super Sport Utility Vehicle. This car
creates a new niche in the luxury segment with benchmarking power,
performance and driving dynamics, unparalleled design, luxury and
daily usability.
The V10 Huracán family, successor to the iconic Gallardo, made
its world debut in 2014 with the Coupé version, followed by the
Spyder and the Rear-Wheel-Drive versions as well as the Performante
in 2017 and the Performante Spyder in 2018, proves their driving
capabilities holding several lap records. In 2019 the new Huracán
EVO (Coupe and Spyder) has been introduced, featuring a next
generation V10 engine and incorporating next-generation vehicle
dynamic control and aerodynamics.
The Aventador S Coupé and Roadster presented in 2017 represent a
new benchmark in the world of V12 luxury super sports cars. And the
Aventador SVJ, presented in August
2018, has already claimed its position as the
Nürburgring-Nordschleife production car record holder, completing
the 20.6 km lap in just 6:44.97 minutes.
With 160 dealerships today throughout the world, in half a
century Automobili Lamborghini has created a continuous series of
dream cars, including the 350 GT, Miura, Espada, Countach,
Diablo, Murciélago, as well as
limited editions including the Reventón, Sesto Elemento, Veneno and the Centenario.
For information on Automobili Lamborghini: www.lamborghini.com
or media.lamborghini.com.
About Salesforce
Salesforce is the global leader in
Customer Relationship Management (CRM), bringing companies closer
to their customers in the digital age. Founded in 1999, Salesforce
enables companies of every size and industry to take advantage of
powerful technologies—cloud, mobile, social, internet of things,
artificial intelligence, voice and blockchain—to create a
360-degree view of their customers. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
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SOURCE Salesforce