First-of-its-kind series focuses on businesses
scaling their digital presence in response to changing consumer
demands
"The Shift" premieres Sept. 17 on CNBC, will stream exclusively on
CNBC.com, Peacock, and Salesforce+
Launched in Aug.
2021, Salesforce+ has reached 5 million global viewers
across 17 live events and 15 original series
SAN
FRANCISCO, Sept. 8, 2022 /PRNewswire/ -- Salesforce
(NYSE: CRM) and NBCUniversal today introduced "The Shift," a new
branded video series showing how seven high-growth organizations
took on digital transformation during heavy market headwinds — and
made it through. The series, which targets business-minded viewers,
will premiere Sept. 17 at
2:30 p.m. ET during a
paid-programming block on CNBC, and will also be available for
streaming on CNBC.com, Peacock, and Salesforce+, the company's
streaming service for live experiences and on-demand original
content. CNBC Brand Studio - a part of Creative Partnerships at
NBCUniversal - and Efran Films, are producing the series in
partnership with Salesforce Studios.
The premiere episode of "The Shift" spotlights how OneUnited
Bank, America's largest Black-owned bank, is building a
revolutionary new digital product aimed at upending the predatory
payday loan business. The series will continue to air on Saturdays
at 2:30 p.m. ET, beginning with an
episode featuring Metallica's All Within My Hands foundation on
Sept. 24, Enlightened's feel-good
desserts on Oct. 1, and additional
30-minute episodes with Pandora jewelry, Formula 1 ®,
Rocket Companies, and CarMax.
"We created Salesforce+ to be a trusted, on-demand business
media channel that shines a light on industry leaders using
business as a platform for change," said Sarah Franklin, President and Chief Marketing
Officer, Salesforce. "We are thrilled to partner with NBCUniversal
to highlight unique stories that show how, in today's business
climate, good business requires engagement with all stakeholders
including customers, employees, and communities."
The new docuseries also marks the expansion of Salesforce's
existing partnership with NBCUniversal.
"At NBCUniversal we have the incredible opportunity to utilize
the power of storytelling to spotlight brands that are making an
impact on communities across the globe," said Mark Marshall, President, Advertising and
Partnerships, NBCUniversal. "Through the upcoming series our CNBC
Brand Studio team helped produce - "The Shift" - we are both
sharing these types of inspirational stories and demonstrating how
powerful transformation in business is. Our long-time partners at
Salesforce have been with us through our own transformation, and
now with NBCUniversal's One Platform, we are showcasing how they
are evolving other businesses across all sectors in positive,
exciting ways."
Shot over six months in five countries, episodes of "The Shift''
will be available to stream on Salesforce+ and CNBC.com beginning
at 12:01 a.m. each Monday after
airing on CNBC the previous Saturday. On Oct. 3, the series will debut the first three
episodes on Peacock, with additional episodes streaming each week
to follow.
"Metallica's foundation, All Within My Hands, was created with
three areas of focus, workforce education, the fight against
hunger, and other critical local services like disaster relief,"
said Peter Delgrosso, Executive
Director, All Within My Hands. "We are truly grateful that 'The
Shift' featured our foundation as it enables us to reach a new
audience to share our story and connect with other partners who
share our mission."
"We are thrilled to be able to share how we are using technology
for good, to close the racial wealth gap and make financial
literacy a core value in the Black community," said Teri Williams, President and Chief Operating
Officer of OneUnited Bank.
Celebrating one year of
Salesforce+ at Dreamforce 2022
In its first year since launch, Salesforce+ reached a global
audience of 5 million viewers. The streaming service has aired more
than 300 episodes across 15 original series, including
Trailblazer, The Ecopreneurs, Pivot, Think Outside the Quota,
Connections, Legends of Low Code, Salesforce on Salesforce, The
Inflection Point, Small Business Revolution, Simply Put, Leading
Through Change, How I Solved It, B-Well, and Boss Talks.
Produced by Salesforce+'s internal production arm, Salesforce
Studios, the series were shot across 25 states and 10 countries
such as Italy, the UK, and
Denmark.
Salesforce+ has also aired 17 live events including
Dreamforce, the world's largest software conference, Connections,
and TrailheaDX; enhancing live events with new, on-demand brand
experiences. The next event streaming live will be Dreamforce which
takes place Sept. 20-22, 2022. The
award-winning Dreamforce experience on Salesforce+ will take place
over three days with 72 hours of live broadcasts, 200+ on-demand
episodes, 60+ keynotes, and a live online community. All for
free.
For more information on Salesforce+, go here.
About NBCUniversal
NBCUniversal is one of the world's leading media and
entertainment companies in the development, production, and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment television networks, a premier motion
picture company, significant television production operations, a
leading television stations group, world-renowned theme parks, and
a premium ad-supported streaming service. NBCUniversal is a
subsidiary of Comcast Corporation.
About Salesforce
Salesforce, the global CRM leader, empowers companies of every
size and industry to digitally transform and create a 360° view of
their customers. For more information about Salesforce (NYSE: CRM),
visit: www.salesforce.com.
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SOURCE Salesforce