SAN FRANCISCO and LONDON, May 23,
2019 /PRNewswire/ -- Salesforce (NYSE:CRM), the global
leader in CRM, today announced the launch of new ecosystem insights
on Salesforce AppExchange—the world's #1 enterprise cloud
marketplace. Rapidly-changing customer expectations in the Fourth
Industrial Revolution are accelerating demand for technology
expertise and new innovation within Salesforce's growing ecosystem.
These new AppExchange insights bridge this supply and
demand—enabling customers to easily identify the consulting experts
and business solutions best suited for their needs, and empowering
partners with customer engagement analytics to more effectively
build and market their solutions.
Today, AppExchange is home to more than 5,000 technology
solutions ranging from apps, components, pre-built flows,
industry-specific Bolt templates, data and more. In addition,
there are more than 65,000 Salesforce-accredited consulting
professionals who provide guidance on how to drive business
transformation with Salesforce—and Salesforce aims to increase that
number to more than 250,000 by 2022. In that same timeframe,
IDC1 predicts that Salesforce and its ecosystem of
customers and partners will create 3.3 million new jobs
worldwide.
"As the Salesforce economy and customer demand continue to grow,
our customers and partners must have the right business solutions
and technology experts at their fingertips," said Woodson Martin, General Manager, Salesforce
AppExchange. "AppExchange is bringing consulting partner services
and technology solutions together in one marketplace while enabling
all of our partners to harness data to power customer success like
never before."
Consultants on AppExchange—A New Way For Customers to
Find and Connect with Salesforce Experts
Consultants on AppExchange is a new destination within the
marketplace tailored for customers looking for personalized
solutions and specific industry expertise. With Consultants on
AppExchange, customers can now identify the best Salesforce experts
for their business needs, from companies that include Accenture,
Acumen Solutions, Appirio, Bluewolf, Capgemini, Cognizant,
Deloitte, Magnet360 and PolSource. Consultants on AppExchange
includes:
- Consultant Finder, a guided search engine that enables
customers to connect with a consultant based on specific search
criteria, such as preferred location, company size and product, and
industry expertise. Customers can also filter their searches based
on consultant ratings and language preferences.
- Expertise Tab, which gives customers new insight
into the areas that a consultant specializes in based on data
populated via the Salesforce Partner Navigator program. Technology
expertise can be found in the "Expertise" tab, highlighting which
AppExchange solutions a specific consultant can implement to help
customers transform their businesses.
"Magnet360 has long been dedicated to ensuring our customers can
succeed on the Salesforce Platform, and as the Salesforce economy
grows, so has the demand for implementation expertise," said
Matt Meents, CEO and Founder,
Magnet360, a Salesforce Platinum consulting partner. "With nearly
90 percent of Salesforce customers using at least one AppExchange
app, making our consulting services available and easily searchable
through AppExchange opens the door for us to help more companies
with their Salesforce needs."
"Good Energy empowers customers to be part of the solution
to climate change and in control of energy usage—we need technology
to enable that, and that's where Salesforce comes in," said
Mike Spencer, Technical Lead, Good
Energy—a customer of Salesforce Platinum consulting partner
PolSource. "PolSource quickly identified core Salesforce
capabilities that gave us a single view of our customers, and
developed a roadmap for how to achieve this goal. PolSource's
consulting services were instrumental in launching our Acquire
Program for Domestic and SME Sales Apps. Giving customers access to
consulting partners like PolSource through AppExchange is an
exciting innovation."
AppExchange Partner Intelligence—New Insights for
Partners
AppExchange Partner Intelligence is a completely new set of
analytics features for partners that delivers insights into how
customers and prospects interact with their solutions. AppExchange
solutions have been installed more than 6.5 million times by
Salesforce customers. And in a growing marketplace, understanding
the entire customer journey, from initial search to install, is
crucial for partners to build better, differentiated solutions and
listings. With Partner Intelligence, partners will be empowered
with their tangible customer data. Partner Intelligence is composed
of two analytics offerings:
- AppExchange Marketplace Analytics, powered by Einstein
Analytics, gives ISVs and consultants insight into how visitors get
to and engage with their AppExchange listing. For example, within
the dashboard, partners can see how many times resources within
their listings (such as videos, demos or case studies) are viewed.
Partners can also see how many times their high-conversion buttons
such as "Save", "Watch Demos", "Test Drive" and "Get it Now" are
clicked. Partners will be able to see the top AppExchange search
terms that bring visitors to their listings, enabling them to match
those terms to leads, installs and other activities. Partners will
also have access to more traffic sources in addition to the added
flexibility to filter their data by specific time periods.
- AppExchange App Analytics enables ISV partners to track
adoption and analyze usage data of their apps to uncover trends and
influence roadmap decisions. With App Analytics, partners can
understand user adoption across their customer base. They gain
insight into the most (or least) commonly used features. Partners
will be empowered to take insight-based action to optimize their
apps across UI, features and overall performance.
"Knowing exactly how customers and prospects engage with our
solutions fundamentally changes how we innovate," said Simon Ejsing, Director of Analytics,
FinancialForce. "Being able to uncover trends from our entire user
base sheds light on how we can build solutions based on what
customers actually want—not what we think they want."
Availability
- Consultants on AppExchange, including consultant listings,
Consultant Finder and the Expertise tab, is currently live on
AppExchange.
- AppExchange Partner Intelligence
-
- AppExchange Marketplace Analytics will be available to
AppExchange partners and consultants with active AppExchange
listings in Summer 2019.
- AppExchange App Analytics will be available to AppExchange
partners with security-approved apps in June
2019.
About Salesforce AppExchange
Salesforce AppExchange, the world's leading enterprise cloud
marketplace, empowers companies to sell, service, market and engage
in entirely new ways. With more than 5,000 solutions, 6.5 million
customer installs and over 80,000 peer reviews, it is the most
comprehensive source of cloud, mobile, social, IoT, analytics and
artificial intelligence technologies for businesses.
Additional Resources
- Learn more about Consultants on AppExchange and Partner
Intelligence on the Salesforce Blog
- Check out this Q&A with Salesforce Platinum consulting
partner PolSource on the Salesforce Newsroom
- Follow AppExchange on Twitter:
https://twitter.com/appexchange
- Like AppExchange on Facebook:
https://www.facebook.com/appexchange
About Salesforce
Salesforce, the global CRM leader, empowers companies to connect
with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: http://www.salesforce.com.
1 IDC White Paper sponsored by Salesforce, The
Salesforce Economy Forecast: 3.3 Million New Jobs, $859 Billion New Business Revenues to Be Created
from 2016 to 2022 (October 2017).
Note: an update to this data is in progress.
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SOURCE Salesforce