Rite Aid Releases ‘Trick-or-Trivia’ on Candy Consumptions
October 12 2022 - 8:15AM
Business Wire
In the Search to Find the Best Halloween Candy,
New Data Reveals Reese’s, MILKY WAY® and M&M’S® Among Favorites
Halloween is lurking around the corner and in honor of the
spooky season, Rite Aid has released surprising findings on
consumers’ favorite trick-or-treating novelties and seasonal
shopping habits. As a popular destination for Halloween candy and
festive décor, Rite Aid explored last season’s sales data* to
settle the biggest debates among candy lovers and uncover
unexpected insights around how Americans prepare for Halloween
night.
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Trick-or-Trivia from Rite Aid (Graphic:
Business Wire)
With final touches being made on costumes and households
stocking up on seasonal staples, these spooky secrets behind candy
cravings come at the perfect time to deliver an extra dose of
festive flair.
Candy Champions Last Halloween season there were over 2.8
million pounds of candy sold at Rite Aid. To put that into
perspective, that is the equivalent weight of the Statue of Liberty
replicated six times. By examining these extensive candy purchases,
Rite Aid has debunked some of the most popular candy debates. First
up – chocolate or other sweets? With nearly two-thirds of all
Halloween candy sales being a chocolate product, chocolate reigns
as the most beloved treat amongst shoppers. Last year, the most
popular chocolate candies that filled our carts included:
- M&M’S®
- Reese’s Peanut Butter Pumpkins
- MILKY WAY®
However, other sweets and sours still make their presence known
on Halloween night. Among these treats, the fan favorites that
satisfied our sweet tooth last year included:
- SKITTLES®
- Tootsie Pops
- HARIBO Trick-or-Treat Gummies
For those wondering about where candy corn falls into the mix,
the polarizing tri-colored treat is in fact a top performer with
more than 138,000 pounds of it sold around the holiday – laid out
from end-to-end that’s enough candy corn to stretch nearly the
entire length of the state of California.
A Hurry on Halloween Eve Although Rite Aid shelves are
stocked for weeks with our favorite Halloween candies, shopping
patterns from last season revealed a big confession: we are candy
procrastinators. According to the timing of Rite Aid candy sales,
45 percent of all bagged candy purchases happened the week leading
up to the holiday and for many shoppers a week in advance was still
too far out. Whether Halloween crept up or they enjoyed too much
from their previously-bought stash, one thing is for sure – the day
before Halloween proves to be the most popular day to pick up candy
for trick-or-treaters.
It’s Not All About Candy Beyond scooping up candy,
shoppers are getting into the spooky spirit and perusing Rite Aid’s
seasonal section for other festive finds. Cart affinity data from
last season revealed the top products that shoppers are also
grabbing when they are buying their Halloween candy. Candy carts
and baskets are also filled with quirky accessories and décor, as
shoppers are turning to Rite Aid as their one-stop destination for
holiday must-haves. Last year items to share a basket with
Halloween candy included everything from candy corn lights, pumpkin
carving kits and devil headbands to Halloween crew socks and nail
tattoos.
“Halloween is an exciting time of year at Rite Aid and a great
opportunity for us to give customers their favorite seasonal finds
in a convenient one-stop shop,” said Andre Persaud, Chief Retail
Officer at Rite Aid. “This year, we’ve carefully curated our
Harvest and Halloween collections to ensure our customers can
celebrate and get the most out of their fall festivities.”
Teal Is the New Orange It’s important to remember that
while Halloween is an evening rooted in fun, it can also be
stressful for families with food and dietary allergies. That’s why
many are turning to teal pumpkins as the universal symbol for
allergy-friendly: placing a teal pumpkin on a doorstep is meant to
indicate to trick-or-treaters that the home is giving out treats
free from major allergens. Rite Aid is committed to raising food
allergy awareness and encouraging consumers to pick up a teal
pumpkin and other allergy-friendly alternatives to help promote
safe trick-or-treating for all. To help make Halloween inclusive
for all trick-or-treaters, the Rite Aid website also offers a
convenient sorting feature so shoppers can easily identify candies
free from allergens.
Fall Is Family Fun Time Autumn celebrations expand beyond
Halloween, which is why Rite Aid launched a virtual “Fall
Activities” hub to help consumers embrace their seasonal spirit
with a range of tips, ideas and products that the whole family can
enjoy. From Harvest décor must-haves to baking and cocktail recipes
and fall beauty trends, there is no limit on the seasonal
inspiration awaiting consumers within this curated collection. All
of Rite Aid’s fall festivities can be explored at
www.riteaid.com/fall-season-ideas.
About Rite Aid Corporation Rite Aid is a full-service
pharmacy that improves health outcomes. Rite Aid is defining the
modern pharmacy by meeting customer needs with a wide range of
vehicles that offer convenience, including retail and delivery
pharmacy, as well as services offered through our wholly owned
subsidiaries, Elixir, Bartell Drugs and Health Dialog. Elixir, Rite
Aid’s pharmacy benefits and services company, consists of
accredited mail and specialty pharmacies, prescription discount
programs and an industry leading adjudication platform to offer
superior member experience and cost savings. Health Dialog provides
healthcare coaching and disease management services via live online
and phone health services. Regional chain Bartell Drugs has
supported the health and wellness needs in the Seattle area for
more than 130 years. Rite Aid employs more than 6,300 pharmacists
and operates more than 2,300 retail pharmacy locations across 17
states. For more information, visit www.riteaid.com.
*Methodology: Data is approximate and reflects Rite Aid sales of
bagged candy units and other items from October 1 – October 31,
2021
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221011006229/en/
MEDIA: Alicja Wojczyk 585-957-4060 Press@RiteAid.com
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