We Won’t Half A** a New Chicken Sandwich
February 17 2021 - 7:02AM
Business Wire
Burger King® Confirms New Hand-Breaded Chicken
Sandwich is Coming and it’s Worth the Wait
The rumors are true. Burger King® will introduce a new chicken
sandwich later this year. Reality check, the King won’t accept
another chicken sandwich if it isn’t just as good as one you could
get from the big chicken guys. No more “burger-joint-quality”
chicken. So, we’re bringing a hand-breaded chicken sandwich to our
restaurants.
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We Won’t Half A** a New Chicken Sandwich
(Photo: Business Wire)
But, this ain’t easy.
“What if hand-breading were to chicken what flame-grilling is to
burgers? That’s been our guiding filter to bring a delicious
chicken sandwich to guests in a way only BK can,” said Ellie Doty,
chief marketing officer, Burger King North America. “We’ll take the
time to get it right and our guests will definitely taste the
difference.”
We’ve been working on our hand-breaded chicken sandwich since
2019 and not-so-secretly testing the product since Sept. 2020. You
can have it your way: original or spicy. Our sandwich has a thick
cut white meat chicken breast that is freshly breaded by hand for a
bite that is crispy on the outside and juicy on the inside. Served
on a toasty potato bun with crisp deli pickles and a savory
signature sauce. Oh and you can add a little something, something
like iceberg lettuce and tomato too.
Since we aren’t down to half a** the process, we plan to
introduce our sandwich later this year. We promise it will be worth
the wait.
About BURGER KING®:
Founded in 1954, the Burger King brand is the second largest
fast food hamburger chain in the world. The original Home of The
Whopper®, the Burger King system operates more than 18,800
locations in more than 100 countries and U.S. territories. Almost
100 percent of Burger King restaurants are owned and operated by
independent franchisees, many of them family-owned operations that
have been in business for decades. To learn more about the Burger
King brand, please visit the Burger King brand website at
www.bk.com or follow us on Facebook, Twitter and Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20210217005205/en/
ALISON BROD MARKETING + COMMUNICATIONS Adrianna Lauricella
BK@abmc-us.com
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