ATLANTA, Oct. 6, 2021 /PRNewswire/ -- LexisNexis®
Risk Solutions is proud to announce that C Level Focus Magazine
has selected Jennifer Lemming,
senior vice president of global marketing, as one of the Top 10
Most Successful Chief Marketing Officers (CMOs) of 2021. The award
acknowledges exceptional marketing professionals that have pushed
barriers and created visionary ways to progress their
businesses.
"Jennifer's resourcefulness, creative problem solving and
expertise in digital performance marketing have enabled her to lead
the Business Services marketing program to new heights, evolving
into a modern, solution-focused approach," said Rick Trainor, CEO, Business Services, LexisNexis
Risk Solutions. "In a company where data is the cornerstone of our
business, Jennifer initiated new marketing tactics to optimize the
performance of new programs with detailed analytics. We
congratulate Jennifer on this prestigious honor."
Lemming is committed to optimizing performance by using
data-driven insights to inform both the LexisNexis Risk Solutions
marketing strategy and the customer acquisition solutions the
company develops to help clients identify and engage with the best
prospects for their risk profiles. That is most evident in
LexisNexis® Profile Booster, which combines access to alternative
data with linking technology to create a more extensive view of
prospective customers that augments existing marketing data
sources. The result is a well-rounded identity profile that
improves targeting accuracy, increases marketing ROI, boosts
response rates and helps decrease customer acquisition costs.
Customers describe LexisNexis Risk Solutions as a trusted data
analytics provider, a market leader, a company that understands
their business and a provider of actionable information. These
attributes came from customer engagement rooted in the engineering
of a customer-centric marketing program carefully crafted and
executed by Lemming and the team of modern marketers she has
assembled and nurtured. Lemming's approach to embracing change,
commitment to the free expression of ideas, collaborative spirit,
perseverance and results-driven methodology serves as a model for
others as they strive to evolve and grow into great leaders.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data and advanced
analytics to provide insights that help businesses and governmental
entities reduce risk and improve decisions to benefit people around
the globe. We provide data and technology solutions for a wide
range of industries including insurance, financial services,
healthcare and government. Headquartered in metro Atlanta, Georgia, we have offices throughout
the world and are part of RELX (LSE: REL/NYSE: RELX), a global
provider of information-based analytics and decision tools for
professional and business customers. For more information, please
visit www.risk.lexisnexis.com and www.relx.com.
Media Contact:
Marcy
Theobald
678.694.6681
Marcy.Theobald@lexisnexisrisk.com
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