Michelle DeVore Joins Regis Corporation as Head of Marketing
August 22 2022 - 6:00AM
Business Wire
Regis Corporation (NYSE: RGS), a leader in the haircare
industry, announces Michelle DeVore joins the company as Senior
Vice President, Head of Marketing. In this role, she will be
responsible for digital marketing, advertising, customer
insights/CRM, loyalty and brand building.
“We are thrilled to welcome Michelle to Regis,” said Matt
Doctor, Regis Chief Executive Officer. “Michelle’s background in
digital and retention, combined with her experience in the
franchised beauty industry, is a perfect fit for Regis. With our
new Zenoti technology platform and a strong digital marketing
leader, Regis is well positioned to grow our business.”
Most recently DeVore was Vice President, Customer Experience at
European Wax Center, which has more than 850 locations nationwide.
Prior to European Wax Center, she directed digital transformation
and growth in a variety of roles and as a consultant focused on
brand strategy, digital innovation, and e-commerce. DeVore also
spent more than ten years in marketing and e-commerce roles at
Neiman Marcus Group.
“I am excited to join Regis and deliver on its business goals
for customer retention, new customer growth, and stylist
recruitment. I look forward to leading Regis into a new era for
customer acquisition and loyalty through a digitally-enabled
best-in-industry brand experience,” said DeVore.
DeVore received her Bachelor of Apparel Merchandising degree
with a Minor in Business Administration and an emphasis in
Marketing from Baylor University.
About Regis Corporation
Regis Corporation (NYSE:RGS) is leader in the beauty salon
industry. As of March 31, 2022, the Company franchised, owned or
held ownership interests in 5,697 worldwide locations. Regis'
franchised and corporate locations operate under concepts such as
Supercuts®, SmartStyle®, Cost Cutters®, Roosters® and First Choice
Haircutters®. Regis maintains an ownership interest in Empire
Education Group in the U.S. For additional information about the
Company, please visit the Investor Information section of the
corporate website at www.regiscorp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220822005116/en/
REGIS CORPORATION Kersten Zupfer
investorrelations@regiscorp.com
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