Strategy. Action. Results. Regions Bank Launches Making Life Better Institute
February 13 2023 - 09:00AM
Business Wire
How this latest enhancement of Regions’ community engagement
represents major steps forward in creating more inclusive
prosperity.
Regions Bank on Monday announced the launch of its Making Life
Better InstituteSM, a program that reflects the bank’s mission
statement and brings together a wide range of community engagement
efforts. These efforts extend throughout Regions’ 15-state retail
banking footprint and beyond.
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Six key components will be at the heart
of community engagement initiatives championed by Regions Bank's
new Making Life Better Institute. (Graphic: Business Wire)
“Beginning in 2018, Regions enhanced its community engagement
strategy to focus on one key goal: creating more inclusive
prosperity. Now, we’re taking another major step forward by
combining enhanced volunteerism strategies with new initiatives to
build financial inclusion, additional efforts to create financial
wellness, and more,” said Leroy Abrahams, head of Community Affairs
for Regions Bank. “Making life better is more than a mission
statement at Regions; it’s how our associates approach their daily
work and the initiatives we are launching to help more people and
communities thrive. Through the Making Life Better Institute, we
are not only refining our community engagement strategy, we are
unlocking new tools to help Regions and its teams make an even
greater impact.”
Six key components will be at the heart of initiatives
championed by the Making Life Better Institute:
- Regions Associates in ActionSM: In 2022 alone, Regions
associates volunteered 74,000 hours supporting a variety of
important causes. Even so, more can be done. So, Regions Associates
in Action is an enhanced employee volunteerism program that uses
existing technology and an improved communication network to create
more opportunities for hands-on work with nonprofits, Community
Development Financial Institutions (CDFIs) and Minority Depository
Institutions (MDIs). The program leverages the bank’s popular What
a Difference a Day Makes program, which gives associates one paid
day off per year to volunteer at an organization of their choice.
Volunteer days are in addition to consistent, ongoing volunteerism
provided by a range of business groups across the bank.
- Regions Skills in ServiceSM: Using a skills-based
approach, the bank is matching the talents and experience of
associates from across the organization with the specific needs of
community partners. This targeted approach allows associates with
subject-matter expertise in various areas to provide assistance
where nonprofits, CDFIs and MDIs can best use it, including by
offering financial advice and consultation. This enhanced program
further enriches important work already being done by Regions
associates in areas served by the bank.
- Board Service: With formal coaching and training,
Regions leaders will have more opportunities to put their passions
to work and provide financial management and strategic guidance
while helping organizations reach their goals.
- Financial Education: The company continues to expand its
robust Regions Next Step® Financial Wellness program to assist
community partners, including nonprofit organizations, K-12 schools
and groups who serve people in transition. Many of the courses have
a Spanish-language version. Separately, two courses designed for
people with cognitive disabilities were recently added to the
curriculum, as well.
- CDFI and MDI Support: To further the bank’s long-term
commitment to supporting Community Development Financial
Institutions (CDFIs) and Minority Depository Institutions (MDIs),
Regions is engaging in executive-led informational sessions and
idea-sharing opportunities with organizations in the bank’s
footprint. This innovative approach for improved collaboration and
technical assistance, along with the Regions Associates in ActionSM
and Regions Skills In ServiceSM programs, helps expand access to
essential financial services and better support communities,
especially underserved populations. These efforts enhance
longstanding community lending programs within Regions Bank and the
Regions Community Development Corporation.
- Recognition Programs: To celebrate Regions associates
who are dedicated to giving back, the bank has created two new
award programs. The Lee Ann Petty Heart of Service Award honors an
associate, nominated by a colleague, who has made a significant
impact to an organization or their community. A winner will be
announced in April. The second award, Regions Community Champions,
recognizes associates who have recorded 16 or more volunteer hours
during the year.
The inaugural 2023 Regions Community Champions group includes
almost 900 Regions associates throughout cities and towns served by
the bank.
“I’m so proud of these associates, who have given at least two
full days of their valuable time to support organizations they care
deeply about,” said Wendi Boyen, community advocacy and financial
wellness manager for Regions. “These dedicated colleagues are
living Regions’ mission and values every day by working
hand-in-hand with community partners to help achieve our shared
goals of fostering inclusive prosperity and making life better in
the communities we serve.”
For more information about Regions’ community engagement
activities, see this link.
About Regions Financial Corporation
Regions Financial Corporation (NYSE:RF), with $155 billion in
assets, is a member of the S&P 500 Index and is one of the
nation’s largest full-service providers of consumer and commercial
banking, wealth management, and mortgage products and services.
Regions serves customers across the South, Midwest and Texas, and
through its subsidiary, Regions Bank, operates more than 1,250
banking offices and more than 2,000 ATMs. Regions Bank is an Equal
Housing Lender and Member FDIC. Additional information about
Regions and its full line of products and services can be found at
www.regions.com.
About Regions Community Development Corporation
Regions Community Development Corporation (RCDC) is a wholly
owned subsidiary of Regions Bank and serves as a catalyst to help
revitalize communities and improve the lives of economically
disadvantaged families in the Regions footprint. RCDC helps fulfill
Regions’ mission to make life better by providing debt and/or
equity financing for projects and entities with a
community-development purpose.
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Jeremy D. King Regions Bank 205-264-4551
Regions News Online: regions.doingmoretoday.com Regions News on
Twitter: @RegionsNews
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