Regions Bank Updated Mobile App Adds More Convenience and Improved Functionality
July 14 2020 - 9:00AM
Business Wire
Update comes as pandemic drives more customers
to use digital tools
Regions Bank recently released an update to the Regions Mobile
App for both iOS and Android devices. The update features a modern
design with improved functionality to support more than 1.85
million customers who bank on the go using the app. But the update
also comes at a time when more and more customers are turning to
digital and alternative methods to manage their finances.
“The Regions Mobile App update represents hundreds of hours of
research and testing to make sure that we provide a clean, modern
look with improved navigation and usability improvements that make
the most common activities – transferring money, card services, and
deposits – easier and more convenient,” said Andy Hernandez,
Regions Chief Digital Officer. “The update comes at an important
time, as we’ve seen significant increases in both people using the
app and in how they’re using it since the beginning of the COVID-19
pandemic.”
Regions has seen a significant increase in mobile adoption in
2020 as customers seek more flexible ways to manage their finances,
security and more remote and digital access options. Overall,
digital logins are up 23%, between April/May 2019 and April/May
2020. During that same time, the volume of mobile deposits has
risen by 28%, and, the number of deposit accounts is also up
considerably.
“Consumers may have changed their behaviors out of necessity,
but they’ve continued to use digital tools because of satisfaction,
convenience and the level of service they’ve found,” Hernandez
added. “While we’d seen digital adoption rates increase for these
services in recent years, the pandemic has accelerated them. So,
satisfaction and service through all channels – digital, branch,
and ATM -- will be what customers expect.”
Learn more about improvements to the Regions Mobile App.
“We certainly weren’t planning on a pandemic when we started
looking at ways to improve our mobile app,” Hernandez concluded.
“But the timing of the release and what it brings – easier
navigation, convenience, more information at customers’ fingers –
is something that we’re excited to provide. And while this makes
banking easier for customers, this update also gives us a better
foundation to make additional future improvements customers want –
more frequently.”
Enhancements to Regions Mobile App The redesigned app
provides improved convenience and functionality, including:
- New login features to help reset password and retrieve
username
- The ability to enroll in digital banking directly via the
app
- A clean, modern look with improved navigation
- Larger, mobile-friendly fonts and buttons
- Usability improvements that make the most common activities –
transferring money, card services, and deposits – easier and more
convenient
- The ability to view account and routing numbers
- Consistent phone and tablet experience, consolidating to one
app
- A new notification center that helps customers set up and
manage alerts
- Enhanced accessibility features for VoiceOver and TalkBack
screen readers
About Regions Financial Corporation Regions Financial
Corporation (NYSE:RF), with $133 billion in assets, is a member of
the S&P 500 Index and is one of the nation’s largest
full-service providers of consumer and commercial banking, wealth
management, and mortgage products and services. Regions serves
customers across the South, Midwest and Texas, and through its
subsidiary, Regions Bank, operates approximately 1,400 banking
offices and 2,000 ATMs. Regions Bank is an Equal Housing Lender and
Member FDIC. Additional information about Regions and its full line
of products and services can be found at www.regions.com.
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Mel Campbell 205-264-4551
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