MADISON, N.J., Sept. 16, 2020 /PRNewswire/ -- Coldwell
Banker Real Estate LLC, a Realogy (NYSE: RLGY) brand, today
announced the new global look and logo for Coldwell Banker
Global Luxury®, aligning with the company's 2019
"Project North Star" rebrand. Announced today onstage at the
virtual Generation Blue Experience®, the refresh marks
the next stage of Project North Star, which will continue into
2021.
The alignment of the Coldwell Banker Global Luxury program with
the new visual identity of the Coldwell Banker brand creates a
unified voice in reaching both the mainstream and affluent customer
and establishes a modern logo for today's mobile, social and
digital marketing environment.
To arrive at the new look, Coldwell Banker Global Luxury
conducted a global quantitative survey of three potential logos in
the top four countries for the program: Spain, France, Italy
and the United States. Top terms
attributed to the logo were: Modern, Innovative, Unique,
Trustworthy, and Stylish.
The brand also conducted formal focus groups comprised of group
interviews, anonymous surveys, and one-on-one sessions with Luxury
Brand Ambassadors across 10 countries, as well as with top agents
and brokers from across the Coldwell Banker Global Luxury network.
This was to ensure full stakeholder engagement and helped
crystalize the findings of the global consumer study.
QUOTES
"Research shows consumers closely associate the Coldwell Banker
name with luxury real estate – after all, the Coldwell Banker brand
sold more $1M+ homes in 2019 than any other national real estate
brand. The Coldwell Banker Global Luxury name aligns the power and
recognition of the Coldwell Banker brand with legacy in luxury to
truly showcase the program for what it is: a leader in delivering
excellence, performance and refinement. And with this rebrand, we
proudly continue our service with some of the best affiliated
agents in the world."
- Craig Hogan, vice president of
Luxury at Coldwell Banker Real Estate
"I represent some of the most iconic and luxurious properties
and it is essential for my personal brand to be aligned with a
company that is recognized worldwide for its professionalism,
superior service and reputation. This new branding represents all
this and will make a positive impact on my business in my market
and around the world. I am proud to serve as a Coldwell Banker
Global Luxury Ambassador."
- Jade Mills, president, Jade
Mills Estates, and the International Ambassador for Coldwell Banker
Global Luxury
Coldwell Banker affiliated companies, and their 2,800 offices
worldwide, are expected to fully rebrand over the course of the
next two years.
CLICK TO TWEET: That's another bright star in the
@ColdwellBanker sky! Today #CBGlobalLuxury launched its new
logo and branding – check out the beautiful new look here
https://blog.coldwellbanker.com/coldwell-banker-global-luxury-rebrand/
About Coldwell Banker Global Luxury®
The Coldwell Banker Global Luxury® program legacy
traces its roots to 1933 and has been a world leader in luxury real
estate since. Coldwell Banker Global Luxury Property Specialists
are an exclusive group within the Coldwell Banker organization,
making up under ten percent of independent sales associates
affiliated with the brand worldwide. Coldwell Banker affiliated
agents conducted 27,595 transactions of homes priced at
$1 million or more in 2019, more than
any other national real estate brand. This equates to $144.4 million in sales every day with an average
sales price of $1.9 million in this
category. Coldwell Banker, the Coldwell Banker logo Coldwell Banker
Global Luxury and the Coldwell Banker Global Luxury logo are
registered marks owned by Coldwell Banker Real Estate LLC. Each
franchise is independently owned and operated.
About Realogy Holdings Corp.
Realogy Holdings Corp. (NYSE: RLGY) is the leading and most
integrated provider of U.S. residential real estate services,
encompassing franchise, brokerage, and title and settlement
businesses as well as a mortgage joint venture. Realogy's
diverse brand portfolio includes some of the most recognized names
in real estate: Better Homes and Gardens® Real
Estate, CENTURY 21®, Coldwell Banker®,
Coldwell Banker Commercial®, Corcoran®,
ERA®, and Sotheby's International Realty®.
Using innovative technology, data and marketing products,
best-in-class learning and support services, and high-quality lead
generation programs, Realogy fuels the productivity of independent
sales agents, helping them build stronger businesses and best serve
today's consumers. Realogy's affiliated brokerages operate around
the world with approximately 187,500 independent sales agents in
the United States and more than
130,800 independent sales agents in 114 other countries and
territories. Recognized for nine consecutive years as one of the
World's Most Ethical Companies, Realogy has also been designated a
Great Place to Work and one of Forbes' Best Employers for
Diversity. Realogy is headquartered in Madison, New Jersey.
Media
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Athena
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Coldwell Banker
Real Estate
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G&S for
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973.580.3518
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Athena.Snow@coldwellbanker.com
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SOURCE Coldwell Banker Global Luxury