The Figr Budtender app provides retailers and
consumers access to product details to inform purchase decision and
reinforces Figr's commitment to transparency
TORONTO, Oct. 23, 2019 /CNW/ - Figr, Inc., a
vertically-integrated legal cannabis company, officially launched
its Figr Budtender app, an interactive tool intended for budtenders
and consumers. The app displays data drawn from the traceability
platform, SENTRI SM, to provide users with
information about their product throughout its supply chain
journey.
"Transparency in the industry means providing consumers with the
knowledge they need and deserve to make informed decisions," said
Harvey Carroll, President, Figr.
"Figr is focused on providing this transparency through its various
services, including the Budtender app."
By scanning the Figr logo and inputting the product lot number
on the packaging, app users can access product details including
where and when the cannabis plant used to create a product was
harvested, how long the specific cannabis was cured and its terpene
and cannabinoid profile. The app expands upon the company's web
track-and-trace application, which has been available since
October 17, 2018, on Figr's website
(www.figr.com/quality).
"The Budtender app permits retailer and consumer access to
information about the source of products and how they are
processed. With access to this information, app users can begin to
educate themselves on what products they prefer," said Zack Grossman, Marketing Director, Figr.
The Figr Budtender app is available for Apple and Android
devices. Development of the app is credited to Figr, Inc.,
Wunderman Thompson and Thinkingbox.
About Figr, Inc.
Figr is a vertically integrated legal
cannabis company headquartered in Toronto, Ontario, that operates under
one sole purpose: to put character
into everything it does. Figr cannabis is sourced from the
company's two licensed subsidiaries located in Charlottetown, Prince Edward Island, and
Simcoe, Ontario. Figr is a wholly
owned indirect subsidiary of Pyxus International, Inc. (NYSE: PYX).
For more information, visit www.figr.com.
About SENTRI℠
SENTRI is a traceability
platform that combines technology, people and processes to provide
insight into a product's source-to-market journey. SENTRI is a
proprietary tool designed and maintained by Pyxus International,
Inc. (NYSE: PYX), a global agricultural company with more than 145
years of experience delivering value-added products and services to
businesses and customers.
SOURCE FIGR Inc.