PROS Acquires Digital Offer Marketing Pioneer EveryMundo
November 30 2021 - 08:45AM
Business Wire
SaaS platform provider enables direct,
personalized customer engagement to create superior brand
experiences and foster brand loyalty; feeds digital omnichannel
selling experiences delivered by the PROS Platform
PROS® (NYSE: PRO), a provider of SaaS solutions optimizing
shopping and selling experiences, today announced the acquisition
of EveryMundo, LLC (“EveryMundo”), a privately held company based
in Miami, Florida. Under the terms of the transaction, PROS will
pay $80 million in cash at closing, subject to certain customary
adjustments, and deliver approximately $10 million in stock in the
future, subject to certain conditions.
EveryMundo is a digital offer marketing pioneer that enables
brands to broaden their digital reach and deepen customer
engagement, pulling them in to direct selling motions to create
superior brand experiences and foster loyalty over time.
“We are thrilled to welcome the EveryMundo team to the PROS
family,” said PROS President and Chief Executive Officer Andres
Reiner. “Brands have no choice but to be present everywhere their
customer and prospects find themselves but winning in today and
tomorrow’s market will require brands to earn more direct
engagement and deliver the experiences their customers value most.
With EveryMundo, our collective portfolio gives brands much greater
control over direct and indirect channels they participate in to
consistently deliver superior brand experiences that exceed
customers’ expectations every time, regardless of channel.”
All brands, regardless of industry, are pushing digital agendas
that prioritize customer engagement, affinity and loyalty. They
want to differentiate their offers, cultivate direct customer
relationships, and eliminate intermediaries – whether it is a
marketplace, aggregator site, Global Distribution System, or other
agent – along with the additional costs they represent.
Since its founding in 2006, EveryMundo has been relentlessly
focused on helping brands like American Airlines, Tennis Australia,
Greyhound and Japan Airlines Vacations maximize their reach and
engagement to foster a direct relationship with customers in any
channel in the most flexible and profitable way possible. For
example, with airlines, this means being able to quickly and
effortlessly publish offers on direct and indirect channels that
can bring customers back to owned channels, avoiding the increasing
fees charged per offer by Global Distribution Systems that limit
reach and erode margin.
“Our company and technology were founded on this vision and
dream to impact the market in truly innovative ways,” said
EveryMundo Co-Founder and Chief Executive Officer, Anton Diego. “As
part of the PROS family, our teams look forward to continuing this
mission.”
“Today is a monumental day for our team and a next step in our
quest to disrupt industry paradigms hindering market growth and
opportunity for airlines and B2B organizations,” said EveryMundo
Co-Founder and President, Seth Cassel. “The cultural fit with PROS
is what makes this combination so unique and compelling and why we
will further transform the brand experiences all businesses
deliver.”
Baird and Cassel Salpeter & Co., LLC served as financial
advisors to EveryMundo in the transaction.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS
solutions that optimize shopping and selling experiences. Built on
the PROS Platform, these intelligent solutions leverage business
AI, intuitive user experiences and process automation to deliver
frictionless, personalized purchasing experiences designed to meet
the real-time demands of today’s B2B and B2C omnichannel shoppers,
regardless of industry. To learn more, visit www.pros.com.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about future benefits of the acquisition, and
statements about product and marketing capabilities following the
acquisition. These forward-looking statements may be identified by
words such as “anticipates,” “expects,” “projects,” “intends,”
“should,” “will,” or similar expressions. The forward-looking
statements contained in this press release are based upon current
beliefs and expectations and are subject to significant risks and
uncertainties. There are a number of important factors that could
cause actual results or events to differ materially from those
indicated by such forward-looking statements, including (1)
problems integrating the acquired operations with PROS’ existing
business; (2) the need for financial resources above PROS’ planned
investment levels; (3) the ability of PROS to retain and hire key
personnel, (4) competitive responses to the acquisition; (5)
unexpected or increased costs, charges or expenses resulting from
the acquisition; (6) potential adverse reactions or changes to
business relationships resulting from the announcement or
completion of the acquisition; (7) risks associated with the
transfer of licenses of intellectual property in connection with
the acquisition; (8) PROS’ ability to achieve the growth prospects
and synergies expected from the acquisition; and (9) legislative,
regulatory and economic developments, particularly in light of the
impact of COVID-19 on the U.S. and global economy, including the
restrictions on travel and transportation and other actions that
may be taken by governmental authorities and disruptions to the
business of our customers or our global supply chain. These
forward-looking statements represent PROS expectations as of the
date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to
update or alter these forward-looking statements in the future
whether as a result of new information, future events or otherwise.
Additional information relating to uncertainty affecting the PROS
business is contained in PROS filings with the Securities and
Exchange Commission.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211130005375/en/
PROS Investor Relations Contact Belinda Overdeput
713-335-5895 ir@pros.com
PROS Media Relations Contact Amy Williams 612-207-8139
awilliams@pros.com
Pros (NYSE:PRO)
Historical Stock Chart
From Feb 2024 to Mar 2024
Pros (NYSE:PRO)
Historical Stock Chart
From Mar 2023 to Mar 2024