PROS Recognized for SalesTech AI Pricing Innovation with 2021 MarTech Breakthrough Awards
August 12 2021 - 9:00AM
Business Wire
Prestigious International Annual Awards Program
Honors Standout Marketing, Advertising and Sales Technology
Solutions and Companies
PROS® (NYSE: PRO), a provider of SaaS solutions optimizing
shopping and selling experiences, today announced that it has been
selected as the winner of the “Best Price Optimization Solution”
award in the fourth annual MarTech Breakthrough Awards program
conducted by MarTech Breakthrough, a leading market intelligence
organization that recognizes the top companies, technologies and
products in the global marketing, sales and advertising technology
industry today.
Built on the PROS Platform, PROS Smart Price Optimization and
Management capabilities enable businesses to deliver real-time
optimized prices to drive omnichannel sales experiences. Using
proven AI-based capabilities for demand and margin forecasting,
cost modeling, dynamic pricing and more, PROS Smart Price
Optimization and Management capabilities continually learn and
incorporate new market information to deliver a competitive,
market-relevant price for the unique conditions of every buying
engagement – meeting customer expectations every time, all the
time, in every channel.
“Organizations need powerful pricing capabilities that underpin
a digital selling strategy and can adjust quickly to market changes
and unique buyer demands,” said James Johnson, Managing Director at
MarTech Breakthrough. “Unfortunately, the tech stack at many
companies doesn’t support the constant change in modeling,
forecasting and pricing in the digital selling environment that
businesses must now operate in. PROS empowers businesses in this
environment to help them easily ramp up their digital selling
initiatives, allowing them to deliver the right price for each
unique buying scenario across channels. We extend a hearty
congratulations to everyone at PROS for winning our ‘Best Price
Optimization Solution’ award.”
The mission of the MarTech Breakthrough Awards is to honor
excellence and recognize the innovation, hard work and success in a
range of marketing, sales and advertising technology related
categories, including marketing automation, market research and
customer experience, AdTech, SalesTech, marketing analytics,
content and social marketing, mobile marketing and many more. This
year’s program attracted more than 2,850 nominations from over 17
different countries throughout the world.
“Customer interactions, market signals, price volatility,
inflation and more impact how businesses price and sell their
offerings to drive profitable business outcomes. Without AI-based
digital technologies, businesses are prone to make decisions on
singular points of business impact, customer loss, or worse – gut
feel – rather than broader trend data,” said PROS Chief Marketing
Officer Katrina Klier. “Businesses that can create competitive
offers that account for costs, relevant pricing and acceptable
margin in real-time through a buyer’s preferred channel are best
positioned to not only survive but thrive in today’s
digitally-driven economy. Thank you to MarTech Breakthrough for
recognizing what we are doing for our customers and for this
incredible award.”
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of SaaS
solutions that optimize shopping and selling experiences. Built on
the PROS Platform, these intelligent solutions leverage business
AI, intuitive user experiences and process automation to deliver
frictionless, personalized purchasing experiences designed to meet
the real-time demands of today’s B2B and B2C omnichannel shoppers,
regardless of industry. To learn more, visit www.pros.com.
Forward-looking Statements
This press release contains forward-looking statements,
including statements about the functionality and benefits of SaaS
shopping and selling optimization solutions to organizations
generally as well as the functionality and benefits of PROS
software products. The forward-looking statements contained in this
press release are based upon PROS historical experience with
AI-powered solutions and its current expectations of the benefits
of SaaS shopping and selling optimization solutions for
organizations that implement and utilize such software. Factors
that could cause actual results to differ materially from those
described herein include the addressability of an organization’s
SaaS shopping and selling optimization solution needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of SaaS
shopping and selling optimization solutions such as PROS software
products. Additional information relating to the uncertainty
affecting the PROS business is contained in PROS filings with the
Securities and Exchange Commission. These forward-looking
statements represent PROS expectations as of the date of this press
release. Subsequent events may cause these expectations to change,
and PROS disclaims any obligations to update or alter these
forward-looking statements in the future whether as a result of new
information, future events or otherwise.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and
recognition platform for global technology innovation and
leadership, the MarTech Breakthrough Awards program is devoted to
honoring excellence in marketing, ad and sales technology
companies, products and people. The MarTech Breakthrough Awards
provide a platform for public recognition around the achievements
of breakthrough marketing technology companies and products in
categories including marketing automation, AdTech, SalesTech,
marketing analytics, CRM, content and social marketing, website,
SEM, mobile marketing and more. For more information, visit
MarTechBreakthrough.com.
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Amanda Parrish aparrish@pros.com 832-924-4731
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