For every Pampers® Swaddlers diaper
pack sold at Walmart in November and December, Pampers®
Canada will donate to the CPBF and
TORONTO, Nov. 17,
2022 /CNW/ - Approximately 30,000 babies are born
prematurely every year in Canada,
spending their first weeks or months in the NICU. The uncertainty,
exhaustion, health concerns, and additional care required can take
a toll on families, even during the transition from hospital to
Some of that additional care includes protecting a premature
baby's skin. Preterm babies' skin can be up to two times thinner
than full-term babies, making it extra sensitive to touch and
That's why selecting the right diaper is so important for
premature babies with heightened sensitivity to skin irritation. A
few years ago, as the #1 Canadian Pediatrician Recommended Brand,
Pampers partnered with NICU nurses to develop a special diaper
designed for babies weighing as little as one pound, the first
major diaper brand to do so.
Now, in recognition of World Prematurity Day and November's
Prematurity Awareness Month, Pampers® Canada is partnering with the Canadian
Premature Babies Foundation (CPBF) and Préma-Québec to support
families with premature babies.
"We know that having a premature baby can be overwhelming and
stressful for many Canadian families. That's why Pampers is
partnering with Walmart Canada to bring attention to the impact of
prematurity on babies and their families and provide financial
assistance to two wonderful charitable organizations that are
working to educate, support and advocate for premature babies and
their families," said Irena Kahn,
Brand Director, P&G.
To help babies and their families when they need it the most,
Pampers® Canada is participating
in these initiatives:
- In partnership with Walmart Canada*, Pampers® Canada will donate 8
cents to the CPBF and Préma-Québec for every Pampers®
Swaddlers diaper pack sold at Walmart from Nov. 1 to Dec. 31, 2022.
- This funding will go towards support programs for families of
premature babies, including mental health and wellness
- For more information about CPBF's support programs, visit:
- For more information about Préma-Québec's support programs,
"The experience of premature birth can be traumatizing, scary
and filled with unknowns, but Canadian families don't have to go
through it alone. The CPBF is dedicated to helping them through
peer support programs, resources, and research leading to improved
outcomes and experiences for babies and families. Through these
generous donations from Pampers® Canada, we will be able to continue this
support for Canadian families," said Fabiana Bacchini, Executive Director, Canadian
Premature Babies Foundation.
Those who would like to donate to the CPBF and Préma-Québec
through this initiative, can purchase Pampers® Swaddlers diaper
packs in store at any Walmart location in Canada.
For more information, please visit pampers.ca.
For more than 50 years, parents have
trusted Pampers® to care for their babies. Pampers® is a part of
The Procter & Gamble Company (NYSE: PG) and is the #1-selling
diaper worldwide. Every day, more than 25 million babies in 100
countries around the world wear Pampers®. Pampers® offers a
complete range of diapers, wipes and training pants designed to
provide protection and comfort for every stage of baby's
development. Visit www.pampers.ca to learn more about Pampers®
products, join the Pampers® Rewards program, and find ideas and
information to help you and your baby.
About Procter & Gamble
P&G serves consumers
around the world with one of the strongest portfolios of trusted,
quality, leadership brands, including Always®, Ambi Pur®, Ariel®,
Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®,
Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®,
Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries
worldwide. Please visit http://www.pg.com for the latest news and
information about P&G and its brands.
About Canadian Premature Babies Foundation
parent-led charity, the Canadian Premature Babies Foundation (CPBF)
supports and educates families of babies born prematurely. CPBF
provides education, support, and advocacy for Canada's premature babies and their families.
Approximately 30,000 babies are born prematurely every year in
Canada. CPBF's goal is to build
momentum by continuing to develop peer support programs, distribute
helpful materials and resources to families and health care
professionals, and investigate how it can better the lives and
experiences of premature babies and their families.
Préma-Québec's mission is to
improve the quality of life of premature children by offering
psychological and financial support to their parents. Founded in
2003 by preemie parents, the association is supported by doctors,
nurses, and other professionals working in neonatology. It's the
only organization in Quebec that
helps parents of children born prematurely, from the birth of their
baby until they return home, and sometimes even beyond. Since its
founding, Préma-Québec has helped more than 40,000 families.
Visscher MO and Narendran V. "The Ontogeny of Skin." Adv Wound
Care 3, no. 4 (September 25, 2013): 291–303.