Quinta Brunson Is The New Face of OLAY
August 01 2022 - 9:28AM
Business Wire
OLAY Signs the Emmy Nominee’s First-Ever Beauty
Partnership
OLAY announces actress, producer, writer and comedian, Quinta
Brunson as the new face of the brand. The TIME 100 honoree will
appear in OLAY’s new campaign featuring its best-selling line: the
Retinol 24 + Peptide Night collection. The news comes on the heels
of Brunson’s history-making Emmy nominations for the hit ABC
series, Abbott Elementary.
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Quinta Brunson for OLAY Retinol 24 +
Peptide Night Collection (Photo: Business Wire)
Brunson is the latest unapologetically authentic role model to
turn beauty model on behalf of OLAY. After struggling to fit into a
narrowly defined version of beauty, going so far as to change her
own appearance to achieve it, Brunson found the confidence to
embrace herself. She has spoken publicly about facing the
expectations of others and embarking on a journey of self-love.
This inner strength is the source of her work ethic and fuels her
undeniable talent. Today she continues to dispel unrealistic beauty
standards with OLAY. Her first-ever beauty campaign will be
unretouched in the spirit of the OLAY Skin Promise, a commitment to
champion authentic beauty and to never retouch skin.
“It is an honor to be the new face of such an iconic brand,''
said Brunson. “When I was growing up, society pushed a beauty
standard that was unattainable. Brands told me I needed to change
everything about myself to be beautiful. It’s exciting to be a part
of the latest OLAY campaign and to help change that narrative. This
partnership coming to life as my first-ever beauty collaboration is
truly a ‘pinch me’ moment.”
“We are thrilled to have Quinta Brunson join the OLAY family,”
said Stephanie Headley, P&G’s senior vice president of OLAY and
North America Skincare. “Quinta’s fearless confidence is unmatched,
and she represents the Fearless to Face Anything confidence we want
for all women. When the standard of her own beauty was being molded
by society, she decided it was time to share her unique point of
view. We are honored to partner with someone who truly embodies
OLAY’s mission to help women feel bold and confident to Face
Anything.”
Brunson has a long-term personal connection to the brand — she
was inspired by early memories of her mother’s dedication to
skincare and use of OLAY products. Now, she stars in OLAY’s new
Retinol 24 + Peptide campaign, which focuses on the products’
ability to activate the skin while it’s in “night mode.” The OLAY
Retinol 24 + Peptide collection is formulated to help you wake up
with smoother and brighter skin every morning. The proprietary
blend of ingredients penetrates deep into the skin’s surface
layers, leading to healthier looking skin. As a product line
Brunson personally uses every night, today’s premiere of the OLAY
Retinol 24 + Peptide Night collection campaign makes for the
perfect moment to commence this partnership.
To view OLAY’s Retinol 24 + Peptide Night collection campaign
featuring Quinta Brunson, created by Badger Agency, click here.
About OLAY
OLAY is a worldwide leader in skin care that has been trusted by
women for over 70 years. OLAY maintains a deep understanding of
women’s changing needs and offers products backed by superior
science to meet them. Consumers have come to expect this superior
product performance from OLAY, as it brings healthy, beautiful skin
to more than 80 million women on five continents. In OLAY’s labs,
people of all genders work side-by-side to bring scientifically
advanced products to market. OLAY recognizes the importance of
gender equality in STEM, which is why OLAY is committed to
#FacetheSTEMGap by helping to double the number of women in STEM
and triple the number of women of color in STEM by 2030. Throughout
the years, the brand has proudly supported an inclusive standard of
beauty through campaigns like the OLAY Skin Promise, OLAY’s
commitment to zero skin retouching in all advertising materials to
celebrate real skin. OLAY inspires women everywhere to
#FaceAnything.
For more information, visit OLAY.com and follow
on Facebook, Twitter and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220801005178/en/
Bridget Betances, OLAY Media Relations
bridget.betances@smallgirlspr.com
Loren Fanroy, OLAY Senior Communications Manager
fanroy.l@pg.com
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