Includes Partnership with the National Birth
Equity Collaborative to Raise the Quality of Care for Black
Mothers
Anticipation, excitement, and joy. These are common emotions
used to describe new and expecting parents leading up to the
arrival of their baby. But for a Black parent, joy on the journey
to the due date is often hard fought for as they navigate a health
system that has consistently failed them. In the U.S., Black
mothers are 3x more likely to die from pregnancy related causes
than their counterparts of other backgrounds and ethnicities
[1] despite 60% of all maternal deaths
being preventable[2]. Pampers believes
that every parent deserves to experience the full joy of pregnancy
and beyond, which is why the brand is committing $250,000 over the
next 12 months to help change the systemic issues that prevent
Black moms from receiving equitable care.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220608006060/en/
Olympic Gold medalist and mother, Allyson
Felix, teams up with Pampers to help raise awareness of the ongoing
Black maternal health crisis and the urgent need to raise the
quality of care for Black moms. (Photo: Business Wire)
Someone who knows this reality firsthand is Olympic Gold
medalist and mother, Allyson Felix, who has teamed up with Pampers
to help raise awareness of the ongoing Black maternal health crisis
and the urgent need to raise the quality of care for Black
moms.
“Black maternal health is a cause that is very close to me for
so many reasons. After experiencing some of the scariest days of my
life giving birth to my own daughter and realizing I’m not alone;
that really pushed me to want to advocate for other moms so they
can experience the pure joy that comes with being a parent,” said
Allyson Felix. “You can't change anything with silence, so I'm
proud to partner with Pampers to support their commitment to
addressing the maternal health disparity.”
A key component of Pampers’ commitment includes a $100,000
partnership with the National Birth Equity Collaborative (NBEC).
NBEC is one of the nation’s leading experts and advocates for
change in the Black maternal health crisis, helping to raise
awareness of the issue and actively working to improve the quality
of care for Black mothers & Black birthing people and reduce
maternal mortality rates within the community.
“At the root of it, we understand that the cause of inequities
in healthcare is racism. NBEC is committed to combating systemic
racism through training, research, technical assistance, policy,
advocacy, and community-centered collaboration," said Inas Mahdi,
Vice President of Training, Practice and Evaluation at the National
Birth Equity Collaborative. "Through this initiative, we will be
able to support the expansion of our Birth Equity Trainings,
educating clinicians and healthcare practitioners to shift towards
a culture of antiracist practices."
In addition to the Pampers commitment, consumers can join in the
fight to lower the systemic barriers Black moms face in receiving
equitable care. For every share of the #RaiseCareDeliverJoy video
during the month of June, Pampers will donate one additional dollar
to the National Birth Equity Collaborative to help support Black
moms in getting the care they and their families deserve (up to
$10,000).
“The first time parents get to hold their newborn baby, and all
the moments leading up to their arrival, should be full of joy. In
fact, we believe every parent has the right to experience the full
joy of pregnancy and beyond,” said Melissa Aceves, Senior Brand
Director and Equity & Inclusion lead for Pampers at Procter
& Gamble. “Knowing the systemic issues affecting Black moms in
America today means we have no choice but to continue to act. We
are determined to keep fighting for better outcomes and lower
maternal mortality rates. Because only when we raise the quality of
care, will we be able to deliver more joy.”
In 2022 and beyond, Pampers will continue to expand bias
trainings for healthcare professionals with March of Dimes, which
will positively impact over 20,000 parents each year; and continue
to build strategic partnerships with other leading organizations in
the field. All with the goal of helping to raise the quality of
care and deliver more joy for Black moms.
Help Pampers #RaiseCareDeliverJoy so every parent can live to
experience the full joy of pregnancy and beyond. For more
information on previous Pampers work in this space, see here or
visit www.pampers.com/maternalhealthequity.
[1]
https://www.cdc.gov/reproductivehealth/maternal-mortality/pregnancy-mortality-surveillance-system.htm,
[2]
https://www.cdc.gov/vitalsigns/maternal-deaths/index.html
About Pampers®
For 60 years, parents have trusted Pampers to care for their
babies. Pampers is a part of The Procter & Gamble Company
(NYSE:PG) and is the #1-selling diaper worldwide. Every day, more
than 25 million babies in 100 countries around the world wear
Pampers. Pampers offers a complete range of diapers, wipes and
training pants designed to provide protection and comfort for every
stage of baby’s development. Visit www.pampers.com to learn more
about Pampers products, join the Pampers Club program, and find
ideas and information to help you and your baby ‘love the change’
together.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
About National Birth Equity Collaborative
National Birth Equity Collaborative (NBEC) is one of the
nation’s leading experts and an advocate for change in the Black
maternal health and infant mortality crises. As an organization
focused on the sexual reproductive health and wellbeing of Black
women and birthing people world-wide, NBEC creates transnational
solutions that optimize Black maternal, infant, sexual, and
reproductive wellbeing. We shift systems and culture through
training, research, technical assistance, policy, advocacy, and
community-centered collaboration. For more information, visit us at
https://birthequity.org/.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220608006060/en/
P&G Baby Care Communications Vanessa Cheris – 832.954.7280
Cheris.vy@pg.com or MSLGROUP (for Pampers) Teresa Chou –
917.499.9532 Teresa.chou@mslgroup.com
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