The series will empower women VALORANT players
& creators as they continue to break down barriers.
Tampax and Always are partnering with global esports
organization Gen.G and Galorants, the largest VALORANT community of
female-identifying and nonbinary gamers, to break down gendered
stigmas and launch the Astral Clash tournament series with some of
the best female-identifying VALORANT players in North America. Two
online qualifiers (June 17-19, July 15-17, 2022) will lead to four
teams winning an all-expenses paid trip to the live finals in
Southern California on August 6, 2022. These in-person tournaments
mark the first for Galorants and represents one of very few
opportunities for the female-identifying VALORANT community.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220602005218/en/
Tampax and Always are partnering with
global esports organization Gen.G and Galorants, the largest
VALORANT community of female-identifying and nonbinary gamers, to
break down gendered stigmas and launch the Astral Clash tournament
series. (Graphic: Business Wire)
“This tournament is all about amplifying some of the best of the
best VALORANT has to offer,” said Nicci Barker, Owner and
Co-Creator of Galorants. “We’re beyond the point of needless
separation when it comes to esports when there are likely teams who
desperately need this level of talent in their own organization.
With the help of Tampax and Always we are helping breakdown these
gender barriers.”
Astral Clash will be hosted by Lucy Mae and will feature Tampax
and Always ambassador teams consisting of Krystalogy, Blisskai,
Nicki Taylor, Jessica Kim, Raeyei, and Shannon Williams, all of
whom will focus on empowerment and mentorship throughout the
tournament series. Each ambassador team will support programming
over the course of the tournament with livestreams, community
giveaways, and appearances at the live finals for additional
in-person mentorship and Q&A sessions.
“Gen.G is excited to continue our partnership with Galorants and
empower women gamers with the iconic brands of Tampax and Always,”
said Gina Chung Lee, Chief Marketing Officer of Gen.G. “Our aim
with this campaign is to continue to highlight and create
opportunities for women gaming communities, by providing a forum
for this community to connect online and in real life.”
To amplify Tampax, Always and Gen.G’s mission to give back, each
ambassador team will play to raise money for two charities aimed to
help educate and empower:
- Tampax will be playing for Period Education Project, a
community-focused program that brings medically accurate period
education to young people in disproportionately underserved
communities.
- Always will be raising money for Uniquely You Summit, an
organization focused on empowering Black girls and helping them
garner self-love, self-worth and self-care.
In addition, fans can support the cause by going to
https://www.pggoodeveryday.com/signup/gen-G-give-away/ to redeem
points to provide a charitable donation.
“Tampax and Always, leaders in the period care category, are
committed to driving confidence while breaking down period stigma
through real-talk education and open and honest conversations,”
said Melissa Suk, Vice President, North America Tampax and Always,
Procter & Gamble. “Through programs like Always’
#KeepHerPlaying campaign, we’ve seen firsthand the importance of
encouraging girls to participate in sports to help build
confidence. We’re proud to expand this work into esports by
partnering with Gen.G and Galorants, two like-minded organizations
who champion the same mission of breaking down barriers in the
gaming community, to continue to deliver on our mission.”
Want to Participate? Visit astralclash.gg for more details on
how this will come to life.
Want to Watch? Visit twitch.tv/galorants to tune in.
Want to Attend? Visit
https://www.pggoodeveryday.com/signup/gen-G-give-away/ to enter for
a chance to win an all-expense paid trip to the finals.
About Tampax
Procter & Gamble’s leading tampon brand, Tampax, is period
care to help you live your life without limits so everyone can feel
educated and empowered every day of the month. Tampax believes
knowledge is power, the need for education is limitless and
everyone has a right to know their body. Through Tampax’s Flow It
Forward project and its established partners, Tampax is helping end
the misinformation surrounding health and period care and ensuring
there is equal representation and access to medical resources. In
2021, Tampax donated more than 4.8 million tampons to ensure people
have access to the period products they need and deserve. With more
than 80 years of period protection expertise, Tampax meets a
variety of needs. The Tampax product lineup includes Tampax Cup,
Tampax Pure Cotton, Tampax Pearl, Tampax Radiant, Tampax Pocket
Radiant, and Tampax Pocket Pearl. Visit tampax.com or follow
@tampax on Instagram for more information.
About Always
Always, Procter & Gamble’s menstrual protection brand,
offers a wide range of pads, wipes, and liners designed to fit
different body types, period flows, and preferences. For over 35
years, Always has been empowering millions of young people globally
through puberty and confidence education, providing products to
those in need, and tackling societal barriers to their confidence
through the Always #LikeAGirl and #KeepHerPlaying movements.
Together, Always believes we can create a world where neither
periods nor gender get in the way of young people reaching their
full potential. Visit always.com or follow @always_brand on
Instagram for more information.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tampax®, Tide®, Vicks®, and Whisper®. The P&G community
includes operations in approximately 70 countries worldwide. Please
visit http://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
www.pg.com/news.
About Gen.G
Established in 2017, Gen.G is the leading esports organization
connecting the United States and Asia. Ranked no. 6 in the
inaugural Forbes list of the “World's Most Valuable Esports
Companies,” Gen.G is the only major organization that owns and
operates top teams in the world's leading esports markets — China,
South Korea and the United States. United under #TigerNation,
Gen.G's core mission is to help fans and athletes use the power of
gaming and esports to get ahead in and beyond the competition. The
company has quickly become a commercial and thought leader,
building a global, inclusive and cross-cultural future for sports
entertainment. More information about Gen.G esports and its teams
can be found at this link.
About Galorants
Galorants’ mission is to diversity the esports industry by
elevating female and non-binary individuals. By encouraging and
supporting marginalized genders in esports we create a healthier,
more inclusive community for us all. Galorants provides a safe
space to play, compete, and develop professional skills within a
growing Discord server of nearly 20,000 members. Since launching in
2020, the organization has partnered with RIOT Games, Team Liquid,
and Gen.G to regularly bring exciting opportunities to community
members. Learn more about Galorants at discord.gg/galorants.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220602005218/en/
Media Contact: Gen.G:
GenG@DKCnews.com P&G: Cheri McMaster mcmaster.ca@pg.com
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