Microban 24 Multi-Purpose Cleaner is Now the First Consumer Product Registered to Keep Killing Bacteria and Viruses that Cause the Flu and COVID-19 for up to 24 hours
June 01 2022 - 8:49AM
Business Wire
The U. S. Environmental Protection Agency (EPA) has registered
Microban 24 Multi-Purpose Cleaner (EPA Reg No. 4091-21-3573) to
keep killing 99.9% of bacteria & viruses that cause the flu and
COVID-19, for up to 24 hours, even when the surface is touched or
contacted multiple times1.
While it had previously been registered by the EPA to provide an
initial kill of viruses, Microban 24 Multi-Purpose Cleaner has been
tested by a third-party lab, in accordance with the EPA testing
guidelines, and was shown to provide up to 24-hour residual
antiviral defense. The EPA has conducted a data review and granted
registration.
In addition to killing viruses for up to 24 hours, Microban 24
Multi-Purpose Cleaner also provides a defensive shield that keeps
killing bacteria for up to 24 hours2, making it the first consumer
product registered to keep killing 99.9% of bacteria and viruses
for up to 24 hours, even after multiple touches.
“Microban 24 Multi-Purpose Cleaner is a brand that has dedicated
years to research in order to create meaningful science-backed
products that bring consumers a sense of confidence they’re doing
what they can to defend their home and surfaces in this
ever-changing world,” said Marchoe Northern, Senior VP North
America Home Care, P&G. “Since launch, Microban 24
Multi-Purpose Cleaner has provided people with a 24-hour bacteria
shield, and we continue to look for ways to deliver long-lasting
defense. We’re excited to bring consumers a product that combines
Microban 24’s cleaning power with 24-hour residual defense against
bacteria and viruses, touch after touch.”
What many people may not realize is that even after sanitizing a
surface, bacteria and viruses can be reintroduced to the surface
and spread from surface to surface through the human touch.
Microban 24 Multi-Purpose Cleaner can help people defend their
surfaces from bacteria and viruses for a full day, even after
repeated touches. To kill 99.9% of bacteria and viruses for up to
24 hours on hard, non-porous, non-food contact surfaces, consumers
can simply preclean visibly dirty surfaces and then spray Microban
24 Multi-Purpose Cleaner until thoroughly wet and allow to air dry
without wiping.
“It remains extremely important to sanitize against both
bacteria and viruses. Having a tool that will keep killing both for
up to 24 hours will allow people to defend their households against
these microbes,” said Dr. Frank Esper, an expert in respiratory
viruses & emerging infectious diseases and an advisor to
Microban 24. “As people continue to take preventative measures to
reduce the spread of bacteria and viruses that can cause illnesses,
the ability to use a 3-in-1 product that cleans, sanitizes and
defends against 99.9% of bacteria and viruses for up to 24 hours is
a game-changer.”
Prior to this approval, Microban 24 Multi-Purpose Cleaner was
registered by the EPA to initially kill viruses, including the
virus that causes COVID-19, in just 60 seconds and was included on
EPA List N.
Microban 24 Multi-Purpose Cleaner is available in both Fresh
Scent and Citrus Scent. The entire Microban 24 product lineup is
sold at major retailers nationwide in store and online. To learn
more, please visit Microban24.com/Virus. Follow Microban 24 on
Instagram and Facebook at @Microban24 for tips and tricks on how to
get the most out of your cleaning products, as well as updates on
future innovations and offerings.
1 When used as directed, Microban 24 Multi-Purpose Cleaner kills
E. aerogenes and S. aureus bacteria and viruses, including
Influenza A H1N1 virus, Human Coronavirus 229E and SARS-CoV-2, for
up to 24 hours, even after multiple touches. To kill 99.9% of
viruses for 24 hours: Preclean visibly soiled surfaces. Hold
container 6”-8” from surface and spray until thoroughly wet. For
use only on hard, nonporous nonfood contact surfaces. Allow to air
dry without wiping. Reapply if surface is scrubbed. See
microban24.com/virus for full usage instructions. 2 When used as
directed, Microban 24 Multi-Purpose Cleaner kills E. aerogenes and
S. aureus bacteria and viruses, including Influenza A H1N1 virus,
Human Coronavirus 229E and SARS-CoV-2, for up to 24 hours, even
after multiple touches. See microban24.com/virus for full usage
instructions.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
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Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
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version on businesswire.com: https://www.businesswire.com/news/home/20220601005478/en/
Tasia Langston MSL New York T: 646-756-7130
tasia.langston@mslgroup.com
Andy Sullivan P&G Home Care North America, Communications T:
513-205-5390 sullivan.a.4@pg.com
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