iLab 2021 will see P&G collaborate and nurture start-ups
from across the region to create solutions that will define the
future of advertising, retail, and supply chain
SINGAPORE, May 4, 2021 /PRNewswire/ -- Procter & Gamble
(NYSE:PG), in partnership with the Singapore Economic Development
Board (EDB), today launched iLab 2021, a 3-day virtual
innovation festival. The festival will see start-ups from
Singapore and across the region
come together to collaborate with P&G and develop innovations
that can overcome real-world challenges faced in the areas of
advertising, retail, and supply chain.
Held at P&G's i-Singapore Digital Omni-Channel Center
(i-SiDOC), iLab's launch ceremony was graced by Guest-of-Honor, Mr.
Heng Swee Keat, Deputy Prime
Minister, Coordinating Minister of Economic Policies and Minister
for Finance, Singapore along with
Mr. Rafik Mansour, Chargé
d'Affaires, a.i. U.S. Embassy in Singapore, Mr. Ted
Tan, Deputy CEO, Enterprise Singapore and Ms. Cindy Koh, Executive Vice President, Singapore
Economic Development Board.
As a force for good and for growth, P&G is building on its
commitment to serve its consumers better by leveraging technology
to meet transforming consumer demands and expectations. By
engaging with start-ups utilizing future-ready technologies,
P&G will be able to constructively disrupt the consumer
"In the post-pandemic future, the pursuit for innovation is
crucial for the recovery and advancement of our economy. Our vision
for P&G in the Asia Pacific,
Middle East, and Africa region is to become the Company of the
Future and leverage Singapore as
the innovation hub for P&G and our industry, leading digital
transformation and powering innovation across all aspects of our
business," said Mr. Magesvaran Suranjan, President, Asia Pacific, Middle
East, and Africa, Procter
& Gamble (P&G).
During iLab, selected start-ups will ideate and brainstorm with
P&G to help solve challenges using technology in
domains such as AI personalization, gaming, social commerce,
and supply chain resiliency. Selected start-ups with promising
approaches will then work with P&G to roll out pilots across
P&G's markets in Asia Pacific,
the Middle East and
The idea of iLab hinges on P&G's belief that a dynamic and
sustainable entrepreneurial ecosystem is crucial for businesses to
meet the evolving needs of customers. Through the support from the
EDB, P&G will also mentor start-ups and create cross-exchanges
through networking engagements.
"We are very thankful to have the support of like-minded
partners in this exciting journey, especially the close
partnerships that we enjoy with the EDB and ESG. At P&G, we
always endeavor to lead the change across all aspects of our
operations, and support our partners, employees, and other
stakeholders," said Mr. Karthik
Natarajan, Senior Vice President, CFO, Asia Pacific, Middle
East, & Africa, Procter
& Gamble (P&G).
iLab focuses on three different streams – Future of Advertising,
Future of Retail and Future of Supply Chain. These three areas
represent the evolving consumer and retail needs, transforming
media ecosystems and revolutionary changes in supply chain.
From a starting pool of 100 start-ups that were assessed to
solve real business challenges set by P&G, the top 27 start-ups
have been shortlisted to participate in the 3-day virtual festival
from 4-6 May 2021.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for the latest news and
information about P&G and its brands.