Charmin® Unveils AI Digital Doppelganger for Video Calls
May 03 2021 - 01:00PM
Business Wire
Charmin BRB Bot stands in for people, so they
don’t miss a beat while on the seat
The new everyday: nature calls, but you’re on a video call.
That’s why Charmin introduced its newest prototype – BRB Bot – so
no one will ever know you stepped away. BRB Bot is the first-ever
“bot” that will keep you logged on by creating a digital twin that
swaps your live video feed with an AI-powered version of yourself.
It was unveiled for the first time during a virtual press
conference today with Niecy Nash, comedian, actor, television host,
model and producer and Juju Smith Schuster, Pittsburgh Steelers
Wide Receiver.
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Over the past year, the world around us has gone almost
completely digital. And yet, it’s tougher than ever to do your
“business” without interrupting your business. While you are on the
throne, BRB Bot listens and responds as if you are still on the
video call and features a range of realistic human reactions, such
as laughing at your boss’ terrible jokes, looking thoughtfully into
the distance, pretending to search for the unmute button and much
more.
“I know I’m not the only one who’s brought their computer into
the bathroom, scared that I forgot to leave the mute button on and
camera off," said Niecy. "So, when Charmin approached me to test
BRB Bot, I was like “FINALLY someone figured out a way I can sneak
off to the throne to handle my business, if you know what I
mean."
BRB Bot, which is currently beta-only, is a desktop app that
accesses the camera feed and uses machine learning, natural
language processing and tone analysis to listen to video calls and
serve up the appropriate reactions in real-time so no one notices
you’ve left to take a bio break. There are no current plans to
release BRB Bot.
“From video conference calls, to gaming, to sports, we’ve been
forced to adapt to living and working virtually; however, one thing
that hasn’t changed is when nature calls, you have to answer… no
ifs, ands or butts about it,” said Rob Reinerman, Charmin Vice
President, Procter & Gamble. “At Charmin, we’re obsessed with
delivering a better bathroom experience whether it be providing the
best toilet paper or inventing other novel ways to help people
Enjoy the Go. BRB Bot is yet another way Charmin is exploring
better bathroom technology that could one day become reality.”
“I’m on non-stop video calls and press conferences for 2-3 hours
at a time some days. Charmin’s BRB Bot is a hilariously real solve
for not having to say ‘BRB… gotta GO,’ to a room full of reporters.
I just switch it on and they don’t know I’m gone,” Juju said.
For more information, visit us on Twitter, Instagram and
Facebook.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
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Alan Danzis alan.danzis@mslgroup.com
Procter and Gamble (NYSE:PG)
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