Old Spice Announces 2021 NFL Draft Partnership With Big Brothers Big Sisters of America to Draft the Next Generation of Mento...
April 27 2021 - 9:00AM
Business Wire
With More Than 30,000 Youth Waiting for a
Mentor, Top NFL Draft Prospects Share their Stories to Encourage
Volunteers to Get Involved
Old Spice today announces its latest initiative furthering a
10-year commitment to help increase high school graduation rates by
10 percent by 2030. Through confidence and empowerment programs,
Old Spice is reaching guys in underserved communities to help
nurture and build confidence in their potential. As the next class
of future NFL stars commence their careers at the 2021 NFL Draft,
Old Spice is partnering with top NFL Draft prospects and Big
Brothers Big Sisters of America, as part of the NFL’s Inspire
Change Initiative, to spotlight the importance of mentorship in the
lives and success of young people and to increase mentors in
communities nationwide.
Studies show mentorship can impact academic, social, and
economic outcomes, yet one in three young people do not have a
mentor. An estimated 16 million young people will reach
adulthood without ever having a mentor in their lives, and
more than 50% of those young people face adverse risk
factors. On the other hand, 95% of young adults with formal
mentoring relationships and consistent support say the experiences
helped them stay on track in school and make good choices.
1
As part of Old Spice’s long-standing relationship with the NFL,
the two are pairing up again to highlight real-life mentoring
stories from some of this year’s top NFL Draft prospects including,
DeVonta Smith [VIDEO
LINK] (University of Alabama) and his mentor Vincent
Smith, and Kyle Pitts (University of Florida), who is paired
with NFL star Travis Kelce (Kansas City Chiefs) [VIDEO
LINK]. Old Spice is creating a series of videos in which the
players share their personal stories: how mentorship has impacted
their educational journeys, the foundational principles that have
helped them achieve their goals, and personal passion for getting
more people from diverse backgrounds involved in mentoring. The
series lives on Old Spice’s YouTube page as well as on players’
social channels during NFL Draft week, starting Tuesday April 27,
2021.
In addition to Smith and Pitts, former North Dakota State
quarterback Trey Lance will also share his experiences though
national media tours and social media content, emphasizing to young
people that seeking guidance is normal, while providing them and
potential mentors with details on how to connect with Big Brothers
Big Sisters.
In partnership with Big Brothers and Big Sisters, Old Spice is
offering fans and potential volunteers (called ‘Bigs’) with an easy
way to make a difference in the lives of a student to help level
the playing field for youth in communities nationwide. While the
NFL is drafting the next generation of players, Big Brothers Big
Sisters is drafting the next generation of Bigs. Right now, there
are more than 30,000 youth waiting to be matched with a Big and the
organization is calling for more volunteers – especially men – to
get in the game to inspire change so more kids can reach their
potential. Old Spice and the NFL are encouraging volunteers to
visit www.bigdraft21.com to learn more
– you can volunteer virtually or at a safe distance.
“Old Spice is thrilled to leverage our NFL partnership to find
new ways to support and enable youth. We’re excited to collaborate
with another NFL partner, Big Brothers Big Sisters, to help drive
direct community impact,” said Matt Krehbiel, vice president of the
Old Spice brand. “Our common goal is to create more formal
mentor/mentee relationships that help empower youth to confidently
graduate high school.”
“Mentoring stories–on and off the field–are what inspire us
every day,” said Artis Stevens, President and CEO of Big Brothers
Big Sisters of America. “We appreciate the opportunity to work with
Old Spice to share this important message: mentoring not only
impacts the life of a young person, but as the mentor, you get as
much out of the friendship, if not more.”
Old Spice has long helped young men and boys transition into
young adulthood. With this latest installment of the brand’s
10-year commitment to help increase high school graduation rates,
the focus on mentorship helps drive Old Spice closer to its goal
and overall mission of helping guys build true confidence so they
can reach their education goals. With the help of Big Brothers Big
Sisters and the NFL, the brand is taking one step closer to
achieving the 10-year goal.
ABOUT OLD SPICE
Procter & Gamble’s Old Spice is the quintessential grooming
brand. With more than 80 years as an American icon, Old Spice is
the authority on grooming experience and has leveraged this
heritage to become the No.1 selling anti-perspirant and deodorant
brand for guys in the United States. Old Spice offers a complete
product portfolio for today’s evolving needs, including
anti-perspirants, deodorants, body washes, body sprays, shampoos
and hair stylers. Check Old Spice out at www.oldspice.com, Facebook
(http://www.facebook.com/OldSpice), Twitter (@OldSpice) and
Instagram (oldspice).
About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the
largest and most experienced youth mentoring organization in the
United States. The mission of Big Brothers Big Sisters of America
is to create and support one-to-one mentoring relationships that
ignite the power and promise of youth. Big Brothers Big Sisters’
evidence-based approach is designed to create positive youth
outcomes, including educational success, avoidance of risky
behaviors, higher aspirations, greater confidence, and improved
relationships. Big Brothers Big Sisters has 230+ local agencies
serving more than 5,000 communities across all 50 states. For more
information, visit: www.bigbrothersbigsisters.org.
_________________________
1 Source: The Mentoring Effect. Study commissioned by MENTOR:
The National Mentoring Partnership. 2014. Retrieved from:
https://files.eric.ed.gov/fulltext/ED558065.pdf.
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version on businesswire.com: https://www.businesswire.com/news/home/20210427005342/en/
Chris Overholser, Citizen Relations
chris.overholser@citizenrelations.com
Juwan Thompson, Procter & Gamble thompson.j.3@pg.com
De Anna Ward, Big Brothers Big Sisters of America
deanna.ward@bbbsa.org
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