By Stephen Nakrosis 
 

Procter & Gamble Co. on Tuesday announced a multifaceted, multi-year partnership with Major League Soccer.

The company said the agreement enables its brands to "tap into and support the passionate fandom for the world's game."

P&G also said that as part of its partnership it will sponsor the Mexican National Team's U.S. Tour, Leagues Cup, Campeones Cup and the MLS All-Star Game.

The company also said it will work with MLS to support efforts to "bring even greater equity and inclusion to the sport," adding it "will work with MLS and other partners to help families overcome barriers like cost and travel to ensure more equal access to the game at all levels."

 

--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

 

(END) Dow Jones Newswires

April 13, 2021 16:20 ET (20:20 GMT)

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