Procter & Gamble Announces Partnership With Major League Soccer
By Stephen Nakrosis
Procter & Gamble Co. on Tuesday announced a multifaceted,
multi-year partnership with Major League Soccer.
The company said the agreement enables its brands to "tap into
and support the passionate fandom for the world's game."
P&G also said that as part of its partnership it will
sponsor the Mexican National Team's U.S. Tour, Leagues Cup,
Campeones Cup and the MLS All-Star Game.
The company also said it will work with MLS to support efforts
to "bring even greater equity and inclusion to the sport," adding
it "will work with MLS and other partners to help families overcome
barriers like cost and travel to ensure more equal access to the
game at all levels."
--Write to Stephen Nakrosis at firstname.lastname@example.org
(END) Dow Jones Newswires
April 13, 2021 16:20 ET (20:20 GMT)
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