Crest and Oral-B Advance Healthy Oral Care Habits in the U.S. Through Access, Education and Innovation
February 10 2021 - 08:00AM
Business Wire
P&G Oral Care Brands aspire to enable all
Americans to have a healthy smile
A healthy smile expresses who a person is and how they feel, but
something as simple as a smile can sometimes be taken for granted.
Tooth decay is the No. 1 chronic disease in America, with children
in underserved communities disproportionately impacted. Black and
Hispanic children experience a higher rate of tooth decay, but are
less likely to see a dentist. As champions for unleashing healthy
smiles, Crest and Oral-B commit to advancing oral care habits to
ensure all Americans have a smile they are happy to share with the
world.
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At Crest and Oral-B, we aspire to
establish healthy oral care habits for a lifetime and enable all
Americans to have a healthy smile. (Photo: Business Wire)
“Crest and Oral-B are on a mission to unlock the life-changing
power of healthy oral care habits, because everyone deserves a
healthy smile,” said Carlos De Jesus, Senior Vice President, NA
Oral Care, P&G. “For over 60 years, our brands have provided
people with products that deliver better oral health results. We
are committed to improving oral care for all, while educating
people on how small changes to their oral care routine can make a
big impact on overall health.”
The brands’ efforts will focus on enabling access to dental
products and services, education, and product innovation that
deliver better outcomes for people and the planet.
Promoting Healthy Smiles Through
Access
Crest and Oral-B aspire to enable 100% of Americans to have
access to oral care products, oral health education and dental
care. In 2020, Crest and Oral-B donated more than $2.5 million in
products and care to support healthy smiles across the U.S. The
brands also donated more than 400,000 Oral-B toothbrushes and Crest
toothpastes through partnerships with organizations like America’s
ToothFairy and Dental Lifeline Network.
Limited access to dental care and oral health issues cause
children to lose 34 million school hours each year, according to
the Centers for Disease Control1. Crest and Oral-B are increasing
efforts to provide free dental check-ups to kids through
partnerships with organizations such as the University of
Cincinnati Blue Ash College Dental Hygiene Program.
Encouraging Healthy Smiles Through
Education
Crest and Oral-B are committed to furthering healthy habit
education through dental professionals and with our brand voices to
establish healthy oral care habits for a lifetime.
The brands have provided more than $140 million in continuing
education to dental professionals over the past 10 years. Crest and
Oral-B will continue to work with these professionals across all 50
states to provide resources and tools that inspire healthy at-home
oral care habits and promote understanding on the connection
between their oral routine and overall health. We are also engaging
kids through educational materials and activities to establish
healthy habits, like brushing twice a day, early on to ensure they
grow into a smile they are confident in.
Advancing Healthy Smiles Through
Products and Innovation
Crest and Oral-B design products and solutions that enable
effective oral care results and inspire responsible consumption to
support a healthy planet.
For better oral health results, it is important to choose
high-performing products.
- Brush with an Oral-B electric toothbrush. It improves gum
health by removing up to 100% more plaque than regular manual
toothbrushes.
- Toothpaste matters, too. Unlike standard toothpaste, Crest Gum
& Pro-Health toothpaste neutralizes bad bacteria to improve gum
health.
- Complete your oral care routine with floss and rinse. In a
clinical study, 100% of patients with unhealthy gums saw
improvement in gum health when using Oral-B iO, Crest Gum Detoxify,
Glide Floss and Crest Pro-Health Multi-Protection Rinse
together.
The brands are designing out waste and re-shaping the future of
product and packaging. For example, Oral-B Clic manual toothbrush
with replaceable brush heads uses 60% less plastic, Crest is
converting to recyclable toothpaste tubes by 2025, and both Crest
and Oral-B already have an alternative recycling program to make it
easy for consumers to give their used products new life. Better
habits for the planet also require responsible sourcing and
manufacturing. Crest and Oral-B localized manufacturing in the U.S.
makes more than 90% of our toothpaste and manual toothbrushes for
the U.S. market. All U.S. facilities also purchase 100% renewable
electricity and send zero manufacturing waste to landfills.
These actions are rooted in the P&G global Oral Care
platform “Healthy Smiles. Healthy Lives. Healthy Planet.” and will
contribute to the Company’s goal to educate and enable 2 billion
people to adopt healthy oral care habits by 2030.
Visit the Crest or Oral-B websites to learn more about our
vision to enable everyone to have a healthy smile for life.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
1 Centers for Disease Control: Oral Health Fast Facts
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version on businesswire.com: https://www.businesswire.com/news/home/20210210005244/en/
Media Contacts: North America Velvet Gogol Bennett, P&G
gogolbennett.vc@pg.com
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