Old Spice & Secret Are First Large Brands to Launch Refillable Antiperspirant Cases Made With No Single-Use Plastic Packaging
February 09 2021 - 8:00AM
Business Wire
Twist design makes application smooth; price
makes sustainable choices accessible for more people
In an effort to help reduce plastic waste, Secret and Old Spice
are launching innovative refillable antiperspirant cases at select
retailers nationwide beginning February 2021. Additionally, both
brands will expand their offering of Aluminum Free deodorants in
recyclable paper tube packaging made of 90 percent recycled
paperboard, certified by the Forest Stewardship Council (FSC).
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Secret's new eco-friendly offerings
including Refillable Antiperspirant and Paperboard Deodorant
(Photo: Business Wire)
The easy-to-use, refillable cases, manufactured with no single
use plastic, include a refill made with 100% FSC certified
paperboard packaging. Available in refillable antiperspirant, the
first from a major brand, this new product line now offers
consumers a way to eliminate plastic waste without compromising on
48-hour sweat protection. Each refill starter kit has a suggested
retail price of $10.00 and Refills have a suggested retail price of
$8.00, making this one of the most affordable refill options on the
market today. *
“We know the most sustainable choices for consumers are not
always the most affordable – and that limits the impact we can have
on our environment,” said Freddy Bharucha, senior vice president,
P&G Personal Care. “By providing sustainable solutions for both
antiperspirants and aluminum free deodorants at some of the most
affordable prices on the market, we’re able to make sustainable
choices a reality for more consumers.”
“People are craving more eco-friendly personal care products,
but they also must be delightful to use, otherwise people will not
stick with them long term,” said Anitra Marsh, vice president,
sustainability, citizenship and communications, P&G Beauty.
“That is why our refillable antiperspirant cases are designed to
advance the antiperspirant smoothly through the case with a simple
twist, much like a lipstick, without being messy.”
Old Spice and Secret were the first major brands to introduce
all-paper, plastic-free, deodorant solutions in May of 2020.
Following the success of that limited-edition pilot, both brands
are expanding this offering nationwide with an aluminum free
deodorant formula. Featuring a signature push-pop design, these
innovative paper tubes are fully recyclable. Consumers can crush
the empty paperboard and drop the package right into their
recycling bin.
Both Old Spice and Secret refillable antiperspirants and paper
tube deodorants are available in stores nationwide at Walmart,
Target, CVS and Walgreens (online only) now.
*All pricing is at the sole discretion of the retailer.
About Old Spice
For more than 80 years, guys have turned to Old Spice as the
grooming authority, giving them the confidence to reach their true
potential. Old Spice offers a complete product portfolio for
today’s evolving needs, including antiperspirants, deodorants, body
washes, body sprays, shampoos and hair stylers. Check Old Spice out
at www.oldspice.com, Instagram (@oldspice), Twitter (@OldSpice) and
Facebook (http://www.facebook.com/OldSpice).
About Secret
Procter & Gamble’s Secret has been helping women bring out
the best in themselves. By providing superior wetness and odor
protection for over 60 years, Secret has given women the confidence
they need to take on any challenge. Check Secret out at
www.secret.com, Facebook, Twitter (@SecretDeodorant), Instagram
(@secretdeodorant) and YouTube.
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version on businesswire.com: https://www.businesswire.com/news/home/20210209005359/en/
Chris Hills Email: chris.hills@citizenrelations.com Phone:
646.908.8286
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