Gillette® Launches Planet KIND, a New Line of Products That Are Kind to Skin and the Planet
February 04 2021 - 12:37PM
Business Wire
Each Purchase Prevents Plastic from Entering
the Ocean Through Plastic Bank Partnership
Today, Gillette (NYSE: PG) formally launched Planet KIND, a new
shaving and skincare brand that is kind to skin and the planet.
Planet KIND packaging is recyclable and made with 85% recycled
paper, 85% recycled plastic or infinitely recyclable aluminum. The
lineup also includes a razor handle made with 60% recycled plastic.
The brand has partnered with Plastic Bank® to give consumers even
more reason to feel good about choosing Planet KIND. In partnership
with Plastic Bank, every Planet KIND product purchased will prevent
10 plastic bottles from entering the ocean.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210204005905/en/
Planet KIND is a new shaving and skincare
brand that is kind to skin and the planet. In partnership with
Plastic Bank, every Planet KIND product purchased will help prevent
10 plastic bottles from entering the ocean. (Photo: Business
Wire)
“Planet KIND makes it easier to incorporate eco-friendly choices
into your shaving and skincare routine,” said John Claughton, VP of
North America Grooming at P&G. “We know consumers are looking
for sustainable products that are kind to skin, and don’t want to
compromise on performance. Our Planet KIND products are designed
with this in mind and are backed by a brand people already know and
trust.”
The Planet KIND lineup includes a razor and blades, moisturizer,
face wash and shave cream, available at Target stores nationwide,
on Target.com and planetkindbygillette.com. Features include:
- A durable razor handle made to last with 60% recycled plastic
(made from rPET, like water bottle plastic), which can be used for
years.
- One Planet KIND razor handle contains the equivalent of one
recycled water bottle.
- Razor with two cartridge refills can be purchased for
$9.99*
- Razor cartridges with five (5) high quality blades that glide
effortlessly over skin for a close, smooth and gentle-on-skin
shave. Each cartridge is good for up to one month of shaves.
- Four-count cartridge refills can be purchased for $9.99*
- Eight-count cartridge refills can be purchased for $20.00*
- Dermatologist-tested moisturizer, face wash and shave cream
made without parabens, SLS sulfate, alcohol or dyes. The
moisturizer and face wash bottles are made with 85% recycled
plastic, and the shave cream jar is made with infinitely recyclable
aluminum.
- Moisturizer, face wash and shave cream can be purchased for
$7.99* each.
- Planet KIND packaging can be recycled through most curbside
municipality programs, and both the blades & the handle are
recyclable through Gillette’s Razor Recycling Program in
partnership with international recycling leader, TerraCycle®.
- Through this program, consumers can send in all brands of
blades and razors, including razor systems, disposable razors,
replaceable-blade cartridge units, rigid plastic packaging and
flexible plastic bag packaging.
Planet KIND and Plastic Bank
Planet KIND is increasing its commitment to reduce plastic waste
through a partnership with Plastic Bank, a social enterprise that
helps stop ocean plastic while improving the lives of collectors in
vulnerable coastal communities. Starting February 1, every purchase
of a Planet KIND product will help prevent 10 plastic bottles from
entering the ocean. In the first year of this partnership, Planet
KIND’s goal is to prevent 10 million plastic bottles from entering
the ocean.
“Our goal at Plastic Bank is to work with likeminded
organizations to create environmental, social and economic impact,”
said David Katz, CEO and Founder at Plastic Bank. “Together with
Planet KIND, we are reducing ocean plastic and empowering the world
to thrive.”
The launch of Planet KIND supports Gillette’s 2030
Sustainability Goals to have 100% of Gillette packaging be
recyclable by 2030 and to increase the use of post-consumer
recycled content for products. Learn more about Gillette
Sustainability here.
Learn more about Planet KIND here.
* Final pricing is at the sole discretion of the retailer.
###
About Gillette
For more than 115 years, Gillette has delivered precision
technology and unrivalled product performance – improving the lives
of over 800 million consumers around the world. From shaving and
body grooming, to skin care and sweat protection, Gillette offers a
wide variety of products including razors, shave gel (gels, foams
and creams), skin care, after shaves, antiperspirants, deodorants
and body wash. For more information and the latest news on
Gillette, visit www.gillette.com. To see our full selection of
products, visit www.gillette.com. Follow Gillette on Twitter,
Facebook and Instagram.
About Plastic Bank
Plastic Bank® empowers the regenerative society. We are helping
the world stop ocean plastic while improving the lives of collector
communities. Plastic Bank builds ethical recycling ecosystems in
coastal communities and reprocesses the materials for
reintroduction into the global manufacturing supply chain.
Collectors receive a premium for the materials they collect which
helps them provide basic family necessities such as groceries,
cooking fuel, school tuition, and health insurance. Plastic Bank’s
certified blockchain platform secures the entire transaction and
provides real-time data visualization – allowing for transparency,
traceability, and rapid scalability. The collected material is
reborn as Social Plastic® which can be easily reintegrated into
products and packaging as part of a closed-loop supply chain.
Plastic Bank currently operates in Haiti, Brazil, Indonesia, the
Philippines, and Egypt. Learn more at plasticbank.com.
Category: Gillette
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210204005905/en/
Samantha Policano, MMK+ (202) 835-9495
samantha.policano@ketchum.com
Julia LaFeldt, Gillette (513) 888-2198 lafeldt.j@pg.com
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Mar 2024 to Apr 2024
Procter and Gamble (NYSE:PG)
Historical Stock Chart
From Apr 2023 to Apr 2024