Endless Adventure Coast to Coast: Polaris Adventures Select Membership Program Expands Nationwide
June 01 2022 - 9:02AM
Business Wire
First of its kind membership
program for powersports now available across the country
In its continued quest to make the outdoors more accessible to
all, Polaris Adventures, the experience business of global
powersports leader Polaris Inc. (NYSE: PII), announces the national
expansion of its monthly membership program, Polaris Adventures
Select. Members now have open access to get outside and explore
their own cities or bucket list destinations across the country in
a new way: exploring the outdoors off-roading, touring the city in
an open-aired Slingshot®, or even cruising the open waters by
pontoon.
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The Polaris Adventures Select membership
program makes it easy to get outside by including all you need to
get out and ride. With access to nearly 200 Outfitter locations
across the United States, riders can use their membership wherever
their travels take them. (Photo: Business Wire)
With the ability to have vehicles reserved for pickup or booked
at a Polaris Adventures Outfitter, the Select membership program
offers exceptional value, flexibility and service.
“Since launching Polaris Adventures Select early last year, 90
percent of our members are new to the powersports industry,” said
Vic Koelsch, senior vice president, chief digital and information
officer at Polaris. “We’re thrilled to expand the program and make
it available to all types of riders and believe it could be one of
the biggest levers, if not the biggest, to new customer growth. By
eliminating the barriers that come with ownership as well as
offering the ultimate breadth of riding options, members have the
flexibility to ride whichever vehicle best meets their needs
whenever and wherever.”
Over the last two years, more and more people have turned to the
outdoors for fun and recreation, and a growing number of consumers
have been discovering how powersports provides a new and unique way
to discover the outdoors. This membership program makes it easy to
get outside by including all you need to get out and ride. With
access to nearly 200 Outfitter locations across the United States,
riders can use their membership wherever their travels take
them.
Select is easy to join and starts at $149/month. Members acquire
credits to be redeemed for access to Polaris ATVs, Polaris RANGER®,
RZR® and GENERAL™ off-road vehicles, Slingshot open-air roadsters,
Indian Motorcycle®, snowmobiles and boats (in limited
markets*).
Interested riders can reserve their membership by visiting
poladv.com/membership.
About Polaris Adventures: Polaris Adventures brings
together a network of Outfitters to provide premium ride and drive
experiences at epic destinations nationwide. Creating safe,
memorable, year-round adventures for all skill levels, Polaris
Adventures offers worry-free half and full-day options for couples,
families and adventure groups in state-of-the-art Polaris vehicles.
Visit adventures.polaris.com to learn more.
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2021 sales of $8.2
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles;
Sportsman® all-terrain off-road vehicles; military and commercial
off-road vehicles; snowmobiles; Indian Motorcycle® mid-size and
heavyweight motorcycles; Slingshot® moto-roadsters; Aixam
quadricycles; Goupil electric vehicles; and pontoon and deck boats,
including industry-leading Bennington pontoons. Polaris enhances
the riding experience with parts, garments, and accessories, along
with an aftermarket portfolio, including Transamerican Auto Parts.
Proudly headquartered in Minnesota, Polaris serves more than 100
countries across the globe. www.polaris.com.
*Not all vehicles are available at every Outfitter location.
Check with local Outfitters to confirm availability. Marine only
available in Arizona and Minnesota currently with future plans to
expand.
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Kelly Wakefield kelly.wakefield@wildrockpr.com
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