Polaris Inc. Introduces the Empowersports Diverse Riding Council, Aimed to Expand Powersports and Elevate Multicultural Perspectives and Insights in Powersports
March 10 2022 - 3:00PM
Business Wire
The council will bring together 16 riders from
diverse backgrounds to foster participation and increase diversity
within the world of powersports
As the global leader in Powersports, Polaris Inc. (NYSE: PII) is
excited to continue to grow the Powersports industry and bring its
love of adventure to more customers. In order to do that, Polaris
is focusing on understanding different types of customers and
inviting more people to enjoy the outdoors in new ways while
ensuring participation is a great experience for all. To support
these efforts, Polaris has created the Empowersports Diverse Riding
Council comprised of 16 passionate, trailblazing multicultural
riders.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220310005899/en/
Polaris Inc. Introduces the Empowersports
Diverse Riding Council, bringing together 16 riders from diverse
backgrounds to foster participation and increase diversity within
the world of powersports. (Photo: Business Wire)
The Empowersports Diverse Riding Council unites influential
riders, adventurers, leaders and entrepreneurs who bring
multicultural perspectives and insights to the powersports space.
They will be advocates for building community, sparking adventure
and fostering safety when riding. The council will meet regularly
with Polaris leaders to build a deeper understanding of a broader
array of customers. They include:
NIKKI ANDERSON
PRINCE EVANS
ALEX MOCK
Gixxer Sisters Co-Founder
Sheriff's Deputy & Audio Engineer
Certified Moto Racing Coach
SHAINA ANDERSON
TOSHA DAVIS
FERNANDA MONTIEL
Gixxer Sisters Co-Founder
Founder of Cali Slingers
Polaris Mexico Racer
DERIC AUGUSTINE
KHAN YONG GEE
BROOKLYN STEVENSON
Actor, Writer and IMC Rider
Professional Fly Racer & Polaris SNOW
Ambassador
Photographer, Mountain Biker &
Skier
CAROLINA CORA
STORM JACKSON
ENRIQUE SANTOS
Actress, Model & Stuntwoman
United States Marine Corps Veteran
Videographer and Off Road Desert Racing
Co-Founder
JOANNE DONN
DARRELL JOYCE II
TAVO VILDOSOLA
Gear Specialist
Sr Global Market Development Manager
Off-Road Racer, TV Host & Stuntman
ELVIS ESCOBAR
Photographer and IMC Ambassador
“I am beyond excited to join my fellow council members to uplift
riders of all ethnic backgrounds and promote more diversity and
unity in our riding communities,” Tavo Vildosola said. “For me,
powersports have always been about freedom and the sense of
community that naturally comes with riding. This council allows us
to tell our unique stories and perspectives our way, while breaking
down barriers with more adventure-inclined riders who identify as
people of color and deserve empowerment and support in their
endeavors.”
In 2020, Polaris launched the inaugural Empowersports Women’s
Riding Council which has provided valuable perspective and feedback
to many groups within Polaris Inc. and Indian Motorcycle Co.
including dealer and customer experience, product insights and how
to bring more women into riding.
In addition to these councils, Polaris has many efforts aimed at
understanding and learning from diverse riders to help ensure their
voices are represented and needs are met. Polaris has performed
consumer research with multicultural riders to gain valuable
insights that are leveraged in product development, advertising and
the dealer experience. That research led to the development and
launch of Customer Growth dealer training to help Polaris dealers
better understand more consumers and adapt to new customer
expectations.
Polaris has cultivated longstanding partnerships with groups
like Black Girls Ride, Women Riders Now, International Female Ride
Day®, and Ride Wild Co. and been present at events like National
Bikers RoundUp and PROC. The partnerships have provided
opportunities for Polaris to directly engage with communities of
color and added great value to Polaris’ overall mission to make
powersports a more inclusive and accessible space.
“We pride ourselves in listening to riders directly in order to
make the greatest impact on the future of powersports,” said Pam
Kermisch VP, Chief Customer Growth Officer at Polaris Industries.
“Polaris knows that there is a strong presence of people of color
across powersports disciplines and we are building stronger
connections with those riding communities. The efforts of this
council aim to eliminate barriers, increase education and extend an
open invitation to diverse riders.”
Polaris’ Focus on Customer Growth
The creation of the Empowersports Diverse Riding Council is part
of Polaris’ broader growth initiative, which aims to grow their
customer base by more than 50% over the next 10 years by
introducing new customers to Polaris and continuing their
commitment to supporting diverse riders. During 2021 the company
saw an influx of new riders with 70% of customers being new to
Polaris, fueled by significant increases with women and families as
well as younger and multicultural customers.
“With the growth in diversity in the industry comes a
responsibility to amplify the voices of all riders and that riders
can see themselves represented across all powersports, no matter
the terrain or vehicle,” Polaris Inc. Senior Marketing Manager,
Tommy Hillman said. “Honest and open conversations will instill
actionable change and strengthen the industry now and in the
future.”
ABOUT POLARIS INC.
As the global leader in powersports, Polaris Inc. (NYSE: PII)
pioneers product breakthroughs and enriching experiences and
services that have invited people to discover the joy of being
outdoors since our founding in 1954. With annual 2021 sales of $8.2
billion, Polaris’ high-quality product line-up includes the Polaris
RANGER®, RZR® and Polaris GENERAL™ side-by-side off-road vehicles;
Sportsman® all-terrain off-road vehicles; Indian Motorcycle®
mid-size and heavyweight motorcycles; Slingshot® moto-roadsters;
snowmobiles; and deck, cruiser and pontoon boats, including
industry-leading Bennington pontoons. Polaris enhances the riding
experience with parts, garments, and accessories, along with a
growing aftermarket portfolio, including Transamerican Auto Parts.
Polaris’ presence in adjacent markets includes military and
commercial off-road vehicles, quadricycles, and electric vehicles.
Proudly headquartered in Minnesota, Polaris serves more than 100
countries across the globe. www.polaris.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220310005899/en/
Ty Hughes ty.hughes@ten35.com (832) 526-2213
Polaris (NYSE:PII)
Historical Stock Chart
From Mar 2024 to Apr 2024
Polaris (NYSE:PII)
Historical Stock Chart
From Apr 2023 to Apr 2024