Indian Motorcycle Draws a Line in the Sand With “Challenger Challenge” – A Head-to-Head Comparison of the New Indian Ch...
February 12 2020 - 4:06PM
Business Wire
National Demo Tour, Local Dealer Demos,
Advertising and Episodic Video Series Serve Up Bold Demonstrations
of the Indian Challenger’s Superiority Over the Harley-Davidson®
Road Glide® Special
“May the best V-twin win.” That’s the rally cry for the newest
marketing campaign for Indian Motorcycle’s all-new Indian
Challenger – a fully-loaded premium bagger designed as a superior
alternative to the category leader, the Harley-Davidson® Road
Glide® Special. This morning, Indian announced the “Challenger
Challenge,” a campaign that invites motorcyclists to test ride the
Challenger and Road Glide® Special back-to-back for the ultimate
head-to-head comparison.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20200212005868/en/
"May the best V-twin win." (Graphic:
Indian Motorcycle)
Launching at Daytona Bike Week on Friday, March 6, the
Challenger Challenge product demo tour will visit Indian Motorcycle
dealers around the country, as well as select motorcycle rallies
and events, including the legendary Sturgis Motorcycle Rally in
August. In addition to the national tour, select Indian Motorcycle
dealers will have a Road Glide® on hand to ensure that any customer
who visits their dealership can take the Challenger Challenge.
Indian Motorcycle will support the Challenger Challenge with a
digital media campaign, highlighted by an episodic video series
where action sports icon Carey Hart and his loyal sidekick, Bryan
“Big B” Mahoney, pit the new Indian Challenger head-to-head against
the Road Glide® Special in a series of tests that showcase power,
torque, braking and handling. In addition to the digital media
campaign, the content series can be found on IndianMotorcycle.com,
Indian’s social media and YouTube channels.
“The Challenger’s combination of power and dexterity is at
another level,” said Hart. “The first time I rode it, I knew that
they had something special. But riding the Challenger back-to-back
against the Road Glide, it’s not even fair. The Challenger
absolutely crushes it.”
“Over the years, the Road Glide has firmly entrenched itself as
the category leader and has become the default choice, but our bike
is simply better and our confidence in this product is what this
campaign is all about,” said Mike Dougherty, President, Indian
Motorcycle. “The difference when riding these two bikes
back-to-back is undeniable, and we’re excited for riders to
experience it for themselves with the Challenger Challenge.”
At the heart of the Challenger is the PowerPlus engine, Indian’s
first liquid-cooled large displacement motor (108 cubic-inch,
60-degree V-twin) that packs a best-in-class 122 horsepower and 128
ft-lbs. of torque. The Challenger’s modern and aggressively styled
chassis-mounted fairing sits over an inverted front suspension,
while the Challenger Limited and Dark Horse variants are equipped
with Indian Motorcycle’s intuitive Smart Lean Technology™, keeping
riders confidently grounded by utilizing a Bosch® IMU to add
cornering control to the dynamic traction control and ABS, as well
as Drag Torque Control. A host of amenities add style, convenience
and keep the rider comfortable, including electronic cruise
control, full LED lighting, a long-haul seat, ABS, keyless
ignition, weatherproof saddlebags with over 18 gallons of storage
space, and an adjustable windscreen with nearly three inches of
travel.
For more information on the Challenger Challenge, visit
IndianMotorcycle.com/en-us/Challenger-Challenge. Join the
conversation by tagging photos on social media using
#ChallengerChallenge. At select events, riders who take the
Challenger Challenge will receive an exclusive Challenger
t-shirt.
For more information, or to find the nearest dealer, visit
IndianMotorcycle.com and follow along on Facebook, Twitter and
Instagram.
ABOUT INDIAN MOTORCYCLE® Indian Motorcycle Company is
America’s First Motorcycle Company®. Founded in 1901, Indian
Motorcycle has won the hearts of motorcyclists around the world and
earned distinction as one of America’s most legendary and iconic
brands through unrivaled racing dominance, engineering prowess and
countless innovations and industry firsts. Today that heritage and
passion is reignited under new brand stewardship. To learn more,
please visit www.indianmotorcycle.com.
INDIAN and INDIAN MOTORCYCLE are registered trademarks of Indian
Motorcycle International, LLC. Always wear a helmet, protective
clothing and eyewear and insist your passenger does the same. Ride
within the limits of the law and your own abilities. Read,
understand and follow your owner’s manual. Never ride under the
influence of drugs or alcohol.
Harley-Davidson® and Road Glide® are registered trademarks of
H-D U.S.A., LLC
BOSCH® is registered to Robert Bosch GmbH
View source
version on businesswire.com: https://www.businesswire.com/news/home/20200212005868/en/
Bradley Hartman The Brand Amp bradley@thebrandamp.com
831-566-7970
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