Planet and Organic Valley Complete Pilot and Expand Collaboration Across Cooperative
July 19 2022 - 9:00AM
Business Wire
Planet Labs PBC (NYSE:PL), a leading provider of daily data and
insights about Earth, today announced the completion of a
successful pilot program with Organic Valley, a national organic
food brand and independent cooperative of small family farms, to
utilize satellite technology to efficiently measure pasture health
on dairy farms. By using Planet’s near-daily satellite images,
farmers accessed reports to improve their use of pastures and herd
nutrition, and to contribute to sustainable agricultural practices
like regenerative rotational grazing. The pilot program started
with 20 farms and after a successful implementation, Planet’s
satellite insights are being extended to about 100 Organic Valley
farms this year; after proof of scale, the program will then be
offered to their entire membership.
Planet’s relationship with Organic Valley highlights both
companies’ shared values in sustainability and social impact. The
small, organic family farms of Organic Valley manage more than
175,000 acres of pastureland by using regenerative farming
practices, in which the cooperative members’ cows graze in-pasture
on average over 180 days per year, leading to improved soil and
water quality, carbon sequestration, and improved animal
well-being. Through intensive rotational grazing, herds are moved
frequently between divided pastures. Traditional on-the-ground
practices of monitoring the quantity of pasture vegetation is
time-consuming and labor-intensive, but Planet’s satellite-enabled
datasets now support a more efficient monitoring system, saving
time and money for farmers. Organic Valley estimates their farmers
will be able to capture at least a 20% increase in pasture
utilization through this satellite technology, successfully
digitizing and modernizing rotational grazing practices.
“People don’t always realize how using data captured from space
could support farming initiatives at any scale. Our relationship
with Organic Valley is very compelling, as we work in tandem to
build tailored solutions for each unique farm operation. We are
also thrilled to see Planet’s offerings used by such a
sustainability-minded company,” said Misty Tucker, Planet’s Global
Agriculture Industry Principal.
During their pilot program, Organic Valley worked directly with
Planet’s Professional Services team to develop a comprehensive tool
that uses Planet’s Data and Orders APIs to select and order
farm-level satellite imagery. From these images, Organic Valley
generates pasture reports for its farmers that support data,
including NDVI metrics, a technique for measuring vegetation
presence and health. The pasture reports provide pixel-level detail
allowing farmers to identify trouble spots due to overgrazing and
excessively wet or dry conditions. This innovative use of
technology not only saves farmers time but also removes the
subjectivity inherent in manual biomass measurements, moving from
estimates to actuals.
“Our goals are to support our farmers, helping them raise happy
cows and continuously improve their farm ecosystems, and with
Planet’s highly accessible satellite datasets, we have been able to
advance these goals. We see this tool as a long-term project that
will scale and evolve overtime as we learn about our needs and
Planet continues to innovate,” said Organic Valley Senior
Sustainability Manager Jessica Luhning.
About Planet
Planet is a leading provider of global, daily satellite imagery
and geospatial solutions. Planet is driven by a mission to image
the world every day, and make change visible, accessible and
actionable. Founded in 2010 by three NASA scientists, Planet
designs, builds, and operates the largest Earth observation fleet
of imaging satellites, capturing over 30 TB of data per day. Planet
provides mission-critical data, advanced insights, and software
solutions to over 800 customers, comprising the world’s leading
agriculture, forestry, intelligence, education and finance
companies and government agencies, enabling users to simply and
effectively derive unique value from satellite imagery. Planet is a
public benefit corporation trading on the New York Stock Exchange
as PL. To learn more visit www.planet.com and follow us on
Twitter.
About Organic Valley
Organic Valley is passionate about doing what’s right for
people, animals, and earth and is committed to bringing ethically
made organic food to families everywhere. Organic Valley is the
largest farmer-owned organic cooperative in the U.S. and one of the
world's largest organic consumer brands. Founded in 1988 to sustain
family farms through organic farming, the cooperative represents
approximately 1,700 farmers in 34 U.S. states, Canada, Australia
and the United Kingdom. For more information, visit ov.coop/impact.
Organic Valley is also @OrganicValley on Instagram, Facebook,
LinkedIn and Twitter.
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Except for the historical information contained herein, the
matters set forth in this press release are forward-looking
statements within the meaning of the "safe harbor" provisions of
the Private Securities Litigation Reform Act of 1995, including,
but not limited to, the Company’s ability to capture market
opportunity and realize any of the potential benefits from current
or future product enhancements, new products, or strategic
partnerships and customer collaborations. Forward-looking
statements are based on the Company’s management’s beliefs, as well
as assumptions made by, and information currently available to
them. Because such statements are based on expectations as to
future events and results and are not statements of fact, actual
results may differ materially from those projected. Factors which
may cause actual results to differ materially from current
expectations include, but are not limited to the risk factors and
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the Company's periodic reports, proxy statements, and other
disclosure materials filed from time to time with the Securities
and Exchange Commission (SEC) which are available online at
www.sec.gov, and on the Company's website at www.planet.com. All
forward-looking statements reflect the Company’s beliefs and
assumptions only as of the date such statements are made. The
Company undertakes no obligation to update forward-looking
statements to reflect future events or circumstances.
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version on businesswire.com: https://www.businesswire.com/news/home/20220719005297/en/
Planet Press Claire Bentley comms@planet.com Planet Investor
Relations Chris Genualdi, Cleo Palmer-Poroner ir@planet.com
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