SAN FRANCISCO,
Sept. 27, 2021 /PRNewswire/ --
Pinterest (NYSE: PINS) announced today it will host its second
annual global Creators Festival on Wednesday, October 20th, 2021.
With content and topics inspired by creators, the global virtual
event will feature internationally-recognized talent, top emerging
creators, Pinterest executives and special guests who will announce
the company's latest creator products, features and experiences.
The event will be hosted in countries around the world including
the US, Canada, UK, Australia, Germany and France.
"Pinterest is building a future for creators focused on
inspiration over entertainment and reaching audiences in an
engaging, positive and actionable space. This special event
represents a new era with creators, and we'll unveil the latest
products and features we know they want and need to create
meaningful engagement with their communities," said Aya Kanai, head of content and creator
partnerships at Pinterest. "What makes the Festival so special is,
we're handing creators the microphone to share our new products as
well as offer guidance and help other creators be successful on the
platform."
The hour-long, live-streamed event will touch on an array of
topics from growing an inspired audience, to launching a brand, to
creating high-quality content that fosters more meaningful
engagement, to monetizing content and tackling challenges such as
creator burnout.
"The Pinterest Creators Festival will explore what it really
means to 'make it' as a creator and shine a spotlight on why
Pinterest is the best place to do it," said Colleen Stauffer, global head of creator
marketing at Pinterest. "We'll dig into why Pinterest is different
from any other platform and hear success stories and advice
directly from creators who have already 'made it' on the
platform."
People are taking control over their emotional and mental
health, and expect the brands they use to prioritize this wellness
and provide a space for it. For creators, they've been seeking out
platforms that foster a kind and inclusive environment to create
their content. Pinterest, known as the "kindest corner of the
internet," took intentional steps this spring to further bolster
its inclusive space through the launch of its Creator Code, a
mandatory set of guidelines intended to educate and build community
around making inclusive and compassionate content. In addition, the
company unveiled advanced comment moderation updates, including
positivity reminders, keyword filtering and spam prevention signals
that use machine learning to detect and remove negative
comments.
The inclusive brand also launched several new products and tools
to help creators feel seen and empowered, including an
international expansion to the brand's skin tone range search
feature, which shows inspiration and ideas similar to the skin tone
range users select; a ban on all weight loss advertisements to
deter negative body image and commentary; and most recently, a new
hair pattern search, that through computer vision, enables Pinners
to refine hair searches by unique hair patterns: protective, coily,
curly, wavy, straight and shaved/bald.
"It's an exciting time for creators on Pinterest," said Kanai.
"We've been intentional about listening to their feedback and have
created the tools and products that are really going to up-level
their content game and bring them even closer to manifesting their
inspiration and dreams with an engaged and supportive
audience."
Register to attend Pinterest's October
20th Creators Festival:
pinterestcreatorsfestival.com.
About Pinterest
Pinterest is the visual discovery engine people around the world
use to shop products personalized to their taste, find ideas to do
offline and discover the most inspiring creators. People have saved
more than 300 billion Pins across a range of interests from
building a home office to cooking a new recipe and planning a
vacation. Headquartered in San
Francisco, Pinterest launched in 2010 and has more than 400
million monthly active users worldwide. Available on iOS and
Android, and at pinterest.com.
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