REDWOOD SHORES, Calif., June 17,
2019 /PRNewswire/ -- To help organizations quickly and
easily bring together customer data from across the entire
organization, Oracle is collaborating with Accenture and Capgemini
to address the hype and confusion around the Customer Data Platform
(CDP) market.
In collaboration with two Platinum level members of Oracle
PartnerNetwork, Oracle is moving beyond current CDP capabilities to
power richer digital marketing and customer experiences across the
entire customer journey. This includes delivering the technology
and best practices that help organizations understand and map
different customer data sources, define business outcomes and key
performance indicators for customer intelligence projects, and
create a single and dynamic view of the customer.
The CDP market has quickly expanded as marketing technology
vendors have launched point solutions to try and help marketers
bring together various customer data sources to better understand
and engage known customers. Overall, this first wave of CDP
solutions has failed to address the challenge of creating a single
and dynamic view of the customer due to the complexity of
integration, the need to address the entire customer journey and a
limited set of use cases/capabilities centered on B2C
marketing.
"Clients across industries are eager to leverage the power and
insights that CDP solutions offer but are concerned about the
perceived cost and complexity of bringing different customer data
sources together," said Lucia Lesar,
global practice lead for Oracle CX at Accenture. "Building on
nearly 30 years of teaming with Oracle to help clients with digital
transformation, this new joint initiative will enable us to better
address these challenges, along with changing customer
expectations, so that our clients can unify their data for a more
holistic view of the customer that they can act on
dynamically."
To provide B2B and B2C organizations with a complete customer
intelligence platform for managing customer data, Oracle launched
Oracle CX Unity in October 2018.
Oracle CX Unity provides brands with powerful and actionable
insights in context, in motion and in real time across the entire
customer experience by providing the ability to bring together
online, offline and third-party customer data sources. This unique
approach provides organizations with a fast and easy way to bring
together customer data from across the entire organization and
across the entire customer journey. In addition, Oracle CX Unity
goes one step further than existing CDP solutions by applying
built-in machine learning to prescribe the optimal experience
within existing business processes.
"The customer journey has changed beyond recognition, making it
much harder to gain a single source of customer truth," said
Jane Arnold Hommet, Global Partner
Executive for Oracle at Capgemini. "As our clients adapt to the
evolving nature of customer interactions, they are looking for
customer data strategies and data sources that go beyond marketing
which can enable anyone within their teams to have quick and easy
access to comprehensive customer insights and
intelligence."
Oracle CX Unity is pre-integrated with Oracle Customer
Experience (CX) Cloud to enable intelligence to be applied across
every customer touchpoint. Oracle CX Cloud is an integrated set of
applications which empower organizations to take a smarter approach
to customer experience management and business transformation
initiatives. Accenture and Capgemini are helping enterprise
companies tap into all that Oracle CX Unity has to offer.
"The CDP market is a confusing place right now with lots of
promise and hype, but very few solutions that can provide a
comprehensive view into customer interactions across channels and
applications," said Rob Tarkoff,
executive vice president and general manager, Oracle CX Cloud. "To
address the challenges of this first wave of CDP solutions and
provide our customers with the scale and precision needed to make
every customer interaction truly matter, we are delivering CX
Unity, our customer intelligence platform, in partnership with
experts in customer data such as Accenture and Capgemini."
About Oracle
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complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
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SOURCE Oracle