REDWOOD SHORES, Calif., May 14,
2019 /PRNewswire/ -- Customers today simply expect more from
their communications service providers (CSPs). Instead of buying
expensive broad scale offerings, customers want CSPs to propose
services, devices, plans and pricing that best meet their unique
lifestyle or business needs.
To meet this demand, Oracle has developed the Oracle Enterprise
Catalog for Communications, as part of the Oracle Digital
Experience for Communications solution. Oracle Enterprise
Catalog for Communications empowers CSPs to easily launch new
service offers and tailor them to specific customer micro-segments
to improve engagement. By providing a common and consistent
definition of product information, Oracle Enterprise Catalog for
Communications helps CSPs simplify and streamline offer
introduction across sales, ecommerce, ordering, fulfillment and
billing.
For example, a CSP can quickly launch a compelling new digital
content offer – one that might include music, video, 5G and an
IoT-based digital assistant – by easily configuring its pricing,
discounts and promotions for various channels and fulfillment paths
– all from one central platform.
"At Oracle, data is simply part of our DNA," said Rob Tarkoff, executive vice president and
general manager, Oracle CX Cloud. "We use the industry's richest
dataset available to accurately anticipate customer needs, then
leverage this in our innovative CX cloud applications like Oracle
Enterprise Catalog for Communications. This enables CSPs to rapidly
design and launch compelling AI-recommended offers that target the
right customers, in just the right way, and at just the right time
to maximize uptake, revenue, customer satisfaction and
loyalty."
A New Era of Tailored Communications Services
Expected to be generally available in Oracle's fiscal year 2020,
Oracle Enterprise Catalog for Communications enables CSPs to
rapidly create offer bundles of existing products, commercial terms
and conditions, as well as the creation of completely new product
offerings.
As part of the Oracle Digital Experience for Communications
solution, Oracle Enterprise Catalog for Communications gives
service providers in communications and media the means to
accelerate their digital business. Oracle Enterprise Catalog for
Communications is a key component within Oracle's intelligent,
holistic offer introduction framework that enables higher
commercial success with fewer offer launches. It starts with offer
ideation, leveraging social, marketing and intelligent customer
insights to generate relevant, personalized and timely offers for
specific customer audiences. Once the offers are designed by Oracle
Enterprise Catalog for Communications, the framework then enables
the launch and presentation of offers through customers' channels
of choice, using AI to increase offer uptake and providing CSPs
with real time offer analytics.
"As CSPs look to launch and expand new 5G and IoT-based digital
services increasingly with ecosystem partners, it is essential they
be able to accurately determine which offers are most likely to
drive adoption with specific audiences," said John Abraham, principal analyst, research,
Analysys Mason. "But to drive profitable revenue growth, CSPs also
need the operational agility to define and synchronize their
product and offer details – what they sell, what gets ordered and
delivered and what gets billed – across all participating
systems."
Embracing the Larger Comms Ecosystem through Open
Standards
Oracle Enterprise Catalog for Communications is
based on the TM Forum canonical communications model and supports
full offer lifecycle management. As an enterprise catalog, Oracle
Enterprise Catalog for Communications is pre-integrated with
Oracle's sales, commerce, fulfillment and billing capabilities and
Oracle Siebel CRM for ease of importing catalog information. Oracle
Enterprise Catalog for Communications also integrates with external
participating systems using the standards-based TM Forum Open API
as part of a broader concept to cash to care solution.
"With this announcement and as a signatory to the TM Forum Open
API manifesto, Oracle is further demonstrating the industry value
of adopting extensible open APIs to expose and consume a catalog of
capabilities to drive innovation and monetization of new products
and services," said George Glass,
vice president architecture & APIs, TM Forum. "The adoption of
these APIs enables companies like Oracle to execute at digital
speeds and capitalize on the opportunities presented by an
increasingly connected world."
About Oracle Communications
Oracle Communications
provides integrated communications and cloud solutions for
Service Providers and Enterprises to accelerate their digital
transformation journey in a communications-driven world from
network evolution to digital business to customer experience.
www.oracle.com/communications
To learn more about Oracle Communications industry solutions,
visit: Oracle Communications LinkedIn, or join the conversation at
Twitter @OracleComms.
About Oracle
The Oracle Cloud offers a
complete suite of integrated applications for Sales,
Service, Marketing, Human Resources, Finance, Supply Chain and
Manufacturing, plus Highly Automated and Secure Generation 2
Infrastructure featuring the Oracle Autonomous Database. For
more information about Oracle (NYSE: ORCL), please visit us
at oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
Safe Harbor
The following is intended to outline
our general product direction. It is intended for information
purposes only, and may not be incorporated into any contract. It is
not a commitment to deliver any material, code, or functionality,
and should not be relied upon in making purchasing decisions. The
development, release, timing, and pricing of any features or
functionality described for Oracle's products may change and
remains at the sole discretion of Oracle Corporation.
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SOURCE Oracle