NEW YORK, Jan. 15, 2019 /PRNewswire/ -- National
Retail Federation -- JOANN Stores, one of the
nation's largest craft and fabric specialty retailer, has chosen
Oracle to help create a modern experience with a 360-degree view of
customer engagement. With Oracle, JOANN can better understand and
engage customers across its omnichannel footprint, including
leading web and mobile properties and more than 865 physical stores
across the United States.
Leveraging embedded data science and analytics, JOANN can create
more personalized, targeted offers that generate demand across key
market segments.
"Our customers expect a superior assortment of fabric and craft
supplies from our stores, as well as expertise, guidance and
inspiration from our Team Members," said Steve Miller, SVP marketing & eCommerce at
JOANN. "With Oracle Retail, our store teams will be able to
seamlessly move between completing specific tasks and helping
shoppers on the floor. And by more fully understanding our
customers' interests and buying history, we can suggest new
projects in-store and deliver more personalized offers to drive
engagement across channels."
Together, Oracle Retail Xstore Point-of-Service, Oracle Retail
Customer Engagement Cloud Service and Oracle Marketing Cloud will
help JOANN streamline the management and execution of promotions,
provide an innovative approach to customer discounts and coupons,
and provide a competitive edge as the retailer continues to grow in
the highly seasonal fabric and crafts industry.
"We are delighted to partner with JOANN Stores to extend their
specialized shopping experience at scale. By adopting our modern
platform for retail, JOANN Stores can create an endless aisle to
fulfill and create consumer demand with more personalized and
relevant offers," said Mike Webster,
senior vice president and general manager, Oracle Retail. "The new
solutions will deliver value at corporate and store level through
operational efficiencies with better quality and access to
data."
"With a complete suite of Oracle solutions JOANN is positioning
to offer customers engaging and personalized service," said
Dale Grant, senior vice president
global sales, Oracle Retail. "In a highly seasonal industry, having
an accurate perspective on consumer needs is critical to optimizing
margins and making the right inventory investments that drive
sales."
About Oracle Retail
Oracle is the modern platform for
retail. Oracle provides retailers with a complete, open, and
integrated platform for best-of-breed business applications, cloud
services, and hardware that are engineered to work together.
Leading fashion, grocery, and specialty retailers use Oracle
solutions to accelerate from best practice to next practice, drive
operational agility and refine the customer experience. For more
information, visit our website at www.oracle.com/retail.
About Oracle
The Oracle Cloud delivers hundreds of
SaaS applications and enterprise-class PaaS and IaaS services to
customers in more than 195 countries and territories while
processing 55 billion transactions a day. For more information
about Oracle (NYSE:ORCL), please visit us at oracle.com.
Trademarks
Oracle and Java are registered trademarks of Oracle and/or its
affiliates. Other names may be trademarks of their respective
owners.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/joann-stores-tailor-better-customer-experiences-with-oracle-300778408.html
SOURCE Oracle