AUSTIN, Texas and MILTON KEYNES,
United Kingdom, March 25, 2021
/PRNewswire/ -- Red Bull Racing, the four-time Formula 1 World
Champion team, has chosen Oracle as its official cloud
infrastructure partner.
Red Bull will leverage the
machine learning and data analytics capabilities of Oracle Cloud
Infrastructure (OCI) to optimize the way data is used across its
business; from on-track activities to putting more information in
the hands of the Team's global fan base. The OCI-powered
capabilities will help the team sharpen its already formidable
competitive edge.
Formula 1 is a sport often described as being driven by data;
teams have an obsession with analysis and minute details which
could give them a competitive advantage on the track. This
relationship, between two cutting-edge technology companies, will
include work to optimize and elevate the use of data in improving
car performance for Red Bull. This
comes in the form of a multi-year roadmap, touching on both on and
off-track engineering operations, leveraging the extensive
artificial intelligence and machine learning capabilities of Oracle
Cloud Infrastructure.
Welcoming the new partnership, Red Bull Racing Honda Team
Principal, Christian Horner,
said: "This is a hugely significant partnership for Red
Bull Racing Honda. Oracle is a massive organization that has been
at the forefront of technical innovation for more than four
decades. As one of the industry's most recognized and trusted names
in database management and cloud computing, Oracle brings huge
capability, innovation, and expertise to many of the world's
largest and most successful businesses. To be able to tap into that
exceptional power and knowledge is a major step forward for our
Team. Oracle's expertise will touch many areas of the business from
the development of major fan engagement and brand building
mechanisms to providing rich new resources across the Team,
including within the engineering and design departments."
Red Bull Racing Honda requires a cloud infrastructure platform
with the highest levels of performance, scalability, and security.
Oracle Cloud Infrastructure brings unique capabilities enabling
Red Bull to expand its use of data
science and analytics, so it can accommodate the growing and
diversifying engineering work undertaken on the Red Bull Technology
Campus.
"This is the perfect alliance of two organizations that share a
passion for design, performance, and winning," said Ariel Kelman, Chief Marketing Officer,
Oracle. "Red Bull Racing didn't win multiple Drivers'
Championships and Constructors' Championships in its relatively
young existence without pushing boundaries. Oracle is committed to
working with Red Bull Racing Honda to discover and create the
technologies and designs that will allow it to surpass expectations
and set new standards in Formula
1."
Red Bull is also known in Formula
1 circles for being passionate about its global fan base, producing
exceptional content and engagement opportunities. The partnership
will leverage Oracle's extensive Customer Experience
(CX) applications portfolio including Oracle Unity Customer
Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle
Responsys Campaign Management to give fans easy access to
statistics and metrics, so they can feel closer to the action on
the track. Together, the two businesses hope to provide the best
possible fan experience, delivering greater insights and engagement
opportunities during race weekends and opening up the world of
Formula 1 to new fans globally.
Oliver Hughes, Red Bull Racing
Chief Marketing Officer, added: "We're excited to bring a
major partner such as Oracle into Formula 1, and with a focus on
pushing the limits in everything that we do, finding the right
partner for our journey to the Cloud was absolutely crucial.
Layering Oracle's CX Marketing Cloud expertise with Red Bull Racing
Honda's creativity and global fanbase is going to open up the next
chapter in our evolving martech journey, and hopefully deliver
something unique and special for our fans. From a technology
perspective, our engineering team can't wait to get their hands on
the array of tools that Oracle have to offer in order to bolster
our data science and AI teams with world-beating expertise."
Note: Rights-free still images of Oracle branding on
Red Bull Racing Honda assets are available to view and download NOW
on Red Bull Content Pool via the following
link: https://www.redbullcontentpool.com/C-RBRACING/CP-S-13468
About Oracle
Oracle offers suites of
integrated applications plus secure, autonomous infrastructure in
the Oracle Cloud. For more information about Oracle (NYSE:
ORCL), please visit us at oracle.com.
About Red Bull Racing
Red Bull Racing was founded in
2005 with the goal of shaking up the world of Formula One and doing
things a bit differently. With Christian
Horner, the youngest Team Principal in the paddock, at the
helm the Team took the sport by storm claiming four back to back
Formula One World Constructors' and Drivers' Championships between
2010 and 2013 against the greats such as Ferrari and McLaren. Since
then the Team has never finished outside of the top four in the
Constructors' Championship and by the end of 2020 had achieved 64
race wins, 183 podiums, 68 fastest laps and 63 pole positions. In
2021 the Team will powered by Honda and fields Dutch ace
Max Verstappen alongside Mexican
driver Sergio Perez. The Team is
also home to the world's fastest pit stop crew, with a Guinness
World Record breaking time to change four wheels of 1.82
seconds.
Red Bull Racing Honda is based in Milton Keynes on the Red Bull Technology
Campus where it works closely with sister companies Red Bull
Advanced Technologies and the newly formed Red Bull Powertrains
Ltd.
Trademarks
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Corporation.
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SOURCE Oracle