REDWOOD SHORES, Calif., Sept. 29,
2020 /PRNewswire/ -- Oracle today announced new
integrations between Oracle Fusion Cloud Customer Experience (CX)
and Zoom that will help sales, marketing, and customer service
teams seamlessly incorporate video into existing processes and
workflows in order to make every customer interaction better.
"We are pleased to be able to work with the Oracle team to help
our customers reach and engage their audiences in new and
innovative ways," said Oded Gal,
chief product officer, Zoom. "The need for all businesses to
rethink customer engagements has accelerated this year and Oracle
was the perfect partner for us to work with to integrate video into
the customer experience."
To support the rapid growth in digital selling, marketing, and
customer service, Oracle and Zoom are introducing a series of
integrations between Zoom's communications platform and Oracle
Cloud CX applications.
- Marketers: A new integration with Oracle Eloqua, part of
Oracle CX Marketing, helps marketers improve the performance of
multi-channel demand generation and nurture programs. With the
integration, marketers will be able to deliver richer digital
events and improve the performance of webinars by quickly and
easily collecting and analyzing data surrounding engagement and
registration. The integration will also help marketers deliver a
consistent experience and improve customer engagement by leveraging
branded assets (i.e. emails, landing pages, forms) across
channels.
- Customer Service Agents: A new integration
with Oracle CX Service will help service
teams improve customer satisfaction by solving incidents
faster and delivering a more contextual and personalized customer
experience. In addition, service agents will be able to better
build relationships and get answers from colleagues faster by using
video to improve collaboration between teams while working
remotely.
- Sales Teams: A new integration with Oracle CX Sales
will help sales teams use video to engage with customers and
prospects. Sales teams will be able to schedule or start a Zoom
meeting in the context of a sale against an account, contact, lead,
opportunity, or proposal. In addition, sales teams will be able to
view the Zoom interaction as part of a feed, record and save a
meeting for later, and even run a transcription to capture insights
from the meeting.
"Zoom is increasingly a part of our everyday professional and
personal lives and we are proud to work with the Zoom team to help
our customers innovate with video and seamlessly incorporate it
with their existing sales, marketing, and customer service
applications," said Rob Tarkoff,
executive vice president and general manager, Oracle Cloud CX and
Data Cloud. "Now more than ever, video has become a critical
channel for brands to engage customers. This is not a nice to have
– it is now table stakes and when fully integrated, video is
an incredible tool for brands to deliver memorable
experiences."
About Oracle
The Oracle Cloud offers a complete suite
of integrated applications for Sales, Service, Marketing, Human
Resources, Finance, Supply Chain and Manufacturing, plus Highly
Automated and Secure Generation 2 Infrastructure featuring the
Oracle Autonomous Database. For more information about Oracle
(NYSE: ORCL), please visit us at www.oracle.com.
Trademarks
Oracle and Java are registered trademarks
of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/oracle-and-zoom-help-organizations-infuse-video-into-customer-engagements-301139594.html
SOURCE Oracle