GUANGZHOU, China, April 14,
2022 /PRNewswire/ -- Onion Global Limited ("Onion
Global", the "Group" or the "Company") (NYSE: OG), a
next-generation lifestyle brand platform that incubates, markets,
and distributes the world's fresh, fashionable, and future brands
to young people in China and
across Asia, today announced that
it unveiled an upgraded "Supply-to-Business" ("STB")
strategy integrating upstream supply chain capabilities with
expanding B2B customer base.
With the upgraded STB strategy, Onion Global will build a super
trading platform with a comprehensive operating system that
provides business support directly to B2B customers on matters
related to supply chain, data analysis, and brand
transactions.
Key strategy highlights:
- Backed by its strengths in Brand, Technology, and Factories,
Onion Global will provide B2B customers with turnkey solutions
spanning from brand incubation, technology development, and
flexible supply chain support to help B2B customers develop
customized products and launch new brands.
- The Orion Brand Management platform, an integrated system built
for B2B customers will offer solutions across R&D, product,
branding, marketing, and data analytics.
- Onion Global will help B2B customers reach a wider range of
customers across the globe through its remarkable sales and
logistics channels, including O'Mall, a global cross-border
e-commerce platform, CosyFans, a Southeast Asian cross-border
e-commerce platform, Minibuyer, a private domain shop and team
management tool, and E-Quick, an IoT service provider.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "B2B customers are extremely
valuable and we strongly believe that they will integrate closely
with B2C clients in the future. When B2B customers develop their
own business and revenue models, they are constantly generating new
consumer demand and harvesting highly qualified B2C customers.
Grounded by our global supply chain and closed-loop branding
eco-system, we will provide a comprehensive, multi-level, and
full-spectrum of brand services for more B2B customers, enterprise
merchants, and sellers. As we put more emphasis on B2B customers,
Onion Global's "STB" model will widely empower all kinds of
enterprises and individual entrepreneurs and provide an upgraded
business model catering to the evolving consumer market."
China's B2B market is rapidly
growing, driving increasing demand for supply chain and technology
services from B2B customers. As the regulatory environment is
tightening and the pandemic continues to bring uncertainty, Onion
Global has core competitive advantages in operating brands across
public and private domains, and benefits from the solid growth of
its existing market, user base, and private domain traffic.
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands, which we refer to as "3F
brands," to young people in China and across Asia.
The Company's mission is to be the dream factory of lifestyle
brands for young people. The Company's platform offers an
integrated solution to develop, market, and distribute new and
inspiring branded products, thereby reshaping the lifestyle
shopping and consumer culture in China. Onion Global Limited
has been listed on New York Stock Exchange since May 2021.
For more information, please
visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548
In the United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited