GUANGZHOU, China, Dec. 13, 2021 /PRNewswire/ -- Onion Global
Limited ("Onion Global", the "Group" or the "Company") (NYSE: OG),
a next-generation lifestyle brand platform that incubates, markets,
and distributes the world's fresh, fashionable, and future brands
to young people in China and
across Asia, today announced that
in September 2021 it launched
Harper's BAZAAR cosmetics, a cosmetics brand that operates under
Harper's BAZAAR Korea, on its O'Mall platform and has generated GMV
of over RMB2 million in the two
months since its debut. Onion Global's well-established upstream
supply chains and precision marketing strategies helped the brand
build a solid foundation for establishing a long-term brand image
in the China cosmetics market.
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "Based on Onion Global's deep
insights of the entire beauty and cosmetics sector, the focus on
beauty in modern-day China from
younger females is growing intensively. This drove Harper's BAZAAR
cosmetics to be one of Onion Global's strategic partners for
tapping into the new consumption industry in China. The growing number of our
collaborations between global brands is yet another testament to
our strong capabilities in new brand incubation and brand
management, underpinned by our in-depth consumer insights and
forecasts in the new consumption market. We also boast a
competitive cultivation of omnichannel marketing channels through
both key opinion consumers (KOCs) private traffic and public domain
traffic pools. As of the end of the third quarter of 2021, we have
an extensive community of 740,000 KOCs that can create large
impressions within their respective social network, influencing
consumers' views on fashion trends, life quality, and purchase
decisions. Our model of transferring product users into product
influencers proves to be an efficient and cost-effective path for
new brands to reach consumers, and ultimately brand reputation
spreads. We will continue to cultivate more KOC's in the beauty and
cosmetics sector and build our core technological barriers to
provide the hottest products through our omnichannel strategy to
meet the growing needs of the younger generation."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
applicable law.
About HARPER'S BAZAAR Cosmetics
Harper's BAZAAR Cosmetics launched its cosmetics product line in
March, 2020. Hearst, a leading global, diversified media,
information, and services company with more than 360 businesses is
the parent company of Harper's BAZAAR and has authorized Harper's
BAZAAR Korea to produce and operate Harper's BAZAAR cosmetics.
About Hearst
Hearst is a leading global, diversified media, information and
services company with more than 360 businesses. Its major interests
include ownership in cable television networks such as A&E,
HISTORY, Lifetime and ESPN; global financial services leader Fitch
Group; Hearst Health, a group of medical information and services
businesses; transportation assets including CAMP Systems
International, a major provider of software-as-a-service solutions
for managing maintenance of jets and helicopters; 33 television
stations such as WCVB-TV in Boston
and KCRA-TV in Sacramento,
California, which reach a combined 19% of U.S. viewers;
newspapers such as the Houston Chronicle, San Francisco Chronicle
and Times Union (Albany, New
York); and nearly 250 magazines around the world, including
Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital
services businesses such as iCrossing and KUBRA.
For more information, please visit: https://www.hearst.com/.
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets and distributes the world's
fresh, fashionable and future brands, which we refer to as "3F
brands," to young people in China
and across Asia. The Company's
mission is to be the dream factory of lifestyle brands for young
people. The Company's platform offering an integrated solution to
develop, market and distribute new and inspiring branded products,
thereby reshaping the lifestyle shopping and consumer culture in
China. Onion Global Limited has
been listed on New York Stock Exchange since May 2021.
For more information, please visit: http://ir.msyc.com/.
Investor Relations Contact
In China:
Onion Global Ltd.
Investor Relations
E-mail: ir@msyc.cc
Christensen
Mr. Eric Yuan
E-mail: eyuan@christensenir.com
Tel: +86-10-5900-1548
In United States:
Christensen
Ms. Linda Bergkamp
E-mail: lbergkamp@christensenir.com
Tel: +1-480-614-3004
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SOURCE Onion Global Limited