Hybrid capabilities and new suite of production
services enable companies to deliver hybrid experiences and capture
data across in-person and virtual attendees with one platform
Many organizations are shifting to hybrid events to increase
engagement and audience insights across physical and virtual
attendees. To help customers deliver immersive digital-first,
hybrid experiences, ON24 (NYSE: ONTF) today introduced Hybrid Mode
in ON24 Webcast Elite. Many of the world’s most recognized brands
use ON24 Webcast Elite to create and deliver engaging live,
simulive, and on-demand webinars. With Hybrid Mode now available,
organizations can bring all the benefits of digital engagement to
their physical events and deliver an integrated, simultaneous,
shared experience to in-person and virtual audiences anywhere in
the world – all in a single digital engagement platform.
“The future of events is hybrid experiences that generate better
engagement and data, with physical events complementing and
augmenting digital-first strategies,” said Sharat Sharan, founder
and CEO of ON24. “By capturing insights across all in-person and
virtual attendees, sales and marketing teams can continually
enhance their customer experiences, increase the reach of their
lead nurture, and drive measurable pipeline and revenue.”
Physical events provide little to no data, prompting many
organizations to move toward virtual and hybrid events.1 Connecting
in-person and virtual audiences is a significant challenge, with
most event organizers saying that the technology to ensure a smooth
experience is a concern.2
Hybrid Mode in ON24 Webcast Elite makes seamless hybrid
experiences possible, enabling companies to customize their events
for in-person and virtual attendees. Registrants receive
event-related content and communications tailored to their
preferred experience. During the event, virtual attendees can view
and interact with the same presentations, digital content,
Q&As, polls, and network in hybrid breakout rooms, while
in-person attendees can scan QR Codes at the venue to quickly
access the same interactivity tools.
First-person engagement data, buying signals, and prospect
profiles are captured across both physical and virtual attendees
throughout the event so marketing and sales can better understand
potential customers. Organizations can then take all their hybrid
engagement data and use ON24’s AI-based recommendation engine to
deliver additional content and personalized experiences during and
after the event based on an attendee’s engagement history and
individual interests.
A full suite of production services is also available to support
customers’ hybrid events. ON24 experts can manage and support
filming, live streaming, and remote production with a talented team
of video editors, producers, and creative services to help create a
high-quality experience. Live captioning and translation services
can also extend audience reach, helping scale digital experiences
globally.
ON24 Webcast Elite is part of the ON24 Digital Experience
Platform, which also includes ON24 Virtual Conference, ON24
Breakouts, ON24 Engagement Hub, ON24 Target, ON24 Intelligence, and
ON24 Connect. Companies can deliver digital experiences that create
deep engagement, first-person data, and AI-driven personalization,
as well as seamlessly integrate audience insights with marketing
automation, CRM, and collaboration systems.
ON24’s new hybrid capabilities and services are available today
for ON24 Webcast Elite. To learn more, visit
ON24.com/Hybrid-Event-Solutions/.
About ON24
ON24 provides a leading cloud-based hybrid engagement platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports millions of professionals a
month who are totaling billions of engagement minutes per year.
ON24 is headquartered in San Francisco with global offices in North
America, EMEA, and APAC. For more information, visit
www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including our the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other countries.
The other referenced trademarks and service marks are also owned by
ON24, Inc. and may be registered in some countries.
1 ON24, Future of Events Report, July 2021 2 Markletic,
Markletic Event Research, February 2021
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version on businesswire.com: https://www.businesswire.com/news/home/20210826005085/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Nate Pollack
investorrelations@on24.com
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