Leading digital experience and sales engagement
platforms to provide sales teams with actionable insights to
personalize buyer experiences and speed sales cycles
ON24 (NYSE: ONTF) today announced it will integrate ON24
Intelligence with Outreach, a leading sales engagement platform.
The planned integration will allow joint customers to access ON24
prospect engagement data directly within the Outreach platform. Now
customers will be able to create connected workflows that allow
revenue teams to track prospect engagement across marketing and
sales activities to drive personalized interactions and accelerate
their customer pipeline.
ON24 Intelligence tracks, measures, and understands audience
engagement and buying signals during ON24 digital experiences,
using advanced AI to give companies a complete, 360-degree view of
their prospects and prioritize sales leads. The Outreach sales
engagement platform helps companies increase productivity and drive
smarter, more insightful engagement with their customers.
Together, first-person customer and prospect profiles, content
consumption, and engagement data – from CTA clicks and survey
responses to questions asked – from ON24 webinars, virtual
conferences, and multimedia content hubs will seamlessly flow into
Outreach. Information will be updated and available in near
real-time in Outreach as live and on-demand ON24 digital
experiences occur.
With AI-powered analytics from ON24 Intelligence combined with
sales insights and AI-driven sales engagement enabled by Outreach,
joint customers will have a detailed history of engagement to drive
the next best action with prospects and customers, from sending an
email with personalized content to scheduling a sales call or demo.
Once the integration is live, marketing and sales will be able to
deliver the right sequence of interactions at the right time in the
right channel.
“ON24 digital experiences create rich engagement data and
intelligence that sales teams can use to maximize business
outcomes,” said Manny Medina, co-founder and CEO of Outreach.
“Across our ecosystem of partners, we’re focused on delivering deep
audience insights to a rep’s daily workflow and keeping sales
informed at every step of the customer journey. Integration with
ON24 is a great fit, allowing us to bring context from a buyer’s
digital experiences into the seller’s engagement.”
“Outreach is a powerful sales engagement platform that guides
salespeople to take the right actions with customers and
prospects,” said Sharat Sharan, founder and CEO of ON24. “With a
seamless and detailed data handoff between marketing and sales,
organizations can personalize customer engagement and deliver the
most impactful experiences to convert prospects into buyers.”
Integration of ON24 Intelligence with the Outreach sales
engagement platform is planned for public availability later this
year through Outreach Galaxy, an app marketplace for the modern
sales team, and ON24 Connect, a portfolio of flexible APIs and
third-party integrations with leading marketing and sales
applications. ON24 customers who would like to be early adopters
can contact their ON24 account team.
In other news, ON24 recently announced it will integrate ON24
Webcast Elite content and audience engagement data with Veeva CRM
Events Management to provide marketing and sales teams with an
end-to-end solution for planning, executing, and measuring the
impact of digital events and engagement activities with healthcare
professionals. Read the press release to learn more.
For more information on the Outreach integration, join us at the
upcoming The ON24 Experience virtual event on April 28, 2021.
You’ll learn about the digital experiences marketing leaders are
creating to engage audiences, as well as the latest technology
integrations with the ON24 Digital Experience Platform. Register at
ON24.com/Experience.
About Outreach
Outreach is the largest and fastest-growing sales engagement
platform that helps companies dramatically increase productivity
and drive smarter, more insightful engagement with their customers.
The only sales engagement platform to make the Forbes Cloud 100,
Outreach was also the fastest-growing Sales Engagement Platform on
the Deloitte Technology Fast 500. More than 4,600 companies such as
Adobe, Tableau, Okta, Splunk, DocuSign, and SAP depend on
Outreach's enterprise-scale, unparalleled customer adoption, and
robust AI-powered innovation. Outreach is a privately held company
based in Seattle, Washington. To learn more, please visit
www.outreach.io.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
Forward-Looking Statements
This document contains “forward-looking statements” under
applicable securities laws. In some cases, such statements can be
identified by words such as: “expect,” “convert,” “believe,”
“plan,” “future,” “may,” “should,” “will,” and similar references
to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
statements are based on our current beliefs, expectations, and
assumptions about future events or conditions, which are subject to
inherent risks and uncertainties, including disruptions or other
issues with our technology or third-party services, along with the
other risks and uncertainties discussed in the filings we make from
time to time with the Securities and Exchange Commission. Actual
results may differ materially from those indicated in
forward-looking statements, and you should not place undue reliance
on them. All statements herein are based only on information
currently available to us and speak only as of the date hereof.
Except as required by law, we undertake no obligation to update any
such statement.
© 2021 ON24, Inc. All rights reserved. ON24 and the ON24 logo
are trademarks owned by ON24, Inc., and are registered in the
United States Patent and Trademark Office and in other
countries.
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version on businesswire.com: https://www.businesswire.com/news/home/20210427005454/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Maili Bergman
investorrelations@on24.com
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