Firm and its Clients Recognized for
Outstanding Work and Innovation in Data, Analytics and
Communications Measurement
Ketchum's Kelley Heaslip Named Young
Professional of the Year
NEW
YORK, Dec. 2, 2022 /PRNewswire/ -- Leading
global communications consultancy Ketchum was recently
acknowledged with 11 accolades at 2022 AMEC Awards, which
celebrates exceptional work rooted in research, insights and
analytics. This year marked the 20th anniversary of the
awards ceremony that recognizes remarkable communications programs
showcasing the importance of data and measurement from leading
agencies and organizations around the world. 2022 winners were
honored on Nov. 17 at the BMA House
in London.
The esteemed awards program is organized by AMEC, the
International Association for Measurement and Evaluation of
Communication, the world's largest media intelligence and insights
association.
The consultancy's 11 total wins include three gold, four silver
and three bronze as well as the coveted Young Professional of the
Year award, which honored Kelley Heaslip, management consultant –
analytics at Ketchum, for significant contributions to client work
through inventive communications measurement.
"We're thrilled to receive such an incredible level of
recognition from the distinguished AMEC Awards that celebrate the
best of the best in research, analytics and evaluation," said
Mike Doyle, president and CEO at
Ketchum. "Our team is dedicated to empowering our clients to become
data-smart by strategically transforming data into insights for
impact. These AMEC Award acknowledgements showcase the
effectiveness of our forward-thinking approach to integrated work
with our amazing client partners across the globe. This is a true
testament to Ketchum's overall commitment to innovation and
insights-driven communications programming that drive impactful and
measurable business results."
Ketchum was honored in the below categories; two of the awards
recognize work completed by the consultancy in partnership with
other Omnicom Public Relations Group firms:
INDIVIDUAL
YOUNG PROFESSIONAL OF THE
YEAR
Kelley Heaslip, Managing Consultant -
Analytics
GOLD
BEST USE OF NEW TECHNOLOGY IN COMMUNICATIONS
MEASUREMENT
"Hot & Crispy: Quantifying the
Power of PR"
Ketchum and The Wendy's Company
STEP CHANGE AWARD FOR THE BEST IMPROVEMENT OF
A MEASUREMENT JOURNEY
"Building a Measurement
Engine"
Ketchum and Michelin
"Optimizing for the Next Generation of Philips
Measurement"
Omnicom Public Relations Group and Philips
SILVER
BEST USE OF INTEGRATED COMMUNICATION
MEASUREMENT/RESEARCH
"Making Egg Nutrition
Science Digestible"
Ketchum and American Egg Board
BEST USE OF NEW TECHNOLOGY IN COMMUNICATIONS
MEASUREMENT
"Driving Change and
Adoption"
Ketchum and Global Pharmaceutical Company Client
BEST USE OF SOCIAL MEDIA
MEASUREMENT
"Evaluating & Curating B2B
Social Media Strategy"
Ketchum and CloroxPro
PLAIN LANGUAGE AWARD FOR SIMPLICITY IN
CAMPAIGN EFFECTIVENESS MEASUREMENT AND
REPORTING
"Optimizing for the Next Generation of
Philips Measurement"
Omnicom Public Relations Group and Philips
BRONZE
BEST FIRST STEPS ON A MEASUREMENT
JOURNEY
"Building a Measurement
Engine"
Ketchum and Michelin
BEST USE OF A MEASUREMENT
FRAMEWORK
"Building a Measurement
Engine"
Ketchum and Michelin
INNOVATION AWARD FOR NEW MEASUREMENT
METHODOLOGIES
"Jake from State Farm TikTok
Debut"
Ketchum and State Farm
Ketchum's AMEC Award recognitions follow another recent
acknowledgement that supports the consultancy's dedication to
innovation and infusing data, analytics and insights into its
integrated programs. Mary Elizabeth
Germaine, global managing director of Analytics and Insights
at Ketchum, was named earlier this month to the PRovoke Media
Innovator 25 Americas 2022 List. The 10th annual class
includes 25 individuals from across North and South America who are making major impacts on
advancing the public relations industry through ingenuity.
"At Ketchum, we infuse data, analytics and research into
everything we do for our clients. Utilizing a data-driven approach
truly helps to demonstrate the overall impact of a communications
program," said Germaine. "Better, smarter planning that prioritizes
research and data analytics will lead to more successful strategies
and will enable PR professionals to propel our industry
forward."
For additional information about Ketchum, its award-winning
analytics capabilities and how it transforms data into insights and
impact, visit https://www.ketchum.com/analytics/.
About Ketchum
The winner of 136 Cannes Lions, Ketchum is one of the most
creatively awarded firms in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations
Group
Omnicom Public Relations Group is a global collective of
three of the top global public relations agencies worldwide and
specialist agencies in areas including public affairs, language
strategy, global health strategy and change management. As the
largest group of communications professionals in the world, our
employees provide expertise to companies, government agencies, NGOs
and nonprofits across a wide range of industries. Omnicom Public
Relations Group delivers for clients through a relentless focus on
talent, continuous pursuit of innovation and a culture steeped in
collaboration. Omnicom Public Relations Group is part of the
Communications Consultancy Network, a division of Omnicom Group
Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 70 countries. Follow us
on Twitter for the latest news.
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SOURCE Ketchum