NEW
YORK, Sept. 19, 2022 /PRNewswire/ -- The Anxiety
and Depression Association of America (ADAA), an international,
nonprofit membership organization for mental health professionals
and provider of public resources, announced it has selected
communications consultancy Ketchum as its agency of record
(AOR) following a competitive pitch. The team from Ketchum's
Washington, D.C., marketplace will
lead the account, and the remit includes enterprise communications,
executive visibility, earned and paid social media and digital
campaigns, corporate partnerships and event planning — including
for the esteemed Anxiety & Depression Conference on
April 13-16, 2023, in Washington, D.C.
"The Ketchum team is uniquely qualified to help our organization
at this important time of growth and transition," said Susan Gurley, executive director,
ADAA. "Their professional experience — and passion — for
our work is why we selected them as our partners. The creativity of
their ideas and strategic approach will help us advance our mission
to find new treatments and, one day, prevent and cure anxiety,
depression, OCD, PTSD and co-occurring disorders."
As AOR, Ketchum will help to further establish ADAA's mental
health leadership and enlist more members, spokespeople and
sponsors for the organization. The Ketchum team will work to
identify key areas of need where ADAA can uniquely contribute to
helping break mental health stigma and expand access to therapy and
care. Through their multidisciplinary approach, the team will bring
together clinicians and researchers with diverse backgrounds in
medicine, psychology, social work, counseling, nursing,
neuroscience, genetics, epidemiology and more.
"There is a tremendous public health need to better address
today's increasing mental health challenges," said Michelle Baker, executive vice president, Health
at Ketchum. "We are proud to have been chosen to partner with ADAA
to help mental health professionals keep up with growing demand and
evolving science and provide impactful resources for the public.
Our team is dedicated to this work and to making a difference for
patients, families and communities struggling with anxiety,
depression and conditions including PTSD."
About ADAA
Founded in 1979, the Anxiety and Depression
Association of America (ADAA) is an international nonprofit
membership organization (with more than 1,500 international mental
health professional members) and a leader in education, training,
and research for anxiety, depression, and related disorders. More
than 11 million people visit the ADAA website annually to find
current treatment and research information and to access free
resources and support. Visit www.adaa.org to learn
more.
About Ketchum
The winner of 136 Cannes Lions, Ketchum is one of the most
creatively awarded firms in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three
of the top global public relations agencies worldwide and
specialist agencies in areas including public affairs, language
strategy, global health strategy and change management. As the
largest group of communications professionals in the world, our
employees provide expertise to companies, government agencies, NGOs
and nonprofits across a wide range of industries. Omnicom Public
Relations Group delivers for clients through a relentless focus on
talent, continuous pursuit of innovation and a culture steeped in
collaboration. Omnicom Public Relations Group is part of the
Communications Consultancy Network, a division of Omnicom Group
Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading
global marketing and corporate communications company. Omnicom's
branded networks and numerous specialty firms provide advertising,
strategic media planning and buying, digital and interactive
marketing, direct and promotional marketing, public relations and
other specialty communications services to over 5,000 clients in
more than 70 countries. Follow us on Twitter for the
latest news.
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SOURCE Ketchum Inc