NEW YORK, Sept. 21, 2020 /PRNewswire/ -- Sandy Hook
Promise's "Back-to-School Essentials," created by BBDO New York and
production company SMUGGLER, has won the 2020 Outstanding
Commercial Emmy.
The anti-gun violence PSA, which debuted in September 2019, highlights the anxiety and fear
that students in America face around the very real threat of school
shootings. The film begins as a familiarly cheery back-to-school ad
before the tone visually shifts halfway through and everyday school
items become tools for survival.
This is the second year in a row that a PSA from Sandy Hook Promise and BBDO New York have been
nominated for a primetime commercial Emmy.
"Winning this Emmy is a remarkable honor. We are proud to help
raise the profile of this extraordinary organization and to do our
small part in putting an end to gun violence," said David Lubars, Chief Creative Officer, BBDO
Worldwide.
This Emmy win is BBDO New York's second in three years, having
also won Outstanding Commercial in 2018 for P&G's "The Talk."
The agency has a storied Emmy history, amassing 18 nominations and
four wins since the show's inception, beginning with winning the
first-ever primetime commercial Emmy for HBO's "Chimps" in
1997.
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SOURCE BBDO