NEW YORK, July 21, 2020 /PRNewswire/ -- At its World
Premiere Event, filmed in Yokohama
and streamed virtually around the world, Nissan last week unveiled
a new brand logo and visual identity, symbolic of a new chapter in
its history.
The brand's bold, modern redesign will be featured on Nissan's
website and communications materials around the world. The new
emblem will first appear as an illuminated badge on Nissan's all
new flagship electric vehicle, the Nissan Ariya, arriving in
2021.
As a collaborative effort years in the making, the new emblem
was first created by Nissan's global design team as a badge to live
on future cars, with Nissan United (the multidisciplinary unit
within TBWA that drives Nissan's marketing and communications
globally) and TBWA's Design by Disruption (DXD) unit building out a
flexible and wide-ranging brand identity system in the months that
followed. The brand identity includes applications in both 2D and
3D for all communications, including advertising, digital
platforms, websites, dealerships and more.
Alfonso Albaisa, Nissan Motor
Corporation's SVP for Global Design, comments on the partnership,
noting: "A dream relationship! What I experienced with the
development of our new logo with our partners at TBWA and related
groups was profoundly rewarding and broadened my view of the
journey. As may be natural, I had an enthusiastic specific view of
the design and its journey between physical and digital but as
testament to the design concept itself, TBWA brought new powerful
dimension both visually and contextual. Loved how the TBWA creative
initiative and deep artistic execution evolved, expanded and
enriched my view."
Despite its simplicity and minimalism, the new Nissan logo is
not a flat, one-size-fits-all design, but instead adapts to the
different places in which it appears, built to explore the
possibilities of the rich digital world. The logo is illuminated
and the dominant use of white coloring represents increased
electrification and continuous innovation. A video introducing the
logo can be viewed here and multiple expressions of the new logo
can be viewed and downloaded here.
"Much like the new logo, Nissan's future is illuminated and
bright," said Jon Castle, Global
President, Nissan United. "This new visual identity is in lockstep
with a vibrant and thrilling brand. As we look to the months ahead,
we are excited about the work that our teams around the world are
developing in support of Nissan's success."
"Nissan is about excitement and movement, and with this brand
identity our visual identity is alive, dynamic and surprising,"
Mark Sheldrake, Global Executive
Creative Director, Nissan United.
More information on the new emblem and brand identity viewed at
thenissannext.com.
About TBWAWorldwide
TBWA is The Disruption® Company:
the cultural engine for 21st-century business. Named one of the
World's Most Innovative Companies by Fast Company and Adweek's 2018
Global Agency of the Year, we create disruptive ideas that locate
and involve brands in culture, giving them a larger share of the
future. Our collective has 11,300 creative minds across 275 offices
in 95 countries, and also includes brands such as Auditoire,
Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®,
TBWAMedia Arts Lab, TBWAWorldHealth and TRO. Global clients include
adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan
and Singapore Airlines. Follow us on Twitter, LinkedIn and
Instagram, and like us on Facebook. TBWA is part of Omnicom Group
(NYSE: OMC).
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SOURCE TBWAWorldwide