NEW YORK, June 18, 2020 /PRNewswire/ -- Porter Novelli, one of the world's leading
Purpose communication consultancies, announced today that it and
Rabin Martin will form a strategic
alliance as they embark on a collective journey to help global
clients find, live and tell their ambition to make a positive
impact.
The alliance combines the scale and Purpose-driven strategy of
Porter Novelli with Rabin Martin's capabilities in crafting
innovative programs and alliances at the intersection of private
sector capabilities and unmet public health needs. The agencies
will share client referrals and marketing resources as well as new
business development opportunities.
Rabin Martin is a global firm
with deep strategic consultative capabilities that became a member
of the Omnicom Public Relations Group (OPRG) in May 2016. As the business landscape becomes
increasingly complex and disruption through innovation is happening
faster than ever before, this strategic alliance allows these two
OPRG firms to deliver best-in-class teams and consultative
skillsets that can scale quickly worldwide to deliver solutions to
new and existing clients for any business-defining
moment.
"We have collaborated successfully with Porter Novelli to bring added value to clients
on several occasions," said Jeffrey L.
Sturchio, CEO, Rabin Martin.
"Those experiences persuaded us that a strategic alliance would
offer both organizations a path to accelerated growth, while also
enabling us to broaden our ability to help clients improve the
health of underserved populations around the world. We look forward
to working more closely with Porter
Novelli to achieve both goals."
While both organizations continue to work remotely due to
COVID-19, Porter Novelli and
Rabin Martin plan to co-locate their
respective New York offices at 220
East 42nd Street in the Fall. Porter
Novelli and Rabin Martin also
have offices and teams that will be working together in
London. The strategic partnership
will be effective as of July 1.
"Together, we look forward to deploying new capabilities,
strengthening our collective offerings and identifying more
innovative solutions for clients," said David Bentley, CEO, Porter Novelli. "We are two organizations that
are deeply committed to progress and growth – for businesses
worldwide and the communities we serve."
About Porter Novelli
Porter Novelli is a global purpose
communication consultancy born from the idea that the art of
communication can advance society. More than 45 years ago, we
opened our doors – and people's eyes and minds – for brands driven
to make a positive impact. Today, we believe that organizations
must find, live and tell their purpose in order to thrive. Those
companies will motivate action, secure loyalty and encourage
advocacy — all in service to a healthier bottom line. Porter Novelli is a part of the Omnicom Public
Relations Group.
About Rabin
Martin
Rabin
Martin is a global health strategy firm working at the
intersection of private sector capabilities and unmet public health
needs. We believe that leadership in global health requires fresh
approaches, new business models and unlikely partnerships. Rooted
in our mission to improve health for underserved populations, we
design strategies, programs and partnerships that both deliver
public health impact and drive business results. We leverage our
deep knowledge and networks across a wide range of geographies and
health areas, with specific expertise in infectious disease and
vaccines, non-communicable diseases, rare diseases, maternal and
child health, among other areas. Our clients and partners include
multinational health care companies, multilateral institutions,
government agencies, large foundations and leading NGOs.
Rabin Martin is part of the Omnicom
Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom Public
Relations Group is part of the DAS Group of Companies, a division
of Omnicom Group Inc. (NYSE: OMC) that includes more than 200
companies in a wide range of marketing disciplines including
advertising, public relations, healthcare, customer relationship
management, events, promotional marketing, branding and
research.
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SOURCE Porter Novelli -
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