BRUSSELS, June 17, 2020 /PRNewswire/ -- Ketchum today
announced the integration of its Brussels operation with Porter Novelli
Brussels, creating a leading communication consultancy for
healthcare, food and agriculture, chemicals and petrochemicals,
FMCG and consumer products, retail, technology, construction and
financial services. The combined business will continue serving
clients under both Ketchum and Porter Novelli brands. Ketchum
Brussels managing director Peter
Otten will lead the combined business as managing director,
with integration beginning immediately.
"Ketchum and Porter Novelli have true complementary
capabilities, and this integration will significantly increase the
breadth and scale of service offerings for our local Belgian and
multinational clients," said Mark
Hume, Ketchum's president of Europe. "Combining the local talent,
experience and creativity of the two firms will bring digitally
driven solutions to our clients and enrich the development
opportunities for our market-leading talent in Brussels."
David Bentley, CEO of Porter
Novelli, added, "Our focus as part of Omnicom Public Relations
Group is on the success and development of our people, and of
course, our clients. We believe the seamless integration of our
Brussels office with our sister
agency, Ketchum, will provide greater opportunity for both in the
marketplace – including additional opportunities for our talent
while also allowing our clients to thrive with the support of a
more robust team."
The integration creates an extended portfolio of expertise that
includes influencer marketing, digital and social media, analytics,
issues and crisis management, corporate communications, internal
communications and change management, and policy and advocacy on EU
legislation and regulatory frameworks.
"Brussels has always been a
strategically important market for Ketchum. Bringing these two
teams together will result in opportunities to leverage the policy
and advocacy expertise at Porter Novelli with the integrated
communication expertise of Ketchum," said Peter Otten. "What makes us confident in the
success of this integration is the strength of our combined team
and their experience, including 15 native languages, together with
creative, digital and crisis capabilities."
Luc Michiels, currently acting
managing director of Porter Novelli Brussels, will serve as the
financial director of the new joint operation. Ketchum and Porter
Novelli currently are co-located at Scheldestraat 122 in
Brussels, and the combined entity
will remain at this address.
About Ketchum
The winner of 105 Cannes Lions and
PRovoke's Global Creative Agency of the Year, Ketchum is the
most creatively awarded firm in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Porter Novelli
Porter Novelli is a
global purpose communication consultancy born from the idea that
the art of communication can advance society. More than 45 years
ago, we opened our doors – and people's eyes and minds – for brands
driven to make a positive impact. Today, we believe that
organizations must find, live and tell their purpose in order to
thrive. Those companies will motivate action, secure loyalty and
encourage advocacy — all in service to a healthier bottom line.
Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public
Relations Group is a global collective of three of the top
global public relations agencies worldwide and specialist agencies
in areas including public affairs, marketing to women, global
health strategy and corporate social responsibility. It encompasses
more than 6,300 public relations professionals in more than 370
offices worldwide who provide their expertise to companies,
government agencies, NGOs and nonprofits across a wide range of
industries. Omnicom Public Relations Group delivers for clients
through a relentless focus on talent, continuous pursuit of
innovation and a culture steeped in collaboration. Omnicom
Public Relations Group is part of the DAS Group of Companies, a
division of Omnicom Group Inc. (NYSE: OMC) that includes more
than 200 companies in a wide range of marketing disciplines
including advertising, public relations, healthcare, customer
relationship management, events, promotional marketing, branding
and research.
View original
content:http://www.prnewswire.com/news-releases/ketchum-and-porter-novelli-integrate-in-brussels-creating-leading-public-relations-business-in-belgium-301078816.html
SOURCE Ketchum