DENVER, April 20, 2020 /PRNewswire/ -- At the start
of 2020, CBD sales were booming, and projections for this emerging
category valued it at $20 billion in
the U.S. by 2024. Despite the global pandemic we are now facing,
the once in a lifetime consumer market continues to develop. Our
research had found that many shoppers were buying or considering
CBD to help with anxiety and stress, and with these conditions now
becoming more prevalent due to COVID-19 and subsequent municipal
lockdowns, CBD presents potential business opportunities as well as
disruption to established CPG categories at retail.
In order to gain insight into the U.S. CBD market, the CBD
shopper, and their CBD shopping experiences, The Integer Group®
launched a research survey in 2019, as CBD began to break into
mainstream consumer culture and before the emergence of COVID-19.
The most recent issue of The Checkout, a longitudinal study
powered by Integer, reveals findings of the study to date,
including:
- Which product forms CBD shoppers want to purchase
- What shoppers are looking for when shopping for CBD
products
- A look at shoppers' perceptions of the CBD shopping
experience
- Insight into the leading consumer categories as related to
CBD
- Implications as CBD establishes itself as its own category
To download The Checkout: CBD report in full, visit:
https://whitepaper.integer.com/the-checkout-issue-2-20-cbd/.
The Integer Group will be hosting a Webinar to share updated and
additional key findings as part of the longitudinal study this
Summer. To subscribe and to join the conversation "inside the
commerce experience,"
visit: integer.com/shopper-culture.
* While this study focuses specifically on CBD due to its
current legality and the growing opportunity and threat of CBD
products at retail, Integer's intention is to replicate this
research with THC (tetrahydrocannabinol; the main psychoactive
compound in marijuana) in the future, as legality progresses
nationwide. To sign up to receive future reports, visit:
integer.com/shopper-culture.
About The Integer Group®
The Integer Group® is the world's leading commerce agency,
relentlessly focused on delivering Great Work That Works. We
believe in creativity that is fueled by data, informed by culture,
and delivered to the touchpoints that create connections and
ultimately drive a transaction. Through Retail Marketing,
eCommerce, Brand Communications, Media & Connections, and Data
& Analytics, we accelerate conversion and build a brand's
lifetime bond with its consumers. It's what we call living at the
Intersection of Branding and Selling®.
A key member of Omnicom Group Inc. and the commerce arm of
TBWAWorldwide, The Integer Group has more than 1,100 associates in
25 offices around the globe, including locations in Africa, Asia,
Australia, Europe, the Middle
East, and North and South
America. The Integer Group's clients include AT&T,
FedEx, Mars/Wrigley, Michelin, Nestlé, P&G, PepsiCo, Starbucks
and more.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous speciality firms
provide advertising, strategic media planning and buying, digital
and interactive marketing, direct and promotional marketing, public
relations and other speciality communications services to over
5,000 clients in more than 100 countries.
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SOURCE The Integer Group